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Published on Jul 30, 2012
Mobile executives answer the question at the 2012 IAB Mobile Marketplace, including Google's Jesse Haines, Zynga's Julie Shumaker, NBCUniversal's Peter Naylor, IAB Mobile Center's Anna Bager, FCC's Robert McDowell, Live Nation Network's Russell Wallach, MediaBrix's Adam Eldridge, CafeMom's Ann Lundberg, YP's David Kurtz, IAB's Peter Minnium, Millennial Media's Carrie Seifer, BBDO's Jesse Brihn, JumpStart Automotive's Kass Dawson, Mindshare's Alexandra Spaseff, La Quinta Inn & Suites' Ted Schweitzer, xAd's Chad Hickey, and MOBILIZE's Eric Bader.