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Unleashing your inner rockstar.Music,play,and the role of technology | Ben Schogler | TEDxLancasterU

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Published on Jul 12, 2018

We need talk about our musical diet and rethink our relationship with music. These ideas have been inspired by working with young people with disabilities and this has opened the mind of Ben Schogler, CEO at Skoog Music, to think differently about music. How we enjoy it, teach it, share it and most importantly interact with it. In his talk, Ben explores the idea of the transformation of making music as a way to communicate with others to something we consume as ready meals. Having lost our relationship with music, it is time to find the way back. Dr Ben Skoogmusic PhD is co-founder and CEO of Skoogmusic. He started the company in 2009 with Dr David Skulina, following an educational research project at the University of Edinburgh that aimed to address the fact that there were no musical instruments designed for children with physical or learning disabilities. This led to their first invention – the Skoog, a ground-breaking, tactile musical cube that anyone can play. A successful first funding round in 2010 allowed the company to begin manufacturing Skoog at the company’s workshop in Leith, and in 2013, Skoog 1.0 launched online with the Apple store across the EU. Today Skoog has developed from an education and disability-led innovation into ‘the musical instrument that anyone can play’, with the potential to unlock the fun of making music for all children and families. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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