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Advertising - What psychological tricks do they use?

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Published on Jan 20, 2007

Dr. Robert Cialdini discusses sales principles - It`s all about changing your social reality.

(Excerpt from a psychology documentary about "Social Reality" with Philip Zimbardo)

http://en.wikipedia.org/wiki/Robert_C...

Comments • 89

ChiliContestWinner
That last one was the bandwagon effect! Great video!
Martin2035
Thanks this helped me so much with my speech in school about advertisement. :-)
Gabby Wankowicz
Philip Zimbardo looks like Satan in human form
JLS
Great
DUSTERDUDE238
LOL at 2:30 thought it was my phone ringing & whipped my head Phones off. sounded just like mine.
MEAT Clown
This is a great video! Thank you so much! 
Chris Watkins
I don't think they're reading replies. I just mark as spam and move on.
shiningc323
same thing with organized religions
Jose Sanchez
Totally off topic but anyone notice Bird and J together in that shoe commercial? Didn't they beat the pulp out of each other during a game?
arpsynthesizer
I'm sure businesses made money before tv commericals were invented..whatever. And everything about this society-including our "educational"system, trains us to be the type of people who conform to social pressures. CONFORMITY is encouraged!
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