 And still on entertainment, an enduring rapper and YBNL boss, Olamide Adideji, also known as Olamide he says, his experience as a street hustler motivates him to support rising stars. The record label executive said this during an interview with Apple Music Africa now radio. He explained his childhood struggles, saying he went through hell before he attained success. He went on to explain that his music style has evolved from rap music to street music and now pop-gener.