 well man great to connect with you yeah yes yes yes what are you up to man what are you working on uh nothing much i'm just uh just uh going through all the research to start an agency nice i'm at the very beginning um and i caught on to your videos probably only like a week ago really but i just resonated with you uh the fact that you um focus on realtors because i was a realtor for 10 years up until last year amazing amazing yeah so i was i was pretty inspired by all your videos and how you give so much value in those videos thanks bro i need to connect with this guy and see if he can help me in some way or has a coaching program or can guide me or is something i mean i i don't have like a coaching program but as far as like just i always love jumping on these calls because i love to give value i love people that appreciate me right like i appreciate you right back and i tell you the truth i end up just recording these calls throwing them up but throwing them up on my youtube channel and youtube pays me every month for that and i'm fired up about building a youtube channel so shit i can always jump on these calls man we can shoot the shit and as long as i can record them and put them up i mean that's really that's really all i all i really do and so there's just so much abundance out there bro like there's so many like that's what i tell you truth you're the first to hit me up on realtors i have so many calls i've spoken to so many people um and just coaching them on on my advice and giving them my two cents on on building an agency but for other businesses never has someone hit me up on realtors and it's like there's so many out there man so it's like i can't get to all of them so it's like i'd love to just share anything i can you know share with you and hopefully cut your learning curve in half you know what i mean right it just it just comes down to what you're what exactly you're looking to do i can tell you what i do for them and and to tell you the truth whether it's them whether it's a chiropractor whether it's a freaking landscaper it's all the same um as far as the strategies as far as what i truly believe is the only thing you should be doing for anybody for any small business owner um so whatever questions you may have meant i could i could for sure answer them and just kind of put my little twist to it on what i do daily you know yeah okay um yeah i did have some questions yeah dude so and these are based off only watching i mean you got a ton of videos and i'm sure you know that so yeah in a week i've only got to a fraction of them but from my understanding you you don't manage the their facebook profiles you run their facebook ads and then you sell funnels that you've created um i don't sell them but but i yeah i'll give them away like for example i'll give them to my clients like a real estate agent i'll simply build them because once you learn like i use cartridge for all the landing pages um and and stuff like that i use cartridge because it comes with everything like everything i can everything you're going to need to build any kind of online business it's all in one um i don't know if you're familiar with click funnels or um like kajabi or any of these other lead page type of softwares most of them in fact all of them are are just one software so for example click funnels is the most popular one um are you familiar with click funnels at all yeah i've done my yeah i've done a lot of research on click funnels drop funnels i drop funnels newer one or something okay i don't have to come on with anything yet okay click funnels is is the most popular they've built a huge brand i would say maybe i mean shit man maybe maybe like honestly i would say maybe nine out of ten marketers use click funnels for landing pages like to to drive traffic to a web page to capture a lead click funnels kind of kind of just blazed the path about six years ago and and and russell brunson which is the one who runs click funnels he's just an amazing guy dude like so it's like he's one of those type of characters where where you end up watching a few videos and you're like holy crap dude i resonate with that guy that's my guy right like he's one of those types of guys where it's like it's so easy to get it to be attracted to him from a business and just a personal he just he's just a regular normal ass dude that has built a huge company like huge company they do like almost a couple hundred million a year so he started at all but anyways my point is is that the a lot of a lot of marketers whether you're an agency owner or anything if you're trying to run something on the internet you need to start driving it to a landing page rather than a website to capture the lead so russell brunson wrote wrote out that but the problem the my whole personal problem is that it's just the landing page so when it comes to what you're trying to do build an agency or anyone trying to sell anything on the internet there's other components that are necessary so for example you need you need you need a software for landing pages and that's just click funnels so that's a hundred bucks a month and then I have to go find an email auto responder because once I capture the lead I then need to follow up with that lead and I'm not going to sit here and email a hundred people every day so I need some type of email automation some type of email auto responder software so normally you can start off on some of the free ones mail chimp or what not like there's some free ones out there that you can only use for so long until you outgrow them and then you got to pay like another 50 60 bucks a month for the for for the auto responder for the email auto responder and then if you're like real estate agents or if you're like me or you like an agency owner and you're looking to maybe capture leads and get people to schedule appointments then you need a third software for your calendar and so with cartra just those three alone are all in one for the same hundred bucks so you got click funnels hundred bucks a month you got your email automation another 50 to 100 bucks a month before you know what you're about you're at about three to 400 a month trying to juggle three softwares and so when I came across cartra in 2018 I'm like dude everything is in one for a hundred bucks and so I've been I've been using cartra but what I do like for any whether it's a real estate agent or anyone else yeah I'll put together a handful of funnels and then as I'm bringing on clients I'll just give it to them I'll give it to them because in order for them to activate it anyways they need to set up an account so with cartra so they have to pay the hundred dollars they have to pay the hundred bucks yeah dude they have to pay that that hundred bucks a month and and I tell them all the time I'm like dude the most popular one is click funnels go and get click funnels it's a hundred bucks a month but it's only the landing page with cartra we have the email automation we have the calendar and not to mention everything else that comes with it but just those three alone I try to keep it that simple to justify a hundred bucks like you're going to need your landing pages you're going to need email automation and you're going to need a calendar because as we go and try to market listings or open houses or we try to go out there and run ads to give away your seller guide or your buyer guide we're looking to get people to schedule appointments so we need some type of online calendar to make that happen and so with cartra those three alone justify a hundred bucks a month and I tell them I say hey I already have the entire funnel like I'll have a funnel on a listing or an open house simple funnels right but but to them to the average person they're like holy crap you must have put a lot of time into that you must have put a lot of energy into building something like something like that and I tell you the truth man I mean once you learn it it's like dude I'll build a funnel in five minutes you know what I mean so it's not hard at all just I mean obviously that sounds biased but it's something I eat breathe and sleep so I can do it you know in a few minutes and you as a marketer now as an agency owner you'll learn how to do these things in a couple minutes as well and so just by being able to package all package it all up and then as you know they're hiring me I'm able to throw that in just as an just as like an added bonus and justify you know the cost of it all you know so I'll have funnels on deck open house listing whatever seller guide you know and and and just be able to just give it to them so I'll send them my affiliate link for cartra so they have to activate the account first and they do it under my account under my link so I make that little 40 commission every month on them right plus I'm making a retainer if I'm charging them you know a thousand a month or 1500 a month or whatever plus I make that and so yeah man so that's that's what I do I won't sell them the funnel but you can you could build a whole business around just selling funnels that's what I would that's one of the questions I had is yeah if I made a made a funnel and you know if I contacted a real estate agent and said I've already got your your sort of landing page slash website for you sort of rent it off me where I send them the link but but then is there a way to still keep that funnel and if another agent contacts me I can go into that funnel change it hell yeah send him or is that is that template gone no dude hell no that's your template so you got the template you got the master copy and you could share it with 100 different people and and that's the beauty of it you know that's the beauty it's almost like a done for you landing page I was thinking like pay me a one-time fee here's the landing page you just have to have a cartra account so it might be 99 a month yeah I'll design the landing page for you here you go and then I can still keep that template and reuse it over and over for other agents just change the contact yes dude yes and then and then whatever you're charging them let's say you do charge them a monthly retainer you know to do other things which I'll tell you what those other things are that would justify also you managing it for them because I would tell them also I tell them hey man not only am I going to run Facebook ads not only am I going to help you with all that but I'm even even going to I'm even going to manage your entire cartra account so these landing pages if we ever need to tweak them I'm your man if we need to set up you know a different email sequence and and and set up more emails I'm your man so I I package all that up so here's the deal dude when it comes to trying to build this agency here here's the real the real ROI what's the word I'm looking for freaking income producing activities here are the income producing activities that any business will pay you for to run your Facebook ads and to manage their landing page software that's it dude you don't need to be posting for people you don't need to be Instagram live in for nobody like I I convince people all the time I'm pitching them all the time on how all that shits a waste of time even for them to do it like you got every agent posting on every damn platform LinkedIn Instagram Facebook a lot of them are doing TikTok or they're trying to dance their way you know around it's like dude like all of that stuff and I and it's not just an agent I'm pitching business owners all the time as well just random business owners where it's like I truly believe organic posting is a waste of time only because you're a local business owner so as I'm talking to a local realtor I'm like dude you're farming two zip codes but when you look at your Facebook friend list and you have 3,700 friends 99% of them live across the country so the moment you post your listings or open house on your personal page no one cares and the 300 likes that you have on your business page those came from you clicking invite to the 3,700 people that live across the country so when you post on your business page you're hearing crickets over there too and you take the same listing or or whatever and you put it on your LinkedIn you got freaking 5200 connections on LinkedIn 99% of them don't live in the area true yeah I watched that video you know of your talked about that with the the one age and I talked to my wife about it and they said yeah all these people they don't even live in my city right so I don't know why they're on here yes dude and that's that's that's what that's that's what I I I truly you know believe in and that's why I'm telling them I say dude I don't even want you posting anymore you're gonna bring me aboard the marketing team and I'm gonna run your Facebook ads and I'm gonna capture leads I'm gonna drive them to this landing page and I'm I'm gonna make sure leads are coming in every single day that's the only thing you're hiring me for that's it that's the only thing I want to do for you and and and that's why I love going after business owners that have a high you know ROI a high profit margin real estate agents are one of them it's like dude you make seven grand on the deal how can you not justify paying me a thousand a month you know and and given I get it not everyone's closing deals every month but hey bro that's before I came around like shit now that we're gonna start running ads we're gonna leads are going to be coming in so now that I want to start branding you and getting that entire city to know who you are leads are going to start coming in so although you may have not closed an escrow since the last four months it's time to change all that so right so and that's the thing about real estate agents as you know man you guys aren't closing deals and I was a I was a loan officer so in the mortgage industry I wasn't funding deals every month either so I know how it is and that's why with real estate agents what here's what I would do with you bro if here if I were you here's and you know what to tell you truth this is what I would do but where I'm at now I'm packaging all my knowledge I'm packaging everything up that I do for these people and I'm going to be selling them a course okay all through Carter as well so what I'm doing is my full like these calls that you're seeing me do with real estate agents it's about an hour long call what I'm doing now is I'm putting together a webinar where I'm running Facebook ads to my webinar to get a buy my thousand dollar course like that's where I'm at now as far as you know in my career and where I want to scale my business right if I was just starting if I was just starting knowing that knowing what I know now I would simply do you got where you at first of all what what area where you at what the rate that's kind of funny right now I'm in Ontario Canada but I'm with my family here we're immigrating to Florida so I started working in Tampa Florida but during lockdown I came back to be with my family okay so right now I'm in Canada but the intent is when kids go back to school I go back to Florida okay do you guys have out there in floor actually well I don't know if you know just yet but out here in San Diego there's what there's a magazine a famous magazine a luxury magazine called dream homes do you know about that magazine no I don't dream homes I don't know if it's a nation I think I may have seen it before I think I may have heard of it oh I don't have I don't have a copy of one but dream homes magazine is out here in San Diego popular luxury million dollar home magazine and all the agents in there obviously they put their face in there they're advertising their listings these are five 10 15 million dollar properties right if I knew what I knew today I would and as much as I don't want to cold call anyone because I come from that industry I've been cold calling my whole life and I didn't want to do that no more but but but if I knew what I but if I knew what I knew today meaning most agents don't have a huge huge monthly budget that's what I'm talking about so so so to get a thousand 1500 a month out of most agents isn't going to happen but as I'm mentioning this dream home magazine in that magazine would save me a lot of time on having a search for agents because in there there's a couple hundred agents in every damn monthly magazine I would call every single one of them if I was starting all over because these are luxury multi-million dollar listing agents and spending 2000 a month on somebody to market on social media for them is is a drop in the bucket yeah that's a good tip so whatever luxury magazine publication you can get your hands on I would I would reach out to some of them and say hey man my name is Scott I do a lot of social media marketing for real estate agents I love to show you what I can do I'm in fact I see that listing that you got in this magazine it's a beautiful home are you running Facebook ads on it that's exactly what my pitch would be dude and and and I'm only here to run Facebook ads whatever the hell you're doing yeah you got an Instagram account you got 7500 followers hey guess what I hate to freaking toot your horn but 99% of them don't live in the area and 99% of them are not high income earners at all like unless you're the mayor unless you're freaking on a million dollar listing you don't have your organic followers are nothing like they don't mean nothing so I get it how you're probably posting everywhere and you got you know your your your head shots of you in front of your Bentley and you look all sick on your Instagram account you look all freaking legit in your three-poots suit you can keep doing that but what I want to do for you is I want to run Facebook ads like a listing an open house whatever the hell you got going on let me run Facebook ads directly to that farm and I charge 1500 a month plus the cost of your Facebook ads which will be about 500 a month and so 2000 a month to someone like that that's you know closing million dollar loans or deals it's like shit if I if I went straight out the game because the way I did it is I started small like I literally dropped a video today talking about how I start people small because I know this I know they don't have a huge budget right now so my whole foot in the door is getting for a few hundred up front right now and and what I do is I close I close anywhere from you know one to two a day so getting each agent at a couple hundred a month two to three or not a month but two to three hundred up front I start them small I don't even start them on a monthly retainer because again I'm going after the masses and the masses of agents don't have a huge budget but they'll easily give me a credit card for anywhere from 200 to 500 bucks and if I'm closing let's just say one of those a day that can feed my family up front plus the ad spend right yeah plus the ad spend yeah but and so and so I'll start them off small and and at the end of the month only keep a handful that are actually willing to go all in so is there a contract that like a like another month or like that I mean a lot of people do I mean if you want to get super legit with your business I guess you can have a contract but I don't do it it's like and especially in the beginning especially in the beginning it's like I'm only running a couple ads free in the beginning I'm optimizing your social media so and what that means is making sure that all of your platforms are all matching like if you're if you're if your facebook is facebook.com forward slash you know scott estates I want to make sure that your instagram is that way your twitter is that way your linkedin is that way your pinterest is that way and 10 out of 10 times none of them are so little simple um um um jobs like that's one simple step I call that step one like step one let me look at all your platforms let me get everything matching like all your shit is freaking all over the place like your instagram is underscore estates your freaking twitter is scott dot 123 your linkedin is scott dash real estate real tour with coal well like your shit's all over the place that's how it is with 10 out of 10 people whether it's an agent or a business owner it doesn't matter all other platforms suck and and as far as as far as the link okay as far as the link not talking about the aesthetics and the designs and the image and all that that's not not that I'm talking about the links that's why I start them off I'm like hey man let me take a look at all your platforms and let me get all this situated all let me get all these links in order and then what I'll do is I'll run a like ad on their business page because 10 out of 10 real estate agents have about 300 likes on their business page so what I end up doing is I end up saying hey the very first ad we're gonna run and this is what I call step two step one is linking everything step two is running a like ad and taking your 300 likes to 3000 okay do that first and and so I run that ad for them with a good profit margin for me with all that in it and and and and again to 200 300 400 500 they'll spend on that one ad and I'll close at least one a day and that's the upfront money and then I have through my cartridge because the email automation is so important once I bring on a client they're now in my funnel and they're now receiving emails from me so I'll onboard a client today I'll work on the links I'll work on running that like ad and taking that light count up and the only reason why the light count needs to go up leads are not coming from there so just because I'm going to take it at 3000 likes leads are not going to come from there the reason why you want a high light count is because every agent in the country has 200 likes and that's the first impression it's just what we see when we land on your business page on your business page so if you if you come to my business page and see 10 000 versus Scott's page and you see 150 Scott's building an agency David's building an agency automatic you don't know either one of us because no one knows anyone on social media but you look at my business page 10 000 likes all of a sudden you automatically assume that on the shit that's why that light count is so important everybody overlooks it everybody overlooks it but at the same time every agent is clicking invite to their 3700 friends that live all across the country to get 300 of them to like their page when none of them care anyways so let's spend a couple hundred bucks to take 300 or 3000 and then and then and then as I onboard that client those are mainly the first two things that I do bro like again this could be for any business owner for any business it's those two things link optimization and running that like ad and again I can feed my family by closing a few of those per week on the front end and then on the back end I have my emails that are automatically going out so in about a week you're going to get another email from me hey Scott this is Dave just following up hey man letting you know our like ad is freaking crushing it we're now you know surpassing our goal hey man take a look at the next emails I have coming your way because that's what I'm going to be wanting to schedule another call with you to talk about the next step can't we just talk to you Scott and so in my next future emails that I sent out to them our call our emails to get them back on the phone to now talk about local lead capture now as I took you for 300 up front now I'm ready to take you for a thousand a month and then and I have it all set up through my email so it's very non-aggressive I'm not calling you I'm not freaking I'm not texting you hey John are you ready to talk about the next step no I'm not doing it it's all through my email automation very non-aggressive and and as I'm bringing on let's just call it a client a day um all you can look at all these damn strategy calls I'm posting every damn call up that I'm doing every day um and I'm closing deals every day so it's like was that upfront money I'm able to feed my family and then out of out of let's just call it let's call it five let's call it four four week I'm closing four a week at a few hundred each at the end of the month that's 12 so at the end of the month as my emails go out to my 12 two to three of them are going to reply to my emails automatically schedule an appointment and be ready to talk about the next step because now they're fired up that I got their links in order they're fired up because now they have 4200 likes so now they're like holy shit okay now this guy David now now now he wants to talk about lead capture now he wants to talk about running local ads to take over my farm heck yeah so then I have I have people schedule an appointment and then that's when I get them on the back end and I'll bring on clients so the the likes are local no no no they're all over that that's the thing about a like ad that's the thing about the likes what every agent tries to do and what every business owner tries to do is they'll try to run a like ad to their local area can't do it that way like you could try but you're going to spend freaking 500 bucks and have 15 likes and at the end of the day the likes all we're taking them there for is for the perception the only reason why I want to take that off optics or the perception the perception bro like that's all it is the first impression the perception every agent in the country has 300 john all I want to do is when people lie on your page I want them to see 3200 and that's right the first couple hundred bucks so if we can look at a monthly budget and you're telling me you got 500 for the month okay cool we're going to take the first 250 and I'm going to run this like ad and that's what I do and again um you know I'll tell you off record but my profit margin within that is enough to feed my family so it's a good profit margin they're getting what they want I'm delivering a great service I'm running a great ad there's absolutely no way in hell they would have had 3200 likes any other way like you cannot run it to just your local area because you'll spend way more nor do you need to because that's not where where leads are even coming from because when you post on your business page and when you post organically Facebook is only showing that post to 1% of your likes anyways so that's not where your leads are going to be coming from at all not your organic posting at all and then number two whether I run the like ad to everyone or you remain with your 500 likes as you post all those people live across the country so none of them care about your listing either so let's just run the ad take it from 500 to 5000 so when we do go on to locally Facebook ads it's the people in your farm when they start seeing your ads and they come to your business page and you have 4700 likes that's who I want to impress right right so so that's why I call it step two step two is the like ad and then we go to step three to run local ads to your farm and by that time links are looking good your like count is through the freaking roof now now everyone in your local area is looking at John's page looking at Stacy's page everyone has 300 likes you got 3700 all of a sudden you look like King Kong just on the first impression on the perception you know so so that's where I start them at um and then at the end of the month you know let's just say 12 a month for a week a handful of those will come back schedule an appointment and be ready to talk about the next level and that's when I that's when I end up pitching them on on on something monthly you know a thousand a month you know and then and then maybe maybe 500 for Facebook ad spend you know but there's a lot that goes into Facebook ads that they have no clue about man like no clue and I don't know how advanced you are with Facebook ads but just even the basics like there's a lot that goes into just the basics well I I ran ads as a realtor in 2015 just for myself yeah and basic so I definitely need to be refreshed yeah however I've been talking to one realtor who I'm kind of doing it for free just in return I get a like a referral or testimonial but the struggle that we were having is just even like connecting like he did a business page because he didn't have one and just connecting him to my business manager so we were having hiccups there so now he just gave me his login so I just went into his business account and started to run an ad good and that's where we're at as of yesterday now I went ahead and said I made a seller's guide for them and I said oh I'll just get it linked and it'll send them an automatic seller's guide but but I had to research that and go oh I think it's MailChimp that can connect to a Facebook lead ad so now I'm at a point where now I've got to find out how to connect MailChimp to Facebook that's so that's what I'm at right now but yeah but I do like your steps a lot better yeah way too many steps so when you run lead generation that's what you're running in Facebook you're running lead generation so you're using Facebook's landing page and then yeah once you once you once you get that set up then you have to connect it you have to integrate it with Zapier so Zapier can then communicate with MailChimp and as that lead fills out the form then they're automatically put into MailChimp and then you got to set up MailChimp to automatically send out that email so it's just right too many so you do you do need Zapier then yeah yeah you're you're gonna need it yeah you're gonna need it I think there's like yeah I like your I like well I definitely like your technique a lot better yeah I think I jumped the gun before I knew before I became experienced with it yeah you'll learn dude you'll learn we'll jump on some more calls like you'll learn but in in Facebook it's it's it's the ads manager so you come in here you hit create and you go to add and you'll be you'll be in the ads manager and so rather than in fact let me just show you but when you're when you're doing your ads for the realtors are you requesting access to their ad manager and you're running the ads through your ad business manager account or you just like yeah yeah the very I'm sorry the very first ad is the like ad and no all I'm requesting access to is your business page I'm running it from my end now as we go into into step three and we start running lead ads then I'll request access to your ad account because now Facebook gonna start charging you and I'm gonna start running it out of your ad account so you're paying me my monthly fee and you're gonna pay your Facebook ad spend whatever the hell we spend so a like ad is you don't have to pay for a like ad oh yeah hell yeah I pay for it on my end though so Facebook charges me so I request access from my account I request access to their business page okay separate from their ad account and then you're running when you go in to make the like ad you're logging into your business manager account yeah it's all in my account okay gotcha but I run it from their page right so so so like I'll come in here and I can just I can just hit this this box for housing you're gonna always check that box for housing yeah that's one thing I understood yeah that right there's super important but what you what you have going on right now is the lead generation correct and that's just that's just more steps than I really care to work with because then I need Zapier and then I need a standalone email auto responder you can use the Mailchimp the free version for so long but as that lead count increases you're gonna have to pay for it so rather than just paying 50 60 bucks a month whatever it is for Mailchimp that's why I just use Katra and rather than lead generation I run conversion ads 9 out of 10 marketers 9 out of 10 of the best markers run conversion ads that's conversions to capture lead yeah so lead generation is it is only if you don't have a landing page so conversions is if you have a landing page so I would run conversions they click on learn more they come straight to my Katra page they click on the button they enter their name and email and they're automatically in my email auto responder so I don't have to integrate anything no Zapier nothing nothing it's just it's just when I set the ad I sent it I sent them to this to this link right here and and and capture the lead right so yeah I think I haven't got to that step yeah I think I was trying to do I want to say the basic but let's just do a lead gen ad and we'll just automate they can automatically send the the guide that I made to them but obviously it'd be a lot easier if I just did one post for him like a listing or an open house those are easy but now I went ahead and said let's do an auto responder well even with the listing or the open house you still want to run conversions and the email auto responder is way way important because for example if I was running an ad on a listing this is where I would take them I would take them to something like this here's a landing page they see the Facebook ad get they click on learn more they come to one single page view all 17 photos now and I capture the lead once I capture that lead that email auto responder is sending them an email right away hey Scott this is David hey thank you so much for inquiring on 777 plausible for our hey man this property is freaking hot tons of people are going to be taking a look at it this weekend blah blah blah right so in that first email that triggers then and that that's actually that's supposed to be s e l l right what is that where property property will sell fast is it s e l l yeah that says that property will sale fast yeah this needs to be changed but that email would automatically go out right away right specs on the property photos everything about the property right but tomorrow another email has to go out hey Scott this is David just wanted to follow up hey man I know yesterday you inquired on 777 plausible Bart hey I wanted to tell you a little bit more about the property and tell you what to expect blah blah blah hey and by the way click the link below it'll take you straight to my calendar where you can schedule your private showing can't we talk to you Scott have a great day so in these automated emails that are that are set to go out over the next four five six seven days all those emails are talking about the listing all those emails are talking about the seller guide all those emails are talking about the open house coming up but in every single email is a link to my calendar to schedule a call so that's why when I use MailChimp for the email I then got to go use Calendly for the calendar because that one's free for the beginning then I got to go get some type of landing page software ClickFunnels is the most popular one and that's a hundred bucks a month just for the damn landing pages so multiple services I use everything in one and that's Cartra my calendar my email automation and my landing pages and in Facebook it's very simple it's conversion ads and that's it right so all you want to be doing man for people is is running Facebook ads and managing excuse me managing their landing pages and their email automation that right there is so I think I totally agree with you and I think maybe I'll have a conversation with the realtor and see if we can pivot pivot away from what I did and see if it kind of start fresh yeah because I think this is you know obviously a lot better route than trying to connect because then I have to make accounts for him on Zapier and all that because I'm doing this free just to get started but I think maybe I got started like would you should you suggest I I keep going with the realtor and pivot or should I just tell him in a nice way that you know I've got to get my own landing page up my own business stuff going in Cartra before I go after clients no not necessarily you don't have to you don't have to do that but what you do want to do is you want to get used to Facebook ads and you want to get used to Cartra like bottom line like you're going to need Cartra bro like it's going to save you an arm and leg like and it's all you need so yeah and I like this I already have a ton of these funnels like if you were to sign up if you were to just set up a 14-day trial click on the link in my in any of my youtube descriptions of profit with Cartra dot online set up a 14-day trial and I'll freaking transfer all these damn funnels to you and then you just play around with them in the 14-day trial and just kind of get used to them that's that's that's where the money is at the money is in managing the landing pages and the email automation for them because you got it you want to make sure these leads are coming in so I'm running your Facebook ads and I'm running this back in for you as well that is going to justify what I want to charge you per month and and I always tell people we'll start small like let's start at just 500 a month like and then and then as as we start to get deals in which will be soon you know within the first 30 days I plan on bringing in some leads and hopefully you can do your part on your on your side John right hopefully you could freaking get people on the phone and and do what you do but in the first month we should start seeing some real real real activity and so by month number two I want to scale up you know I want to get you to the point John where we're spending 2500 to three grand per month and I plant that in this in their mind in the very beginning right I have already thinking 3000 a month in the very beginning because you could take it if you really master this cartridge site and master the Facebook ads I truly believe you could bring any rookie and start crushing it for them as long as long as they're willing to put out content and that's another another disclaimer that's another another important thing I believe in video I believe in video right not everyone's a video person not everyone's a video person at all in fact 99% of real estate agents are not video people I've spoken to thousands of them bro right yeah they're not at all and so it's like that could be that can kind of that can kind of be a little roadblock because what I want to do for you is literally take your videos and get thousands of people in your local farm to see them that is the ultimate branding like the ultimate branding so what you were doing before bro posting your damn listing I seen a million houses like I don't care about that house there's nothing different about your freaking beautiful home that you have for the on the market now if it's a listing then obviously yeah that's what you're running an ad on but if you're not if you don't have a listener open house coming up we're running an ad on a seller guide and don't post a house of some don't post another house like we've seen we all seen houses there needs to be something personal so either you're going to run headshots and people are downloading your seller guide or you're going to do video and that's why I tell people all the time I'm like dude it's so freaking easy to do video like you need to get over it like you need to crush the butterflies you need to freaking get over it and and and and pull out your damn cell phone and just do what you do because and and I tell them all the time I'm like man I don't think you understand it I don't think you realize that you know more and this is true honest to god truth bro this is what I really feel this how I really feel this is what I'm telling real estate agents and this is what I'm going to tell you because you you're a freaking agent for 10 years this is what I'm going to tell you I don't think you realize that you know more about the buying and selling of residential real estate than 99 of the entire country the only people that you may not know more about are real estate investors have been doing it for 35 years or other agents and brokers that have been practicing longer than you every other consumer bro they don't know shit about real estate nothing so what's so powerful about video is that you can literally out of all this knowledge you have dude out of all this knowledge I want you to focus on one we're going to focus on buyers or we're going to focus on sellers so if we can focus on one out of all this knowledge that you have on selling all you got to do and all I want you to do is pull out your cell phone and give me two minutes and give me one per week most can't even do that but to me that shit is simple dude if I sat down with you Scott if my wife and I were moving bro and I wanted to sell my house and I said Scott you're an agent you've been doing this for 10 years I know you're badass I know you crush it at what you do I'll tell you what bro my in-laws they're trying to send over some agents that want to help me you know my wife we don't know who the hell to go with but you're my boy do you mind if we have coffee you know we could sit down maybe on Friday I'll bring my wife you know we'll meet with you we'll sit down and I want you to kind of tell me what you're what you're going to be able to do to sell my house if you took that appointment with me man and we sat down and we met at Starbucks you can talk my ear off you would completely sell the shit out of yourself on listing my house you would get my business bro because you know all this stuff the moment you can pull out your cell phone and give me two minute short versions of all the knowledge you have in your head which you already have in your head you would crush it because whatever you're saying in that two minute video what I always tell people okay if we're focused on a seller guide that's we don't have a listing we don't have an open house coming up so let's focus on sellers and we're going to give away a seller guide so in my two minute video I would talk about the importance of curb uphill and how important it is to have my landscaping in place to really ensure the value of my home when I go to sell I would start educating people on the process of selling what it takes to renovate a kitchen what it takes to freaking update your flooring maybe new roofing maybe what it takes to freaking you know you know all the stuff bro like you know every tip and trick tip and strategy and and trick in the book to list that house at the highest possible value and to and to sell it fast you know so if you were to take a little bit of of that knowledge and dump it into a cell phone video you would crush it it's that simple dude it's that simple but most won't do that and so if they can't do that I'm like shit man I can crush it for you but if you're not willing to put out the content we may have a problem so if it's not you it portraying and if it's not you giving me that fire and passion and excitement and knowledge via video then you're gonna have to put out a headshot because I want to brand you so it's going to be some type of of image of you not of a not of some freaking pretty house I don't give a shit about a pretty house bro I send them off it's an image of you and you're going to have to explain all that in text so if you're giving away a seller guide you're gonna have to write me a paragraph on what the hell your seller guy consists of when all you had to do was was give it to me in a in a in a one minute video hey guys this is David I wanted to come on here for a couple minutes and just share with you the top seven tips to increase the value of your home before selling I know a lot of folks are selling this year and I wanted to kind of share my two cents I've been doing this for 10 years I want to let you know what I advise my clients to do before we even put the property on the market tip number one we make sure that the landscaping is all up to date blah blah blah blah blah blah blah hey and by the way you guys click the learn more button it'll take you straight to my web page where you can download your free 2020 seller guide we put together this this seller guide which gives you the top 10 tips on what to do to increase the value of your home you guys are going to love it click learn more it'll take you straight to my page we can get your free copy see you guys soon and that's a freaking video dude that we run to your zip code to your farm and we do a different one every week this week we're talking about freaking landscaping and curb hill next week we're talking about renovating your kitchen the other week we're talking about how important is to maybe have a good roof those are those are ads you're running on facebook or is that them just posting posting on their facebook page ads both they're taking that video posting it to their business page and running an ad on it okay okay so you're not just doing open house ads or new listing ads you're doing you're posting their content ads either either a listing but if we don't have a listing if we don't have an open house coming up then we're doing a video on a seller guide or okay yeah so it's only if you don't have a listing or an open house so that's being automated to their email right once they click submit it's being that that that that short video is being sent to their email no no no that's a facebook ad that's on facebook oh okay click on it it actually plays yeah like if you're over here on facebook and you're just scrolling through facebook and seeing what everybody is up to you know you're seeing what your friends are doing you're scrolling through and then all of a sudden you come across a sponsored post this is a video ad like this right here this is an actual ad right so this could be this could easily be you like look how short this video is dude it's a freaking 12 second video but the only reason why this is this is actually when it comes to all of this stuff dude this guy right here is as goofy as he looks this guy right here is my number one mentor it's so funny that we come across his sponsored ad at this moment and it's 12 seconds it's only 12 seconds and the purpose of this 12 second video is to simply because he can't be possibly talking about much in 12 seconds but the purpose is to track everyone who's watching it and then show them video ad number two so all he's doing is tracking who's viewing it not by name and phone number i didn't put my lead note i didn't put my name in number nowhere so it's not a lead in facebook when you start to create custom audiences facebook starts to put everybody in a bucket everybody who clicks like everybody who comments everybody who watches your video and so what he's doing in this specific strategy is he's putting everyone who watched 12 seconds of the video into a very specific bucket which is called a facebook custom audience and now as i go through as i scroll through facebook again tomorrow i'll see his next ad so what happens if someone clicks on to learn more does it take him to his page or something oh yeah click on more and he's not taking me to a facebook lead form or anything like that he's taking me straight to one page and asking for my name and number right gotcha and so once i enter my name and email into that i receive an email automated right away i'm going to receive another email tomorrow i'm going to receive another email the following day i'm going to receive another email the next day and so this right here was a facebook conversions ad he is trying to get people to this page over here to fill out the form okay and and and where i learned it's so funny that i'm seeing his ad right now where i learned all of this shit from bro is this guy this guy right here runs an eight figure online business right this guy right here dude this crazy looking goofy guy right here he did eight figures and and the way you can even know if a person does eight figures or not one thing that click funnels does is they have these annual conventions and they give away awards i did see that yeah with all the people trying to sell the link or the affiliate link well that that's that's one thing the affiliate link but as far as just the way they track it the way they give out these awards is they they track how much how much and transactions went through your funnel so in this case he's i'm clicking learn more he's bringing me up bringing me to over over to this page where he's selling me something this right here is a click funnels page so as i fill out the form as i buy whatever the hell he's selling you know that shit adds up and so when when people receive an award from click funnels it's normally an award where the marketer put seven figures through that through that through that through that funnel so he did a million through that funnel but this guy he has the award for eight figures wow so he's putting he put over 10 million through his funnel and actually that's that's the video right there that's the award right there so very few have that silver x award right he does so this is a guy that i learned my my facebook ads from um and and it's it's i mean he keeps it so simple it's not even funny but i had to invest a lot of money to to learn from this guy i bet yeah and it was worth every penny but um but the point is dude is is is just running conversion ads taking them to to some type of landing page to capture the lead man that's it and are you buying a domain what's that like like in cartra i know you're setting all this up but are you are you attaching like david.com like are you attaching a domain that you buy from say go daddy you can yeah you can you can like i have um the one that i have attached to mine like up here i just use the default cartra ones but i do have a domain that's tied to it as well where it's tied to a specific funnel inside of cartra and that's my real estate funnel um that's the social real estate agent dot com i've seen that yeah so the social real estate agent dot com that's the one domain that i have inside of cartra and that goes to my my book page okay so when you're when you're running the ad you said the first time to like add your you're just requesting access to their business page that's it and then you're still running the ad through your business manager account yes but then you'll jump into their ads manager no no no no that's later on yeah exactly when when we're one of the next step right okay and and i'm only going on to that next step when they schedule the appointment based off of the emails that they receive after i onboarded them and those emails aren't coming out to them for another another two to three weeks so as i onboard a client i'm emailing them i'm literally sending them six emails within the next 30 days so i am trying to get them back on the phone at the end of that month right now are you the admin of their business page is that what they're adding yeah the admin of their business page yeah i got you okay there's two things that you have you have a you have a you have a business page and then you have a and then you have a you have a you have a business page and then you have well it's really the technical the real technical term is ads manager you have an ad manager and you have an ads account so so but the ads manager that's not that's not even something you're going to get access to is the ads manager it's really just a business page for the like ad so to run one ad you only need access to their business page if you're charging them for it all, which is what I do. So they'll just give me a credit card for 300 and out of that 300, I'll take a piece of it out and put it towards the ad because I have the numbers down packed where I know exactly how much that ads can cost. So I'll just, I'll just, you know, spend whatever the heck is needed. And then Facebook charges me because it's coming from my ad account. Right. But again, that's only one ad after that, when they bring me on monthly, I'm running everything out of their ad account. Yeah. So you, you ask permission to join their ad account to, yeah, you're still running it out of your business manager, though. Yes. But from their ad account with their credit card number on that account. Right. Yeah. Okay. That, that part I understand. Okay. Um, now the, the thing about Karcher, I don't know if you're able to answer this, but, um, my wife wants to start a life coaching business. Oh, so if I were to, if I were to open up a culture account for my business and we've got unlimited funnels or whatever, can we also under one account, me and my wife, can we also run her life coaching and mine and make all these separate funnels or would we need two accounts? Do you think that's a very good question? No, I could definitely answer that question. I can answer. I could, I mean, no, not to toot my horn, but I, I'm, I'm pretty good with Karcher where I can answer every question, but that one for sure. That's an easy one. Yes and no. Yes. Because it's you and your wife and no one gives a damn and you guys can share whatever the hell you want to share, but no, when it comes to the can spam laws, meaning those emails that go out has to have someone's name at the bottom. So, so for example, let me show you, um, and every email is like this. Every email provider, let me see if I can show you, um, any random email from Karcher at the very bottom, at the very bottom is your contact information. And so it's not a Karcher thing. It is a, it is a, let me see if it's on this one. It's a, it's a can spam. It's an email law. Like, okay, yeah, this is perfect example. So this is a Karcher email. This is just someone that bought my book or whatever, but at the bottom of the email, you see this would be Scott. That would say your name and that would be your, your address. Okay. And it can only be one name. Why does it say Karcher and not like David or because this, this came from Karcher. This is just a cell. This is a cell that, that I made on mine, but Karcher sends me a copy of, of the actual transaction. So it has their, their information, but it would be your information right here or your wife's. So your wife's having a completely different business. You wouldn't want it to say Shane. And then you guys can both have the same address for sure. But maybe if you had like, like, like you shared the same company name, maybe somehow, some way. I see what you mean. Because if I, if I sign up the accountant or me and then we just start doing life coaching ads. And it's going to say, God, and that has nothing to do with my wife's life. Yeah. Yeah. Okay. Yeah, I, I, I get that. Yeah. It's, it's only on the emails. So it's only on the emails. And so nothing to do with ads, nothing, nothing had to do with funnels. It's all in the emails. Gotcha. An email law where that has to be the person who's running the emails. Okay. Now let me ask you, are you an independent contractor or did you register a business name? No, I don't have, I don't have a business name. If anything, I'm an independent contractor. I'm just an affiliate with Cartra. So they send me a 1099. I make commissions from them and that's pretty much it. But this right here is just a book sell. But that email down there, yeah, it has to, it has to be either yours or hers name. Yeah. So like when you're running, when you're running ads for realtors and stuff and they're paying you, that's, that's more like an independent contractor to the government. Like it's like David made much money this year. Yeah. Yeah. Not like a company. What, what, what you're going to end up doing is like, for example, Stripe is where I run all my credit cards through. Cause right now we're giving me a credit card. I have to process that credit card. So Stripe is a very popular online merchant account that many, many online marketers use. You'll probably want to use that one too. It's pretty straightforward. It's simple. Yeah. But at the end of the year, you log in and you get a K one. So it's your 1099. So I could take that 1099 and it just shows there. It shows all my revenue. It shows the revenue for the year. And that's what I give the tax person. So you're not really forced to be a business. No, not, not, not until you're a freaking way up there. Dude, like even my tax person, my accountant, she said, David, it's not like you're making millions yet. So don't even worry about incorporating just yet. So everything is still running under my name for right now. Until, until I really release my course, that's, that's what I plan on scaling is, is my actual digital course. That's where I'll do hundreds of thousands per year on that course. Right. I'll eventually incorporate for sure. But right now I'm nowhere near that. So it's not a huge liability. Okay. And through my Stripe account, because once you process a credit card, that person receives an email right away. So when I set up my Stripe account, I just set it up under inspired digital. So it's not like the, it's a receipt. So I process a credit card, Stripe emails them a receipt. And on that receipt, it just says my, my, my name inspired digital, but no one's looking me up. I mean, no one's, you know, freaking calling me out on the fact that I'm not a corporation or something like that. You know, it's just, it's just, if anything, it's a DBA, you know, inspired digital. But on the receipt, it'll say inspired digital. And that's the receipt that a customer will see if I charge their credit card. You know? Yeah. Okay. No, I mean, you give me a wealth of information, which is awesome. Kind of helped me steer me in the right direction. So I really, I honestly really do appreciate that. Bro, if you set up a cartridge account, you have my time whenever you need it. So that's what I always, you know, extend out to people as well. Because if it's not that, then shit, we have to work out something because we're going to spend a lot of time. If I have to explain all this shit to you all the time, you know what I mean? Right. And that's when I think, I think cartridge the way, like you said, Zapier, Mailchimp, all that. You might as well just do it all in one, all in one, man. But I think my biggest thing was trying to get clarity on where to start. Like I said, I've got that one realtor and I've already hit kind of a road block. And I think I need to click the reset button and kind of have a conversation with them and maybe switch to, to Katra, maybe start slow with him. Cause he's only been in the business three months. So he's been asking me tips and questions because his broker's too busy for him. So I've been helping him, you know, over the phone, but when it comes to ads, you know, I need a refresher course in that. So you definitely helped me out with that, that end. I have, I have a ton of videos on Facebook ads on my YouTube channel. If you go into the playlist, Facebook ads, or even strategy calls where I'm on these calls with realtors, or we're going through a Facebook ad, watch a few of those, like you'll learn, you'll learn how to run a damn ad. Like just videos alone, conversion ads, landing page. But as I'm saying, if you set up a landing page through my link, I will give you my time to help you set it all up. Okay. And is there a way for you to know that I've done that? Like if I said, Hey, I signed up. Yeah, for sure. I could track it on my back end. Oh, okay. Yeah, dude. So, so set that up. That alone would be worth the time because no one's going to teach you any of this shit, bro, for free. No, no, I get, I get, you know, so that's all I asked. Well, that's why I, that's why I initially reached out to you. Cause I'm like, I need this guy to coach me. And, you know, that's why I want to know if you had a program. If you did coaching, I could easily freaking, I can easily stir one up for you right now and call it a few hundred bucks, but it's like, shit, I don't, I'd rather not do that. Set up a damn car to your account and call me anytime. Yeah, no, I really appreciate it. Yeah, man, for sure, bro. For sure. So how would I, how would I get ahold of you like an email or, uh, because I think I just messaged you through YouTube or something. So if I did, you got my email now, you got my email now, the confirmation, the email, the calendar, the appointment confirmation, that's my email. Okay. So, so yeah, dude. So next step would be to for sure learn landing pages and, and, and learn some Facebook ads. But, but I'm telling you, if you set up the Cartra account, I'll give you my time and I'll teach you these Facebook ads. All right. I appreciate that. Yeah, man, for sure. So messing with everything you've talked about, um, with Cartra and selling courses, can I, and running ads and all that. Can I do that with the 99 dollar? Yeah, dude, you're going to need, your wife is going to need Cartra for the membership course. As she packages up her, her, her course, cause that's what it's going to be. It's going to be either, either a coaching course where she is given her time and selling by the hour or whatever she wants to do. Cartra is where she can charge that client through Stripe and through Cartra, but if she wants to put together videos in some type, in some type of digital course form, Cartra is that for sure. I have a video course. That's what I'm getting ready to scale. I have 55 videos in a training course, teaching real estate agents, Cartra and Facebook ads. All of that is inside of Cartra. So I take one link. I promote the share out of it and it's all in Cartra. Right. So then when you share, when you share that link to them, say you make that landing page and you share it to them and they open up a Cartra account and then they decide, okay, we're going to part ways. That, that link, I guess that's gone. Like if they keep the Cartra account, can you pull that link back? Or do they keep that? No, they don't, they don't need to, they don't even need to know what the link is. I mean, they don't, I don't even have, there's no affiliation whatsoever. Like if, if they click on my link and they set up their own Cartra account, I make a commission, I make a commission every month. They don't even know who the hell, what link they clicked on. They just set up an account. But, but it's not, I mean, sorry, what I meant was if a realtor wants to work with you and you did the landing page, which you have templates of and you just say, okay, open up your Cartra account. I'm going to send you a share link and there's your, there's your landing page. And then after a few months, they say, okay, I, I, you know, times are tough or whatever we have to part ways, but they keep, they keep the Cartra account. Oh yeah. They keep everything. Are they still, are they still able to use that link? Hell yeah, dude. Hell yeah. It's their own link. It's their own Cartra link now tied to my page. You can't pull it away or say, no, nor do you want to, nor do you need to, you don't want to, you don't have to at all. Like if I give you, if I give it to you, then it's sure it's no big deal. You paid me already. Yeah. You paid me already for it. You're going to end up keeping it. So I make 40% of the, of the recurring commission anyways every month. That's true. That's true. So I don't, I don't care. You know, yeah, yeah. So yeah, man. So start playing around with it, man. Set it up. We set up a 14 day trial so you can get used to it and just get acclimated to just the way it works. And not only do you have my time with that, but we have a Tuesday and Thursday coaching calls. So, so Cartra support jumps on screen share and they spend an hour, hour and a half every Tuesday and Thursday answering questions. So you could have through Cartra. That's all through Cartra. Yeah. Oh, okay. Yeah. That's what most companies don't have, dude. They don't have a support like that where they actually jump on screen share and it's a Q and A. So you do a Q and A every Tuesday and Thursday. And that's where I learned all, all this from. I just jump on. I'm like a fly on the wall and I'm just watching them as they're answering people's questions. If I have a question, I'll ask it and they'll walk me through it. So that's where I learned everything in the beginning. And now I can just, you know, I can kind of navigate, navigate pretty well through it. But in the beginning, you'll have me, you'll have those training calls and over here on Facebook, we have a freaking Cartra group with like last time I checked, there was like 17,000 people in it. Like over here, Cartra, 18,000 people in the Cartra group. So not only can you come over here and post a freaking question and 20,000 people freaking respond. You know, I mean, that's a lot of support right there too. So Cartra is blowing up, man. And it's only because really I truly believe everything's in one. That right there is a game changer. That saves people a lot of money because in the beginning you're not, you're not making any money on any, on anything. Like in the beginning, whether you're trying to sell something online, whether your wife has a coaching program, it's going to take her a while to build all that out to finally make a sell. Like it's going to take a while. And when you have to juggle multiple services, it can get expensive and it can get hard. It can get confused in this shit. Like, you know, and so if I can just have everything in one at one monthly payment, that was the selling point for me. Two years, two years ago. So yeah, man, set up a fortunate trial and then just hit me up and say, Hey, David, I set it up, send me some freaking funnels and let's schedule a call to chat. And I can look on your affiliate link on one of your YouTube videos. Yeah, bro. And any of the YouTube videos and then, and then, and then again, man, we can always jump on strategy calls and I can walk you through it. Cause what do I get out of it? I get the, I get the monthly commission, which is not a whole lot, but it's something and it's a residual income that I'm building. But I get to record the video, turn it into a tutorial and throw it on my YouTube channel. Right. So, so I went out of it as well. You went out of it as well. Cause you're not having to pay someone by the hour to teach you all this shit. Exactly. Yeah, no, it's, I think it's a win-win for sure. You know, so yeah, man. So just, I think that'd be your next step and it just hit me up, man. And we'll jump on a call. All right. No, I appreciate the time. Right on, Scott. All right, brother. Let's talk soon. Okay. All right, man, see you later. Bye-bye.