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Free Throws like Dirk Nowitzki presented by ING-DiBa

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Published on Apr 24, 2012

ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.

ING-DiBa wanted to make the younger target group aware of the effectiveness and simplicity of direct banking during Basketball-Events across Germany.

This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. They were able to throw a virtual basketball by moving their smartphones.

Recognition:
// Cannes Lions 2012, Mobile, Finalist
// Der Pixel 2012, Mobile, Finalist
// New York Festival Midas Awards 2012 Mobile SILVER
// New York Festival Midas Awards 2012 Sponsoring GOLD

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