Author Seth Godin argues that one of the main barriers to innovation is the "lizard brain," the primitive part of the human brain adapted for survival. He explains that the lizard brain "loves being a cog in the system" because it's safer than doing something foreign and untested.
The system is broken and the system needs you. Are you indispensable, capable of making a difference, doing work that matters--or are you a compliant cog in a machine that cares little about you? Seth Godin, entrepreneur and bestselling author of Linchpin wants to sell you on doing art, standing out and getting what you deserve. - BizTechDay
American Way Magazine calls Seth Godin "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. His latest book, LINCHPIN, hit the Amazon top 10 on the first day it was published and became a New York Times bestseller.