 What's up everybody once again is Brand Man Sean and this video is brought to you by brandmannetwork.com because I signed myself now. We got to talk about the damage of leaks because there's a lot of information out there about leaks or a lot of opinions that people have when song leaks happens. And I know there's some general thoughts of how does a little song leak happen. But really there's a darker side that most people don't understand and the really truly negative impact that has on artists and some of the other people on the back end and why some people are doing it on purpose. Because there's a few different sides to look at this from. First we got the fans perspective, second we got the marketers perspective, third we got the artists perspective and also the songwriters perspective which is fourth right. They can be separate, they could be different. Now this is what people have to realize. Fans are not educated on how this business works and I don't blame them right. They don't get paid to understand right. There's a people who say they got careers or they want careers in music that don't understand the music business. So you can't expect fans to do that or even take the time to because they're in the music thing for entertainment. But this is where a lot of conflict happens because when fans have leaks they're like yo I'm just glad to hear that music again. But then you also have the marketers perspective which often times kind of can end up similar to the fans perspective but it's two ways a lot of marketers look at it and when I say marketers this could be the marketers on their team or people coordinating it. One you got the negative side. That's yo man we've been planning this thing. We had all these things we wanted to do and ways to package it yet however this thing has been ruined because the dad gone thing done leak. Like that's it. Like I can't do it how I wanted to. But then secondly we also have the perspective of okay yes this did happen. But since it did happen let's go ahead and capital loss of this thing if people are starting to like it and they're showing good feedback. Let's be agile and make the most out of the situation. It's a sunk cost that already happened. Let's get it. Let's go. But this is when we get into the trickier situations because even with that in mind because that does sound good right. Well it did happen already. Why don't they just maximize the fact that it happened and leverage things. It's easy to say but it's harder to do and this is when we get into the artist's perspective and the songwriter's perspective and this is when we start to also get to that darker side. So first let's just talk about this right. How does a lot of these leaks happen. Well one artists send their music out early a lot of times to the media journalists and all that type of stuff so they can write articles and have it up on you know release dates and get it up really quickly afterwards and sometimes you know these artists they just ain't right right. Not these artists. They'll just they'll leak it because they'll be like I had no big deal or whatever they might have something to get somebody or you know they think they're cool so they're gonna let their friends hear it early and then the friends somehow get a hold of it and leak it themselves. Then you got artists who have like just so many people that are touching their stuff right on so many teams and then those people I might be a producer or producers assistant somehow and then I got the stuff leaked because it leaked through me. You have the P and D route which is you know pressing CDs and being in the factory a CD fall off the truck fall off the line and people find it that way. There's so many different ways that music gets leaked but none of those ways really get into the darker intent that some people have when it comes from a business aspect of how leaks impact artists and songwriters. So let's check out this let's look at this songwriters perspective right songwriters get paid to write songs right. You know sometimes they have part of back in oftentimes they do right but they also have fees that they get up front and look y'all might not notice but we say artists are cheap on to come up but so many of these artists and their teams that have huge budgets or just are larger and y'all would think they wouldn't be cheap are cheap in their own way just as cheap as a matter of fact bigger numbers but still cheap considering what they have. So artists might have to pay 30k 50k for a song and definitely probably not 50k these days but 30k 15k for a song right. Now when a song leaks it actually loses its value just in this business industry side of things right. Of course it can still go on be monetized especially the way streaming works and the way the industry is and all that stuff but it still can be monetized but just for a variety of reasons and ways that people can look at stuff it can lose its value right. So I might be a manager I might have I'm somebody with some pool a power that be working with this artist with a songwriter this songwriter says this is how much it costs and it could be a pretty standard fee but you'll have situations where somebody gets the music on that team that you're trying to sell it to that's not uncommon at all by the way right the artists get the song they record the song and then they handle a lot of the business after the fact in a lot of those situations but they can have somebody on their team leak the song because you're like you could be like oh you know yeah 30k now let me get this for 20k or let me get this for 5k because they could be like 30k I'm not really trying to pay that but of course the songwriter is not gonna move on their value and then they leak a song right they leaked the song and then hit the songwriter back and say yo I mean this thing is leaked am I gonna I don't want to know about paying that exactly I mean I'll give you 5k because it's already out there I mean you know it's already out there we're on the track already but we can't really do it like one two five k right and they will leak it and of course they'll pretend that like they didn't leak it themselves right that's a very real situation when you understand how these songs give value on the back end how you're able to flip them for other things that are set up even hitting certain numbers right because from an artist perspective that's number four right these artists have these milestones that they got to hit right or they're planning to hit and that could be a part of that situation and when you don't roll certain things out like you think or want to that can hinder that situation it's not just oh I'm an artist and I have this whole way that I wanted you to experience it and it's so perfect when it's experienced this way and now you got it in a piece that came before the other piece that I intended you to have first no it's not all just that it sounds great you know artsy fartsy that's kind of the one of the things some people will just leave out there as not to address some of this back in stuff that's going on a lot of times with these leaks because real people are losing money real people are not eating a lot of times due to these leaks situations because we got to remember this is a business music business fans I just want to consume music but the people on the other side why I can get tricky it's like yo I mean I got a I got a job I don't hit these numbers I don't eat or I don't hit these numbers I might get fired which again oftentimes results and not eating right you got a team got people to pay so from an artist standpoint it can be so damaging that a lot of times you will see people just wipe their hands clean of it and keep moving or maybe if they found out yo this person who did these drums was the one who leaked the number take their drums off right or and figure out how to you know do this situation a different way or it just severely might delay the project we can even look at the Kanye was a Yandy Yandy was leaked which is crazy right like it was leaked for a long time and stayed online for a long time by the time I stumbled across the Yandy online it already been online for like two months it seems like and I had no idea that it was even leaked at the time so it is weird how little traction that got but that's an aside these leaks are not as unintentional as so many of them might seem a lot of times it's power plays in the background of leverage here and there that people are playing around with and that's something that you have to keep in mind as an artist as you get to that part of game but even more so as a songwriter right you can't be completely loose with your stuff of course there's things like watermarks and things like that that people do but that doesn't work as easily or even make as much sense when we come talk about songwriters and certain types of production and all that stuff so keep that in mind those are just a few things to consider and just more perspective to understand that there are those four sides of it the fans you know the marketers and then you got the artists but you oftentimes those marketers are on the artist team so they could be feeling some of that same pain and then the songwriters and then of course you know songwriters and artists can be the same people at times too it could be extremely damaging beneficial for some of those other folks who are paying the money and like yo now I lost market value or try to push that people do play hardball it's a lot going on in the background and that in its own way in fashion but just some information as always this video is brought to you by brandmannetword.com go ahead and check us out link in description below if you got time of your artist and looking to level up other than that hey if you liked this video go ahead and like button if you like it you might as well share it and if you're not subscribed 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