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Published on Apr 24, 2012
ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.
ING-DiBa wanted to make the younger target group aware of the effectiveness and simplicity of direct banking during Basketball-Events across Germany.
This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. They were able to throw a virtual basketball by moving their smartphones.
Recognition: // Cannes Lions 2012, Mobile, Finalist // Der Pixel 2012, Mobile, Finalist // New York Festival Midas Awards 2012 Mobile SILVER // New York Festival Midas Awards 2012 Sponsoring GOLD