 Hey guys, how you doing? This is your boy Rich from Rich TV Live and you too can join the club at richpicksdaily.com where you can learn how to win and trade. Thank you guys. How you doing? This is your boy Rich from Rich TV Live and richpicksdaily.com where you can join the club and you can win big. Now speaking of winning big, one of our greatest picks for 2021 and going into 2022 is TAT Global Alternatives, T-A-A-T in Canada, T-O-B-A-F in America. We absolutely love them as one of our top picks for 2020, 2021 and 2022. They are completely unique cigarettes with no tobacco, no nicotine and they had some big news this week. Check this out. First of all, TAT launches multi-state billboard campaign as part of its 2022 national scale marketing initiatives. Billboards everywhere saying try TAT, TAT Global, no nicotine, no tobacco, game changer. We absolutely love TAT and then they followed up with more news, big news. TAT now selling in tobacco retailers throughout greater London, England. That's right, throughout greater London, England. No longer are we talking about Ohio. We're talking about London, England. At this time last year, they were just launching in Ohio. Here we are a year later and they're launching in new countries, new cities, new areas. They're going where no man, woman or child has gone before. TAT Global Alternatives put on your radar, put on your watch list. Let's take a look at the news right here, right now exclusively on Rich TV Live. Make sure you subscribe. All right guys, let's talk about the news here from TAT Global Alternatives. You can see TAT Global Alternatives. The symbol in Canada is T-A-A-T and in America it is T-O-B-A-F in Frankfurt, Germany. It is 2-T-P. So they did have two pieces in news this week. The first one was on December 14th. The title was TAT launching multi-state billboard campaign as part of 2022 national scale marketing initiatives. And it read, TAT is pleased to announce that in 2022 it will begin multi-state billboard advertising campaign as part of national scale initiatives to build upon existing presence of TAT. You can go and find this at tatglobal.com. You can see these press releases here. We're gonna go through these press releases. You can also follow TAT at trittat.com where you can see here it says, what is TAT? So we absolutely love TAT, one of our favorite picks. We believe they're gonna have a huge year in 2022 and the news talks about the national billboard marketing initiatives. So as part of beginning a multi-state billboard advertising campaign as part of a national scale initiatives to build upon the existing presence of TAT across the country by raising general awareness of TAT among customers. Over the course of 2021, the company has expanded its presence in the state of Ohio where TAT first launched in December 2020 while also adding an average of over 100 new stores per month in a total of more than two dozen U.S. states through a national nationwide network of distributors and wholesalers including cash and carry warehouses. Through a series of promotional campaigns, for example, in-store activation strategies, online advertising and advanced targeting techniques, the company has optimized its processes for converting consumers to TAT products based on empirical data from the product's first year in the market. Now that TAT is being commercialized in the United States on a national level, the company is expanding the marketing efforts through out-of-home channels such as billboards, a form of advertisement that tobacco companies in the United States have been barred from engaging since 1998. And this is what makes TAT so unique. They just have the ability to do things that nobody else does. This is their Instagram page. You can follow them on Instagram. You can see they're talking about all their top news right here on their Instagram. To carry out the new billboard campaign in several U.S. markets, TAT has engaged one of the largest wholesalers of billboards across the United States providing crucial advertising space to several prominent commercial accounts. As of this writing, TAT billboards are to be placed in high visibility areas of the following cities, Atlanta, Georgia, population 488,000, Biloxi, Mississippi, population 45,900, over 1 million visitors per month primarily from casino tourism, Charleston, South Carolina, population 135,000, Cleveland, Ohio, population 385,000. This is their Twitter page. You can see right here, one of the last tweets on their Twitter page at Tritat on Twitter. You can see here Detroit, Michigan, population 674,000, Houston, Texas, population 2.3 million, huge market in Houston, and Las Vegas, Nevada, population 634,000, approximately 3.4 million visitors per month in Las Vegas, Nevada. The TAT billboards in these regions will contain themes and messaging specific to the culture and attractions of a given market with an objective of making TAT relatable to consumers who are residents or visitors to the area. An example billboard design is shown below in Biloxi, Mississippi, using references to casino gaming, an interest that is shared among visitors to the Gulfport, Biloxi area, who often arrive on group casino chartered, commonly known as junkets from various regions in the United States. So beginning in 2022, large-scale billboards promoting TAT will be placed in several cities in the United States as part of the company's initiative to promote TAT as a national CPG brand. The billboard design shown above will be displayed in Biloxi, Mississippi, a city that attracts an average of more than 1 million visitors per month, primarily from casino tourism. TAT chief executive officer, Sete Coscorella, commented, this time last year, TAT was hitting retail shelves for the very first time in Ohio. This is the other page here, TAT Global on Twitter. You can see here the to the moon party, which I broke to you guys as well. So TAT is doing a great job of really getting out there to investors in many different ways, okay? So yeah, last time this year, TAT was hitting retail shelves for the very first time in Ohio. And our priority was the quality of our retail launch execution as opposed to the quality of stores added or units sold in the short term as a growing national CPG brand with a footprint of well over 1,000 stores in the majority of U.S. States. We recognize the importance of aligning our marketing tactics with other brands who operate at a national or global scale. While we will continue to utilize our current promotional methods that have proven effective, billboards are a very cost efficient way to reach a mass audience of customers over a prolonged period of time, moreover for nearly 23 years tobacco companies in the United States have been able to take out billboard advertising following the master settlement agreement, which means billboard promotions for TAT could create a competitive advantage for us over the incumbent tobacco firms through regionally targeted messaging curated under the expert guidance of the TAT marketing department who have worked with some of the country's largest consumer brands. We believe this aspect of our national marketing efforts in 2022 can be invaluable tool for cultivating awareness of TAT as we continue to build momentum in the tobacco industry. So that's them on Twitter. I wanna show you guys the press release. So this is the press release right here. Just click on read more. It's gonna take you right to the press release. We're gonna scale down and this is what the billboard looks like. Pretty cool, eh? It's not luck when you always win zero tobacco, zero nicotine, zero competition. That's a sure bet. TryTAT.com. Pretty cool guys. So can you imagine that as a billboard for TAT? I sure can. And I think that that's gonna really bring a lot of new investors and potentially a lot of new customers that will come into TAT and try the product. And most likely they've had a really good ratio of customers that have converted to TAT. So chances are if they try the product, they will like the product and they will use the product and then that will generate more revenue for TAT global alternatives. Now, in addition to this news that came out earlier in the week, we also had some news that just came out and that was big news as well. Let's get right into that news. So that news came out and it looks like this. This is all at tatglobal.com and I was really excited to see this news. TAT now selling in tobacco retailers throughout greater London. Huge, huge, huge news for TAT global alternatives and TAT looks like this guys, in case you're wondering, this is another one of the events that they've been doing and the products look like this. There you go. So you can see the TAT original carton, TAT smooth carton and TAT menthol carton. You can even get a free pack at trytat.com just click on free pack. And you can see right here, you can actually get a free pack of TAT. Pretty cool guys. You can get the original smooth or menthol. All you gotta do is go to trytat.com, click on free pack and go to buy it now, follow the instructions and you can get a free pack of TAT. Now let's talk about the news that TAT just brought out. TAT now selling in tobacco retailers throughout greater London. Huge news, TAT has pleased to announce that TAT is now selling in tobacco retailers across the greater London area of the United Kingdom, primarily in the borough of Croydon as of May 20th, 2021 press release, company outlined the unique competitive advantages it stood to benefit from by selling TAT in the United Kingdom to include a lower price point as well as its exemption from federal UK laws that mandate plain packaging of tobacco products. TAT can be sold in colorful branded packages moreover TAT could later capitalize on an impending market cap in the tobacco category in the United Kingdom after cigarette giant Philip Morris International announced in July, 2021 that it was planning to discontinue sales of tobacco cigarettes in the country by the end of the decade. Huge, huge advantage for TAT. In October, 2021, the first commercial shipment of TAT arrived in the UK as a partial fulfillment of more than 1.2 million Canadian worth of purchase orders from the Green Global Earth GGE. The company's exclusive distributor for TAT in the United Kingdom, GGE has leveraged the unique value proposition of TAT to place all three varieties in at least 17 confirmed points of sale across Greater London. Pending reports of additional verified retail placements, GGE also obtained a finalized confirmation of registration from the National Health Service, NHS. Guys, love to know what you guys think about this company. Love to know what you guys think about TAT global alternatives and love to know what you guys think about this news. Remember, Rich TV Live is strictly for information and education purposes. Please, do your due diligence, do your research before you invest in anything that we talked about here on Rich TV Live. In saying that, we believe that TAT is undervalued, under-appreciated, under-exposed when you compare them to their peers. Yes, their revenues are growing and eventually the revenues are going to be very robust and that's why you need to be aware of TAT global alternatives right here, right now. Now, GGE has also obtained a finalized confirmation of registration from the National Health Service, NHS for each specific variety of TAT, further to the initial general confirmation of registration issued by Public Health England in August, 2021. London area retailers currently carrying TAT are afforded a far greater degree of flexibility with respect to how the product is positioned at the point of sale for the purpose of capturing the interest of smokers of legal age in store compared to products that contain tobacco. Additionally, as mentholated tobacco cigarettes were made illegal in the United Kingdom in May, 2020, tobacco retailers carrying TAT are now able to offer their customers who are smokers of legal age an option to enjoy a substantially similar smoking experience with a menthol taste. This is why TAT is so special and why it has a chance to be an absolute giant and why everyone needs to be aware of it right here, right now, TAT, Chief Executive Officer said to Kaskarela commented, we have been launching TAT all over the United States for the past year and we are thrilled to be executing our first international launch in the Greater London area. Similar to what we did in Ohio last year, we are focusing on specific areas of Greater London, such as Croydon, where GGE believes there are strategic advantages to launching TAT before expanding into other regions of the United Kingdom. Something you'll notice in many UK convenience stores and other tobacco retailers is that it is very common for them to advertise various products that impart a menthol taste and sent into regular cigarettes. Guys, love to know what you guys think about these videos. If you like these videos, please smash the like button, comment down below, share the video everywhere and subscribe. TAT looks like this, those are the prices of their packs and love to know what you guys think. So, yeah, once again, something you'll notice in many UK convenience stores and other tobacco retailers is that it is very common for them to advertise very products that impart a menthol taste and sent into regular cigarettes since menthol tobacco cigarettes cannot be sold in the United Kingdom anymore. This is one aspect of the UK market that we're building our commercialization strategy around as we continue executing our first launch of TAT outside of the United States. Love to know what you guys think about these videos. If you liked the video, please smash the like button, comment down below, share the video everywhere and subscribe. If you're alive, you can go and find all this news right at, right here. You can find all the news, all the events with TAT. All you gotta do is go to their websites. This is tritat.com and you can see lots of information on tritat.com and this is tatglobal.com. All you gotta do is click on news and you can see all the updated news right there. So those are the two pieces of news I wanted to bring to your attention. Love to know what you guys think about TAT Global Alternatives. It is one of my favorite picks for 2022 and beyond. I think they have a chance to be an absolute giant in the cigarette and tobacco category. Despite the fact that they have no tobacco and no nicotine and that's why TAT is where it's at. Completely unique company, completely unique product that is literally changing the world one day at a time, one month at a time, one cigarette at a time. Thank you guys for watching. If you're not winning, you're probably not watching. We bring you the winners and we bring them to you first. What do you think of this news? TAT Global Alternatives, making big news and I wanna wish everyone a happy holidays from TAT Global Alternatives. It's your boy Rich from Mercy to be Live and Rich Picks Daily. We should go and join the club and you can learn to win. Thank you guys for watching. It's your boy Rich from Mercy to be Live and I'm out. Peace.