 From theCUBE Studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is a CUBE Conversation. Welcome to theCUBE's coverage of HPE Discover 2021. I'm Lisa Martin. I've got three guests with me here today. Gonna be talking about the partnership between HPE and AMD. Please welcome George Hope, Worldwide Head of Partner Sales at HPE. Terry Richardson, North American Channel Chief for AMD. And Peter Chan, the Director of MEA Channel Sales at AMD Gentlemen. It's great to have you on the CUBE. Well, thanks for having us, Lisa. You're excited to talk to you. We're excited to talk to you. We want to start by talking about this partnership. Terry, let's go ahead and start with you. HPE and AMD have been partners for a very long time, very long history of collaboration. Talk to us about the partnership. HPE and AMD do have a rich history of collaboration, spinning back to the days of Raptor on. And then when AMD brought the first generation AMD rapid process to market back in 2017, HPE was a foundational partner providing valuable engineering and customer insights from day one. AMD's a long history of innovation that created a high-performance CPU roadmap for valued partners like HPE to leverage in their workload-optimized product portfolios. Maximizing the synergies between the two companies, we've kicked off initiatives to grow the channel business together with workload-focused solutions and together we define the future. Thanks, Terry. George, let's get your perspective as World Wide Head of Partner Sales at HPE. Talk to me about HPE's perspective about that AMD partnership. Yeah, Lisa, it's the introduction of the third generation AMD Epic processors. We've doubled our AMD-based ProLiant portfolio. We've even extended it to our follow systems. And with this, we've achieved a number of world records across a variety of workloads and are seeing real-world results. The third generation AMD Epic processor delivers strong performance, expandability, and the security our customers need as they continue their digital transformation. We can deliver better outcomes and lay a strong foundation for profitable partner growth. And we're incorporating unmatched workload optimization and intelligent automation with 360-degree security and of course, with it as a service experience. But as a service experience becoming even more critical, as is the security as we've seen some of the groundbreaking numbers and data breaches in 2020 alone. Peter, I want to jump over to you now. One of the things that we see HPE and AMD talking about are solutions and workloads that are key areas of focus for both companies. Can you explain some of those key solutions and the value that they deliver for your customers? Absolutely Lisa, from computing to HPC to the cloud and everything in between AMD and HPE have been focused on delivering not just servers but meaningful solutions that can solve customer challenges. For example, we've seen here in EMEA, the DEL325 has been really powerful for customers that want to deploy VDI. HPE and AMD have worked together with ISV partners in the industry to tune the performance and ensure that the user experience is exceptional. This is just one example of many, of course. For instance, the 345 database, 365 for dense deployments. It's key, the 35 that has led the way in big data analytics. The Apollo 6500 breaking new path in terms of AI and machine learning, quite a trending topic and AMD and HPE are always in the news when it comes to groundbreaking HPC solutions. And by the way, we're able to do this due to an ongoing commitment to the data center and long-term laser-focused execution on the AMD roadmap. Excellent, thanks, Peter. Let's talk about the channel expansion a little bit more, Terry, with you. You and the team here, channel chief focused on the channel. What is AMD doing specifically to expand your channel capabilities and support all of the channel partners that work with AMD? Great question, Lisa. AMD is investing in sewing areas around the channel. Let's start with digital transformation. Our channel partners consistently provide us feedback that customers need to do more with less. Between AMD and HPE, we have solutions that increase capabilities and deliver faster time to value for the customer looking to do more with less. We have a tool on our website called the AMD Epic Server Virtualization TCO estimation tool that allows you to visually see the savings. We also have lots of other resources such as technical documentation, AMD arena for training and demo CPUs that partners can take advantage of. Aside from solution examples, AMD is investing in headcount internally at our channel partners. I'm actually an example of the investment AMD is making to build out the channel. One more thing that I'll mention is the investment that our CEO Lisa Sue and AMD are making to build out the ecosystem. From headcount to co-development, AMD is investing to have a more powerful user experience with our software partners in the ecosystem. From my discussions with our channel partners, they're glad to see AMD expanding our channel through the many initiatives and really broadening that ecosystem. Another question for you as channel chief, I'm just curious in the last year, speaking of you talked about digital transformation, we've seen so much acceleration of the adoption of that since the last 15 months has presented such challenges. Talk to me a little bit about some of the feedback from your channel partners about what you AMD and HPE are doing together to help those customers that needed to deliver that fast time to value. So really it's all about close collaboration. We work very closely with our counterparts at HPE just to make sure we understand partner and customer requirements and then we work to craft the solutions together from engaging technically to collaborating on, when products will be shipped and delivered to also just what are we doing to identify the next key workloads and projects that are going to be engaging in together. So it's really brought the companies I think even closer together. That's excellent. There's a COVID catalyst as I say, there's a lot of silver linings that we've seen and it sounds like the collaboration Terry that you mentioned has become even stronger. George, I want to go to you. Let's HPEs been around for a long time. My first job in tech was Hewlett Packard. By the way, many years ago, I won't mention how long but talk to me about the partnership with AMD from HPEs perspective, is this part of HPEs DNA? Absolutely, partnering is our DNA. We've had 80 years of collaboration with an ever-expanding ecosystem of partners that all play a key role in our go-to-market strategy. We actually design and test our strategic initiatives in close collaboration with our partners so that we can meet their most pressing needs. We do that through like partner advisory boards and things of that nature. Well, we have one of the most profitable partner programs in the industry, two to three times higher rebates than most of our competitors. And we continue to invest in the partner experience and creating that expertise so partners can stand out in a highly competitive market. And AMD is in direct alignment with that strategy. We have strong synergies and a common focus between the two companies. And I also imagine, George, one question, follow-on question to that. There's tremendous value in it for your end-user customers, especially those that have had to, everyone pivot so many times in the last year and have talked to me a little bit about, George, what you're saying from the customer's perspective? Well, as Antonio Neri said a couple of years back, the world is going to be hybrid. And I think he was right. We continue to see that evolution and we continue to deliver solutions around a hybrid digital world with GreenLake. And the new wave of digital transformation that we refer to now as the age of insight, customers want a cloud experience everywhere. And 70% of today's workloads can't easily be refactored for the public cloud or they need to stay physically close to the data and other apps at the emerging edge or in COLOs or in the data centers. So as a result, most organizations are forced to deal with the complexity of having two divergent operating models and they're paying higher costs to maintain them both. With GreenLake, we provide one consistent operating model with visibility and control across public clouds and on-prem environments. And that applies to all workloads, whether it's cloud native or non-cloud native applications. We also have other benefits like no cloud lock-in or no data egress charges. So you don't have to pay a steep price just to move workloads out of the public cloud. And then we're expanding collaboration opportunities within for our partner ecosystem so that we can bring that cloud experience to a faster growing number of customers worldwide. So we've launched new initiatives in support of the core strategy as we accelerate our as-a-service vision and then work with partners to unlock better customer outcomes with GreenLake. And of course, HPE compute of which AMD is part of is the underlying value-added technology. First, can you expand on some of those customer outcomes as we look at, as I mentioned before this very dynamic market in which we live? It's all about customer outcomes. What are some of those that from a hybrid cloud environment perspective with GreenLake that you're helping customers achieve? Well, Lisa, GreenLake has come out with about 30 different offerings that package up some solutions. So you're not just buying infrastructure as a service. We have offerings like HPC as a service. We have offerings like VDI as a service, MLOps as a service. So we're packaging in technology, some are ours, some are not ours, but into completing some solutions. So it creates the outcome that the customers are looking for. Excellent, thanks, George. And Peter, last question to you. Again, with the hybrid cloud environment being something that we're seeing more and more of, the benefits that GreenLake is delivering through the channel, what's your perspective from AMD side? Yeah, absolutely, Lisa. So I mean, I think it's clear with AMD-based systems, customers get the benefit of performance, security, and fast time to value whether deployed on-prem and the cloud on a hybrid model. So please come try out our HP system based on AMD processors and see how we can accelerate and protect your applications. Thank you, Lisa. Excellent, Peter, George, Terry, thank you for joining me today. I'm sure there's a lot more that folks are going to be able to learn about what AMD and HP are doing together on the virtual show floor. We appreciate your time. For my guests, I'm Lisa Martin. You're watching theCUBE's coverage of HPE Discover 2021.