 Wonderful. Okay. You should all see my screen. All right. Well, I am reporting live from Paris, France, where I am happily Working remotely here for the next for this whole month of March and it's been great. I've just had Lots of opportunities to connect with the European community I've already gone to Drupal Camp London and spoke there at the CXO event and then I went to the German splash awards where they were celebrating some really amazing case studies that were created for German clients and I'm getting ready to have a dinner with the French Drupal Association next week and then go up to the Netherlands and Participate in their splash awards. So it's just been a really great month and I eat in a clear Chocolat every day So that is my that's my personal KPI So before we begin, I just want to do a little housekeeping I asked that you just remain muted But if you do have a question we want to hear from you and you can post it anytime in the chat window Tim's going to help me monitor that. You hear something you like? Feel free to do a screenshot or tweet something out. Use the handle at Drupal Associates and Our agendas will just highlight some key news happening here at the Drupal Association Then go into our two main programs DrupalCon and Drupal.org and give you some updates And I've asked Tim London to join me so he can as director of engineering I'd like him to give you a little more insight into our work on Drupal.org So you'll hear from him after me Of course, you're all our supporters and we really need your support for funding Drupal.org Which is the community home and lots of great things are happening there. So we can't thank you enough For deciding to give back to the project in this way It really means a lot and it clearly takes a lot of you to help us fund Drupal.org and so We try to provide the most value we can with this program But we recognize that this was a choice that you made to help us fund the infrastructure So thank you very much for your support And now let's head on into Drupal Association news You might have seen my very long blog post Which is about our 2018 execution plans and I like to just walk through that very briefly and give you the highlights But again, you can go on Drupal.org Association slash blog to find the longer Post that gives more detail about our 2018 execution plan It also includes a dashboard of all of our projects with milestone and metrics and we'll be reporting out on that throughout the year The most important thing about our execution plan is that our primary goal is to help grow adoption of Drupal 8 In our channels Drupal Drupal con and Drupal.org this big Effort throughout the project to grow adoption in lots of different ways And of course we want to pull our weight in the areas that we can which are those through those two programs And so as we were thinking about our work. We had some imperatives one was To grow adoption The association really needs to expand the personas that we serve. We've primarily been Serving the builders and the builders who contribute back to the project and that can't stop We just need to do more Because digital experiences require not just the builders, but the people that are deciding If they should use Drupal or not there It also includes all the marketing people who use this the platform to get a business Result and so we need to talk with them as well And we also need to talk with marketing because we're seeing that Budgets that have been swinging and more CMOs are making technology buys So this is one area that we're focusing on as we think about our work is how do we talk to all these personas and help them Choose Drupal and help them be power users of Drupal And then of course, how do we help them find their own path into the community where they can contribute in their own unique way? The other imperative is that we want to make it easier to choose Drupal So whether you're on Drupal org or Drupal con How can we make it easier for someone to come to the site or come to the event and Say, oh, I'm getting the information I need and I want to move forward with my evaluation path I want to choose Drupal a lot of effort into that and We also want to make sure that Drupal is as competitive as possible in areas that we can help is Many ways to reduce total cost of ownership. We have that as one area that we can prove And so we're looking at auto updates and I'll talk some more about that That's really to help the mid-market and then also ease of use We know a lot of people are not using composer And the command line to build Drupal And so we are going to build a tool for site builders so that we can help them use Drupal 8 in a way That's kind of more aligned with how they are used to working with Drupal So our focus areas we have four one is to accelerate the adoption journey want to inspire and inform evaluators Starting to really amplify and get people excited about what Drupal's done for all kinds of great names out there We want to help create these resources that an evaluator needs so that they can be converted into users And again as I mentioned we want to improve the product where we can In those areas that I mentioned the other focus area is we want to strengthen the user journey And so this is really about helping people keep falling in love with Drupal helping Agencies like you have customers who you know retain your customers So they keep using Drupal The third area is supporting community health and there's lots of ways that we can do that but it's mostly Really expanding how we serve and who we serve so that it's more global and has more personas And we just have a stronger relationship with the community both You know bridging the gap between Drees by Tardt in the community and creating more opportunities for discussion as well as The Drupal association in the community And then last and we just want to build a stronger foundation of support for the Drupal association Of course, we want to make sure we have happy staff and They love working here and in serving the mission But we also are going to focus on organizational and financial health Because obviously as we need to stay sustainable to keep our community support sustainable Uh, and again just getting more ambassadors out there for Drupal and the Drupal association So those are the four areas and here's a real simple heat map Kind of look at the whole life cycle You have the adoption part of the life cycle Then they turn into users and they become community members and I look at these three segments and You can see we're putting a lot of effort on the adoption side a little bit on the user side And uh second priority is the community side Um Primarily because we have some catching up to do on the adoption side Does not mean we're going to be reducing anything we do for the community So let me just go through quickly some highlights of how we're going to be Serving each of these three areas For our current customers Of course, we'll have Drupal con and that really is a user event and a community contributor event It's really you know, if you look at all the sessions there, it's really to help you be a power user and So, you know that that doesn't stop But one thing that's new is we want to know who our customers are There's a lot that we can um a lot of insight we can gain if we know who our customers are What modules they're using Etc etc and today the Drupal association is not part of the sales process So we don't know however every website is coming to Drupal.org and by working with Drupal core we can Add some telemetry to Drupal 8 to Drupal core and be able to capture some information that can give us this insight And then we want to work with the community in some new ways Um, so I've talked about how we want to work with the community on product improvement One is the auto updates initiative Um, you know when I talk with companies in the mid market, especially those that decided not to stay with Drupal they say it's a lot of it's because talent's expensive and having talent doing manual updates is an expensive cost and The mid market would really benefit from auto updates. And so the Drupal association is going to work with Drupal core and other community members in order to Start this initiative up and then also just a real fast not fast but a great way to Grow Drupal adoption for Drupal 8 is to make it easier for site builders to use Drupal 8 Especially those that aren't using the command line for buildings So that's why we'll have that tool for site builders that I mentioned before We are also going to start having some round table starting at triple con nashville and one will be a customer round table Um, then I wanted to call this one out specifically. We as the association again We don't have that relationship with customers and we want them to be part of our community too So we've been reaching out to you as supporters to see if you have any customers They would like to spend two hours with us getting to know each other But also getting to understand like what can we do? As a group to help customers become part of the community and see how they can invest in Drupal's longevity in a way that benefits their business So that's the conversation we like to have and it will just be a peer-to-peer networking discussion And I hope it's the start of something much bigger In some other areas that we're focusing on is recognizing and rewarding community So we know that nothing gets done without all of our volunteers and people do their volunteer work for many reasons and one of them is for Social capital right and just really being known and seen as someone who's stepping up and leading and they just want to You know, sometimes just a thank you really matters And so we have the contribution credit system that right now gives you credit if you submit a Well code of course, but uh, Drupal 8 case study or if you're a supporting partner uh, but we want to expand that to um Another area which are camp organizers, you know, as you probably know camps are Little marketing machines all over the world that are attracting developers and also onboarding people to be contributors It's a great meeting place for companies to start to decide kind of at the ground level if they want to use Drupal And uh, it takes a lot of work to organize a camp Or really any kind of community event. So we want to start Recognizing them and the teams putting some efforts in place to be able to do that Um, and we're also looking to keep enabling the community last year Tim and his team did a lot of work to assess Developer tools like get lab and get hub And we had to put that on hold because we just found that it wasn't getting The features just weren't where the community needed them to be so we weren't ready to migrate But we're still exploring it as these tools evolve So I want to let you know we did not forget that and we also hear a lot of interest in finding a way to fund project maintainers and You know camps want fiscal sponsorship And right now the da can provide it for some camps, but we have some limitations. So we're looking to scale more globally and We think a partnership with open collective could address some of these needs and allow people to collect money and Spend that money as they need to in a very transparent and compliant way. And so we're exploring that partnership And then on the adoption side This is really about getting those decision makers to say yes to Drupal And again, since we haven't been part of the sales cycle For us to do a great job in our channels Talking to these to this audience. We want to first understand them. So we're doing user research right now Very thankful for our board member annie miller Who's taking the time to do these interviews and she's talking to personas throughout the entire life cycle um to really understand What they think and what they feel and what they need in order to say yes I want to go to the next step. So really excited to start pulling that information together and having it kind of drive the evolution of our programs um and You know, there's I'll go into more detail, but again, I mentioned how we want to inspire and form these decision makers And really get them to move through the evaluation process quickly and really frankly connect them to you We're not going to be able to sell them on Drupal And help build them anything The most important thing is to have a conversion where they talk with you as trusted agencies who can deliver something really powerful for them And then the last area is that Drupal Association support. So we've set up our KPIs from a financial perspective. We are doing um better with our financial turnaround and we have Getting ready to put out some blog posts about that for 2017 The results were really positive and we hit our goals that show us that we are Moving through that financial turnaround and becoming much more sustainable Which means the project's becoming more sustainable, which is wonderful. And this year is going to be another important year for us So I'd say that we're not a hundred percent done with um this turnaround But we are starting to walk out of those woods and we will be doing it with you and your support. So thank you I definitely envision us doing a fundraising campaign this year to accelerate adoption. Um I'm seeing a lot of needs. I need to work with The team and the community to scope that out whether it is crowdsourcing funds to Kill bugs to help people migrate from Drupal 7 to Drupal 8 or might be helping with documentation Or it could be about crowdsourcing or getting some extra marketing power to do some PR So I'm just seeing a lot of things I just need to work with the community to prioritize that and then launch a fundraising campaign so we can execute And as you know, we want to keep building strong relationship with the community And we're just really thrilled to have Rachel Lawson on staff as our community liaison And she is already starting to build a stronger relationship with the community. She's out there engaging with the community You see her online answering questions and she'll be doing a lot at Drupal kind Nashville And uh going to BOFs and these special round tables and facilitating them So hopefully this kind of work um in the different regions will make a real difference in building an ambassador ship for the association And then just another area to point out is we always need to worry about compliance risk And so uh, we're working for Drupal dot org subsites to be GDP are ready Uh, and right now we're working on all of our commerce sites being PCI compliant So those are important things just want to let you know we've got our eye on the right stuff All right, and if there's not any questions that I'll keep going Another announcement from the Drupal Association is that we uh have new board members Terms are every three years if you're nominated if you're elected it's every two years and We actually expanded the number of people on the board and allows us to have more diversity Specifically regional diversity as well as diversity of perspectives of different stakeholder perspectives on the board Um, so we have adam goodman. Who's our chair? Um, he is going to be with us through 2019. He's taking a seat that's a little truncated. Um He he's an interim chair Which is why it didn't need to be um You know a full three years But his whole purpose is that he is a professor of leadership at northwestern university He's been advising us for years and he wants to help orient us Um to being a board. It's kind of taking it up a notch in strategic planning um as well as a board that doesn't have The founder of the project as the chair and there's some just some changes that needed to happen around that And so he's just advising and helping us put the right infrastructure in place for that Dries of course is still on the board But is in his founding director role which gets renewed every year The other board members are george matthas Who is from uh johnson and johnson? adre martin marrick, um is in scotland and she Is a customer experience advisor has worked for companies like the economist batty bridart, sorry that got truncated there um She is in germany and runs a digital agency there and ingo rub is in germany as well He uh is now the ceo of a startup But he was recently up until recently the cto of bird of media Many people know him as the person behind the thunder distribution And michael van veld is a digital agency owner out of the netherlands um as you'll see we have lots of different kind of stakeholder interests represented here But really uh, it's very heavily skewed to europe We felt that we really needed to have more of a european voice on the board And so we're just really excited to have them there All right, let's go into some updates about programs starting with drupal con. We're really excited It's going to be here in less than a month, which is crazy But everything's coming together really nicely. Um, we just put out the new schedule. So go ahead and start making your plans One thing that you'll notice on the website. That's news. We have wide drupal con We wanted to make sure that as we Have all this content for different personas that it's easy to find Uh, so you can go to wide drupal con and start seeing what I call recipes Um for different personas. So you can get um ideas of what to do for if you're an organization leader Give you your director of engineering at triple a Uh digital teams. So whether it's digital teams at an agency or at an end user There's all kinds of content for you um this year we have um content specifically for content editors training lab sessions So please make sure anyone you know is a content editor Make sure they know this is available to them. We really want to get them there And then uh, of course, this will probably be the most interesting to you, but digital agencies We have lots of content to help you as a digital agency, whether it's the business track or the business summit or um different case studies to inspire you and also some really great talks about um What's happening in the marketplace? So um Check that one out for sure And then of course we have others whether it's all kinds of content for building Decoupled solutions some are technical in nature. Some are talking about the the solutions that are made through decoupled Efforts and then we have all of our case studies aggregated here And then if you want to learn how to get involved with the community while at dripple con whether you're a new community member A long time community member. We've aggregated all of that information in this recipe And then for new attendees, maybe have a new employee going for the first time They should check out the new attendee page so they can see all of the great um Ways that we make it easy for someone to get involved and feel really welcome And we are promoting by personas as well. So you'll see that we're taking this content and tweeting it out Um, definitely trying to start moving into this more persona-based marketing for our event Some highlights that I thought that you as digital agency owners might want to know about are the supporter around table Uh, you should have received an email to save the date Wednesday from three to five This is a opportunity for us as the association to talk with you specifically about What are your needs? um You know, we are hearing a lot of different kinds of needs that the association might be able to help with um And um, we want to get aligned and we want to find a way that we can invest in this together Um, especially in a way that doesn't defund dripple.org But we're definitely hearing the need for some partnership here and we'd like to have that conversation with you Um, again, I mentioned the customer round table. That's tuesday from 10 30 to 12 30. It's hosted by mike lamb From fizer, um, it's director of engineering at fizer It's going to be a peer-to-peer discussion and I think it'd be really great for any customer to come to this um And start finding who their peers are and asking some of those questions that keep them up at night and being with people like mike who are True believers in dripple, um But more than anything is that chance for us to hear how we can help them and help them become part of our community Another thing that we're doing, um, thanks to donna benjamin another board member So we're going to be doing testimonial videos Um at dripple con we want to talk to everyone and get testimonial videos that can be Turn into different kinds of sizzle reel on dripple.org on dripple con Really promoting why dripple's so great or why the community's so great And we would love to find out, um, if you would like to be, um, videotaped I think videotape just aged me But if you would like that We would love to hear your story and your customer story and your staff member's story So please be in the lookout And also some it's all kinds of special events happening at dripple con But just don't forget the monday opening reception This is when we open up the sponsor like the exhibit hall on the sponsor floor and everyone can come together And there's a lot of energy there So I highly recommend you're there at your booth. Um, and then wednesday After the support around table is the vip happy hour And this is um a chance for us to say thank you and you can do some Some final networking before the end of the day. It's um a couple hours of drinks and light bites and good times All right, and then let me just go over to dripple.org and give you some sneak peeks Uh, so we are working on improving the adoption journey Starting at the front page, which is where we know evaluators are going to and this is what it looks like today You can see as all kinds of call to action and videos. This is um, thanks to aquia We're always looking for Our partner's content. We don't have a team to create content. So we're very thankful when When you can provide yours for the site to help with this evaluation path because we have news and all kinds of things on this site But we know that it can be better and a more streamlined Evaluation path. That's a lot here to choose Drupal Yeah No, this is tim I was just going to say to add on to that one of the things that you can see immediately when you look at This page is that it's oriented towards the builders of all those personas that we've talked about and not to The additional personas that are really part of our 2018 focus And so we have already done some data gathering to get some more information about who it is that comes to this front page And to understand better, um, especially the anonymous traffic, uh about who's here So if you go to the next slide, Megan um so We've done a little bit of of data gathering as I said about uh, who comes to Drupal at organ specifically who hits the front page versus the other areas of the site and um, one of the relatively interesting data points is about 14 out of 15 visitors are anonymous. They're not our authenticated users They're not our highly engaged community members. They are other people from other, uh, walks of life who are evaluating Drupal Um, and who are kind of an unheard but very large part of our community and we want to hear them better and serve them better um, so, um We've gathered some data, um using a couple of different tools about our anonymous traffic And so we understand a little bit better Who they are um, and kind of what industry they're in what uh area of expertise they're coming from and things like that So as you can see, um, this table sort of outlines, um Those anonymous visitors by their job function and give some information about the proportion of front page visitors in that job function versus all visitors So you can see for example that all visitors to the site leans heavily towards uh people who are in engineering or information technology roles But the proportion of front page visitors has actually quite a high amount of business development entrepreneurship roles marketing roles medium communication design In other words end users and personas that we haven't historically been serving Um, but who are increasingly the decision makers in choosing whether to adopt Drupal Um, so we now have some uh hard numbers and we're continuing to gather some more data on that If you go to the next slide, we have a little bit of information on the some some of the specific, uh job titles Of some of these roles, whether it's people in manager managerial roles CXO level director level In various kinds of departmental roles and things like that um If we keep going Um, so we've done some user research and these were interviews conducted Um in part by megan and part by others um on the team just talking to various people About what the experience is like coming to Drupal.org And one of the some of the consistent themes were Um, you know, we the the current front page is covered in calls to action. Um, because we have Um, you know promoting the tri Drupal program getting the code Coming to Drupal con all sorts of uh industry calls to action and There's not a certain level of consistency about who those different calls to action are for and what the right path is for Any individual evaluator who's coming to the site? We also know that there's a difference in what kind of evaluator experience these different kind of users want So the technical evaluators want the opportunity to play with Drupal marketing evaluators want value proposition and demos and and the Um, they want to be shown how Drupal will empower them to uh to fulfill the business need So in addition to this research, we did some comparative analysis of just other projects whether open source or not software programs That are out there. So for example, we have puppets front page. Um, if we go further, we have The drupal.com persona Personas listed out and more or less we we evaluated these came together had a uh an off site here in portland and um and came up with a game plan for Identifying the top three personas and how to serve them on Drupal.org So the the next slides are going to be some rough mock-ups. These are not final designs Although I'll show some design comps in a minute of some changes that are upcoming. So Among other things, um, we're changing the top navigation on Drupal.org. We're going to focus on Uh, the answering the question why Drupal by persona Um, we're going to uh, we're going to provide more pathways to the kind of information that you might need depending on your evaluator role We're going to highlight the tri drupal program up in the top navigation And we're going to change the primary call to action on the front page in some form if you go to the next slide again Megan to be Persona focused so we want people to identify themselves as you know developers or technical users or business users or marketing users or agency users And and then we can funnel them into a much more targeted path that will let them know um The the information they're really looking for to understand why they want to use Drupal um, and we've also identified some Metrics to let us know whether we consider that evaluator to have converted So for example our our conversion metrics for a developer evaluator would be Things like whether they spun up a tri drupal instance or another sandbox as we develop a further demo experiences Or whether they've simply downloaded the software For the marketers and business users whether they viewed Videos or whether they've gone to the contact page which tries to connect them with supporting partners like yourselves and for the agency users whether they've Downloaded resources that we provide like the Cxl report and other things that we gathered throughout the year To provide back out to the community and to try and help a business decide to To make its bet on Drupal So to give a little bit more color Here are some early actually, you know well designed mocks of what the the new front page experience could look like And these are still very early, but we're going to have some a much more Simple design many fewer calls to action probably fewer still than even you see here Some animation to draw the eye and draw attention And then the segmentation into the three primary Personas that we want to target So and if you go to the next slide We'll continue with the rest of the page Continuing to feature case studies Point people how to get involved in the community and provide some stats about the project So that's still very much a work in progress. This is definitely a sneak preview But we hope to be showing off more about this coming up at Nashville Um in the meantime, we've done a few small things as megan mentioned earlier Um, we put up the uh video that was generously put together by aquia to promote Drupal and some of the brands and stories and um great success stories, uh for the Drupal project um and that's been a really interesting experiment in um and putting more more sizzle on the front page as we've been saying internally and more Kind of marketing oriented material and we're going to continue experimenting with other things like that Um, I'm going to switch over now to some other initiatives not specifically related to our persona work But just related to other things we've been doing on Drupal at org. So for example, um, we are trying to be more inclusive with our sign-up process on the front page So we have provided A new field to ask people to identify with uh underrepresented communities based on their Self-assessment of whether or not they're a part of those communities to give us more information about our community and areas where which we can do better um We have also Uh worked with core as megan referred to earlier to propose four initiatives in the ideas queue And um, I'll try and be brief because megan has talked about most of these one was the automatic automatic updates initiative Initially proposed by Dries at Drupal con Vienna the site builder and project browser tool Telemetry and Drupal core to give us that information about how Drupal is actually being used And lastly a communication channel in core because again We know that 14 out of 15 Drupal.org visitors don't register for an account don't log in Um are not people who are regularly in our communication channels Even though we have such a large community and it feels like we must be talking to everyone There's actually a large number of people who we may not reach And so we want to create this channel within core to reach those those end users of Drupal who are maybe not engaged with the community yet So that's an an additional proposal as well Um In the meantime, we've been doing some things Uh, never forgetting the developer experience. Um, so Um, we've added some in-context explanation for what issue tags mean for contributors So they understand what the state of something is as core is reviewing their work Um, and we've been um working on Making Drupal.org more performant and better protected on the web. So if you go to the next slide megan, we've recently partnered Uh with perimeter x Which is a sort of bad bot protection Bad actor protection service that integrates with our cdn We actually get targeted in denial of service tax almost bimonthly So it's something that the team has been sort of dealing with in the background And i'm kind of proud to say that it has almost no visible impact on uh end users of the site And hasn't for for several years now But um, we're always trying to find ways to make that more robust To better protect the community's home and to make sure that Those people who are contributing to the projects just don't uh, aren't disrupted in their work Um, finally we've done a little bit of work. Um More work on Drupal ci and working with core Um, there's a lot of effort to make, um better tools for Uh adding javascript to uh Drupal whether that's focusing on perhaps making react a standard framework in Drupal core Or just focusing on the regular javascript Interactions that we already have So to do that to support that, um, we've had to update the testing system What we used before to test the jobs here protein drupp core was phantom j s that was deprecated by its maintainer So we've moved it to chrome web driver and supported a few new Javascript related testing suites to help Really evolve the front end and the user interaction experience of Drupal and work with core to move in that direction as that's one of their strong priorities And that's pretty much the update for d.o All right, great That's a lot of work That's how it goes before a druppal con Uh, well, are there any questions coming in? Nothing in the chat so far, but if you do have questions anyone on the call, please feel free to use the chat window to drop them in And i or maybe rachel will we'll call them out if we see them so far. It looks like we're good. All right excellent Well, we certainly appreciate your time and interest and the work that we're doing here at the Drupal association and we just couldn't do it without your support so um And it's important that we stay aligned with what the community needs. So feel free to Send us an email and say, hey, have you thought about this or you know, we're really seeing this need out there I didn't see it on your roadmap So go ahead and tell us those things because we're really listening and trying to prioritize where we can make the biggest impact And in the meantime, you can stay informed of our plans. We have our Drupal association newsletter so you can sign up for that and follow us on twitter And of course you can reach out to your account managers dalona and mark at any time and we're pretty accessible too You can always call me All right. Well then with that I say thank you and I look forward to giving you another update next quarter Thank you everyone