 onboarding that's a critical objective what's your target developer do you have any specific requirements are the specific open-source projects you're leaning towards speak to the developer community out there and tell us what your developers community mean that we they know that we're heavy on Eclipse as a do as an ID we're using open source all the different aspect from the application server the web servers in the Apache the Tomcat we are we are we're big on Java I've heard sometimes the question about versus I know it's gonna be both and we're big on Java personally again I'm using any any which way I can open source and I want to able I want to enable them to develop quickly those application that I cannot and I will be not I won't be able to develop there's a starving community out there entrepreneurs out there who are really got their tools out they know the markets on the upswing yeah they see an SAP kind of moving and shifting and saying come on there's a lot of white space pick some white space so I want to offer them a secure environment for again from an enterprise standpoint a secure environment where I want to offer them a performing environment so real time with the capacity I want to offer them an environment where the they can onboard the quickly they can develop quickly distribution and then they can and where all the services needed to develop an X an exciting mobile experience will be there so that's those are the goals of this business web so I think you you just talked about it but I want to put it into the context of some of the alternatives that developers have so and really the question gets down to how does SAP differentiate and appeal to those developers relative to some of your big competition so you've you've got a Oracle I mean Oracle's doing stuff in memory and flash and no big data you got IBM doing you know its thing with with the smarter planet and also doing a lot of in-memory stuff you've got SAS doing some things with mobile you've got Microsoft everywhere so how do you cut through all that noise and appeal to developers what's the key message to them and how is SAP different SAP is different I would say because we are connected with the back end we understand better than anybody else and we have access to the back end better than anybody can when I saw this morning talked about there was a question I think was question 9 or 10 saying how different is Hannah and he had a slide I said he gave 10 10 points it's not about the in-memory storage but it's also about the column storage and it's about the partitioning and it's about the multithreading and it's about the way you use aggregated information inside so the unique comes from the assembly of those elements which individually are not unique but when you assemble them and you add the access to the back end and you add access to the understanding of the SAP system as it is today then that gives you the unique things when Apple came with the iPod what was unique there I mean you could say the hardware was there but the combination of the software called i2 and then the hardware that makes it different and I think we're shooting for the same same how disruptive it's been since then I mean that's why I'm so excited about your plan right now because I think the sky's the limit and we were just speculating that with SAP's platform you could make a run at Microsoft's office franchise within the enterprise who just offer have a developer fellow wife space called business software beat out Google Docs I mean Google Docs is kind of clumsy wouldn't it be nice to have some new software you know let's again this we're talking about research here so this definitely the vision and intention but again this it's support the on-demand approach it support the mobile approach that Jim and and and Bill have highlighted and innovation cycles another message that which not they was here with us sitting down inside the cube he was talking about the innovation cycle and I've seen mobility is a big part of that and with cloud what's your view on the this this innovation cycle that we're living in right now it's it definitely seems like it's accelerating at least I can I can testify from the inside that is definitely accelerating within SAP again part of the and Jim bill the shell and everybody is pushing towards those fast innovation cycle and the company's responding to that so that's great now we still can do better than that and that's why we are working again with within our teams and within our the rest of the company in terms of processes in terms of enablement in terms of mindset attitude explain to the folks out there who are watching we have a few hundred people now hanging around still still great audience you're an experienced entrepreneur executive now at SAP you've been involved in a lot of the Silicon Valley and tech world what's your view of the current landscape of the marketplace right now obviously it's a crazy hyped up but really rapidly changing market so for entrepreneurs and for businesses what's how do you view the external market outside of SAP right now I think we're again one at this time in this where there are excitement and there are excitement on couple of very identified buzzwords on environment like we had in 95 and 95 in 2000 with internet now we have it with cloud and mobile and so that gives again the opportunity for great entrepreneurship and great ideas and great tentatives and some of them will fall flat on their faces well so bit but I think this is the time where we are because that we all seen disruptive technologies of business objects emerge out of that entrepreneurship movement very successful yeah there are those coming in those new companies right yeah and how was it I wanted to ask you are very Katerie when you came over from business objects you had to be a little bit nervous coming into this company you know reputation for complexity and maybe even a little bit not invented here were you nervous coming in and and were you pleasantly surprised at what surprised you then there's there's positive was very positive surprise because the quality of the people definitely is is superb and the the notion of they are friendly they are very professional very efficient getting the job done that was very very dressed very nicely that part of cultural changes yes it's it's more ties and and soon then I mean it's coast guy so I like that yeah I was wearing a tie for a while and all the listeners are like hey we John lose the tie we don't believe you come on yeah okay I lost the tie you know there it is you know they said put that button back up again okay so so we're able to influence the company on again the user experience the the fun the cool the good-looking it's good to be good looking doesn't have to be boring to be serious it could be serious and good looking at the same time and and I think we we also learned about the processes and and what it takes to run a fifty-five thousand people company versus a seven thousand people company so we got a question on the chat here where we get some people charming in what about the new developments at SAS in the analytics mobile sector how do you think they will compete with SAP SAS I mean SAS SAS the predictive company yeah yeah I would come in with SAS I don't know when we're not in this very sophisticated advanced PhD oriented geeky complex predictive model and predictive is how much prediction can you get I mean this is the key if you read the chaos theory there's so much you can predict a butterfly wings in Paris and you have a earthquake in South Africa or something like this so what we need what we're working on is more on the aggregation of data upfront and so if I can predict the weather today's from today's from now if I can understand what are my ice creams cabinet and where they are loaded what do they own what do they have in it do have my ice cream or they have fish from a competitor this is a real case if I can understand what's the Berlin marathon route will be and how whether the tourist pattern and if I understand what my ice cream supply chain is my inventory then I can I can decide can predict how much chocolate ice cream do I need to put in my ice cream cabinet to serve better the marathon or to take you but you know the marathon in Berlin that's a real life example but the prediction model is between temperature and ice cream is pretty simple the question is assembling the weather the weather information the marathon route information the supply chain information the ice cream cabinet content information which which requires a lot of tracking from the get go from three weeks ago to get to that done so that's more where we the data measure it's yeah it's context awareness it's a back end that again is your real core competency right that would that would be the back end that would be able to create sense out of and out of and combining weather information well this is the back end well and delivering that and delivering that on on the mobile phone because the truck guy will have to know okay I want to deliver five crate of chocolate ice cream to that ice cream cabinet on Potsdam and and under the London yeah I mean we're we're experiencing that too in our business whether we're in a new media business where we're clean sheet of paper we're doing things new as you know we're broadcasting these events in depth coverage so it's kind of like a new model except we don't have it's not like cable TV in America it's like the internet it's global right so a lot huge reaction just an advice question how should we be using big data I mean because we're building our back ends now as we speak to use gesture data Twitter data because you know we've been you can predict things so you can get a lot of real-time information obviously we are real-time with our publishing and our broadcasting any advice for us heterogeneity I mean if it's not a it's no longer about one source of information it is about merging and giving sense that that's the issue it's how can I create sense between something coming out of Twitter something coming out of Facebook something coming out of my ERP data what's the common aggregation what's the metadata out of that and that signal from the noise yeah the signal from the north and even signals from noses well we had a great conversation with Schnabe last night he wants to know more about our secret project that we're running called fish finder because he had fish up on his keynote I don't know if you saw that he had the little fish theory in which we've been schools schools of fish and you know patterns and John practically jumped out of a seat when he saw that yeah no he's smart I love it so good we think prediction from IDC is by 2020 there will be 50 billion of connected devices stuff like your refrigerator your car your wrist your watch everything how and every each one of them will send one piece of information yes I'm working on working I feel good no I don't feel good you we need something to manage that yeah and so it's going to be all about heterogeneity data and business intelligence my final question is and we're watching Silicon angle TV live at Sapphire we have the leading worldwide leading in tech coverage the cubes are flagship product we go on the ground with our anchor desk go talk to the smartest minds extract the data the metadata and share that knowledge with the world so you guys can enjoy it we are here the very seasons executive on the product side and my final question is for the folks out there that are watching and or will write about this in the blogs what's your advice to them as entrepreneurs because we get a lot of entrepreneurs out there who watch kind of our content and our analysis who want to read the tea leaves share with them your experience and advice in the current marketplace now not so much from an SAP perspective you know share that to come develop on SAP also but as entrepreneurs what advice would you give them in today's market how to build product what to do you're looking for some guidance mentor yeah maybe cloud mobile on demand you can't be wrong then get a customer don't lose reality don't lose contact with reality because that again you don't want to get again into the internet bubble of 2001 2002 so it's all about making money so getting a customer will validate the idea that with idea the prototype is fundamental real value yeah very much for coming on the cube great guest it was wonderful to have you that right champagne for you today yeah thank you thanks