 question here about what if we have a side topic that we're getting more interested in and we want to like lean into that without having to rebrand because maybe our main topic might not seem related or might yeah it's different the side topic is different so actually this is a good this is a good question because I right now am planning to launch a spiritual coaching program in the next month or so and that is very different than my than my normal topic of authentic business so how am I going to do that well in my case I actually happened to be lucky that I started doing a side topic like a couple years ago called soul I wanted to do an experiment where it wasn't connected to my name I wanted to build an audience anonymously so I had called soul Jim so I think my spiritual purpose you might as well take that name but even if I didn't have soul Jim what I still go under my own brand George cow I think so I think I would because and it doesn't matter I'm thinking about should I use soul Jim or not anyway because well people know me and whatever side topic we have is not so radically different from what we have I mean it's like it's still within the energy signature you know of who we are right like I always make this funny example of like okay if I started a flower arrangement you know training or something like that I mean that's well I mean you see flowers around me all the time so that's not too far far-fetched right but if I started like a dolphin dolphin writing training I mean really I'd be pretty far-fetched and I could probably make it work under George cow brand somehow because you know energy signature but um back to this okay side topic my recommendation is you just simply launch it as as as one of your courses one of your group programs see how it does and the bigger it becomes the more it deserves its own brand possibly um well here's the thing we all the truth is we all have multiple brands all of us every single course we teach is its own brand already um it's just a mini brand it's not something we promote as our own domain name our own domain name is maybe just george cow or you know um whatever this your your current domain name is it's fine but under underneath your domain name you have multiple services packages products every single service package product is its own brand technically speaking so people might remember it as you know oh george's um facebook ads course that's my that's its own brand now the face of george cow facebook ads course whatever or or or the authentic videos course is another brand that I have but I don't I don't have a domain name I don't have a separate social media channel it's just so that's what I mean is that you start a new course or group program you launch it you fill it you see how it goes you really enjoy if you really enjoy it you keep launching again and again and then as it becomes more popular over the years you might say you know what this need this is almost like its own movement now or its own community now its own identity now and now I'm going to call it its own identity I'm going to maybe launch it as its own website maybe even its own social media channel that gets to that level of size if you want to start focusing on that but I would say don't don't launch another social media platform yet don't launch a website yet just build it out for now and see because it could always it could always forever reside underneath your own website as its own you know for example if the spiritual coaching thing takes off I can always just have it at george cow.com slash spiritual and that's where people go for my spiritual coaching program and then george cow.com on its own is just my business stuff for my umbrella at that point if it really became that big where it's like okay when you go to george cow.com you'll have two things you have business or spiritual you click on the button you click on an image which which path you want to go and then that that if I wanted to keep it simple that's what I would do so hope that helps and you know now that you mentioned that I've seen you do that because you used to have two buttons about joyful productivity I still do authentic marketing okay yeah and then you and then one became TLC I mean like TLC is a whole group program yeah yeah exactly so I yeah right these two things are different enough where some people just come to me for this some people just come to me for that but yes yeah you're right you're right TLC has become its own identity really I mean it's called TLC and some people think of me as that and and I haven't even done a good job of branding it on my site to be honest with you so but yes that eventually you know the funny thing is with the TLC is as an example I'm actually retiring that that name you know I tried it out for two years and like you know it's okay it just I never was comfortable with it so I'm going to retire it the next year it's going to be called something else I'm trying out a new brand so this is why I like the fact that I don't have multiple websites and multiple social media channels to manage you know I just have one the George Cow and I could always play with it for years I could play with a different topic until I really think in terms of years like give myself three years to play with a topic and if it really becomes that big over time it's like no it has to have its own identity now but don't I don't start a new brand a new identity so fast because it's so much work I mean who wants to do the branding work and then another social media channel another too much work right though we can always start you know with with with our own website and Gregory's bringing up a great point and I I should have meant something I should it be addressing which is the common question is are we confusing people when we have multiple niches within our website or our social media channel and it is a legitimate question and it of course depends on how related or different those two or multiple niches are I mentioned before I always make the joke about if I did business coach flower ranger and dog trainer and dolphin writing expert uh you know on my website it would be it would be odd right it would be odd but the funny thing not the funny I mean the the truth of the matter is of course there is no perfect answer to this there's no yes or no it's just a whole spectrum of people because some people would come here and like be turned off if I literally had those four niches like this is a weird guy like I don't I was looking for his business coaching but I don't think he's professional enough because look at look at his weird you know hobbies or whatever that he's putting on here so I'm gonna I'm gonna leave and some people will be up but the funny not the funny the truth of the matter funny thing is the most true fans right the the people who most resonate with my energy senior it literally I was like that it literally I was passionate about all four topics and I was like I'm gonna put it on my website I believe I believe in these things right the ideal audience member would go whoa this guy is like a renaissance man look at this so cool yeah I've been thinking about dolphin writing I I was gonna go for the business coaching but who knows I might dip into the the the dog training you know as well so so so yeah it's the the question is how bold do we want to be in putting our freak flag out there I mean the freak flag that's a but not necessarily freak like it's just another side of who we are how bold do we want to be and just this is me and this is the different parts of me that I'm all passionate about and I believe I can deliver great services in that's the thing I'm not gonna you know I'm not putting dog training on my site because I don't believe I could deliver a good service I have hobby interest hobbyist level interest in it but Gregory with you your acting coaching is not a hobby level interest you've been a you've been a professional actor you are a professional actor you've done it professionally coaching people professionally that's not a you know that's that's a real thing for you so I think for you Gregory life coaching and sort of like conscious acting coaching I think I think the right person coming to your site will be like wow that's cool you know um and and and yes like I said that there's a spectrum the most true fans will will be the will be delighted obviously the the least ideal fans will be turned off right away and then the leaf and then there are people in between who'll be like that's a little odd I don't think the acting is odd but like back to my example dolphin business coaching that's a little odd but I'm willing to give it a try maybe I've heard about George you know from other people and then they said please please I know he's a little weird but give him a try it's weird that he has the dolphin in the business and the flower thing on there but give him a try right like the person in the middle would be like it's weird but I'm willing to give you a try and then once they dive in you know that's another truth is if we start with low expectations they can only be delighted after right so if they start by thinking we're weird right it's it's funny like that's kind of like my content strategy you know ever since I'm grateful I'm ever since I've built an audience in the beginning I was much more I was trying to be more like polished and professional and like trying to build an audience and then over time I'm like I'm just going to let it all go I'm going to be weird I want to be unpolished because first of all I'm kind of tired about being polished now but secondly I'm going to be weird and unpolished and and perfect and sometimes turning people off because I know along that spectrum I don't need these people anymore like I'm kind of tired I just wanted more and more of these people because actually to me on my audience is big enough like I understand the person in the beginning who's like I don't have any audience members I don't have a single client that's where I feel like okay the motivation I understand the motivation where you do want to attract the whole spectrum and you don't want to look more professional and more together and more focused I get that but for those of us who have the fortune of having a big enough audience or enough patients if we have the blessing to have enough patience then we can let the more authentic parts be all shown and then let the more true fans go wow because actually the fact is the more we're willing to let our authentic parts show the more weird we are the more unique we actually are and the more we stand out too because the everyone who's trying to be professional and focused and put together they all start to look the same after a while yeah that that that makes good when when do you when are you going to find a guy who's on the website is you got transformational life coaching and you know conscious acting coaching or whatever you end up calling it's like really unique you know thank thank you I really appreciate it and as you were sharing what came forward that had never as self-evident as it might be for someone else but what came forward for me was there is a bridge that makes it make perfect sense which is for me like transform it always has it always has felt like branches of the same tree it's like each one for me acting and acting coaching and has all been me sharing my loving but also it's in the context of authentic expression whether it's whether it's authentic that's beautiful living yes by by by like uh I think of the Michelangelo yes yes you know chipping away those things that aren't the day right right you know that's part of part of it is is the the getting letting go of limiting leaves trauma whatever the things are so that the authentic the authentic beauty right of of of the individual whatever they're doing can can shine and they can enjoy and connect yes it's actually very similar even in even though one might be entering the imaginary world of a script that that is yeah that right right right it's still a stripping away not just putting on a mask right yeah and then and of course life is but a stage right I mean there's so much connection but but uh the fact that you say I've always seen that connection is significant as of a signal it's like your soul or your purpose is has been calling you to connect the dots for a long time now you're saying maybe it's time to publicly connect the dots yeah thank you thank you and for me like a big criteria of like the way I look at it is like spirits signature on something yes is my experience of am I being nourished while serving yes and in and in this recent coaching session I was reminded like this is so nourishing to me to be a part of supporting someone in this particular way yeah the acting coaching yeah as as yeah as another branch of what I do yeah thank you yeah thanks for this yeah that's great yeah and Katie you have a good talk good point here about how every topic or area of the website and launch in our kind of overall business niches takes time and energy and it's just like how much time and life do we have an energy do we have for covering different niches it's it's a real question and it's like if if you know for example for Gregory if you are going to put the acting alongside your life coaching on your site you do need to announce or gentle launch the acting part of the site on some kind of regular basis otherwise it's just like going to wither away it's like why is it's why is it on your site you're not going to talk about at least once a year or at least once we launch something right the same thing with my with my thing you know I've got authentic marketing joyful productivity at least once a year I'm launching something on both of those things otherwise it's like yeah why my why is that so prominent on my site so yeah that's a very good point