 So it's all about in the beginning as you're rolling out ads in the very very beginning you're targeting a cold market Right, especially if you're if there's no retargeting and and you're just setting up ad sets and you're going after this demographics And and that's your your your ideal avatar And and you know who you're targeting However, it's still a cold market if you're not retargeting if they're not if they've never watched the previous video That's a cold market So it's not until later when you start retargeting people when you start to really see an ROI and then as you start to do that Then you start having conversions But but but but all that with that being said like if you look at your app sets you have all those targeting, right? When those when when you hit a hundred people on that Thank you for purchasing because all of this 30 to 65 home and garden garden all that stuff All of that is set up to do one thing and that's to get us a sell Once you get that sell again, that's the hundred. So once a hundred people land on that final page Then you take that paid and let's why don't we do that now? Let's I'm sure you have it set up I'm sure we did that before but unless you change the page. I haven't changed anything Go to the the dots in the top left and go to audiences So what you want to do first you want to create an audience if we haven't already But I'm pretty sure you have an audience of now Let's know if I if this is checked look on the dots. No the dot. Yeah, right there. It is okay, and then go to audiences and then What we're gonna do is we're going to look for Customers that's what it strictly is it's customers. So right there SW SW s course customers That's the one right. Mm-hmm. So just double check that link So check the box click edit or you can just hover over it. Is that the actual link? Yes, that's the link. That's the thank you. That's the thank you page. Okay, perfect. So If that's been set up this whole time, which I'm assuming it has been It was it was created actually was created in august. So it was created august 14th So that audience should be good to go man. What you want to do now is turn that turn that audience into a lookalike audience so check the box And now this is when you start leveraging facebook and all you're going to do is simply click on Click on those dots right there to the right the three dots Yeah, click on the three dots and then create lookalike So now you're going to tell facebook. Hey man, I've I've done all the targeting I I had to do I achieved my goal more than 100 people have landed in this audience Now facebook you go do your magic And go find me people who resemble and reflect these exact people and that's what facebook does And so now as you go run future ads, this will you'll still split test You'll still target different ad sets and you'll still try to do different and target and retarget different different audiences However, this will be one specific ad set. So just like you have the four ad sets set up This will be the fifth one This will be one specific ad set where what you're doing is you're retargeting your lookalike audience And and it's these audiences, man I've I've studied many many people especially course creators that scale their their their courses to the moon Their money is in the lookalike audience This is where you take it to the next next level because now you're no longer having to really rely on your Knowledge of your target market now you're relying on facebook's data because they're matching your hundred customer audience Did that make sense? So so now what we're going to do is we're going to um, so select your audience That's the audience we want to look alike and then we're going to um Select a country and this is again. This is where the magic happens, man This is where you can literally take it across the world because now you can you can tell facebook Hey, man, here's a hundred customers. Go find me people that look exactly like this that live in freaking germany You know, that's when you can really take it to the next level, but if you want to focus on just us for now That's fine. Totally just do us Um, but you can go canada like I would I would for sure like you don't you don't have to run this specific ad now But at the same time like I'm just kind of planning the seat in your mind where it's like this is where it gets big Like this is where it gets big as you're looking like audiences. Um um because because again if We're what we're what we're building here and what we're building off of I should say is a custom audience of of 100 Customers that's proof. That's these people landed there no matter what That's what we're building upon in the beginning We're trying to and so if we were doing this in the ad set and we were just setting up the ad from a cold market from a cold ad We're putting in germany. We're putting in canada. We're putting the uk Facebook doesn't know if your exact client is there just yet, right? They stuff to run your ads They stuff you stuff to start building that pixel you have to start building that custom audience There's a lot of work prior to that conversion happening because you're telling Facebook Hey man, try to find me someone in this area But if I'm giving Facebook the data, I'm saying hey man. I already got these people go find me the same exact one in freaking berlin That's different like that's different. They're mirroring your exact customer. That's different. That's a look-alike audience so so, um So my into the my Sorry to interrupt my Challenge I think is is not Understanding that concept and what I want to go after it's just the The technical aspects of setting it up making sure that yeah, yeah, yeah everything's done inside here um Reading the analytics, right? Yeah, you know back on Well Let's go real quick actually. Okay never mind. It's okay Go ahead No, I was gonna say since we're there real quick just create the look-alike audience just to create it just so you can have it there But it's okay. You can show me something else This one. Yeah, just check the box and then and then click on the three dots and let's just do the us for now just do create look-alike and then um You're basing off of that specific audience course customers and then just choose the united states That's perfect Choose that one and then what you're going with is you're going with um Yeah, that's fine us is all you need and then and then you'll just create each one independently Individually create each one individually in the next country. Canada do that one separately so And leave it at 1% because 1% is you can see it right there estimated reach 2.4 million So 1% of us based off of that audience that's way more people than you can ever ever ever get to Especially if your budget isn't in the thousands per day, you know what I mean? So, you know, you don't need 2% 3% 4% that's when you're taking it to the moon That's when you're spending 10,000 a day You'll go up to 5% when you're spending 10,000 a day Which is ridiculous, but people spend that much for sure So right now 1% that's all you need so create audience and and and let that start to build So let Facebook go to work once you click that now Facebook is out there working They're going to go out there and start populating that audience and so I would give it a couple days Give it a couple days if you're going to run that anytime soon at all Just at least give it a couple days and then that could be one ad set Where you're targeting that lookalike audience And so But go on I know what you're saying you don't really have the time or the even the patience for all this stuff Well, I would I would love to Yeah, yeah, you know, obviously this is it's going to be my role in our partnership to you know be running these ads Now if I was to go back to where it's just getting back to So let's say I want to turn on I want to change these to What you were saying $5 a day as opposed to 25 because this is a daily, right? Yeah, that's daily and and I wouldn't these these were ads that were shut off a while ago So I wouldn't restart those I would redo them So so I would leave it there. You don't have to delete it, but but you want to go create a fresh a fresh one And then yeah change that change that budget So you'll have you know for looking at 25 right there and then you'll have four You know at five bucks which are new So leave those just as a you know just as a blueprint, but I would go create I'd go create new new ad sets Or new ads new ads so It's all based off ads here. Yeah Yeah, well just a whole new ad click the green button and just go through the whole darn thing again Like I would just go create a whole new a whole new ad So you can run it to the same video But what I'm saying is that once that ad is off it's off like you don't want to turn it back on Once the ad is on you don't want to edit too much about it on it like That that's the thing you don't want to throw off the ad Once it's why don't you want it? Why wouldn't you want to turn an ad back on once it's turned off? Especially was it performing at all or was it just not performed was it not even performing? There there were two that were I I thought I mean, I think you indicated that Yeah, let's look at the numbers real quick Okay, and what we want to do too is we want to set up the the custom columns And that's why there's a lot of stuff to this pastor. We'll be on this call for a while But there's a lot of cleaning up that that we would want to do for sure Like this column the top ads that name delivery bid strategy budget We want to customize that column. So it actually reflects Didn't you customize it? I'm sure you did. We did go through that So that columns performance click on that and you should have saved your your custom columns. So if you yeah right there sws presentation So what click on that? Yeah, click on that one and then that would just kind of show you Your actual numbers your conversions click on click on. Yes. Yes girl back So you have there it is so cost per And then and then you want to change the date as well So at the very top right just go to lifetime hit that drop down on the date you have a December 1st to the 4th That's why you're seeing that's why you're not seeing any So click on that drop down this month and just click on lifetime. Yeah, click on lifetime Just go to lifetime to the right lifetime Okay, so so Go to okay. So so score the left a little bit No, the other's Actually, right there's fine right there's fine. Okay. So so that many leads 22 22 70 30 And then and then the cost per Those aren't that's see see so that's my that's what I was trying to say earlier, you know, so as you run this like 435 you could have shut off, you know 438 you could have shut off and then and then and then went all in with the last two You know that that's and so when you're doing that on a bigger scale So 5 10 15 20 when we're doing that when we're doing five times 10 and now we're at 50 dollars per day Now we're now we're really cranking and 50 bucks. It's like man. We're making 100 bucks minimum per So it's like how can we not spend 50? How can we not be spending 100? How can we not go five bucks times freaking 20 different assets? That's where it's at at is the ad sets is the ad sets and then and then retargeting your custom Audiences those who are watching the videos and landing on the landing page, but not opting in and then And then and then making sure that your your your lookalike audience Is is is is cranking which it's set up now So The lookalike audience what you'll want to start doing since you have a global product You literally have a global product What I would start doing is I would start creating lookalike That's where a lot of the assets would so if I were to jump into this I'd go create probably I'd probably go create at least a minimum of five different lookalike audiences and those would be five five of my ad sets I would create a lookalike audience for canada a lookalike audience for the for the united kingdom A lookalike audience for the us pick the english states english countries right english speaking countries Focus on maybe five of them lookalike lookalike lookalike lookalike And let that be five of your ten ad sets Because because you have enough data that custom audience you have enough data on that. Thank you for thank you for purchasing page So that needs to be a lookalike audience right away. That's where your money's at That's where that's where you leverage facebook's data Or not just facebook's data. That's where you leverage facebook's knowledge like on How do we know we how do we determine there's enough? information for facebook on my thank you page Very good question because one way to look at it is the cartridge account So the fact that you had that many customers that many people landed on that page And so as long as that pixel was so even though they didn't come in even though they didn't come in from the ad Yep, yep, even though they didn't come in from the ad they still landed on that page And I got so was still tracking it. I got you. Okay So now now now now now that number will not reflect here The count the lead the customer count because they didn't come in through here Sure, since that pixels there. Yeah, man. Yeah, still knows. Okay. Oh, yeah That's why it's good to have your pixel on everything even if you're not running ads because you might as well let facebook collect the data you know, yeah, so multiple ad sets creating lookalike audiences That's that's where you're at. You need you need to duplicate what you got. You got four go do eight But but let the other four be lookalike audiences because you're there now most are not there yet You have a lot of data on that on that pixel on that customer pixel Most are not there yet So so you have the ability you're in a very unique position You're in a very special position because you have the ability to go create those lookalike audiences Most don't get there So so I would go create a bunch of lookalike audiences and and make those your ad sets Okay. Now. So did we create that other one? Did we create that one lookalike already? Yeah, you created the lookalike for for the us and then just maybe, you know Think of a handful of other countries that you'd want right, but where where is that? Is it an actual ad over here in the ad set? No, no, it's not it's not it's it's when you go and It's like for example, it's when you go and create an ad Okay, or you can even you can even I mean you can even add it right here But again once the ad is off and especially if it's been off for a while I've I've just been told to not not even turn it back on just go and do another ad Now you can test it you can for sure go back in here and turn it back on and and see what happens I've just I just haven't really been taught that way But again, every way is a little different. Everyone has a different strategy really to tell you the truth so Either go turn it but at the same time like you're gonna you're gonna completely drop the budget per ad set So I'd go do a whole new one. Just go do a whole new ad Hit hit the green one and just go create a whole new ad And this is campaign so I come over here to ads right? No, no, just if you just click on the green button if you just start from scratch Like just start from scratch and just hit that green button. So a new campaign a new campaign. Yeah a full a full blown new campaign. Yeah and I'm gonna do that for Let's say I'm I'm gonna go from the four to eight. So I'm gonna have four new ones. I would start with a new campaign Yeah, yeah, and what you can do Just so it's not so time consuming is you can you can you can always save that audience So if you go to the ad sets all those ad sets you could you could save them like you can save that audience Women 30 to 65 raw food is them like you can save that audience and now it's a saved audience So now when you hit that green button and you start from scratch You don't have to go do all the micro searching. You just go to the saved audience and so where how do I save that then? Click on edit Right here Yes edit name The edit right below the title the word edit right below the title right there Okay, so then now you can just simply scroll down And you'll see save audience So if you go down go down right in this area, let's see Right there save this audience and you want to be very you want to name it exactly what what you titled it So exactly first add women 30 to 60 plus raw Foodism like name it exactly that right like give it the same name just so Yeah, so now as you go in and and and run future ads then All you're going to do I'll show you where to put that where to where to plop that in at All you're going to do is just simply scroll up Now if I go back to Little x out of this no no no stay here real quick. Let me show you where to work. Hey. Hey. Yeah hit the x Oh Yes, so now you made a change to it. So now It's going to want you to review and publish But see you're not you're not it's not live, but you still want to hit that blue button review and publish Where is that the top right? Oh review and publish And all you really did you didn't you didn't change much you just simply Is your card not um Updated on oh, I didn't yeah, we we had to go your card. Okay. Yeah, just forget about this part It's all good. Forget about this part this part later, but go back to the um to the edit Let me show you click on yeah right there click on edit So As you click on that green button create to the left right and you start a whole new ad This is where you start to to put in your audiences. So if you scroll down scroll down And it's right here So Where are your um, okay, so right here used Use save audiences. So click on um Where is your Let's see go go up a little bit here create new or you save the audience go um go go um hit See more options right there. So if you click right there, these are where your audiences are at. So there's your there's your um your um Yeah, click on custom audience Which is the one you saved Was it a looks like audience? No, it wasn't a look. Well, there's your look like audience. So so yeah, you would You would simply click on that and now you would retarget your look like audience But the one that you saved the the the first You saved it right or did you x out? I I Actually, I don't think it let you saved it It didn't let you save right because it took you straight to the credit card. Yeah Okay, yeah So if you would have saved it then it would be it would be right there And and this would be a whole new ad and you just plop it in right there okay, so But that's where and then and then also also what you're going to always do Always always always always always always on every ad every ad set whatever everything you do from this point on You're going to always exclude your customers Your customers should not be seen any more ads pertaining to this exact offer. So if you scroll up Click on exclude. So right there you would exclude down down down. You missed this right there exclude down exclude so click on exclude And then you can exclude Click in the box search existing audiences. No down down Go to the next box down right there And then now you'll just exclude customers sws course customers You got to always exclude them from from these ads Okay, okay, because that's going to save you money as well is not read not, you know, not targeting the same people that already bought Gotcha You know so so I mean obviously so I think I can set these I can set these up here. So if I exit out of here So if I Save these As existing save them. Yep, and then I create a whole new campaign. I go through that whole process They're gonna be here now if I just I turn them on by clicking this here on the new ones or No on the new ones once the new ones once you set it up you click on the green create button and you go through the full setup It's going to be in review and it'll go live whenever you set it to go live and it'll already be blue so You don't have to shift anything blue like these ones already off So I would leave those off and just go do a whole again do a whole new one But they'll already be blue. They'll already be blue. They'll be they'll be set to go live once they're approved okay, so Kind of back to You know what you're doing and what I have more at $5 a day four of them three of them aren't working And I turn them off does that money go and Up up up the cost of the ones I'm running or do I just leave them running at $5 the two No, what you can do is What what we'll do is we'll set up like for example, let's go from the very beginning hit the green button This is how you'll start to do it in the future for so from this point on Here's how you're going to do it and I'll show you the new way the new way And you're going to you're going to actually do it this way Click on the green button And what you're going to do is rather than rather than setting up your budget here on the ad set level What you're doing here is you're setting up five bucks five bucks 25 25 20 you're setting up the budget on the ad set level What you're going to want to do from this day forward is set the budget on the campaign level So you're telling facebook. Okay, cool. So my budget is 50 bucks I'm going to go set up 10 different ad sets And you're going to allocate those funds facebook wherever you fit wherever you fit wherever you you see necessary So rather than me telling facebook, I got five bucks. I got 25 bucks rather than me saying I have this much per ad set I'm going to just simply give them the ad sets And I'm going to give them the full overall budget and they're going to allocate it The way they they see it fit and that's it's $50 a day if I have five ad sets or 10 ad sets It's they're just going to distribute it to those exactly they're going to distribute it to the one that's that's hot Right, and they won't they won't even waste the money on the ones that are not so just like So I don't have to go into the ad sets and turn off the ones that aren't No, no, you're not going to have to you're not going to have to So so you're going to leverage facebook to do that. That's the new update That's the new watch so click on conversions for example go to conversions And then click on continue and you'll see it on the next screen here So scroll down actually no no no go back go back a little bit Actually, yes, right. It's right. It should be actually no go back actually no go down go down It's right there at the bottom. It's right there at the bottom. So campaign budget optimization You're going to turn that on you're going to turn that on and you're going to tell facebook what the budget is here Okay, and then and then you go set up however however many ad sets you want And then and then they'll allocate it. So right here campaign budget optimization will distribute your budget across ad sets To get more results depending on the delivery optimization choices and bid strategy So you can control spending at each ad set So do it here do the budget here. This is the newest newest update And and and and do it here. Yeah, do it here set it there 50 bucks and and then go set up 10 different ad sets And and in your case in your case What I would do, I mean Again, it just depends on how how global you want to go at this point But I would for sure if I'm going to set up 10 ad sets Five of them are going to be lookalike audiences U.S. Canada Maybe freaking Europe whatever like whatever wherever English-speaking countries you guys want to be at but Should they all be lookalike audiences at this point now that we've got that Yes, man. Yeah, they should be yes for sure for sure for sure. They should all be lookalike audiences Why don't you make that be your next test? Why don't you put your next 50 bucks towards five different lookalike audiences? Do that test Do that set that up and then schedule another call and let's review those ones. Okay Yeah, do that do that for sure Awesome. Okay. It'll probably be mid to late week. So, uh, it's all good man. Whatever Good. Yeah, well, thanks Uh, you got my number man. So lock it in and text me or call me if you need anything man I'll be a phone call away Excellent appreciate it right on run. Merry christmas, brother. God bless you. Thank you. Bye. Bye