 At Ellis Brigham we take product testing really seriously, it forms a crucial part of our range selection and today we're out here at the ski industries of Great Britain ski test in Kutai, Austria. This is the last part of our range selecting, it's where we're going to decide exactly what skis and boots we stock in store. What I want to do now is pass you over to the brands so they can tell you about the key features of this ski, who it's designed for and what it's going to do. This is the head E Supershape Magnum, it is a piece performance all-mountain ski to tell you absolutely everywhere. It's 72mm underfoot, it's got a 13 meter radius and it's designed for anyone who wants to ski on-piste most of the time but it's still a great all-over-the-hill. The features of this ski are a full wood core and it has the EMC. This comes from our race department technologies, it uses PC electronics in the front to create a static charge which then runs an electronic dampener system, meaning that whenever you're on the mountain, no matter what you're skiing through, you feel absolutely nailed to the floor making the most of those big kind of cruisey turns and really stable in your short turns as well. So we're out in Tien in France, this is the Ellisbrigham ski test and this is the final part of our testing programme. This is when we invite colleagues from all the shops to come out and join us, try the skis that we've ranged for next year, validate in our choices but also make sure that they've skied them, they know exactly what those skis do and they can give you the right information when you come into the store. So here's what it's all about. I headed out on the Magnums this morning, first run, had a little bit of fresh on some icy firm, they're just awesome, the carving nature of these is super fun, really want to pick up speed, they still grip really nicely but actually when it got to those steeper sections and you wanted to back off, they do just allow you to back off, they're not too intimidating. As we got further down the mountain, finding that little bit of chop, they've still got some capability in that, you know, you're not going to be completely lost on them. A classic ski for somebody who is intermediate advanced, wanting to carve, maybe going to be doing some instructing, really fun, the whole way around the piece.