 so here with Nordic and you have the ARM Cortex M33 product right here yeah so hi so who are you so my name is Paul I'm with the product manager team in Nordic so here at Embedded World we are highlighting some of our new products so this is this is one of the first M33 right there yeah so this is one of the absolutely first M33 this is a very nice device we are running M33 we have all the features on the M33 and we also include the crypto cell from ARM so we are able to run very nice and high-security applications on it it's actually PSA1 certified already and you have different versions of it no so we have one version of this but these are different kits that we have today so this is the DK this is available today it comes with with the 9160 together with a Bluetooth device you can do bridging with it very easy it's expandable with Arduino connectors this is a new kit that we're coming out with later this year this one is a much more compact form factor is like this on the other side no it's built on the same kind of thinking as we did when we did the when we did it for the Bluetooth this is the thingy 52 this is gonna be the thingy 91 they both have the same kind of features except this one is Bluetooth connected this is LT connected direct connection to the cloud look inside somehow yeah I can try to open it up for you it includes a lot of different sensors most of them are on the back side here so this one has nine degrees of freedom so it's got accelerometers gyros compass it's got air air quality sensors it measures temperature humidity co2 levels you can even pull it out of there or it's difficult very difficult to get it out okay it's made to stay in it's made to stay in yes so with all of the sensors on the backside of the board here so you can see it and this one also includes the short range here so you got a 52 840 here as well so we're gonna do bridging to blue to blue to try to sync be so you can demonstrate a lot of different kind of systems with it and this one actually hooks up directly to our cloud so you'll be able to read out the sensor data directly from it when you when you enable it just plug in the card and you up and running so power consumption is good what kind of power consumption do you have it's called the nr 91 60 yes so this one is running on on LTE so it will depend a lot on the connection timing timing you're running so if you're running it with a low duty cycles you only report in once in a while you will see that it will run around 15 microamps if you connect every 10 minutes this is the size yes so it's by 10 by 16 it will it will use around 15 microamp if you run it every 10 seconds if you run it every no 10 minutes if you run it every 20 seconds you're running half a milliamp so you can run really low power applications with this one so this is a big deal for the future of IOT is it yes this is definitely a big deal for the future it will enable you to spread units out all over the the place and run them from batteries and still be able to connect to the cloud so you have longer battery life more security yes and isn't it a typical kind of size or it's a little bit wider than it's not so squarish or so if you're looking at this one is significantly larger than what we get with with the Bluetooth devices which are smaller but if you look at these ones compared to other BLE devices in the market now our LTE devices in the market this is significantly smaller you don't find anybody with this size with this kind of complexity inside if you if you're looking at SIM card right here yes there's a SIM card right here on the other board here so this is a standard standard SIM card this is basically because we want to be able to use it all over the world so this package has a modem yes so it's an application processor and a modem inside you make the modem yes so everything is built from our sides we are doing the entire design on our side have you done LTE modems before no but the team who has who did the device has done quite a lot of them so they know how to do it they've been doing probably two three four generations of cellular modems in the past what did you acquire LTE modem company or we there was a lot of LTE expertise available in Finland after Nokia closed down so we have a large design team out of Finland who does all the work for us but Nordic semiconductor is based in today we have most of the engineering in Norway we have we have a huge team in Finland as I said and we also have are doing quite a bit of engineering out of Paula now nice it's really really hard to get it out right yeah I won't give me a little bit of time I won't see if I can get it out without snapping a nail yeah I don't want to okay let's try it maybe one of your friends has like an already opened one you have like an opener for this one not for the beer nice so what do we see on the other side here so if you're looking at here on this side here we got we got the LTE device we got the short-race right BLE thread Zigbee on this side here we got all of the sensors we got the antenna matching circuitry and so on and the senses on this side is motion sensor is environmental sensors nice and then there's just a battery and it's battery and it's got a multicolor LED here so you're able to show the status of it and so on what's going on with it so most compact LTE device and most compact IoT device in the market LTE device in the market today also the absolutely lowest power consumption in the market today and again we have the application processor on board so you don't you only need this device to be able to make a complete system so how many are you gonna sell of these we are planning to sell a huge amount of them hopefully in the millions for this the pricing depends on the volume as always if you go to the key today they will be sampling at around $25 a piece but of course in volume say with LTE with LTE yes $25 a piece with LTE and this is a kit to develop not as that's the device itself the device itself yeah the kids that the kid pricing is not determined yet we were still looking into what what we were able to provide them for but our goal as always is to provide the kids at a minimum cost so that we can get as many customers picking out like $26 or something I think that the black the black one is actually going for 30 39 this one is going to be a bit more expensive this one this is the Bluetooth the short-range 30 one do you say this one is 39 39 in resale and this one is going to be a bit more expensive but we always try to make them as cheap as possible and what does it say winner of winner of best device so we have the best product and that's for the 91 60 cool all right so looking forward to a 5g solution right 5g is something that we will consider over time but right now 4g with the low power modes there is is the focus for us