 Hi Melissa Hey there. How are you? Hey? Hey? I'm good. I am freaking exhausted. How are you? I bet I bet you're not sleeping very much anymore. Oh my gosh, man It's it's already crazy enough It's already crazy enough having a kid, but then we have a kid that is around the same age as another kid That's like that. I bet like my daughter is like she's like well She's totally I think yeah, she's she's gonna be to an August Okay, and so when this little one came home and my wife is nursing the little one now gosh, she like She hasn't stopped having a tantrum. Oh Yeah, her boob got taken away. Yeah, and so When she when when he cries she cries when she cries he cries. It's like freaking Ward War 3 Oh She needs some extra attention and love it sounds like oh my gosh It's like now. I'm seeing the little personality come out of my daughter and it's very very That's funny What are you up to how's everything I'm everything's good Super busy, which is good and bad. So yes, you know Are you running ads to to cartridge pages now or what what do you got going on? No? So that's what I'm having trouble with so I um I Went through pretty much the all the first five steps of your your advice your program And so I have all the branding except I don't have the cartridge pages set up I don't I like imported the codes and I just like I don't know my thing is like I'm borderline ready to just pay Consultant to design it all for me because I just I don't have the time to sit and play with it Yeah, and in my state a lot of stuff has to be customized to add Disclosures and certain information on the pages too So anyway, so I'm just I Don't know the plug-and-play needs to be customized for me And I don't have the time or energy to learn how to do it. I guess okay, okay I mean I could this is what I do so Cartra Cartra and Facebook ads. I mean those are the two things that I that I that I do all damn day So this stuff is easy to me like I can easily help you with this stuff But at the same time like what I've just experienced a lot of it comes down to well first of all the technical side That's all me like I got that like I know that I know everything about this system from from the tech side But when it comes to each and each individual each one of us We all have our own, you know style and and taste and so sometimes I just have a hard time trying to trying to try to design it To someone's liking, you know what I mean? So like I could put the pieces to the puzzle But then once once the puzzle is put together, then I may need your two cents to say David change that color or maybe change that headline or maybe change that font Just like the little things it's just the little things that that we all you know tend to have a different taste in Sure, you know, so like for example this page right here You might like the color green and I put blue you might want one button, but I put two, you know I mean so it's like it's just the little things but the tech side of it all how to how to even put it there Like I can do that stuff in my sleep Okay, you know, so if anything like just putting it all together and then and then maybe just having Your two cents to look at it or or just add some some suggestions on editing Okay, that would be perfect Like I can I can have everything done and then you'll just take a look it in say, okay Cool change that color or or maybe add this disclosure or whatever the hell you need to add You know like little but it'll be all minor things like, you know like little things so But at the same time this this whole what I want you to also understand about about not just car trip But just the whole quote-unquote landing page in general just landing pages Landing pages are designed to be very very the yeah It's not that they're designed but the the whole objective is To keep it basic like to keep it super simple like it's not a website. It's a web page So and and and that web page the only objective is to get someone to click the button and enter their name and email Like that is it like the whole purpose of a landing page No matter if it's Karcher or any other real estate landing page the whole objective is to get them to click the button So so it's not about overwhelming an individual with a bunch of text and a bunch of buttons It's just a headline a few bullet points an image or a video and a button That's it like that's it and what makes it work is the fact that a person is running ads is running Whether it's a Facebook ad and Instagram, whatever. It's the fact that you're running traffic to it that makes it convert because if a hundred people hit this page and Let's just say ten of them filled out the button or click the button and fill out the form We're gonna be doing very very well, but to get a hundred people there We had to we had to for sure run an ad Right, you know, I mean so so a lot of people though They'll start their Karcher trial or they'll just go and get landing pages in general And they'll just take the link and start sharing it on social media when it's like dude that's not gonna do it for you like you're gonna end up spending money for landing pages and it's gonna cost you every month and No one's gonna be clicking on that link when you post on LinkedIn You know what I mean? So so it's it's it's solely for people that are that are really planning on running ads That's number one and then number two is just keeping the page as basic as as basic as possible With with one button and that's the call to action So the page will be for either a listing it'll be for an open house coming up or it'll be Designed to give away a buyer guide or a seller guide Right Interested in doing this seller guide That's where my focus is but I guess then I'll work on the buyer guide once they have that established Yeah, I would to tell you the truth I would focus on one like like focus on one for right now and and and start running ads for for that one Okay, and then once once you start capturing leads And I would even say go as far as once you start getting people in escrow like once you once you really start helping people list their Properties then you can maybe start another campaign and focus on on giving out a buyer guide Okay, but but it's it The reason why I kind of suggest that is to keep it simple for you because Because what you want to start doing as as a person starts running ads to their local area You want to start and that's why there's a whole bunch of more stuff that goes into Facebook ads Like there's on the back end. There's there's what Facebook calls custom audiences So for example as you start to run ads to this page actually, let me pull up an actual let's get even more relevant Let me pull up Let's say for example Let's say we were running ads to a listing and and and we were running an ad and Every single week you're running an ad and and the page is this we're taking them to this page right here We want to focus on one thing now If you have a listing that that's that's that's that's a whole different ad and for sure you want to run that if you have an open House, okay, cool running out on that, but if as far as the buyer or seller You want to take over your area with Facebook ads and focus on one Buyer or sellers and that's when we're giving away a guide Because as you start to run ads to this page and as you start to run ads to your local audience your local Market Facebook allows us to start building these these custom audiences I like to call them as I like to call them buckets like all you're gonna be doing is putting a putting all these people in a bucket and so What that means is as we're running an ad and let's say a hundred people come to this page Those hundred people are now in a bucket and that's what Facebook calls a custom audience So what what what I always recommend doing is is is is filling up these buckets like filling up huge buckets of people in your area that are interested in the same thing and That's buying or that's selling So if I can get hundreds and hundreds and hundreds and hundreds of people to my page That are all interested in one thing and they all live around the block That makes it easy for me to create content every week because now all you got to do is focus on on topics of selling and And giving away a seller guide and that just allows you to start start filling up these buckets Huge buckets of all of all these people that are interested interested in the same thing Rather than if you if you went out there and started targeting people that were in foreclosure Targeting people that needed a short sell targeting people that needed to freakin You know, we're looking for first-time home buying like those are those are many different buckets And all I'm saying is you're gonna be spreading yourself thin with trying to build a legitimate solid bucket Like build one bucket first build one bucket first before you spread yourself thin and and again that happens by talking about a bunch of different topics We don't want a bunch of different buckets like we want one bucket so I want I want thousands and thousands of people in my backyard that all come to this one page and Then and in this case it's for a listing But if it was for a seller guide, I want thousands of people in my backyard in my bucket Going to my seller guide page Because because what as that as you start to fill up the bucket Let's say for example a hundred people landed in the bucket a hundred people Landed on this page and only and only and only ten of them actually click the button And those are actual good numbers. Those are really really good numbers ten percent You would crush it like you would literally be a top producer with that with those numbers You'd be a top producer with one percent Just let you know like just to let you know if one out of every ten people that landed on this page filled out the form You'd be a top producer like that's just how it is when you start running ads. That's just how it is it's a Small percentage would would make you filthy stinking rich like it's not even funny So you don't need everyone so let's just say a hundred people a hundred people landed on this page But only ten of them filled out the click the button and fill out the form Those other 90 people are in your bucket So those 90 people that did not fill out the form, but they landed on the page Those are in your bucket Those are people that are in your custom audience and the reason why that's so important is because now as you go run Facebook ad number two You're gonna be able to continue to target your market, but then also retarget all the 90 people That landed here from the first ad and then as you go run ad number three You're gonna now you're now in week number two You're gonna fill up another bucket. Those are now another hundred two hundred three hundred people that all landed on the page 90% of them didn't fill it out for whatever reason Now that's another bucket. We have a bucket for week number one We have a bucket for week number two now we as we go to week number three We're gonna continue to target your local market, but then also we're retargeting Everyone in week number one and everyone in week number two and what that does it gets people to see you multiple times And that's what's so important is is people that are interested in the same thing They keep seeing you talk about the same thing But now we're just talking about it in different ways like one week You're talking about renovating your kitchen the other week You're talking about you know the difference between listing with the real estate agent or trying to sell it on your own Another week third week you're talking about the importance of landscaping and making sure that everything is trimmed up before you listed on the market Like there's so many different topics that you can break down weekly So as we stay on topic The whole call to action is to give away a seller guide and now we're just attracting our local audience of thousands of people That are all interested in the same thing But if I went week to week talking about foreclosures then short sells then buying then selling now I'm giving away a buyer guide last week. I was giving away a seller guide. It's like dude I'm all over the place and and so is your audience. You know what I mean? Yeah. Yeah, that makes sense So so you can you the way you want to kind of look at it is monthly So if you're looking at it monthly four weeks You're running a new ad every week and you're just creating these buckets You're filling up these buckets every single week and that's a Facebook custom audience as I mentioned, but As you go throughout the whole month four weeks four ads then if you want to switch it up next month Okay, cool switch it up next month But you want to you want to at least at least roll out a full solid month talking about the same thing and In building an audience of like-minded people that are all that are all interested in the same thing Which is selling, you know Okay, so hopefully that made sense Yes, it does yeah, so These pages these these landing pages again It's it's it's it's when you're really really ready to pull the trigger and start running Facebook ads So are you are you running ads now or are you planning on right now? I yeah? No, I have been running ads for a couple different things like some of them for listings directly some of them for Some one of the same thing not giving away the the seller guide, but I've been doing Like a catchy ad for get a quote on what your home will sell for in this hot market So I've been capture capturing some Facebook leads that way But I find that like the Facebook ad center and lead area is just terrible to manage and navigate Yeah, so I'd rather just have it externally and something else So yeah. Oh, okay. So then you've been running lead generation ads Yes, yeah, yeah for sure that that that's a little bit more Even even someone like me that studies this stuff. I hate those ads like I hate I hate running those The only ones that you want to be running are ads to a landing page and that is let me show you over here So as I click on the green button and I come over here to the setup The only one that we want to be running First of all, you always want to check that box, right? Always check that box for housing And then the only one we want to be running is conversions, but conversions is only for landing pages So if you have a landing page, that's conversions Okay, so nine out of ten. I would say ten out of ten, but I'll just I'll just give you know give one off but nine out of ten Marketers that are looking to capture a lead that are looking to capture a lead or Marketers that are looking to get people to schedule an appointment Because I can run an ad to get people to schedule an appointment as well It's the same thing because a person is going to a page. They're clicking a button They're entering their name and email. They're clicking submit So whether that person did that for an appointment with you or whether that person did it to get your free download Or whether that person did it just to opt into your page and give up your their information because you're giving away something whatever maybe Nine out of ten nine out of ten marketers that are looking to capture a lead that way run conversion ads and Then and then maybe maybe the 1% the lead generation both with the lead generation. There's just multiple steps That that you have to implement and I I hate I hate having to add more steps than needed And what's so important also With especially with lead generation if you're not paying for a software, which is called I think it's called Zapier Which which is another monthly fee Zapier integrates Facebook with your email auto responder. So if you have an email auto responder Zapier is like the middleman. So the moment they see your Facebook ad they click on it They fill out the Facebook form because you're running lead generation They fill out that form and then this third-party software called Zapier Will take that lead and and automatically put it into your CRM or put it into your email auto responder But that Zapier software that third-party software that middleman. That's a monthly fee as well So I'd rather just pay one monthly fee for landing pages and have it all done You know from the moment they see the ad they go to a page and then and then and then They're now in my CRM automatically and I use Karcher for for all that for so I use one software for all that and that's Karcher But that but again, that's that's conversion ads. So whether it's Karcher or whether it's any other landing page It's conversion conversions. That's the one you want to be you want to be running Yeah, that's super super important Super super important, but but at the same time what's even more important is your is your back end So that the moment they fill out the form, that's why these leads that you generated with lead generation I'm assuming but I'm also willing to bet that those leads Never received an email Because oh, it's up for me to manually contact exactly. Yeah, so if you don't have that Zapier software The integration where it's automatically put into your CRM then I have to go into Facebook I have to download that lead. I have to upload it into my CRM I have to physically email them. It's like dude, that's way too much like I don't want to do none of that You know, so that's lead generation, but conversions. Yeah, now we're driving it to a landing page they're clicking on the button and They're now in our CRM and so what's so so important is the follow-up is the nurturing of that list And the moment they come here and they click on that blue button and they enter their name and email And they enter their name and your name and email are there by the way because I it was the last information I entered Cartra whatever name you put into Cartra because I put you into my calendar because Cartra also has is my calendar then that name will be there by default in any other form, but What I'm saying is that what's so important is that nurturing of the list So the moment that lead comes in There needs to be an email autoresponder because you're not gonna be sitting there physically emailing everyone, right? So the moment they they enter their name and email because they're interested in the listing or they're interested in your seller guide they need to be getting emails and So that's what that's what most don't do is they'll run a lead generation add or they'll run any other type of ad and They're not nurturing that list because that lead was never in an email autoresponder or some type of CRM that emails and That's where you're missing out as well So so if you were sending me to a listing if I was seeing an ad of a listing I go to the page I enter my name and email. I better receive five six seven emails after that And I'm not talking like you know bombarding that person and send them a bunch of junk mail No, I'm talking about real legitimate emails like professional like nice just from you a simple email But they're automatic. They're automated like those emails you receive from me Melissa. Those were all automated Like look at look at how much information and look at how much value you got out of those emails that followed from the day we spoke It brought us back to over here Like it literally got you back on the phone with me and those are all automated emails That that so if I was running an ad to you on the front end you came to my page you entered your name and email It was my email automation that educated the lead Brought them more information brought them more value and even got them back on the phone with me It was my email automation So the ad is one thing but if we're not nurturing that list and emailing them good shit It's like dude, they're gonna forget about us They're not gonna know who we are and they're gonna be clicking on the next ad in a heartbeat because you didn't make any type of impression at all so That impression is gonna be felt through the email and in here's another thing Here's another thing I highly recommend or how comfortable are you on video? Are you doing video at all? Um, I've done one or two, but it's definitely not my favorite. So I know that that is huge in You know driving more traffic. So I'm willing to do more, but I just haven't yet You're gonna I'm telling Melissa you have you have so much knowledge on this topic of rule of state It's not even funny. So it's almost to the point where it don't even matter what the heck you say on camera People are gonna respect you and people are gonna listen You are a quote-unquote licensed rule of state professional Like you know more about the buying and selling of residential real estate than 99% of your entire state And that's a fact unless it's someone that has been studying real estate for 35 years Maybe some hardcore investor. Maybe a Grant Cardone. You may not more You may not know more than a Grant Cardone or a Robert Kiyosaki But the average Joe Melissa knows way more about this stuff than they do So the moment your video shown up in some average persons and these are average people no disrespect But we're all average people. I'm an average person like we're all average people the moment the average consumer Sees your video on the topic of real estate in their newsfeed. They are going to listen now There's gonna be a lot that don't but the ones that do you have their attention and it's almost it almost comes down to It don't matter what the heck you've been talking about the fact that you've been talking about something people are gonna engage Like you have to you have to understand that so a lot of the times We're insecure about maybe the way we look or the way we sound or something like that when I'm here to tell you man None of that matters like no one gives a damn None of that matters none of that matters at all at all at all like You have to just take this knowledge and start putting in short-form video one minute video two minute video Take that knowledge and pour it out on camera and it's so simple man pull out your cell phone These are a selfie style. That's not hire a camera guy and get a green screen and have a film crew come out to the house None of that is needed. It's your cell phone. It's selfie style on your cell phone given us two minutes of Selling what the heck's gonna take to sell my property You know like like and you're just you're just crunching that down into into short One of two minute videos and we need for a month That's it like one a week You know that's on the front end But what I was also going to say is on the back end as that person comes to a listing page as they come to your seller guide page We're running out on on giving away a seller guide and they come to your seller guide page Like let's just say for example this one over here This is just a basic basic seller guide ten simple tips to raise the value of your home before selling Like that's a simple seller guide like that could be that could be ten pages of these ten tips That will help me increase the value when I go to sell Like who wouldn't want that like I'd want that like why wouldn't I want your in your tips? Like why not if I'm planning on selling? So a person comes here look how basic this page is there's absolutely nothing fancy about it like a simple simple page I'm telling you this right here drives leads. It's not even funny But here's my point as that person comes here. They see your ad they come here. They fill out the form Send me your ten tips. Here's what I was mentioning about what I wanted to mention about video as They click on the button. They just gave up their name and email. They come to this next page Thank you for downloading my free seller guide. This right here should be a video a quick 60-second video of you Hey guys, this is Melissa just wanted to say thank you for downloading my seller guide But I also wanted to introduce myself and just let you know a little bit about me and where I'm coming from And how fired up I am about real estate So so on here, here's what I want you to write down. Do you have a do you have anything to write down with right with? Sure, yeah, grab something real quick. This is this right here This right here is where you solidify the lead like this right here is where you separate yourself from every freaking agent in the In the town. It's it's it's gonna happen on this Thank You page right here. First of all it happened on the ad if you were running as a video that alone For me to keep seeing your video in my news feed and you live down the street I might not click on it the first time. I might not click on it the second time, but you're targeting me for a reason and Three times four times I keep seeing your video I'm going to click on it like or or not But chances are I will because I keep seeing you on video That's the front end that is the ad but as I get you into my funnel and that person's gets to my landing page They enter their name and email and then they come to a and then they click the button and they come to my Thank You page. Here's the Thank You page. It could be however different color different text whatever But here's the template as they come to the Thank You page. This is you on video Here's the four things that you would talk about and and this is all this could all happen within 60 seconds This is a short simple video on your cell phone When they come to this thank you this thank you page for things number one You're saying thank you first of all. Hey, thank you so much for downloading my seller guide You're you're thanking them number one number two. You're introducing yourself Quick little introduction who the heck you are Number three you're going to tell them to check their email and by the way guys I just emailed you up your PDF So check your email here in the next few minutes You're gonna see a download where you can download your free seller guide So now now you're your number three you're telling them to check their email And then you're also telling them hey and by the way I have some great emails coming your way That's really gonna help you in this process of selling your property So make sure you check for my emails and open every one of them. You're gonna love the content I have coming your way. That's number three So now I'm programming you and I'm physically telling you and I'm verbally telling you and I'm visually telling you in video To check your email So now I'm gonna program your mind to be looking out for my emails So that's super important. That's number three So whenever you send an email that person's automatically They're gonna be opening your emails all the time from this point on if you if you can tell it to them in the video And then and then and then number four number four is you're saying hey And by the way guys if you are planning on listing or if you plan on selling or if you just plan on really getting my My my strategies and my and all my secret tips right now Feel free to click the button. It'll take you straight to my calendar where you schedule the time to chat Can't wait to talk to you. I have so much great information to give you regarding listing your price at the highest value possible I'll talk to you soon. Click the button below. It'll take you straight to my calendar So number four I'm trying to get them to schedule a call So so number one, thank you number two introducing yourself number three check your emails and number four Click the button below if you're looking to talk right now. I'd love to talk to you So so so this was you on video simple simple selfie style video That alone completely changed the game now that lead comes into your funnel and comes into your world Knowing you're a real person first of all if they saw the Facebook ad and if that was a video then they know you're a real person A lot of times if someone tries to run an image ad, which is probably what you did on the other ads You run an image ad and in that person clicks on it But if you would have put yourself on video right here that person would have been like, okay, holy crap She is a real person. Okay, perfect. This is awesome. That's what happened psychologically in our head The moment we see someone on video we automatically know they're real But the problem with most agents they just want to post beautiful homes when we all seen a beautiful home You know so so it has to be different it has to be a little different and that's video And there's nothing different than than than you there's nothing different than than me like the moment I put myself out there. There's no one like there's no one like me. There's no one like you So that automatically allows you to win, but then here's what happens now. This is why the back end is so important It's the email auto responder if we're giving away a seller guide those next few emails Let's let's let's call it. Let's call it Let's call it 10 So right away the moment they put their name in email. They're gonna instantly receive an email with the seller guide. Hey John Thank you for downloading your seller guide click below, you know, you can download your PDF right here So that email would go out automatically, but what about tomorrow? What about the next day, you know, what about the next day what I would have set up is I would have Let's just say 10 emails already set up To go out over the next and let's say we send one out every other day. Maybe not every day Let's say we send one out every other day. So I have 10 emails already pre-written ready to go out every other day so for the next 20 days That person is gonna hear from me and in those emails It's gonna be very very simple for you to put together a handful of emails these 10 emails because all we're gonna do in the emails is Talk about the seller guide So again right away instantly they receive email number one and that's what the download the PDF the link But tomorrow they're gonna receive email number two and email number two is gonna be very very basic and very simple Hey, Dave. This Melissa. Hey, thank you so much for downloading your free seller guide. Yesterday. Hopefully you're able to get to it Hey, do you remember on page three when I was talking about renovating your your kitchen? Here's what I meant by it and All you're doing is just breaking down that seller guide if it's a 10 pager. Okay. Great. Let's talk about page three The next email email number three. Let's talk about page. Let's talk about page five and So all we're doing is just is just breaking these emails down to talk to talk about what they just down to talk about what they opted in for and In in in those emails not only am I refreshing you on what the seller guide was about but in the email in each one in all 10 There's a call to action So just like on the front end the call to action was to click learn more That's the ad the ad is gonna have a button. That's the call to action click learn more But in the email and then on this thank you vid on this thank you page the call to action is to schedule an appointment And then in the emails that follow. I'm gonna educate you more on this seller guide I'm gonna put my own personality into it my text. I'm gonna write out a few emails But in each email the call to action is to also schedule an appointment So in email number three, I would already be going for the appointment. Hey John Thank you so much for downloading your seller guide, you know a few days ago Hey, remember on page nine when I was talking about the importance of Remodeling your bathroom. Here's what I meant by it and hey, hey by the way, John If you'd like some more tips and strategies or if you'd like to schedule a call click the button below It'll take you straight to my calendar where you can schedule your best time. Can't wait to talk to you John And that was email number five each email has that call to action schedule a freaking call and So That's that's what that's what those emails are for those those emails are so powerful where if you can look at It and this is the last thing I need to say. I want you to look at this from a 30,000 square foot view The entire thing is up is automated the entire thing from the moment we put out the Facebook ad that ad is running 24-7 while you're sleeping To the moment they're coming to the landing page to download the seller guide while you're at dinner with your family To the moment those emails are going out while you're playing with your kids To the moment they're clicking on the button to schedule a call While you're closing deals The entire thing is automated like I want to be able to wake up every day to appointments Because people saw my ad last week. They're going through my email series and they're scheduling appointments without me lifting a finger The entire thing is automated I want to wake up to my calendar full all day That's it. Like I don't want to do a damn thing But run the ad, you know So so when you can have when you can have those systems in place The Facebook ad going out the right way to the right landing page to the email set up to get them to schedule a call with you That's when you can really start crushing it So a lot of agents that I speak to They'll put way more physical effort into building their business Where if they were to just put a few hundred dollars and invest in the marketing of their business This that's what it could look like Automated appointments without lifting a finger You know So I know that was a ton right there But hopefully some of that made sense Yeah, no, it definitely does. I took some good notes So In your case it just comes out of your seller guide, right? Let's focus on one thing. That's what I would focus on Let's focus on one thing. Do you have a seller guide? I? Have been putting one together in anticipation for this. So it's not quite complete yet, but it will be this week so, um Are you writing it out yourself? Well, I mean I have some stuff from my brokerage, but I'm pretty much just putting it into Adobe changing a bunch of things and making it my own Personalizing it perfect perfect And that right there Melissa. I'm telling you man. That is your bait Like that's your baby right there like no one comes into your world without downloading that PDF Like that is your bait Like like you want to you want to look at it as if you as if you're running for president And and we're gonna go on a campaign, you know run like our whole objective is to give out this seller guide to the entire freakin state That's how you want to look at it and and so with that being said you don't want to you don't want to You don't want to try to you don't you don't want to be such a perfectionist where you need everything perfect on it You don't want to look at it that way either So I'm not saying it has to be perfect at all because that's gonna take you forever to roll it out But I wanted to I want you to look at it as your baby like that is your baby You're gonna use that to capture more leads than you could possibly handle You know so so that's good if you're working on it That's perfect get it done get it done and then and then tying it to to a cartridge page Doing the entire back end setting up the email list setting up the email sequences Uploading it to the page all that stuff like I can I can help you that I mean That's what I that's what I do like And and and I have an entire book funnel as well I don't know if you ever downloaded my book, but it's a very it's a it's the same exact thing. It's a PDF People are going to the page They're downloading the book and then they're getting a series of emails and those emails are designed to get you to schedule a call with me It's the same thing. So I've already set that up a million times on on my end and Setting up for you, you know would be would be fun and simple Okay Okay, yeah, that's why I think I'm just kind of psyching myself out that it's this big You know, I don't know I played with it for a few hours a couple days, and it's just not As user-friendly as I hoped it would be but that's okay. Like I'm willing to learn. I don't know if you So do you usually do that like as like a consulting thing or like would you? Teach me how to do it so I can self-manage it moving forward or how does that work? Whatever you want to do, but what I can tell you for sure and it's gonna sound super obvious bias, but It's super user-friendly like once I show you how to use it Like Mike my 12 year old can use it like seriously, and he's not a computer guy at all like it Really is simple, but yeah in the very very beginning. It was it'll seem like a second language for sure Like even in the very beginning of my cartridge journey Again, whether it's cartridge or any other landing page. They're all very similar But the reason why I use cartridge because the same price as all the other ones, but it comes with everything else So at a hundred bucks a month Let's just call it all the different landing page softwares cost about a hundred bucks a month, but they're just the landing page Then I got to go get another software and pay another monthly fee for the email auto responder Then I got to go get a third software and pay another monthly fee for the calendar So that's why I use cartridge because it comes with all that it's I use it for my landing pages I use it for my email auto responder, and I use it for my calendar Okay, so so that's why I use cartridge, but I've used all of them under the Sun because this is what I do I do, you know marketing capturing leads this is all I do So I've seen every other platform out there cartridge by far super simple But in the beginning yeah, like I had to I even had a hire somebody like I had a hire somebody in the very very very beginning This was 2018 When I first jumped on Cartra I had a hire someone for sure, but once once I learned it It's like man like it's simple like and all so to answer your question I can either teach you how to use it all or or you can just delegate it to me It's totally up to you like it's totally up to you because I don't want you to look at Cartra As if you got to go build a whole website like we're gonna use we're gonna use cartridge simply to build web pages and Whatever whatever the topic is that's what we'll build a web page around so if we have a listing Okay, cool. Here's the page if we have an open house. Okay, here's the page, you know If we have a seller guide, here's the page like it's just it's it's whatever topic you want to run Now if you have a listing if you have an open house, okay, cool We'll run an ad for that, but I highly highly highly recommend Focusing on that seller guide like let's crush the heck out of your local area Let's run Facebook ads to capture as many leads as we can give away a seller guide Like that right there. I think would would make everything simple and and and just have you even busier than busy like Because you'll have all these leads but at the same time your whole your whole time Here's what I'm trying to really say as I try to say earlier as far as everything being automated Your only time would be speaking to people who scheduled an appointment Like your your time wouldn't be spent figuring out cartridge if you it's up to you like so again You can either delegate it to me or I can I can I can teach you like we can set up a handful of calls And I can just teach you to use the whole damn thing yourself You know so so it's kind of up to you and whatever your budget is like I don't really have a price like I don't really I Don't I mean I don't really care like I just want you to succeed like you'll first of all Carture pays me a little percentage just to get you on the damn system So so they pay me a little referral fee not much at all But but my whole job is to help you succeed with it So you keep it because they pay me monthly on your account like I'll just keep it with you Yeah, and that's why I'm willing to really you know whatever work with you with whatever budget you have to just get Get the damn thing done now. Okay, there has to be something there because it's time consuming so Whatever whatever fits your budget. I mean we can set up, you know set that up and Go from there either I coach on all this stuff or I just do it for you. Okay What would you rather prefer being learning it yourself or not even I don't know I would I mean to be honest I'd probably prefer to just learn it myself where perfect You know, let's focus on that Okay, the first thing you said that and that's that's what I prefer like I want to coach you on this Like I want to teach you to do it yourself because I truly believe it's simple and that's why I don't really believe charging so in a whole bunch for it because There's really nothing to it like once you learn it you're gonna know it So to have to keep charging you for that. I don't really want to do that so if if we just maybe set up some coaching calls then That's that's that's better like you'll learn it Okay, you'll learn it quick and then and then again I'll always be here as a crutch like if you ever need to message me or get me back on the line and say hey David, I'm freaking stuck on this part. Let's knock this out Like there'll be no charges, you know at all for for any of that like you'll always have It's like I don't know I come from a software background I've worked in software my whole life almost before being a realtor so I mean I'm pretty computer savvy, but I guess I was just it seemed like the interface changed Did it change within the last month like the first time I logged in and I used it I set a bunch of stuff up and then the next time I went in it looked almost completely different So it was just kind of really weird to me to be honest so I Did I have done quite a bit of I have worked within it I've like changed so like that screen you have up right now for example I went through and I completely changed the look of it like I did a new background for a home That's more Wisconsin style But it so I mean, but I'm just having trouble putting it all together with the autoresponder and Like scheduling. Yeah everything in the right order. Yeah all that back in part Yeah, in the in the beginning that's that that part is is a little confusing for sure for sure for sure That's where you'll need some some guidance Okay, so I just I did so did you already set up your 14-day trial or not yet? I did I actually have paid for the first month which I've been procrastinating saying I'm going to take the time to do it and I just haven't yet. So okay So then let's schedule. Let's schedule how I mean I Truly believe you can we can learn it like I mean again, you're always going to have me But at the same time, I truly believe I can teach you how to do all this stuff I mean I wouldn't say no hour, but maybe a couple hours You know like as far as I mean the max like the like two hours Like I can literally teach you to do all this stuff in two hours like less than two hours Yeah, no, I believe that I believe that I feel like I I mean I and I'll play with it before we get together too. So I just know that where I get stuck Um, but I think that if I just had someone to sort of give me a good overview I've even done some of the youtube videos, but again, I feel like the interface changed. Yeah So um, yeah, I just it wasn't you know, I was trying to follow some of the steps and it just they weren't the same So that's where I got stuck. So no, I think I think even you know An hour and a half two hours would be extremely beneficial and I'd be able to go a long way with that Sounds good. So Putting people in a bucket knowing who lands here That's a facebook custom audience. That's our bucket. So we have to set that up We have to set up our custom audiences. We have to tell facebook. Hey, here is the page Start tracking everyone who lands here and put them in a specific bucket That's number two. We have to set up custom audiences and then number three We got to set up a what facebook calls a custom conversion And that's for people who are running conversion ads facebook What everybody thinks is that facebook. Okay. So here's the page So let me let me let me let me explain it this way by asking you a question Let's say we're giving away this seller guide, right? That's what that's what we're going to plan on doing Is is give away the seller guide So if I asked you melissa What is our goal? Like if we have the facebook ad we have this page. We're looking at capture leads And if I just ask you a simple simple question and it's not a trick question It's it's a real question. Like what is our goal? To ultimately get listings Okay, so that's that's that's down the line, but as far as the ad as far as the page So let's just so that yeah, let me put it that way So like to capture email addresses of people in my area that are interested in Yes, okay. So here so here's how facebook works And this is the third part custom conversions. So number one was the pixel number two is the custom audience and number three Was the or is the custom conversion? So here's here's what i'm saying Our goal when we run a facebook ad our goal is to get them here Right because I I need you to see the ad I need you to click learn more I need you to get to my damn page. That's my goal But my ultimate goal is to get you to fill out the form So my ultimate goal is to get you to put put your information click the yellow button and get to this page So facebook they don't want to know your goal. They want to know your ultimate goal Your ultimate goal is to get people here So with that being said we have to give facebook this link That's a custom conversion. So we need to tell facebook. Hey, I'm going to run conversion ads But here's my ultimate goal. My ultimate goal facebook is to get them here And the only people that will ever get here because you're not going to google search and find this page The only people that will ever get here are people who fill out the form So so we have to give facebook this link right here And that's the link to the thank you page. That's our ultimate goal is to get people to land here So we set this link up. We set this page up as a facebook custom conversion And we start capturing leads So Set up three calls set up three calls We're gonna we're gonna conquer kartra And we're gonna we're gonna conquer this facebook ad setup So you can start just running these the right way and just put this thing on autopilot Okay, okay so Set up three calls And set it up this week if you have the time So if you have the time this week and then should I just use the same card that I have on file I don't know what card it is, but whatever card we use the first time. Yeah, yep, that's fine Okay, cool. So let's schedule three calls and then and then we'll just go from there But I just know that we'll be able to knock this all out and it'll be it'll be three It could I mean I'm gonna try to do it in one hour. Sometimes we go a little over But um, but but hopefully hopefully we could knock it out in one hour because the moment we go over It's just way too much information and I don't want to overwhelm you just like I probably overwhelmed you on this damn call This is a ton of no, you're fine, right? so I guess one question should I have all of these things ready like this 60 second like no no The notes I took okay, you don't need you don't need you don't need to I mean you can you can like for example If you want if you want some homework here's some homework Your homework would be to Yeah practice a 60 second video. So we're gonna focus on giving away a seller guide So what is the thank you video for that seller guide? That's the homework So so practice that that short 60 second and again it can be two minutes whatever like I have Like if you go to my book page you download you download my pdf like here's my book page Like if you go to my my book page So let's say for example i'm running ads to actually it's not that's the paid one. Let me go to the free The free one Okay, so as a person so as i'm running facebook ads to this page to give away my free pdf Just like you will be you'll be doing they come here and This is my book that i'm giving away and they fill out they fill out the um, they fill out the page or they fill out the the button Here's what happens a person comes here They fill out Let me just put um, actually i'll just put a bogus email Send me the book Then they go to my thank you page. Look exactly what i'm teaching you i'm i'm doing it myself. This is what I do You come to my thank you page and it's me on video, but I go on longer So again, I'm telling you 60 seconds But to tell you the truth you can go on as long as you want what i'm doing in my video is i'm thanking them I'm introducing myself. I'm telling them what's in the pdf I'm telling them to check their emails and I am telling them to schedule a call That's and and i'm saying all that because I talk a lot. I'm saying all that in about eight minutes I think it's eight minutes. Let me check nine minutes Thank you for downloading your copy of the social real estate agent Five steps to implement on social media to capture more leads and build your personal brand fast You guys my name is david cantaro. So I go on for nine minutes Telling you what the hell is going on So those four things that I that I mentioned that you mentioned in this in this video I go on for nine minutes talking about those four things, but again, that's me You know, I'm a little more comfortable on video. I I tend to talk a lot and it's like I went on a little longer, but you you can keep it. You can keep it short and simple as well But it's just the fact that you're on video, you know So so that's your homework practice that video practice that video And then also here's what I also want you to folk to work on as well And this doesn't all have to be done by the time we talk it doesn't but this is something that you can definitely start start on I want you to start working on the emails that are going to follow And those are simple like don't you don't have to fully write them out But maybe write maybe write the head the subject line like email number one Thank you for downloading your pdf email number two Um, it could be it could be it could be hey, john Did you get a chance to read the book yet? Or did you did you get a chance to go through the the the free seller guide yet? And that's email number two And in that we're going to talk about what's on page three email number three Hey, john just wanted to follow up And so that's email number three and then and then in that email. I'm talking about what's on page seven You know, so so maybe just put down some bullet points and and and put yourself in the shoes of the consumer Like if you were if you guys were listing your house and you needed some type of help or assistance or information And you downloaded some seller guide What would be some good emails to receive after like what would you need to know? Right, you already know you're a real estate. I mean you didn't know what they need to know So so maybe if you broke that down into a handful of emails, that's what you can you can maybe start working on Okay Okay So and that's why once once once you get to my My thank you page here that email already triggered now that person has their free download right away And then and then in my in my funnel. I have five emails set up And in my five emails, I'm talking about the five steps Those are my emails So so all that's automated in each email. I'm talking about each step And in each email, there's a link to my calendar That's it And so and so again it all starts with the top of the funnel having all this back end part You know set up and then also Anyone who lands on this page That's why i'm also going to give you a whole facebook Facebook ad coaching Because as people land on this page, I'm running a facebook ad I get them to my landing page. They put their name and email. They come to the thank you page As they come to this thank you page Facebook needs to know that as well remember taking them here was our ultimate goal That's why we had to take the link and and tell facebook about the link of the thank you page But as people land here We need to categorize that inside of facebook as a lead And that's a custom audience So That's what i'm going to help you set up as well. I'm going to just freaking equip you and you're going to be a ninja by the time we're done Okay So get back to that link Schedule schedule three calls. We'll be able to knock this all out in three calls And then and then i'll just use the same card I have on file and then and then We'll we'll speak whenever you whenever you can schedule a call All right, sounds good. I'll do that. Awesome. Alyssa. Awesome. Thank you so much message me I'm gonna send you my cell phone number as well. So if you need to all if you need to text me Feel free to text me whenever you need me Okay, i'll say thank you so much. I appreciate your help. You're awesome Let's let's rock it time to crush wisconsin. That's that's your estate time to take it over Get some sleep. Yes Thanks. Bye. Bye