 Online businesses usually come down to fundamentals. I don't care if you have an online course, a coaching business, you're a consultant, you have a software company, E-com, whatever it is. It comes down to this, we have traffic that's getting our offer in front of people, how many people are coming to our websites, to our landing pages, to our opt-ins, to our order forms. Then we have conversion. What happens when we get that traffic? Can we actually convert that attention into a sale? And then we have delivery and operations on the backend. So how do we fulfill the promise that we made to get that money into our bank account? So we always want to be focused on those three things. And when we look at AI, we're not looking for some magic wand, we're looking for pieces of technology that fulfill those three core functions in our business.