 One, we have many, many campaigns and elements which are interactive here at Cadmines, and we're going to hear a lot about that in a few weeks. So we are very present, and that's an increase in me so. Now that being said, those are usually components of things. We do for clients, not these master approvals. And the difference is, when you have an award-winning campaign, it's one thing, but the stuff we're doing is more business strategy for the clients. The clients don't go about saying, we're launching this new business strategy and revealing it to the world, trying to do more work. You have to see the level of CFO. That's not the way the world works. It's more the other way. This is a double secret probation signed here, you're telling me. Yeah, NDA now. And a deal. So on the bigger stuff, I mean, that's not going to happen. And your relationship also perpetuates it. Because it's not so much we just bang and drum for our work. No, it's bang and drum. Our work is attention. Because not just ours personally, but our industry because the press doesn't want to write about us killing the Bud Nine at the Zoom mall. They don't want to talk about it. You can get spiritual employment. That's the key component of how we grow market. You've mastered new, and I would say, Christmas 10 years ago. Making sure when you're idealizing, it has the veracity to get it. We're all just trying to do work that people give a shit about. You see it? And that, I don't care whether it's a start-up small or it's a billion dollar line, it's our responsibility that they're paying us to have our work be noticed by the right amount of people. And it does help if the press wants to say positive things about it. We have to earn that right. We don't have like a heavy hand in the art department that is bombarded. So you have to do it. We're very fortunate with the majority of that stuff. But it's also the nature. We are a shiny side of the industry. People are going to talk about this, but we're a fireworks industry. We have more of a life-housing industry. You know what I mean? It'll be interesting to see how you can learn from each other because that is, to me, when you talk about this business and how nothing is being elevated right where we are and this anti-advertising feeling, right? Everything is like, they're advertising is dead and everything's going well. Not much for me, not much.