 Eight secret steps to create high converting CTA buttons. This is video two of two. Now video one, the link for that will be down in the description. If you haven't watched it, I highly recommend you doing it because in that video I go into detail about CTA buttons. I describe them, I show you how to create them, all that good stuff. In this video, we're gonna do steps five through eight and we're gonna continue on with our training. If you haven't subscribed so far, please do so, hit that subscribe button down there. Don't forget, ring the bell, turn on all bell notifications so you're notified each and every single time I go live. Okay, let's get back into this. The most effective CTA buttons are gonna be tied to the last action that the person did. Now this may include placing your button in the next step of the progression. So maybe they go through a whole chunk of text and as they get through all of that text, there's a button for them to continue on. It only makes sense to the brain. Let's take a look at an example and put it on the screen right now. So as you create your CTAs, remember, you wanna tailor the placement on your site and how the users are gonna move through it. Keeping the user behavior and flow in mind when determining how to place your CTAs will maximize the chances that they fall directly in line with your visitor's browsing habits. So as a result, you're gonna make it even easier for the visitors to take action and click on your buttons, that's what you want. Our number six tip is don't make your CTA buttons compete with other things on the page. If you do that, the eye is gonna look at these other items. You wanna make sure that it is the most prominent thing on the page. Now I wanna show you an example of just a second on Shopify, which I think is phenomenal, but they have really grown that company and one of the reasons they've grown that company so much is they have so many options. They make it so easy for people and they do great CTA buttons. There's no competition. When you do a CTA button, make sure there's a lot of space between that button and everything else on the page so that it's not so close to all this other information. That may confuse the mind. So let's take a look at Shopify's real quick. Now here is Shopify's page right here and it says get three months of premium for 99 cents. Look at the button, look at the button right there. And once again, the color didn't matter, did it? Because this is a white button here. It's that giant go premium button though. Nothing else on the page commands nearly as much of attention as that button does. As a matter of fact, there really isn't that many other things on the page that somebody could do, but click on the button. So the same is true for this next page, I wanna show you right here. The hot pink CTA at the bottom of the page has plenty of white space and the page is designed to draw attention to it naturally. The only other element that stands out quite as much is the other hot pink button on the page. And that button directs the users to take the same action. So they've got two spots you could do it. Now let's take a look at a service based company landing page. This particular one here is which button would you click? Which one would you click? Well, this may depend on your level of interest in the company. However, if you're part of their target audience, I think it's gonna be pretty easy to figure it out. The other one on there is self-defeating double CTA. Why would you even put a self-defeating double CTA on there? It's the same thing, both of these buttons go to the same place, so why would you do that to yourself? You don't wanna give them a choice like that. You don't wanna confuse them because when they have choices they may say, well, you know, right now I'm not quite sure what I wanna do, so I'm gonna hold off. That's not what you want in their head. Keeping with the same example, you wanna link to maybe case studies that could be more effective down the road, that type of thing, but don't make a competing button. I can't believe they even did that. That just makes no sense to me. I don't understand why you would have a competing button on there, but some sites do that. They think that if they have two different calls to action that they'll get more opt-ins, but in fact they're gonna get less if you have a different call to action as opposed to the other call to action and they're basically leading you to the same spot. Number seven is use first person language. People wanna know that you're talking directly to them. That's what they're looking for in the ad copy. That's what they're looking for in your blogs, your videos, your call to action buttons. They wanna know that you're talking to them. And I wanna give you an example of that and how we can change a button to make it even better. So you don't wanna talk at them, you wanna talk to them. Let me put a graphic up on the screen and I'll show you exactly what I mean. Now check this out. The result is gonna cause a transformation like this. So the result is more enticing on our better one. Why? Because it's already personalized ownership of the user. The first one just says, view your dashboard. But if it says, view my dashboard, that's even better. That one little word change right there. Another conversion killer you should look out for is we according to word stream. That's a really, really bad one. When you use the word we, you take the focus of your message off the solution that you're presenting. When you use the word we, you may be thinking that you're creating this community, this group of people, but people wanna be talked to one on one. When you say my dashboard or my website or my course or my training, that is gonna speak to them on their level and that's exactly what you wanna do. Now we're down to number eight. And number eight's very important. You wanna be super, super, super, super, super specific. We want specificity. If you do that, you're gonna get better results. Now I'm gonna show you an example where the company said deals and then they changed it to more specific things and it says 104 deals. So let's take a look at that right now and look at the differences. The first button says deals. The second button stated a specific number of deals such as this example that says 104 deals. See that up there at the top? Okay, cool. Guess which one performed better? The second version gave them a dramatic increase in clicks for their deals pages all because they made it even more interesting. By generating curiosity with a specific offer, they increased conversions and discovered a new tactic for future use. You need to A-B test this stuff and the only way to A-B test this stuff is to really have good software. The software I'm gonna recommend to you is Cartra, K-A-R-T-R-A. Do not go directly to their page. Use my affiliate link below. My affiliate link, when you click it, is gonna allow you to watch a video. And on that video, it's gonna go through everything Cartra does but one of the big things it does is it does A-B split testing. It can be done in emails. It can be done on sales pages. It can be done on pricing. All kinds of stuff. But here's the cool thing. It does it automatically. You don't have to do a thing. All you have to do is set up the comparison. And not only that, if you want it to make the decision for you based on how many clicks it got or how many opt-ins it got or how many purchases it got, it will even do that for you too. You don't even have to think about it. So you gotta check out Cartra. Go down in the description. Look for the link. You don't have to opt in. You don't have to give them your email. You don't have to give them your credit card. Just click the button and watch the video. If you like what you see, and I know you will, okay? You can actually get a trial of Cartra for only one single dollar. So you're gonna wanna check that out. Go get you some Cartra. It'll make this a whole lot easier. Now I wanna finish this off with, you need to test, you need to test. Now I've had people say, well JR, I've got a page that's converting now and it's already making me money. I don't need to test. You always need to test. And here's why you always need to test because there may be a better page. There may be a better page. There may not be on your second test or your third test, but maybe your fifth test, you do find a better one. So it's important that you constantly test. And when you test, only change one element. Don't take a page and change the headline and the button. If you do that, you don't know if it was the headline or the button that got you the better results. So it's important that you only test one element at a time. If you have a page that's converting and it's working, make sure that you only test one element. Maybe you only wanna change the headline. Maybe you only wanna change the button. But don't change both. Don't do any other changes on the page but that one single element. If you do this and you continually test, your pages will get better and better. Your call to actions will get better and better. And you're gonna get better results and you're gonna make more money. 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