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Uploaded on Nov 8, 2011
"Social Media Day" will explore social marketing strategy and emerging trends in corporate and political communications. Profiling success stories that have deepened relationships with customers and constituents, social media experts, including Snyder, will share lessons learned, training tips, tools and advice for leveraging social media to build your personal brand.
Christine A. Varney, former Assistant Attorney General for the Antitrust Division, U.S. Department of Justice, will open with a discussion on "Social Media and Wall Street." Eamon Javers, CNBC Washington Reporter, will moderate "How Smart Businesses Are Engaging with Social Media." The lunch keynote, "Using Social Media to Move the Chains," will be given by DeMaurice Smith, Executive Director, NFL Players Association.
Notable panelists include: former White House Press Secretary Ari Fleischer; former Missouri Governor Matt Blunt; Dean for America National Campaign Manager Joe Trippi; and esteemed leaders from Meredith Corporation, Morton's Restaurant Group, LinkedIn and Verizon among others.