 Nowhere on that label does it say arse smearing cream, nor on the instructions does it say go out into the public and Smear this cream all over your body like you're in a porno It's chamois cream, which means you can put some on your chamois little bits in here where the agitation spots are I put a little bit on my skin as well That's what I like to do before longer rides But please don't be the guy or girl that goes out into public giving yourself a reach around do it somewhere to Scoot greatly and remember less is more