 oh my god um yeah this hair's falling out oh my god hello beautiful today we're testing out the four most popular bleaches that you can buy at sally's they're also just the most popular bleaches we see used by people in hair just reacts and some of them have resulted in some catastrophic events i'm putting these four lightners to the test which one is best for your hair does price matter and lastly but most importantly which one of these lightners will lighten your hair the most i want to make sure if you're thinking about bleaching your hair you are purchasing the right bleach and the best one you can get your hands on let's find out today on my game show which bleach is best let's welcome in our contestants today who do we have anybody come on oh i see somebody coming i see okay we have a lightener by the brand ion this is called bright white powder lightener seven levels of lift that's a lot of levels of lift do we need that many today no but we're gonna use it this lightener retails for 2299 at sally's and it is one pound of lightener this lightener actually has coconut oil chia oil and sunflower oil built in wow that's a lot of oils in a powder i wonder if that will keep the hair feeling and looking healthy today we'll find out later let me put it to the test thank you for coming today you're almost up go get yourself prepared for the competition okay we'll see you later up next we have wella color charm welcome wella color charm for the competition today how do you feel great this lightener retails for 2299 and it is one pound this also provides seven levels of lift that's a whole lot of lifting power this claims to have a protective oil system that helps lock in moisture as it lightens that's pretty cool let's see if that protective oil system helps you in the competition today oh who is that walking in we have quick blue by laurel i'm shocked that this is the most expensive one i thought it was the least expensive but the more you know this is 20 this is 2749 for one pound this lightener also lifts up to seven levels it claims to have a very smooth formula the formula also claims to be dust free with a non-drip consistency i don't know what that means but i'm interested to find out today in the competition oh who's coming in oh we have bw2 the classic you're quite old for this competition aren't you bw2 you've been around for a while let's see if you can handle it with the new guys this lightener retails for 2119 and it is eight ounces of product a little guy but you pack a big punch don't you this claims to be an extra strength dusted lightener who the f*** wants dust in their lightener i don't know this claims to lighten the hair extremely fast let's see just how fast you can lighten in today's competition so those are our contestants for today very excited to welcome them to the game now you're probably wondering how i'll be scoring the contestants they will be scored on the following categories overall user experience this includes everything from mixing to the scent to how it applies anything and everything i can think of secondly they'll be graded on hair quality post coloring did the hair feel good did the hair feel bad you get the gist was there any breakage things like that and lastly they'll be graded on hair brightness post coloring because if you're gonna put bleach on your hair you probably want it light and you probably want to lighten pretty fast and you want those clear sexy results i'll be grading them one through ten ten being the best and we'll see who wins the competition and today's winner will go home with a million dollars and receive the title of the best bleach at sally's beauty supply okay before we get started mixing just want to tell you a few things first of all i'm following the mixing instructions on the back of each container making sure to mix them according to the manufacturer's guidelines i'm also lightening virgin hair and it is a hundred percent human hair i'll be using this salon care 30 volume with all of the lighteners and the reason why i chose this one is because this is the one i see most often use with all of these bleach powders so we're going with this this is what people would do at home if you disagree sorry and 30 volume because i really want to see the lifting power of these lighteners and i don't want to wait a thousand hours to see the results also each section of the hair will process for one hour i was going to do 45 minutes but you'll see later why i decided not to just wasn't lightning enough so i pushed it a little further had a little fun with it so we did an hour up first we have bw2 i really appreciated the container bw2 because it wasn't wasting a bunch of plastic like some other brands we'll get into that later there's not as much lightener as the other containers but it's almost the same we'll let that one slide i guess this is eight ounces versus the one pound of all the other containers the weird thing about the mixing ratio is that there was no mixing ratio indicated on the back of the label so you kind of have to guess it told you to make like a creamy consistency and scoop like six scoops something weird like that like it really made no sense but there was no mixing ratio so i did one heart powder to one and a half parts developer and that is why i did for ones that didn't have a mixing ratio listed first of all immediately when i started to scoop this lightener oh my god i could not breathe like i always say this i know i'm a dramatic person but i'm not being dramatic right now like it was so awful it was so incredibly dusty i've never experienced a lightener this dusty before i have definitely used this lightener way back in my day but i have not used it recently and um that was wildest experience of dust like just everywhere covering my whole house i will say that consistency is very runny and a little bit difficult to mix together with the developer i don't know what that was about so i began applying the lightener it felt normal it was pretty easy to apply but oh my god i almost fainted my nostrils were burning like i don't know what they put in this stuff but like again i have not experienced that kind of scent with a lightener in the past 10 years of my life like that was crazy i had to open the windows i had to air out the room i had to get a fan going like i was dying i could hardly even finish the section like i really felt like i was getting high or something off of these fumes it was crazy and done that section is completely saturated a ton of lightener has been applied to the hair and we're gonna set our timer for one hour you're gonna see me set it for 45 minutes here but i switched it to an hour i swear up next we have the most expensive lightener today which is quick blue i don't understand how this is the most expensive lightener i thought this one and bw2 were going to be the least expensive actually i have been proved wrong so first of all people that make quick blue you need to not with the container i mean there was nothing there was only one pound of lighter in this container and it could have fit five we are just wasting so much plastic it's because you probably want to market it and make it look like you get more lightener than you're actually buying but it just makes me sad for the planet it's really a waste of plastic so let's not do that anymore now when i put the lighter in the bowl it definitely had a bit of dust it says it's a dust-free formula but there was still a little bit of dust when i'm mixing it it was super clumpy and thick like i could not get rid of the clumps here's enough clothes of that it was really kind of nasty and i haven't experienced a lightener that clumpy in a long time um probably since last time i used quick blue but i did notice that the lightener did not smell bad it actually had a pretty pleasant scent of like perfume sort of scent going on and it wasn't burning my nostrils i don't know if that was because of the last round i completely burned my nostrils and i probably couldn't smell anything anymore but i'm gonna give it the benefit of the doubt and say that it smelled good obviously this formula was very blue when applying it does have that toning property inside of it which we'll see later if that's actually effective or not and it was very very thick when applying now we're moving on to color brilliance by ion now this formula had zero dust which i loved also it smelled like candy it was so intoxicating i loved the scent it is another very blue base lightener which is supposed to tone your hair as well as lighten at the same time it was really easy to mix super smooth and very easy to apply it went on that hair like butter it felt so good this was the only lightener that expanded a lot when it was processing like look at this kind of crazy i don't know what that was about and lastly we have wella color charm this one had literally zero dust zero zero zero dust it was a super fine powder it was just very satisfying it had a great scooper it felt really nice very easy to mix zero clumps beautiful consistency and when i applied it went on very smoothly and was super easy to get on all the hair strands okay so i let all those lighteners sit on for an hour i rinsed them off then i shampooed each section twice and conditioned for the same amount of time i did not put any product on the hair and i only use a round brush and a blow dryer to dry the hair are you ready to see the very interesting results that i found that i was literally shocked by so here's a reminder of what the hair looked like before beautiful gorgeous healthy amazing and here is her after at first glance you might think oh brad all the sections look great and all look the same hold on a second we'll get into things in a moment they're not all the same it's actually pretty wild now before i give it the lightener a score on our three categories i'm going to show you what the results are after the lightning process so bw2 the interesting part is that the results are extremely even actually it's the most even of all the lighteners i'd say however it does feel dry and tangled especially after i rinsed out the lightener this was the only section that was like extremely rough and the other ones were really really soft and smooth just after rinsing out the lightener and not even shampooing so that was weird but it still has a lot of shine it's still very strong i can pull on her hair and her hair is not falling out now we have quick blue the results are a little bit less even i don't know if you can exactly tell but there are some really white spots in there and some dark spots that might have been user error i might have just not applied enough in some spots but you saw the clips it was quite saturated so i'm not sure why it was uneven overall it feels good this one when i rinsed off was extremely soft and the hair is not falling out it looks nice it got a good amount of lift in there okay we're getting onto the juicy stuff now well uh color charm the second most expensive one so this one um i feel like has the most uneven results um it was quite soft when rinsing out but as you can see there's like a lot of orange in there there's really white spots in some places it really just looks kind of off overall it looks decent it feels okay it doesn't feel like extremely healthy or strong but it doesn't feel like it's gonna break off and snap off and lastly we have ion bright white before i even say anything that's all oh my god um yeah this hair is falling out oh my god the hair will not dry because it's so damaged and um if i go like this it just comes right out so needless to say this one is very strong and um it is over processed that doesn't necessarily mean that the lightener is bad but it definitely is strong i got some uneven results it's kind of weird that the top didn't fall off except this part was just probably warm from all the other hair laying on top of it and it snapped off overall it feels okay it's pretty soft i don't think there's anything major with the softness of the hair so those are the results after the lightning process now let's give each lightener a grade and see how they did and find out who wins the million dollar reward the million dollar award so just a reminder we'll be grading the hair on these three categories let's start off with bw2 so overall user experience i would give this one a definite one out of ten it was awful i couldn't breathe next we'll give it a grade on hair quality post coloring i would say it was dry and rough so i'll give it like eight five it wasn't like terrible but it wasn't great and lastly hair brightness post coloring i will give this one a five but it was the most even so maybe a six six we'll do a six which gives it a final score of 12 up next we have quick blue for our first category i'm gonna grade this one a four it really wasn't great our second category i'm gonna give this one an eight it felt pretty good post coloring and for our hair brightness i will grade this one a seven it's definitely not the brightest that brings this total score to a 19 up next we have wella color charm in our first category i'm gonna grade this one a 10 out of 10 it was beautiful in our next category i'm gonna grade this one a seven out of 10 it didn't feel too great it didn't feel too bad and in our last category i'm gonna grade this one a nine out of ten it lightened a lot you just to be careful of over processing but i do like that it gave me that pure white color in some spots where the most he was if you use some foils it'll probably give you extremely clear bright results but seriously be careful that brings its total score to a 26 now for i on bright white they definitely said bright white and they meant it our first category i'm gonna give this one a nine it was pretty damn good but i will say the scent wasn't like the best scent ever hair quality post coloring will give that a one absolutely tragic the hair fell off and our last category hair brightness post coloring i don't know if i should get this one a 10 or a one or something between because the hair did fell off but is that good that it lightened a lot very quickly i would say i'll give that one an eight um i think it was good it might be a little bit too powerful i don't know but with this one you can probably process it for less time and get more lightning power our winner for today is wella karm congratulations wella this is the one i always use in a pinch from sally's so i'm happy to know it's the best one and the one i liked the least was a bw2 i'm sorry bw2 but it wasn't a great experience with you it really wasn't and then next we have quick blue was my second to least favorite and then up next we have ion bright white which the hair fell off whoo you win a million dollars and you get bragging rights congratulations i hope a lot more of you sell thank you for being on our game show and showing us what you got well that was exhausting a lot of testing but very informative and very cool to see i would have not guessed the hair would fall off after one hour of lightning the results are all wild to me on various levels and i hope you guys um now are more informed of what lightener you should buy if you ever try to do anything to your hair at home if you would like to check out my hair care or my hair color line everything is linked below you can also head to xmodohair.com to check it all out we have some new products being launched next week you can also get some hair inspiration on our instagram pages and check out me on instagram if you want to check out more videos here you go let's binge some videos shall we let's hang out together more and that's all for today guys thank you so much for watching don't forget to live your extra life and i'll see you next time bye