 I'm Chris Edwards, I'm trying to be talking to you today. Chris is the co-owner of Data Driven Labs, so WordPress Managing and Marketing Agency, and we're talking Google Analytics if you're looking for something else during the long place. Chris? All right. I just want to make sure everyone back here, okay? All right, perfect. All right, so we're going to talk about Google Analytics today. We're going to talk, first, just quickly tell you a little bit. My name is Chris Edwards. Follow me on Twitter. I tweet about things related to analytics, digital marketing, those type of things. I've been a web developer for about 15 years. I worked as a web developer for six years. I have been using Google Analytics since it was urgent analytics. That's about 13 years. I've been using Google Analytics. I've been a digital marketer, SEO for about 11 years, and I've always been into data before even when I was a kid. I've always been into analyzing things, understanding numbers, understanding what's going on with different pieces. So today, what we're going to do is we're going to go through, we're going to talk about how you install Google Analytics. We're going to talk about the audience reports, acquisition reports, behavior reports, what filter and segments are, event tracking, goal tracking, and then we'll finish it off with UTMs. So with Google Analytics, it's really simple to install on a WordPress website. If you're just kind of getting started, you're not really into messing with code and so forth. One of the things I suggest is using a plugin to install Google Analytics on your site. First, you go to Google Analytics, or go to google.com. You can sign up for Google Analytics account if you don't have one already. You can use Monster Insights. It's a tool that will actually walk you through to plug in for your site. They have a free version and a paid version. The free version will do basic tracking and meet your needs. And it will actually walk you through setting up your Google Analytics account as well. If you're more of an advanced user, you can actually install Analytics code directly onto your website. You can also use Google Tag Manager to do this. Google Tag Manager is a little more advanced. It's a whole different talk. I gave it last year, so it should actually be on WordPress TV of how to use Google Tag Manager. There's also on iTunes, there's a webinar on Google Tag Manager as well that you can watch there of how to use that. For this talk, we're going to talk about putting Google Analytics code directly on your site. So if you're installing the code directly, you're going to be given a snippet of code. It's going to look similar to this code which might be hard to see in the back. There's just a bunch of JavaScript code. You're going to be given that and you're going to put it into the head section of your website. Most things actually do have an option now. We can go into your settings and you can put code into the head section of your site without having to mess with the theme files themselves. Older themes or things that don't have this, you may actually have to either install a plugin that allows you to insert things into the head section or you might need to edit your theme files. Be very careful when you're doing that. Make sure you have a child theme and so forth. If you don't have the ability to do this, I would look at doing the plugin method that we just talked about before using like Monster Insights for one of the other Google Analytics plugins that inserts the code. But if you do have the access, for example, if you use the Genesis section under the Genesis settings, you need to go in there and add things to your head section of your site including this code. Kind of want to dive in and talk just what analytics gives you data-wise. One of the big things is there's multiple reports in there. There's audience, there's acquisition, there's behavior, and then there's conversion. There's also real-time, which you can see real-time visitors on your site. They have a really popular site where you just launch the newsletter. Kind of fun to watch traffic roll in when you send out a newsletter. I send out a newsletter to about 150,000 people. It's really fun just to watch all those people start hitting the site and go and read the articles that we had in the newsletter. But one of the things, one of the sections is the audience section. This section is the largest section inside of Analytics. It has about 15 subsections in it. This is going to show you things like your demographics, location of where people are coming from and coming to your site, what kind of technology are you using. What browser and what, they're using mobile devices and then their interests and more if you have interest turned on. And we're going to do a live demo. What I'm going to actually do is actually have this recording and I'll walk you through it. It might be a little hard to see through those in the back. But basically, this is the audience report section. This is your overview page. You have a lot of different information you can view here. And then when you go under, you have demographics. It's going to allow you to see your age and genders of people visiting your site. You also have the ability to pull up Affinity channels and see interests if you have this turned on. This is the function you have to turn on. And then this is my favorite part. You can actually dive in and see where traffic is coming from. So you see a lot of our traffic here is coming from California. We dive in here. And then you can see the section. It's all kind of grouped together so you can zoom in and then see that a bunch come from Mountain View, Sunnyville, Santa Clara, Santa Jose, and these different areas. We also can dive in and see what people are using when they come to our site. So for example, these are the different browsers that are using CC Chrome, Safari, Android. And then we can also go and see how many are using mobile devices. So here you can see the desktop, mobile and tablet traffic and all the data for that. And you can also switch it over and do a pie graph if you want to see it visualize that way. You can also dive in and see devices. So this is what you can also see are they using Apple iPhone, Apple iPad, and so forth. So this is like a great way to really understand what are your users doing when they come to your site. I also use this in troubleshoot. If you're having a lot of errors come through, you can kind of go through and see what are most people using with your website. This is a great way to see... If you notice when we were back there, a lot of visitors coming to this site are on mobile devices. This is a great way to see how much your traffic is coming through a certain device so that you can then go test and see how your site looks on that device. Go see, in this case, Apple iPhone. Go pull up your site up on Apple iPhone or if you don't have one, borrow someone's and just take a look and make sure your site looks right. This is a good way to make sure that you're presenting to the most customers the right view or right look for your website. Acquisition Reports is the second section. Inside of here, this is where you're going to find out what's driving your traffic, where they're coming from. This is going to help you understand the conversions of what your marketing channels are working. So here you can find information about each channel. So like your AdWords channel, SEO, social, and then UTM since we'll talk about it a little bit. We can actually see where everybody's coming from and what they're doing and what channels are working. So same thing here. This is your Acquisition Overview page. You can see different channels. You have Organic Search, Social, Direct, Referral, and we can see what the traffic's doing. And then we're able to actually dive in in more depth. So when you go into here, you have your channels and we're able to see a lot more data, including conversions over in the right column. We can visualize it by changing the look to a pie graph and see where most of our stuff come from. And then we can see where our base organic search is generating the most. We can also see our source and mediums. So this report's going to show us, you know, we have YouTube referrals. We have, from Analytics, there's some referrals. This is actually Google's store. This is a demo account of Google's stores. You can see where Google's actually getting all their traffic from before they're stored. These are different referrals. These are where what sites people came from. So you can actually see what sites AdWords, if you're running an AdWords campaign, you've linked it together. Here you're seeing which account you have and then you can actually go over one second, I thought I'd do that. Maybe I did. You're able to pull up the different ad groups and the different campaigns. So this is where you can actually see it, those campaigns and how they're interacting. While you can see this information on AdWords, sometimes seeing this information inside of Google Analytics is going to majorly help out with understanding how Google Analytics is performing. We can even dive in and see what AdWords keywords are working for us. So in this case, Google plus merchandise. Well, none of these are generic because Google's not running AdWords on this, but you'll be able to see which keywords are working. You can even look at your video campaigns if you're running video campaigns on YouTube for your site. Search Console, this also integrates with Search Console. And one of the SEO talks you've probably heard about is now called Google Search Console. You can link Google Search Console and pull that data straight to your analytics as you see what Google's doing with your site. You can also see a social report so we can see here what's going on, what social networks are sending traffic to our site, where they're coming from. This shows all the different networks. You can see page views, sessions, how many pages per sessions from those different channels. And I understand that a little bit better so you can focus in on the social media. This is what we're going to focus in on in a little bit for UTMs. These are your custom campaigns. Here we can actually look at all of our campaigns when we're doing UTM codes which we'll talk about in a little bit. You can dive in and look at your source, your mediums and so forth, which is what we're showing through here. With all this data I'm going to take questions at the end so we can go through everything and then we'll come back. With all this data filters and advanced segments is a great way for us to really dive into this data and understand this data a little bit closer. The difference is filters allows us to basically filter out the traffic coming into our whole targeted way in LX profile. So this is permanent and stops it from ever being reported or modifies that data is being reported all the time. Advanced segment is where we're able to actually apply it to the data that's already in the account. So we can actually isolate district groups and we can pull up by installing segments. We can actually put different segments on and see, for example, only mobile or only desktop and filter the account by that way. I'm going to kind of show you how you'll set this up and then what you will use those for as an example. So when you go into analytics or you go over to admins, they actually just took the screenshot, they switched it. You can actually down beyond the left side, down to the bottom, you'll find admin. And then the rest of it is still the same. You'll go over to your view and you'll hit filters, add filter and then you can go ahead and put in what parameters you want that filter to be. For example, this is blocking an internal IP address. You can even create custom filters. So this is where you can actually filter by different pieces. They have pre-built ones like the IP block and then you can also create your own custom filters. One of the things that for filtering, why would you filter? One of the things you may want to filter out is you may want to filter out all internal traffic. You're going to be a... When you visit your website, you're not going to be your typical user. You're going to do things because you're testing your website, you're going to visit more pages than the typical user will. You do not want that data corrupting everything you do. So what you're going to want to do is pull your own IP address which you know to whatismyip.com to search what is my IP address and Google will actually tell you what your IP address is. You can plug that IP address in here and block it from ever being reported in the analytics. This way you're not tracking yourself when you go to your site. If you have development sites or saving environments, you're going to want to exclude those as well because again, that's the same thing we just talked about. You're not going to be your typical traffic following typical traffic patterns that other people are following. If you have like a .dev or .local or using a staging environment on your host you want to go ahead and block that as well from analytics so only your live sites are reporting but you can still keep analytics installed. I've seen some people go on their dev sites and disable analytics. You don't want to do that. You want to actually exclude it from analytics so the code is still firing. One of the things I actually suggest is to create different moves where you can exclude your staging environment and then you can create another view where you only include your staging environment because then that way you're able to track and see if different pieces are tracking on the staging site before you push it to your live site. Lower casing campaign attributes. So whenever you have like a UTM or any kind of campaign that's coming over into your site it's case sensitive. So if you have a marketing team and somebody prioritizes and they put spring sale with capital letters and you have another one who does uppercase and lowercase letters and you have someone who does all lowercase all three of those will track separate and go to the same parameter. So one of the things that you can do is you can use a filter to actually take all that data when it comes in, make all of it lowercase and then put it all into analytics as lowercase so it will actually combine all that data together because it will notice that they're all lowercase. So this is another example and I know it's kind of hard to read there I have these slides available, I'll show you the link at the end you can download these and view them on your own and see them a little bit closer up. You can also exclude board primers So I'm sure you guys have seen if you're using like a shopping cart or something like that and you make an order you might have like website.com you might have an order and then a question mark and then ID equals whatever that order number is. Analytics will naturally track each one of those as something separate. Well you might not want to track each one of those IDs to a separate page you might want to track it all just to order. So you can create a filter that removes that grocery stream so that everything will just be tracked to order about PHP in this example here. You can filter examples you can do you can also make a filter that includes or excludes a specific campaign you can do a lowercase on your URL you can also attach a hostname to it so for example if you're tracking a subdomain and a regular domain with analytics it's all going to track just analytics actually going to track so for example example.com page.html would only be tracked just page.html so instead if you want to track it inside the analytics is domain.com.page.html you can create a filter that will modify the thing that you do that. You can also create a mobile only viewer with a filter or also include or exclude traffic to a specific directory select log slash shop so if you want to create a special view just show just your log traffic you could include just log and exclude everything else and then advanced segments these work very similar to filters except they're not going to be permanent the data will also come into your account and then you can actually do by that and I'll show you how we do that. First we set up an advanced segment so we come in here and when you add these segments in you'll see right here we have all users and then we have organic traffic so this is an advanced segment and you'll see other than I'm sorry we have a third one referral traffic so the referral traffic is in green we can actually visualize all the data and compare them so we can see all users how they are organic and how they referral all on one screen so this is why I actually prefer advanced segments over filters filters are great when you're looking at blocking IP addresses but when you want to just filter your regular data advanced segments this is the easiest way to visualize what's going on with different things so setting these up is actually pretty simple whenever you go to any report inside analytics you'll always see at the top it'll have all users and then you'll see an add segment when you click on add segment it'll open up this box here and you can actually pick from any of these segments that are already in here or you can hit new segment and then what you want to do is put in your segment name and you can put it in your segment name and you can save your segment or you can do that over to conditions and create what the conditions are so I like to go into conditions and set my own parameters in and you can also set up sequences so sequences is something that's kind of new you can actually say I want to only see what people who came to my home page and then went to my pricing page I want to see what those people did if they went to my home page and they went to my blog I can care less what they did but if they came to the home page and they went to my pricing page I want to see what that traffic did you can create a sequence and then you can actually filter by that sequence so with advanced segments you can use it for everything that filters are used for one of the biggest things I use it for is detecting comparing mobile traffic to desktop traffic you can also show traffic from a specific campaign or maybe from a certain location so maybe you want to show only the people that came to your site from Florida versus the people who came to your site from California you can also include or exclude traffic to like your subdomain to gain like blogging and shop this is the way I prefer to do it I don't actually create filters to put my blog into a separate view I actually just have an advanced segment that goes up that shows my blog traffic separate from traffic that was not slash blog just so I can see how many people are coming to my actual business site versus how many people are just coming and reading our articles the other really cool thing about advanced segments is there is a gallery so if you don't want to create your own there is a gallery that has all of these in it on Google and I don't actually link to it here I'm trying to remember if you search for Google analytics segment gallery you'll find this gallery or when you're inside creating one there's a link to it inside of there that will tell you click here to view the gallery and you can add any of these into your analytics account these are ones that will be created by other people or if you create one that you really like and you want to upload for other people to use you can it will not take your data it will just upload the parameters and apply to their data so then with the analytics one of the biggest things I want to talk about is event tracking event tracking is located under your behavior section what events are these are interactions that can be tracked independently or whenever a screen loads these are different than goal tracking which we'll talk about in a minute event tracking or just tracking different events so for example on one of our sites where we manage that's a hospital we actually track every time someone clicks on a button to request an appointment and we also track when they actually submit the request so we can see how many people were interested in originally requesting it by clicking the call to action button and then we're able to actually pull through an event that shows that they actually submitted that form to see how many people got to the form and you know gave up or freaked out over you know whatever happened with that form you can track all kinds of different things add clicks downloads gadgets, flash elements Ajax embedded elements whatever you really want the other thing people do with event tracking is they actually track with YouTube they'll track their own YouTube video on their page they'll track all the people who play the video so you can see is that video is anyone watching that video that I have on my home page that's slowing my whole site down or is everybody ignoring me I had a client who's site was a little slow on there who put event tracking on and came to find out nobody was watching his videos and there was only a few to watch his videos and the ones that were watching his videos none of them were converting the people who were converting were the people who weren't paying attention to his videos so we just took the videos off and it never changed as bad a conversion system conversion error is fine his website was much faster which didn't help out with SEO and other factors as well so with event tracking you'll see it does pop up inside here this is on a ATM item that shows you can see the event action of people who copied it people who added a new ATM link in there and people who saved the link and we can see the different amounts of people that did each one of those and then we can also and we filter those out basically we're showing in two different ways here you can actually add a value to the event so if the event reports something to you you can add a value to it or just track how many times people are doing it you can also again create advanced segments off of these so you can go back and actually say I want to see all the traffic to click this button and you can create an advanced segment based off of that there implementing these depending on what plugin you're using some of the plugins actually have the ability to track events automatically for you if not you can actually set up manually by adding this stuff into your link on an on click element so you can add it this is an example of what it would look like you can actually know that people cite and they'll actually give you all the information on how you can implement this JavaScript code if you need to and then you can also with event tracking you can also fire these to Google Tag Manager as well if you use the Google Tag Manager to fire these events so goal tracking goals when I talk about events events are you can track as many events as you want with goals you can only track 20 goals on new analytics so you want to be a little more picky of what you're going to have to consider a goal and the way I look at it as an event is exactly that it's something that happened so we're going to track every event that we may ever be interested in seeing but goal is what we ultimately want someone to do on our site if you have a newsletter signed up on your site that might be your goal that might be a goal is how many people I want to get people to sign up for my newsletter or give a contact form your goal is going to be how many people fill out that contact form and submit their information to me that's going to be a goal you can do it for even making a purchase if it's a mobile gaming app you can even do something like putting a certain level in the game submit your contact information for marketing and lead generation site you can do these goals setting up world tracking there's different ways you have URL destination goals so these tracks visits to a specific URL so if you have a thank you page or something like that you can actually track that as a goal when I hit that page you can do visit duration goals so this is like this is good if you have a blog site and you're trying to see how long people save because you know that your articles take 3 minutes to read and if you're looking for actively engaged user you can set a 3 minute goal of people who stay on my site for longer than 3 minutes pages per visit if you're trying to if you're we have somebody who has a appliance store and they have you shop through their website their ultimate goal is they want to see how many people are actually shopping and the way we're able to figure that out is by setting up the pages per visit goal and say if they're visiting multiple pages or if they're actively shopping their site versus if they're just laying on one page and leaving then they're not shopping so we have page visits I think that one would say if they visited at least 3 pages they've started doing they've accomplished that goal and then you have event face goals so this is going back to those events we set up we can actually track those items as an event and then pull them over and say if that event happens the goal is completed so when we're talking about for example the sign up forms for the hospital we don't when they click the button they didn't really complete our they didn't complete our goal they just started the process so we tracked that as an event but then the second event we tracked when they click submit that actually means they submitted their information which is what our ultimate goal was so then we tracked that event as a goal you want to know the most important metrics so we're looking at again Leeds, Charles Sign Ups we have a lot of creations so if you have like a member services when someone signs up to become a member of your site that would be a goal white paper downloads, ebook downloads or any kind of downloads we have in your site those would be goals as well so with the destination based goal it's really hard to see but it's really simple you fill out this form and over here on the right you can actually put in what the goal URL is this side is the event based goal so in this one you actually can select what category, action, and label that event would have it would end up firing that goal and then just like with events you can actually sign a goal value this is what that goal is worth to see so some people actually sign an arbitrary value they say they're tracking inside their system they know how much the lead is actually worth to them so they may say every lead I get is worth about $100 so I'm going to go ahead and say each time it's converted I'd like Google to think I made $100 off of this goal being accomplished this actually allows you other reports to look and see how much each channel generated for you in revenue or potential revenue you can also do e-commerce tracking which is a whole separate section so don't get that confused with this additional goal tracking e-commerce is a whole separate section to set up and implement what's your shopping cart that literally tracks the price of every single item sold and you would use that when you're trying to track actual value of selling products so then we get down to our conversion rate the reason we like to use goals is we're able to then see conversion rate on items we're able to say that in this case from Google we have a 33% conversion rate on goal 6 and goal 7 has a 51% conversion rate being agile AOL which I don't even know why I sit there but someone might use it we can see the goal conversion rates on those and see how many of those people are actually converting when they come over this is actually a very great way to see which working channels are more valuable if you're using for example Facebook, Twitter and you're putting people amount of time into them but you're seeing it on Facebook you get a lot more conversions from there maybe you want to put a little extra time into Facebook and focus on that Custom Dashboards this is a session I thought about removing but I decided to leave it in here for now was anyone in here for Mike's talk yesterday on Google Data Studio so Google Data Studio is a new system where you can actually connect into analytics and create custom dashboards Google for the longest time had to build inside analytics to create these pre-built dashboards which were great for tracking things but now they have Data Studio Data Studio does a much better job it's a little more involved in setting up and on their dashboard session they're now heavily promoting Data Studio so that leads me to believe that this will not stay inside of Google Analytics much longer I have a feeling they're going to announce an end of life on this part of the product probably in the next year or two but I will tell you about it if you do want to use these over Data Studio they are very easy to set up they're basically a collection of widgets that you can then set up inside by accessing dashboards and you can create all these different dashboards so you can create both versions one to zero ones, social media, visitor facts e-commerce mobile, you can create all these different dashboards that are going to help you to see the data that's going on on your site again we go to the Google if you're on google.com slash analytics slash gallery inside that gallery they have pre-built dashboards you can pull it and load into your site as well so this might be a faster way than using Data Studio if you're just trying to get a quick dashboard up and running just remember this might not be around forever inside of analytics it might still be, they may decide never to discontinue it but I just think when they're promoting as heavily as they are they're thinking about it a little bit and this is out of the whole out of the whole talk the biggest thing I like to push is UTMs UTM is basically a tracking module it allows you to append a group of tags in the URL and I'm sure you've seen these URLs that have all these things in them before this allows us to custom track URLs so when you post something on Facebook we can see that the traffic came from Facebook but that's all you can see with UTMs we're able to actually put in the source of being Facebook and then we can say the medium was a Facebook post and then the campaign was a certain campaign that you're running if you can get a unique name to this allows us to go down to the point that we can even use content in turn to identify exactly what post was made and this allows us really to dive into that data and understand what posts actually drove that traffic and converted it we can then go back and see what did I write that post and what made that post work you can use these links on social media you can use these links if you're putting them on someone else's website I know Josh for example he's tracking a few things with his stuff where he's seeing where people from different portions of his site are coming into his other site there's a lot of different pieces you can track with UTMs and I'm really understanding your traffic where it's coming from can I give you a quick example you have this long URL here and all we're doing is we're breaking this down into each section so for example I'm sorry I'm trying to give you guys a play so you have the URL which is the first part and then what we do is we have our campaign source our campaign medium and our campaign name and then we also have your campaign content and your campaign term and what these mean is basically you have your campaign source so this is going to be the main referral so they come from Google, they come from Facebook, Twitter well there may be a MailChimp campaign to sit down this is going to be our ultimate source of where that traffic came from and this is usually just the website or whatever system sent the traffic and then your medium is going to be what that marketing type is so was it a paid ad or a banner ad was it an email that we sent, was it a post a tweet maybe there's an article link you can put those inside of the meeting and then we have campaign, this you can call whatever you want so this is whatever you name your campaign hopefully you're tracking this campaign into a spreadsheet or maybe this part of a bigger campaign but you can go ahead and track it as a spring sale the reason that you have the campaign name and you don't just track campaign name you track the other pieces is you can be running a spring sale on Facebook, Twitter LinkedIn and so you're tracking those three different ones as your sources and you can be doing a Facebook ad versus a Facebook page post versus a you know a personal post on Facebook so your source would be Facebook and then your medium would be defined as you know a page, a post or an ad and then we have the ability to do content so this is a great for A.B. testing ads we're going to do content A and content B so we can see which one of those perform better so let's say you have two really great ideas for copying but you're not sure which one is going to be better post one and then post the other and then just add this in here and you can go back in and track later and see where people are going and then if you're doing pay ads somewhere else besides Google you can actually set up UTM Term and use your keyword in there this is for example like doing being ads or something like that where it doesn't automatically integrate with Google Analytics you can still track those keywords AdWords will automatically track all of this for you so under the AdWords section we're talking about inside acquisition so you don't need to use UTMs in AdWords if you don't want to and then to find this information we go back to the Acquisition we go to Campaigns and then we see those sections that we zoomed in on earlier they're really hard to see here you can actually pull up the different campaign sources and so forth and see them all inside there when you pull up one of those you'll be able to see all the campaign names and we can see the sessions and you see over here a conversion sign we can actually see our conversions so we can go back and this is where we're talking about having the Gold Conversion set up we can really dive in and see each of these individualized campaigns we can see which ones are completing our goals which is ultimately what you want it's not just traffic you want but you want people converting so we can actually go back and see that conversion rate and see how well each of those are doing each of those campaigns are doing and we can actually filter down by source and medium and again going back to the advanced segments we can create advanced segments based off of these UTMs as well and see only traffic that came through from this specific Facebook post for example so creating UTMs is actually the easiest you can think it is you don't have to write all that crazy code out behind the link you can Google, Google starts for a UTM builder as a whole bunch we actually built one that's free to use on our site datadrivenlabs.io slash UTM and just kind of show you how that works and see how easy it is you go to one of these UTM builders and you go in add your URL so in this case we're going to go ahead and just add example.com over here you add your source and this particular builder we actually explained to you what the source can be over on the side so you can see some examples so in this case for the Facebook we're going to do a CPC because it's a paid ad and in our campaign name we're going to call this spring sale and then we're going to come down to the bottom and click copy URL copy URL clipboard and now it's copied and we go press control v or command v on any other page or anywhere else and that URL is going to come over and you see it did generate that whole URL it's really small but it's all there and you can just use that now to put into your Facebook post or any of your other files and it's really simple as how those work the one thing a lot of people complain about they don't look pretty they're really long you can use a shortner service bit.ly is a great one I used to recommend Google's shortner service but if you are using Google's shortner service they are disabling that in two months so you're going to need to go ahead and move all your URLs to a different shortner if you're using Google's shortner service it basically makes that really small tiny link that looks a lot nicer when you're putting it into a tweet or anything like that I'm sure there's some questions so I would like to go ahead and take them was there a question going to the presentation on the back I'm not sure if I answered it already alright yes ma'am so the filters if you put on a filter is that going into your advanced segments is that going to stay different in the advanced segment do you get the wrong data each night no if you create a filter the filter is going to stop the data from ever coming in so you think about it like it's a building your filter could be the security guard in the front and he's just going to turn certain people away not even let them come into the building versus advanced segment everyone's already in the building now you're saying everybody who's wearing a green shirt stand over there everybody who's wearing a red shirt stand over here they're already in the building versus if you told the security guard in front don't let anybody in the building with a green shirt you never will be able to go back in and filter the green shirt because they're not ever in there does that make sense other questions so you can pull you can have something you can pull other data sources with Google Data Studio you can make maybe a chart here from Google Analytics a chart here from Facebook you can't take it and say I want to add data from Facebook and Google Analytics together and make one number but you can't put it on the same page you can have a dashboard intermixed with Google Analytics, Facebook, Twitter and all the different data sources so when you share that data you can share that with somebody outside of your website correct, there is a way you can set up a of you that people can come in and view that data when you were talking about filters you mentioned that you could create a sequence to follow what summary that and that you would talk about events and you can also see differences here and then contact so events I set up my events sequence but the events are all individual events you can then go into the advanced segments and say I want to create a sequence that they go from event 1, event 2, event 3 and I want to see all people who went through all three levels and I want to see what they did after that so you can create that advanced segment but the events themselves I like to track all the events through the sequence but events do not track an actual funnel for tracking funnels there is a product out there Google Analytics has it for cold tracking it's not really well done there's a product called Mixpanel but not Mixpanel, I'm sorry Mixpanel is up too there's a product called Hotjar that works really great for tracking funnels if you want track funnels and Hotjar has a free version you can actually track an exact conversion funnel Google Analytics has four conversion funnels if they have one for goals it just does not work very well Oh, Hotjar h-o-t-j-a-r dot com Do you recommend uploading your own server console or a separate server console to download its property? What do you mean? Use monster-oriented code Me personally, I prefer Google Tag Manager which is a whole different system but I always like putting the code on the site because I like to have a little bit more control Monster Insights is a plugin that's ran by he actually lives not too far from here Kristoff manages that project that's owned by the other people there and it is a product and so anytime they can change the functionality of what that product can do and so for me I prefer to put the code myself on the page but if you're a beginner or you're not sure how to put the code on the page using the plugin method is what I suggest because if you don't put the code right on your page then you might not be tracking and if it stops working or it's not working correctly you might be losing some data so as long as you know what you're doing put the code on the page, you're not sure use a plugin to help you with it Does that help with your? Yes We're handling multiple clients that you're going to be installing Google Analytics on all other sites What is the best method I guess for I guess easily managing all of the users have one account that you put them all through and then add them all to properties or do you have separate email ads He's asking if you have multiple accounts that you're managing with this there's a whole entire user level you can add people on as administrative users or as just managers there's four different user level brackets you can add people in I suggest each one each client is separate and then if they own multiple websites then each of those websites will be in a property you can only have 50 properties no, you only have 100 properties per account though so like for example I have the hospital network I work with we own 300 websites and I travel to 800 of those websites so with them we have account one, account two and account three and we actually have a fourth account and then we have a bunch of properties for each one of those hospitals and doctors offices shoved under as a property now I will not take company A and company B then they're not associated with each other and put them under the same account as each of these properties if one of them leaves you they are now inside of an account with somebody else that's not them so make each each organization its own account and then each website its own property within that organization, does that make sense okay and I always encourage the encourage the client to sign up for the account and then add you on as an administrator or you create the account and then add them on as administrator and put it into their account just because it's very frustrating for them later on when they go to they listen to not using you anymore and then either later they go to hire somebody else so I don't know who had my account and then you're later on having to deal with getting the account transferred over to them when they have been your customer for a year so always let them so they technically don't need account but you have access to managing any other questions you mentioned earlier there was another website where the turning video was posted