 Number three, use real people as examples. As humans, we relate to emotions reflected by facial expressions of other people. When we use pictures of real people expressing emotion associated to the product's experience, the relatable feeling is what motivates the user to convert. Number four, color matters. Color affects our emotion. Choose the color that most represents emotions your product wants to invoke. Number five, use emotional words. Words are powerful when it comes to influencing behaviors. It's important to identify which words you can use to trigger specific emotions leading to action. Instead of a general word like happy, use words like delighted, overjoyed or elated.