 Your customers would like nothing more than to see you right now. That feeling of that connection that you would get with a video is a lot more impacting. You can be so much more authentic and you can see someone's true self within a video. And especially now again, it's COVID times. We want to feel that we can trust someone. We want to feel that we are safe with someone. And we even just want to feel that we know that person. Things can change at the drop of a hat. We all know that. We've all seen that happen. So by maintaining a connection and communicating with your customers through video, you can actually stay out in front of everything. So to start with, you don't even need a video clip. You don't need to turn the camera on yourself. You just need to tell the story that you're trying to communicate with your customers via text, animated text, photographs. So once you've done that and you actually feel how easy it is, not even just seeing it, you'll feel how easy it is and how empowering it is to be able to do that. Then little bit by little bit, you can take extra steps. You can start to tell more stories. What is your business story? How did you start your business? Why are you in the field that you're in? What is your expertise? How did it all begin? Think back to the why, why you started. And that's one video you can create. There's been a lot of changes to the way that we do business. So communicating any changes within your business, video is great to do that as well. Sometimes you can actually just turn the camera on yourself and say, hey, I just want to check in on you all and know that you're all okay. Encourage people to comment in the comments and tell you how they're doing. I believe there is nothing that your customers would appreciate more than hearing from you direct. So it's not just about attracting new customers, but holding on and retaining the existing customers that you've got, connecting with them, educating them, bringing them back again for something else, but not only that, also telling their friends about you. You want people to have that connection with you so that they can continue paying it forward. But my number one tip would be just start, like stop thinking about it, stop procrastinating, stop putting it in the too hard basket. Just take the time, carve out 30 minutes in your calendar to actually start to create something. Post your first video out there and see how it goes.