 Bow what's up everybody once again, it's brand man Sean and I'm back with another episode of acts brand man This is the second episode to be exact where I answer questions that you guys ask in the comment section below So make sure if you want a question to be answered make sure you put it in the comment section It will get answered at some point. Hopefully however, remember the one rule The quality of the answers you receive is dictated by the quality of the questions you ask So ask some good questions or some thoughtful questions is better than saying good questions And before I get started I want to say the goal is to drop these every single Wednesday So be on a lookout for every single win every single Wednesday for an episode like this engage Let me know if it's keep of his worth doing right and we'll keep it rolling Question number one we're gonna go ahead and check into it. So I saw that someone actually asked Corey It was under one of his videos. He was like thanks. I understand that much I was more so asking which objectives are best for building an audience to retarget to and what audience size Do you want to get before you start retargeting? For example? 50,000 views for a video and they viewed 75% of it or a certain number in in a reach campaign, etc Let me break this down. So to be clear for anybody who doesn't understand He's basically saying yo, I want to be a build a biggest audience is possible for me to be able to retarget But I want to know the minimal sides that it actually makes sense to make the decision and what type of ad should I run on Facebook To make that happen. So I'll answer straightforward first number one Video view campaign you actually answered it, right? 50,000 video views. That's what you're looking at you using your example and people watch 75% of it But let's break it down. I'm just going to explain all the ad objectives and how we look at it a contra brand agency. So Well, the primary ones you're going to see use our video views All right, you're going to see a traffic ad You're going to see a reach ad. I know that might surprise some people and then you're also going to see Conversion when it makes sense All right, and the way these all get looked at this is 100% the primary one that gets used in terms of building up your audience, right? So yes, the whole purpose if you look at this video views Facebook Facebook is going to target the people based on how much they tend to watch All right, they're looking for people who are most likely to view videos where the traffic ad Is looking for people within an audience set that are most likely to click right and then over time it gets more data It's most likely to click on what you have most likely to view what what you created as well in terms of content So to answer that question Video view ad is what you're going to use to build your audience This is the leader where you're trying to get most people to experience your brand at the top of the funnel And then you don't want them to just see an ad you want them to watch an ad the most of it possible And then when we talk about the audience side fifty thousand look man, you got it All right, just be confident what you're doing because that example fifty thousand you actually hit on the head That's pretty much where we start to look and say all right We can now we target these people all right now It's up to you based on the amount of money you have how much you can actually stand to do You might not have enough money to do a fifty thousand Fifty thousand view video view ad or you might not have enough or your ad cost might be way too high Which again leads back to not enough money, but fifty thousand views seventy five percent is what we look at But you can do fifty percent. I play with it at times where sometimes I even do twenty five percent But if you want The thing if you want people who are most likely right to the react well to the retarget Of course, you're gonna go to the people who have viewed the most So fifty thousand views at seventy five percent and I'm gonna go through these as well while we're here right traffic ads Again, that's people who are most likely to click right reach ads and what we're doing when we do these is We're trying to get as many people to go ahead and click through not just for costs Right, we might not have time to do a video of you We look at video view as building our awareness building our audience and setting people up for the future But sometimes we have a campaign where look, we don't have the money on this campaign Or we have a goal that we have to hit that we can't wait So we need to just make sure we get the clicks over to that next point We need them to click over into the toned-in page so they can go ahead and see that and then go straight to Spotify We need them to click over onto the the merch page And then go ahead and buy the merch because I don't have a budget to do video views first Or I don't have a timeline to do video views first All right, all those things are important But it's also why it's relevant to make sure you're doing video views as often as possible All right So in building up that audience or you're just building up an audience from your natural posting So then we can simply do traffic ads that are retargeting based on the people who already have an experience With your campaign versus cold traffic ads We always like to do warm traffic ads if we can but we're not opposed to doing a Cold traffic ad reach Now these things do get used. I know a lot of people don't talk about them or they say stay away from them the primary Way to think about not using reach is don't look use reach for cold audiences That's really the rule. All right, because then it does become a waste of money However, there are times when you have a base, right? You already have people who have liked your faith your Facebook page or liked your Instagram page or been a part of that experience And you just want them to see that you came out with something You might be following up with the traffic ad but a reach ad because it's not thinking as much right? It's not saying who is most likely to To a click who is most likely to do a video view. It's just saying yo, here's the audience I'm gonna show it to everybody. That's basically what a reach ad is Is doing so it's cheaper to get that that message out to all those people Especially with your retargeting the only thing to consider again is it strategic and it's not what you're gonna use most often But let's just say you have a PR moment happen, right? Hey, you want everybody to know you don't necessarily need them to click but you just want to get in their mind Subtly hey, let them know bam reach ad hit on everybody in the audience Don't have too many expectations So that's a different part of the marketing budget is not where most people are looking for because most people are looking for a Building fans Straightforward and not really at the point where there can work be concerned about the additional Awareness things and building the relationship on top and nurturing that but you can reach access kind of like lead No, not lead nurturing reach ads are kind of like nurturing your fan base all within the ads versus through an Email campaign or something like that. All right now conversion conversion Requires a certain amount of activity and then these that activity within a certain window You can have it in a one-day window You can have it within a seven-day window, but you need 50 conversions within a certain period of time to actually be able to To get the data that you need for the conversion ad to begin and really working because conversion ads are Down the funnel you need these things to happen because you have good click-throughs on video view ads By the way, we've had Traffic ad click-throughs that have been as lowest lowest. I mean video view trick click-throughs that have been as lowest traffic ads But the whole thing is until you get enough data from hey, they clicked over to my toned-in page They clicked over to my My merch page or enough people have viewed this page until you have enough of that The conversion ad isn't really going to do anything for you So most people are here at this starting point again, especially when we're talking about building a fan base from scratch That's how we look at those ad objectives wanted to run through that really quickly But let's go ahead and get into question number two. So So the Ku Raiden said Should you make your own YouTube account if you release through a distributor? Or just let them do it. I asked because the distributor doesn't show you as an actual account just a topic Which is harder to find You need to have your own YouTube account. It's a ridiculous idea not to I see too many artists um Miss out on opportunities to take advantage of YouTube because it's all only controlled by a distributor So I'm gonna go through a lot of real scenarios that that happen, right? We've had many accounts working with artists with labels and we want to put certain content out But they can't put certain content out because they only have a distributor page So they can't do that organic regular fan base building content where hey This is just me behind the scenes on the tour or this is just me having fun and me being more of the influencer type and building off of my Personality or showing in-depth parts of my experience or whatever message I'm trying to get out You don't really get to do all of that on the distributor page. Also that money, right? Isn't as accessible. You don't have that direct to you YouTube money where especially if you're on label they're taking their cut of that and You know, even if the label has access I mean they have control of all your music at the time Right, which isn't completely normal these days At least you can make money off of just your regular brand building stuff that the label has nothing to do with So that's one thing that you also have to consider and then on top of that, right? You don't get the data that's one of the most annoying parts of working with artists who only have Distributed accounts, especially when they're controlled by labels or done through vivo or something like that They literally don't even know their own data or if they want to see their own data They got to go check through somebody else. All right. It's just is just too time-consuming And you're putting yourself in the dark on a platform YouTube where you don't have to be so have your own account Not just the distributor count even if we're not talking about a label situation where you did it indie style It's nice to have that topic You know YouTube video scenario for what it is and some of the licensing and all those things But you need your own account because you are if we're talking about independence You are most independent on your own YouTube page that is just your brand you control it You do all uploads everything is just direct to you the data 100% it's a headache headache headache, right for any artist who has a label, right? It's a headache to have to work in that situation where do you only have a YouTube page controlled by them? But it's also It's also a crime right for you not to have your own YouTube page. You you got to do it So I'll leave it at that Um, and then King Baba James said what's the amount to start for start Facebook ads for any artists? Well Have them what you got man. Like literally when it comes to Facebook ads, especially Five dollars a day. We always like me and Corey always talk about five dollars a day But shoot you can do two three dollars a day Facebook allows it happen as long as you got the credit card you can run the ad That's all you need right because at the beginning We're only talking about gathering data anyway when you get into very specific questions We talk about the quality of the questions dictates the quality of the answers, right? If you have a different question that you want more specific detail because hey I'm at this milestone and I'm trying to get my ad to scale or to get this many views on my song and have XYZ happen That's a different answer But if you're just talking about yo to start a Facebook ad however much money you can Five dollars a day is nice and at the beginning anyway Whoever's running it. You're only looking to collect data Right. You're trying to get data to know if I should scale this song or if this is the right ad so Start with a little bit of money even the big people who have massive budgets They start with a little bit of money right relative to their budget if they need to test fast But so many people are still only doing ten dollars fifteen dollars a day We're working ten thousand, you know plus budgets where hey look we're running still a ten dollar day at a day at it first Everybody has to start there so that's the answer to that question King Baba But good question because I know a lot of people do still have that that question, right and then Stat flow says how should an artist with no established fan base get unbiased feedback on their music? All right, so there's a lot of different ways to answer this question Like one go out on the in the streets right you just ask people what do you think about this music or you can have your Friend show your other friends the music not might have your friend show your other friends You can have some of your friends say hey go show some other people this music Don't tell them who it is. All right, or they might not even know who you are and then let them report back to you With feedback your little sister your mama Daddy like just just have other people go get feedback for you if you need to pay him You know you probably shouldn't have to but but if you need to pay him to do that then do it But also here's something that everybody can do all right now This is a challenge. I want somebody to do this and report back to me trust me I will feature you if you do this I'm looking for people to actually do this which I call the $5 ad feedback challenge and it doesn't have to stay at $5, but this is where we start right Create an ad on Facebook. You have your music Put in the ad you can have a meme caption that says looking for feedback in your meme caption It's playing the song in the actual ad Maybe you have a little video clip or something interesting and then just be straightforward and honest in your caption say Hey I'm looking for feedback with love if you give me, you know feedback on a 30 second or 60 second clip of If you like this music or not, please be honest. This is a part of my development All right, you don't have to use those exact words, but be straightforward Right and then run an ad for $5 to see how people react now The thing is you probably still want to do some testing to just see Which ones are getting the better of the most engagement, right? And this is something that you might add You might add an engagement ad in this in this scenario Right, I'm not gonna look I don't write the whole word out Right, you might add an engagement ad for this particular type of scenario All right engagement ad and a traffic ad will be the two that I would test No, an engagement ad in a video view that view ad will be the two that I test and see how those are responding Because you do need to still test which one is getting me the most feedback the best feedback within a certain amount of views and for a certain amount of money test both of those things and No, yes, it's know what yeah, I'm serious run this challenge anybody who does this challenge DM me right DM me that you did the challenge I'll give it at least three weeks after whenever this video post I'm hoping that somebody does it and will I'll start collecting getting feedback of what happened with people let some more people know what exactly happened and Maybe even talk to some of y'all about the feedback and have y'all on on the show However, we run it but try this challenge post a song. I Encouraged that probably having a meme caption right that means the video But then the the caption at the top of the video within the content that says looking for feedback or need your feedback Listen to this something like that that's letting them know hey check this out All right, but then in the caption right straightforward say hey I'm trying to figure out if my song is good or not I'm a aspiring artist or something like that. Please be honest some type of language in that vein Some people will have probably better copy than others But I guarantee y'all will get honest feedback because you don't know these people that you're running an ad with I always say an ad is the easiest way to get unbiased feedback. Are they clicking or not? All right, you know what's happening with it, but there's nothing better than also just straight up asking for the feedback Right, so then you might find out why people didn't click. All right, let's let's start there and Hmm, let me think let me think let me think Yeah, I'll leave it at that for now. I'll leave it at that for now was thinking about going to something else but For the last question. I want to I see Dan said All right for the last question. I see Dan sounds beats said bro without a vision you perish from a lack of direction That's the same principle as having mentors All right, so for y'all who haven't seen it I did a video about vision should you have a vision? Do you need a vision? I'll put that in the description below and I'll make that pop up at the end of this video But what he's referring to is the fact that I basically said that you don't need a vision at the very beginning Sometimes you just have to commit to what you're doing Right and be successful at what you're doing until you get a vision because what most people mess up is I'm looking for my passion Right, I'm looking for that thing that's going to take we have this whole thing find your passion find your passion But the problem is everybody's passion doesn't come immediately. Some people are born and know it when they win their fives Some people don't find their passion to the 30 40 50 whatever that is But my question for you is when you find your passion Will you be in the position? to take advantage of that passion all right because anything you do requires a certain discipline that's transferable to everything a certain Wherewithal to keep going and to commit and continuously work through things All right, and whenever you find your passion, it's not gonna be any different It might be fun or something that you like But if you haven't developed the skill set of success and just winning at things Completing things when you find your passion. That's just not gonna matter It just is what it is and that's what most people mess up waiting for this thing to happen to them in the universe And what if it never comes like and that's so that's a whole another thing But if you're waiting for this other thing right or you're waiting for a vision to be casted upon you from you Know that universe that's that's something that even if it happens if you're not prepared to take advantage of it You're not gonna find what you what you want in terms of the results right? That's why you see so many people They kill it at one thing and then they decide to do another thing and then they kill it that and then you might Be more passionate about it, but they know they beat you here and then they beat you here because it's a muscle Right, there's certain things that get developed when just operating on certain levels So keep that part of mind, but to go a little deeper because honestly Dan sounds you sound like you know You're referring like the Bible, you know Christian Christianity. I'm God right without a vision you perish and To use a biblical example, we can look at Moses, right? Moses there's like two stories that stand out Moses has this one story where he's like a pundit king and they have all these snakes and if I remember correctly You know correct me all you, you know super Bible heads There was he didn't have a snake or he turned a snake right from like he turned his staff into a snake fought the snakes Beat him down all that stuff right so he displayed Miracle in that moment, but he had a staff. He didn't have a snake the staff. He had turned into a snake the next scenario He was leading the people right and they end up into this at this river this body of water And then what happens? Well, he's trapped can't go nowhere and next thing you know Hits that stab down on the ground and then the water parts the red sea All right, and what was used in both scenarios his staff? All right now. I'm not saying it's a magical staff powers You know, however you want to interpret a guy just use this Use put use himself through the staff however you want to look at it But in both scenarios the way I translate that to my life is Use what is in your hands? Use or what is right before you so when we talk about there's moments where you don't have a vision cuz some look sometimes stuff It's hard that that's not even practical where all you always have to have a vision always have all like all these things That's not real life for most people where you run into these hard times Well, it is hard to see shit is foggy. All right And what I found personally that gets me to those moments is like what what did I have right now? I don't want to I want to get there and I keep but it's not happening What can I do right now to at least have for your progress? All right, there's a wall in front of me and I can't see I can't have a vision But I can't break down the wall All right and break down the wall and now I can see so maybe I can have a vision and that's all I'm referring to in that video then all right, so focus on Like yes, if you have a vision that is nice, but sometimes even if you don't have a vision, right? It's an equally important to just commit to the thing that's right in front of you working with the things that you have at the moment and Getting through that until there's a moment Where you can breathe right where you can begin to get these visions right and on all that stuff But because that's that's a luxury honestly a vision is a luxury But it's not in not a necessity to move forward. All right a vision is where you thrive So that's that's my answer to that question Dan and I actually want to highlight a comment of the day a Comment of the day because I was going through and I was like look a Jm the mellow man. He gets it Facebook ads really does trigger the algorithm It should in fact be the basis of your strategy play loop lists are somewhat optional I want y'all to let that soak in I want y'all to think about it Y'all got a comment against that so I'm gonna say about it put that in the comment section below But for me Jm the mellow man, that is the comment of the day once again This is another episode episode two of acts brand man Acts those questions in the comment section below in the quality of the answers you get are dictated on a quality of the questions You ask If you don't know what to do Hit that subscribe button. Have a good one