 Hey guys, this is Matt Beck from free salon education.com here with Tabitha coffee coffee coffee So we're hanging out you're at the show we're at the Millennium booth at the America's beauty show in Chicago, Illinois So I'm very excited that I get to sit with you and have a talk Well, thank you a lot going on you have new stuff going on So I want to talk about that but I also want to talk about The like the adventure of your life really so we don't have to go through the whole thing But I want to talk about obviously we've all seen the TV show So tell me coming off of that in that experience. What what do you think that that did to project like kind of project you? through What's happening now with you like what was the big thing? Look, I think it's really interesting because I think it changed everything and it changed nothing right to be to Be really honest. I mean Coming to something like this and seeing friends that I've known for you know, 20 years and we've worked together and Kind of done the rounds and done the hair shows and been the platform artists and things. I'm exactly the same person Right, it's just that a few more people recognize me now I think the thing that I'm really proud of for the show is That it made the consumer and the client out there Look at us as hairdressers and realize that a lot goes into it. There's a lot of passion. There's a lot of love There's a lot of hard work. There's a lot of education. There's a lot of training There's a lot of business savvy that needs to go into it. Yeah, and for me, I'm really proud of that I'm really proud that it started conversations with people and people went wow that's that's really hard work That's a really cool job. That's really amazing what you do Because we all know that there are some people out there that think oh, you're a hairdresser right and We're so important to everyone And I think that a lot of a lot of consumers out there and a lot of the guests that we have coming into our Businesses don't realize the training that goes into it. So I'm really proud of that I mean the ride of having a TV show is amazing and I love it and it's fab and I'm not gonna negate that at all But first last and always I'm a hairdresser and that's truly what my love and my passion is awesome And we so you had a salon in New Jersey, and you're still in New Jersey. We talked about that. What part of Jersey are you in? I live in Bergen County. So I live right in New York I spent a lot of time in LA so I kind of bounce all over the place, but when I came to America I went to New Jersey New Jersey my mum remarried and she moved she moved to New Jersey So that was kind of a landing spot for me and that's where everything kind of built my salon was and I love it So all the bad rap that you all give me Jersey leave it alone. I'm a Jersey girl Yeah, we love Jersey. So you have a so you had a salon there. What did you so we were here? Obviously with Millennium so from a business standpoint, what was your favorite part about owning a salon? Oh? God it look I think any owner out there will probably relate to this It's a love-hate relationship right you love it because it's your business and it's your baby and I Love my stuff and I love my clients and I I like the I like the process of business I like the numbers and I love all of that I'm that kind of girl that I like systems and everyone knows that about me So I'm all into that you know the hate part is when your staff won't listen to you When you're trying to get business in when you know You're having a lean month and something's happening and you're worried about paying the bills We've all been there as business owners, right? Um, but even those down times the things that motivate me I I Just love the process of creating the environment. I wanted to create and as a business owner That's what I got to do right it wasn't anyone else's environment No one else got to tell me what to do I got to make up my own rules and it was my sandbox and everyone else played in it and I love that right Yeah, I think that's what my favorite part about having a salon as well because you just have you have the freedom to be able to You know, not only make like people like sad that's here with me now Like you be able to you're be able to do great things and you don't have somebody over top of you But at the same sense, that's why you can't sleep because you have all the responsibility So, you know, it's a double-edged sword. It's fantastic, but not everyone is business-minded Yeah, and you know, obviously as you know owning a business, that's what it comes down to some people are Amazing technicians have wonderful clientele and they're great, but they don't want that stress and I respect that. Yeah You know, I think it's knowing what you want out of it Yeah, because it is stressful and it is a lot of responsibility and it is a lot of work and it's wonderful But you also have to be ready for all those things that come along with it. Exactly So, you know talking about numbers and salon business and everything you looked at Mevo Millennium's new product And so tell me tell me what you thought it was you got to see it the gamification all of that What do you think that's gonna do from a hairdresser standpoint? I think they're geniuses. Yeah, I mean look I'm a huge fan, you know any of you guys that watch my show, you know that I'm a huge supporter of Millennium They're huge supporters of me. They've been wonderful to me through You know all my seasons of the show and coming in and really helping those salon owners with computer systems with the education I think Mevo has taken something that is already amazing and Just shot it through the roof like kind of hard to wrap your head around it Yeah, I love the idea that you can reward your staff and Reward them in a fun way an innovative way something that people want to interact with look Let's face it. Everything is digital now. Yeah, and we love it. We love our we love our social media We love our text messaging. I know that all the staff out there are in the back room on the cell phone on the tablet I know you are even telling me you're not There's no phones on the salon floor. You all know that but I know that everyone loves electronics I do as well. I get it. Yeah, and doing something like Mevo and Expanding that and rewarding your staff and and giving them what you want to do Doing it in a fun way helping them set goals instead of sitting there the old way And you'd have a staff meeting once a month or once a quarter However, you work your business and you sit there with the spreadsheet and everyone would be like I Know and you'd fall over because you were so bloody tired and sick of it because you can't retain it This is so amazing and so fun. Yeah, it's visual. Yeah visual and it's interactive and it's fun And it starts a conversation with the other staff, which I think is really important. Yeah to start that conversation Sorry, everyone's waving at me so I'm waving its distraction And I love it and you know what look who does to them? I think that this industry is all about growth and It's all about looking how we can better ourselves and And work smart and not harder. Yeah, and reward our staff for the right reasons And Mivo really hits all all of those targets. So it's great. Awesome. So let's talk about your new adventure Tell me about this. I you kind of told me a little bit before but I want to know all about it. So I'm really excited. This is my baby So this to me is like opening my bricks and mortar salon, you know for a really long time and I've I Wanted to do this for a long time And there was a time when I wanted to do a bricks and mortar training academy And I'm not saying that's not going to happen. So it's still there for me But I also realized that not everyone can travel to a class and do those things because we're busy And we have all of those things. So I've started a website for salon professionals It's called industry online.com. It's I N D U S T R I E I'm very excited. It's free to anyone that signs up and I'm going to be asking a lot of questions. So what I really want to do. I think we're also spammed in This world we get all the emails that we don't really want the information, right? I'm going to be asking you very specific questions So if you're a colorist and you're not interested in Barbering and men's cuts or cutting at all or any of those things you will just get color content from me That's you're a business owner and you're looking for the business advice how to motivate the staff how to do those things That's what you'll get from me. So you're really telling me what you want and Industry is really answering all of your professional questions. Okay, the other portion that I'm really excited about is Similar to me though actually so it was interesting going through the system and getting these points You will get social currency So I'm going to give you if you retweet Facebook pin something that you'd like the content that you're seeing on my site Yeah, then I will give you currency that will go to an e-commerce store There's no money exchanged whatsoever, but it's a way for you to try new products If you're looking at something you've always wanted, but maybe your salon doesn't carry it or you don't know how to try it You can get these these points Accumulated that you can get products scissors Blow dry as flat irons curling irons all of those kind of things. Okay to try something before you actually outlay the money It's all education. It's also motivation business tips It's myself, but many other professionals in the industry that are going that information coming from so it's going to be 75% content driven which is education. Okay, and 25% motivation. Nice. I want to start the conversation where You know, we have the fashion conversations and the beauty conversations and the things that really make us well rounded Individuals that sometimes again people are really busy and they don't have access to that So I want to start that conversation. Right. I also want to give you marketing tips that you can Do events in your salon and cross-promote and do all of those things without having Distress of it. I'm going to take care of that for you Ways to sell product to your clients because I know a lot of hairdressers out there tell me that you're creative beings You can't sell products. I'm going to make how-to videos for your clients So you can do the blow-dry but your client can watch the video while you're doing it And we'll explain the product. So there's a lot of cool technology that I'm working on. That's great through it And I'm going to be it's not me, right? It's not it really isn't all about me It's about this industry and it's my way of giving back and helping elevate the education and the motivation of the industry Yeah, so I'm going to be calling on a lot of amazing platform artists out there I'm going to be utilizing a lot of amazing hairdressers that never get the chance to be seen So I'm going to do open casting calls all around the country so that I can actually have My own little team that can work with people and show people things because there are so many great artistic hairdressers out there that just Don't get to come to shows or don't get to be platform artists or do those kind of things So I'm very excited about that the other side of it will be a pro site and The reason I'm doing I'm sorry a consumer site the reason I'm doing consumer is I want to bridge the gap Okay, you know, I feel like As professionals we're seeing all these youtubers out there and we're seeing all these people tell us how we should be doing hair And although they're amazing and I love it only 3% of them are professionals Right the other 97% are girls at home that are really good with doing their hair or doing their makeup But they're not pros right I want to take that back and I want to build the environment But we're the professionals people should be listening to us. We're licensed. We're trained. We're educated We work really hard and I want to drive business back into people's salon So I'm doing a portion of the website will be for consumers so that I can drive business back in and we can have those Conversations about why professional products are important and why you should buy from a hairdresser and tips and tricks and all those kind of things Okay, yeah, I think that's great because you have I mean you've built the name that you've built for yourself and To be able to not only speak to hairdressers and use that your name for that But to to talk to consumers and be able to bring them back to what you know what we're good at I'm really I'm really lucky and to go back to your first question about the show One of the things that I am lucky about is that the show Obviously isn't just watched by hairdressers. It's watched by people out there So it has opened a lot of doors to kind of the inside workings maybe of hairdressers and What goes into our industry and I talk about it a lot in the press and in my books and things like that in my passion for this industry And I think having For me to be able to give back to the industry not just on an educational level But also to help increase your business Whether that's giving you the tools of talking about innovative products are out there or the things that will work best for you Or how to open your business all the questions people ask me I want to be able to answer all of those things Yeah, but I also want to show the clients and the guests that we have You know what we work really hard in this industry and we're really amazing We're professionals and we deserve respect and it's honorable to be a hairdresser It's the best job in the world right and I want to give them the education so they go to their pro And they're actually asking for the product from their professional instead of taking it from Some other retail source exactly awesome So the website again is it is it active now the website at the moment? I go live June 1st, okay at the moment. It's a landing page. So you go on there. You can submit your email I'm not gonna spam you I promise, but I will take your email and I will tell you when it's live Okay, and it's totally free. So it's industry online.com, but it's I N D U S T R I E Okay, and you know sign up email and then June 1st Yeah, and we'll put the link to the to the website in the video. So so that people can click over to it I'm really excited to hopefully, you know work with you do something for and to help you out So thank you so much for sitting down. I think I mean we can talk about whatever you want, but I'm sure you're busy Well, I mean we have You know what happened yesterday one of my friends We were doing an interview and then he started interviewing me and we ended up here for like 50 minutes So you can talk about whatever you want. Is there anything else going on? I? Mean we can plug your social media, but you have the following that's right. I've got Twitter But it's really me. Yeah, all those people think I have some little, you know Assistant running around. No, I don't it's really me. I'm a one woman show. There is one thing I want to ask you so your day-to-day so like Wait before this weekend happened. Where were you? What were you doing? I was at home. Okay? New Jersey, New Jersey We're hanging out with Martino or were you I wasn't hanging out with Martino I was Martino because every time I see you guys you're you're hugging and you're but do you guys see each other? You both live in New Jersey But honestly, I'll say this sincerely, you know one of the things There are so many things about the show that I love and one of the things is being able to really help people and Being given that opportunity when I met him as many of you saw You know, it's not fake. It's really my reaction to things. Yeah, I didn't care for him. He wasn't my cup of tea And sometimes even now Six years later. He's still not my cup of tea However You know, I I've grown to know Martino and it happened from me going into his salon and and getting to know the kind of Man he is he is such a wonderful human being he is and He's so good-hearted and he's such a great father And he's really just such a great person and I do adore him and I do love him and I do consider him a friend So we don't hang out that much that's because he's probably busier than me Actually, it's pretty busy. He's pretty busy. So he's really busy and he's working and he's working on his product line He's the launch and all of those kind of things But we do talk and we do text and the thing I love about Martino is he's always there Yeah, if I need he if I need a friend He's the guy that's there. So I love that about it. It's not only just Tabitha I can send Martino a text and he texts me back right away. He's he's a great guy. Yeah Sometimes his clothing choices are really weird. I'm not gonna lie. Yeah, however The inside might be the most extravagant person I've ever met in my life, but the funny thing Everyone is young so they're not gonna get this but it's kind of like Martino Cartier and Liberace It's a very fine line. Yeah. Yeah It was funny I met him for the first time at the Millennium experience and the only time I'd ever seen him was on your show and I was like Oh, no I don't know and I sat down with him at the bar and he was the most genuine nice person and I actually said to you I was like, I wasn't sure if we were gonna be like get along But he's a super nice guy and yeah, he needs to show the super nice sometimes and tone down the flash I'm just saying I mean The flash out he carries baby lions. I've seen it happen. So I didn't change his wardrobe She can't change her clothes too. So, uh, so that's that's great. I really appreciate you sitting down Hopefully, you know more in the future and is there anything else that you want to get out there? So we're gonna check out industry. You're gonna check out industry You're gonna check out mevo gonna check out you guys. Thank you for having me You and I are gonna work together in the future because I love what you're doing. So thank you very much excellent and Have a good show everyone. Thanks for thanks for coming to the show. All right guys Thank you so much for watching this video. Make sure you subscribe to us on youtube check out Tabitha's new adventure and website All the links are below in this video and we will see you guys on the next one. Thanks