 Hey Catherine. Hey. Hey. Hey. Hey. Good morning. I'm good. How are you? I'm good. Sorry. I had an electrician at my house. So no worries. I get it. I get it. I love this cover photo right here This is really cool. Did you create? I have my videographer who's also my photographer he does extra stuff like he's designed my signs and stuff like that this is my You're on my this is my home page right here. They're right. Yeah, this is your personal page and I'll kind of cover the importance of this one But um, yeah, we got our personal page and our business page. Let me pull up your business page as well What's what's that one? Um Catherine brawn realtor exp Catherine Router exp I love exp actually I spelled realtor wrong. I love exp. I was actually at a convention last year With a ton of exp agents. I just love exp Let me. Yeah, I just walked over from color Williams, but it's been fun I don't think it's probably good for newbies, but whatever. I mean if you're selling up houses, you're okay Is that what it is? Mainly because you're on your own pretty much, right? Oh, yeah. I mean It's a it's a really cool avatar world where you can go in and ask questions But I think as a new agent you need to be with some people Right, that makes a lot of sense. That makes a lot of sense. You just I barely realize that right now. You're right As a brand new person you probably be lost Yeah, as you know, the license as a new licensed agent. I'd yeah, I'd be lost Interesting cool. So are you are you doing any any Facebook ads on this page at all? Or what are you doing on social media to kind of, you know, build in build your business? Well, um Um Well, I'm kind of starting over so I was an agent in Florida for a couple of years And I did really well and they're top 20 at keller Williams and then we relocated here for my husband's job at coca cola in Atlanta So what I did was I joined keller Williams here as What was team sold about 30 houses for them last year? I know the community. Well, I feel better totally went off on my own Back on my own again joined exp just to kind of break away from the old people I was working with And um, so I'm ready to get back started. I've just I haven't done a lot of social media I mean, I need I have to even build friendships here, right? I mean, that's where I'm at now Um, I have just hunkered down. I'm mostly looking for listings and I've My business mostly come for for sell by owners and I probably have about 600 contract right now Wow, amazing. So then you're not hurting for business, right? Some some some clients some agents that I speak to like are you know, obviously struggling not everyone's closing deals, right? But then but then some are just fine off offline and just doing enough deals offline Where social media is kind of just a second thing or it's just kind of you know on the back burner type of thing Are you really looking to build something over here? Well, this is what I want. I want listings I don't want to go by Zillow or realtor.com like I have in the past. I don't mind jumping over the couch to answer the phone so I'm focused on listings and I'm focused on building a sphere and um And I know one of the things I wanted to do with the facebook is um Because a lot of people see my ads, but they're in arkansas They're in florida where the bulk of my real estate people are my past clients are That's not doing me any good. What ads are those? Huh, what ads would those be? What ads are you referring to? Well, I'm just saying anything I'm running if I'm just posting it and they've like months. Oh got you got you. Yes. Yes. Yes on my page Those are florida people. Oh, yeah Oh, you couldn't have said it better and I'm gonna touch on that Oh, catherine, you could have not said it better. I'll I'll kind of give you my two cents on that But go ahead go on So, um, I definitely I do have a small sphere Here and I really thought about making just a nooning group I don't think it's worth me spending money and sending everything out to my sphere I mean, I know I can get referrals. I've kind of just let that go um With florida just because it's just I don't know it's just way too much for me to deal with right now I'm just gonna work with my area, you know Um, and that's georgia, right? Yeah, I'm in south atlanta. You're in south. Gotcha. Gotcha. Okay. Um So But I do I did think about making a little facebook group of just my people in this area House clients anybody I know from church anybody I know from my kids groups They're in high school. So any kid parents I know and when I do sponsored ads um Even it's a just it's just a just listed or whatever, but I want to target them to make sure they get it You don't want to mean to get in front of them. It's just that. Hey Catherine's busy. She's a realtor. Hey Catherine's busy. She's a realtor Um, I haven't done any of that Okay, and um, I just started running a few sponsored ads But um, the whole time I was a listing agent on the team that went through um The vincent team with keller-wims. He paid for all of those. So I've just back started running a few ads when um I've had a listing or an open house. So I haven't done them for two years. Gotcha Gotcha, I appreciate all that info there that helped me a lot to kind of understand where you're at and What I can do is just just in the next few minutes just kind of share Share a few steps like and just kind of give you some context of where I'm even getting these steps from um Over here on on my personal page If you look at this this friend count over here five thousand Every single one of them Catherine except for one like it's a public list. You can look at every single one of my friends Every single one of them except for one. So that means four nine nine nine, right every single one of them except for one Which is this one right here melena Every single one of them is an agent melena is my wife. She's not an agent But every single friend that I have four nine nine nine are real estate agents that started in 2016 So my whole background is just marketing and advertising. I started I started really trying to master the art of what it takes to capture a lead on the internet I started that back in 99. So I've just been on the internet capturing leads for about 2021 years now that started in 1999 but in 2010 is when I became a lender So I jumped into the mortgage industry here in san diego I was licensed for the state of california and licensed for the state of washington And we did very very well in mortgages and and to this day my best friend still owns that brokerage. They do very very well But I ran with them from 2010 to 2016 and in that six-year period Is where I obviously networked with a ton of realtors and I I hadn't you know Many of them come into our bank to get their clients approved And I I just started realizing that the majority of them because I had a marketing background I started noticing and realizing that the majority of them were not leveraging social media And any agent that was actually trying to advertise Were buying zilla leads or realtor leads or sending out direct mail or door knocking They were still doing offline activities that were very expensive And just not not not giving them the ROI and I'm knowing this as a lender, right? I'm just kind of doing my own due diligence. I'm like I'm analyzing what what what realtors are doing to try to get business And so in 2016 fast forward in 2016 I leave mortgages to start consulting Rulestate agents on social media marketing and so in 2016 my whole big epiphany Was okay how it started with a question asking myself. I said, how am I going to reach all these agents like I'm not going to Go back to my existing network and start You know everyone that I did a mortgage with I'm not going to say hey, john I helped you with your client last year do a mortgage you want me to help you with your marketing services now Like I wasn't going to be that guy. I wasn't going to tell a market. I wasn't going to door knock I wasn't going to just you know Random marketing for for agents what I did in 2016 Is I literally removed all of my real friends off of facebook Like my mom my in-laws like my cousin my own brother like I started removing all my real friends off of facebook Put them all on my instagram because my strategy here was to fill up my friend list with agents And that's what I successfully did and there's a reason why i'm telling you this But in 2016 that started and I didn't know exactly what I was going to do I just knew I wanted to help you guys somehow some way market over here But I didn't know exactly what and so in 2016 as I'm requesting a bunch of real estate agents And I get up to a thousand I get up to two thousand up to three thousand up to four thousand This was all 2017 2018 2019 I started realizing and I started seeing patterns When you follow thousands of people who all have the same interest on social media You start to see patterns and habits. You start to see what everyone's posting When you follow thousands of people Catherine who literally all have the same job You really start to see what everyone's doing and I'm here to tell you everyone's doing the same thing So I'm looking how everyone's I'm I'm watching how everyone's posting their listings how everyone's marking their open houses I'm seeing how they're all posting it for the world to see When the world over here on our personal page, let's just go back to this personal page really quick Your your um, actually, where's your personal page this one? You're 1626 as you're as you mentioned a few minutes ago These folks are Florida. These folks are Arkansas. These folks are across the country right people that are on this list So I'm starting to follow thousands of agents. I'm like, wait a minute. You're posting your open house But you're in florida. I'm in san diego. That's totally irrelevant to me And then I knew that the majority of their friends like if I'm if I'm someone's friend and I'm in California and they're in in in Tennessee I knew that the majority of their friends were also across the country And if all their friends are seeing that open house and they're just like me They're it's irrelevant to them as well because we're all on social media. We're all across the country It's very hard to fill up our friend list with thousands of people who live in your farm Like that's not going to happen like at all at all So I'm starting to see all this stuff and I'm like, wait a minute Everyone's trying to market their business But everyone's missing the basics and that's kind of where the epiphany in 2018 I ended up writing a book about this and it's the social real estate agent Five steps to implement on social media to capture more leads and build your personal brand fast So everything you're looking to do Catherine find that next listing close that next escrow It's here on social media, but I broke it down to five basic steps And and I truly believe like once I show you these basics you'll be like man, that makes sense And and that's all you should be doing a lot of us that are building businesses We think that social media is where we need to be which is which it is But we need to narrow it in because as you start to build out these platforms Instagram Facebook Pinterest LinkedIn Twitter Maybe maybe your youtube channel if you're doing video as you start to build out these these different platforms You're going to notice that the majority of all of them are across the country So that's not what we what we need to be doing posting all over the place and trying to try to keep up with the Joneses on every platform is not what you need to be doing at all at all So what I can do is I can just show you these basics And and hopefully they make sense But this this page this personal page This is where it starts like this page is more important than you can then you can imagine because this is where you're connecting with everyone This is where you're going to be meeting people. This is where you're going to be accepting friends Whether whether we're meeting locally We're connecting here Whether we're meeting virtually like you and I are today. We're connecting here. We became friends here before I ever knew yet a business page So it's this page right here that just needs some simple updates and some simple edits And this is what I call step one Because here's what's happening as people come to your page majority of them are not going to not going to know you Majority of them are are are going to be across the country But because we're building a business there's a handful of links that you want to put in this intro And I see this by the thousands so again the reason why I told you the 5000 is is to tell you that I've seen What thousands of agents are doing and 100 percent miss the basics So since 2016 I've now helped hundreds I've spoken to thousands and I've looked at tens of thousands of Of pages of facebook pages alone when it comes to real estate agents So I I see what where the hole is I've spoken to thousands of you guys Everyone tells me the same thing And so that's what helped me break down these five steps. So here's here's what I can I can really help you with Over here on this on this personal page and and and and and we're gonna You know bring it over to the business page as well, but here's where you should start Is simply editing this intro right here. Here's what it should it should list right now You have intro and you have rotor and you have the exp link and then you have rotor and then you have the kw And then you have studied went lives from married Here's what you kind of want to add and let me show you my friend candy So as I come to your page, this is what I see and the reason why this intro is so important Is because when I land here for the first time, I obviously see the image and the image pops That's that's the first thing I told you I said man. I love that image the image obviously pops That's the first impression is either that cover photo or the profile picture But obviously the image is is somewhat the first impression But as a person comes to your page and they scroll down and they could be doing on a on a computer or their cell phone It's the same thing. It's this intro that I'm going to see next I see the intro before I even see the full first post or the recent post Like I got to scroll more down to see the full recent post But if I just scroll a bit I see the intro and and again because we're building a business I have to lead my friends I have to lead these followers to where I want them to be led And it starts with links. So here's what you should here's what I recommend you you add over here So again, here's your page and then here's my friend candy's page. So I come to candy's page. I scroll down just a bit And this is her intro So again, I see this by the thousands where an agent will have Real estate agent or they'll have rotor or whatever you want to title yourself But the link is your brokers And so little do you know how many of your 1600 friends actually clicked on exp's link Thinking it was yours thinking they were supporting you When they're not at all God knows how many of your 1600 friends are actually following and liking their link Right because you have it shown now if you're 1600 friends are our majority rotors Title reps escrow officers lenders then they know for sure this isn't your link But if you're filling up your 1600 friends with average people people that you could possibly do business with as far as maybe List in their home or helping them purchase in the future I would assume that the 1600 majority from or maybe average people and those average people who are not in the business Don't know that's not your link. They think it is because it's listed So rather than listing exp's like candy what she did is she let simply listed hers So that's why I didn't even know you had a business page until you sent me an invite because it's not listed Does that kind of make sense? Yeah So basic like this is basic like this is basic This is step one and this is where a lot of the traffic is is is not being not being led That link should be your business page. And then as you scroll down, what does she also show me? She's showing me all of her platforms her instagram her twitter her pinterest her linked in her dot com And if you look closely what you don't even have to look close everything is identified So this right here is basic social media branding the same way you would brand yourself offline You'd put your face on every business card. You would put your face on every four cell sign You'd probably put your face on your decal on your on your car door As you're as you're driving around you got your magnet on your door if you even have that But your branding is everything offline on social media It starts here like basic branding these links listing the links first of all But then also going going a step further and and and just setting them all up under the same name That way when we come here, it's hedge properties hedge properties hedge properties Like when I come to your like the only thing I want to know is kathen ron kathen ron kathen ron But she I already know that just the basic over here if I come to the business page This is what I'm referring to it's the at sign. So facebook.com at See so we're already we're already thrown off If it's if it's kathen ron realtor or if it's kathen ron homes Or if it's kathen ron realtor or if it's kathen or if it's or if it's selling coeta is how you pronounce it Yeah, the county so We got to kind of choose one like choose one name And simply customize your platforms and get everything listed on your personal page And then what you're going to do is you're going to bring them over here to the about section Of your business page. Where's the about section because this is a new layout. Okay. Here's the about section. So right here Right where it says additional contact information right where it says more info I should see all of your links right here instagram linkedin pinterest twitter And even if you're not on these platforms kathen, you still want to get them up Because here's the one for all of them except for twitter like but I just when I started my kv core Um, I made sure there's a pinterest business the linkedin. I connected all of those two Perfect. Yeah, they're not all named the same Exactly. That's what I always get. So that's that's the key is getting everything and and all it is it's not that it's required I'm just I'm just looking from a branding perspective like doesn't that look a little better Like to just have one name for everything Right, like yeah having it listed that looks a lot better for your brand That's all and so when when people come to your personal page again for the first time they see it right away because here's the reality Just because kathrin and david connected on facebook How do you know that I don't spend 57 hours a day on linkedin? Right, you don't know that yeah And and and what you do want to know from this point on as an entrepreneur as a business woman as someone building a Real estate empire that you're that you're about to build What you do want to know is where the audience is at Not that you have to be a twitter person or a pinterest person or know everything about linkedin You actually don't and it's not even that you have to be posting on all these platforms You actually don't what you just need to know is where's the audience? Here's the audience the audience is on facebook instagram Twitter pinterest and linkedin That's where that those are the top five. We're we're talking billions of people every past client every existing client Every future client you'll ever close escrow on is literally on one of those platforms Yeah, so so so although tick tock and all these other ones are you know Coming out. It's like no my my demographics. I would assume that your demographics is 25 and up If you're closing deals and your clients are at the age of at least 25 minimum and up they're on one of those So all you want to do is have them listed. That's all it's not that you have to be a social media butterfly and Posting on all these platforms. You actually don't I'm going to advise you not to to tell you the truth I'll get into that But you want to at least have them listed because you and I we got we connected. We're now communicating We're now on a zoom call all because of a facebook message That could have been a twitter message. It could have been a pinterest message. It could have been a linkedin message It could have been an instagram message So so this is where people are communicating and you got to just have them listed because I see them here in the first place In the intro right when I come here, but then also if I click about Because that's what people are going to do. Who's Catherine. Let me follow Catherine. Let me see what she's about if I click about Here's what where I see it also contact and basic info Hedge properties hedge properties hedge properties hedge properties everything is one name So as people do due diligence on you, they click about They're going to follow you on one of these platforms So so not only do we get them listed on the personal page, but you want to get them listed on the On the about in the about section on your business page as well So here's here's candies about over here Let me go Let me close this out real quick Okay, so if we click about on her business page, there's the about And then she'll have everything listed down here hedge properties hedge properties hedge properties. There are all of her social media links So again basic stuff man basic stuff that that I just see by the thousands everyone miss And I truly believe your next client is somewhere on social media. It's going to be one of those platforms So get them listed Okay, that's step one. That's step one. Here's step two Here's what you want to do next and this is kind of how we got here You sent me an invite to like your business page Because I have 5 000 agents or 4 9 9 9 Because I have all these agents Everyone does that Catherine as I'm telling you I see what everyone's doing everyone's doing the same thing So just like you're clicking invite every agent's clicking invite And so when I go to anyone's business page and I and I um kind of just I I accept the invite and I end up looking at their page 99.9 percent of every agent will have a few hundred likes you You are somewhat on the higher end and I'm talking about at this point since 2016 as I mentioned I've looked at tens of thousands and I know that's hard to to to believe But I have like I have 5 000 friends. Those 5 000 are not the same from 2016 I'll unfriend a few a few will unfriend me and then I'll just get new Like the same way you have a buyer list or or a prospect list or a potential seller list I have my list as well and that's kind of my list that 5 000 So I keep that 5 000 fresh at all times. So at this point, I've literally seen thousands of pages and tens of thousands of business pages 99 percent of them have a couple hundred likes you're somewhat on the higher end But at the same time It's still considered low What I would do here step two you have to your next facebook ad should be a like ad It's not an ad you're going to run all the time. It's not a monthly ad. It's not a lead capture ad It's a like ad. It's one simple facebook ad an engagement like ad is what facebook calls it It's one simple ad that you want to run for at least a month Like run that ad take that number up a few thousand. You don't need tens of thousands. You just need a few Like take that six six take that 682 to maybe to maybe 2600 3600 maybe just take it to 1600 Put a comma in that number, but do it fast. That's the first impression when it comes to the business page So as people come to the business page for the first time, it's not that they're looking for your likes So let me see how many likes Catherine has it's not that they're they're asking themselves They're not saying that to themselves at all. It just sticks out like a sort them. I come here. I see 682 I come to candy's page I see 3500 I don't know Catherine. I don't know candy but 3500 Perspective perception. I'm just thinking she's the queen of real estate I don't know her but man 3500 people following her. What the heck is she doing? Right, that's the first impression So all she did is she ran a simple facebook ad and took her likes from about 300 to 3500 and she did that in about a week That's step two. You want people to come to this page to see a few thousand likes and be oh, wow Catherine must be crushing it That's the perception we need. That's what we call social proof That's basic online credibility and that goes a long way when people can think that you're really really doing it And and that's that that's that's the sad part is that I'll look at so many pages I'll see 200 likes But this is a person that's been in practicing real estate for 30 years And the best of the best But I don't know her no one knows her except for her circle of influence But when we look at her page, she has 200 likes we instant Disqualify her and that's that I think that's stupid. I think it's sad because she's a top producer But online no one knows it. I'm looking at 200 likes Right. So someone like that. That's why it's like man, it's 30 years She doesn't care because she's got her exactly right. You're right You're right But to somebody that's actually now trying to find new business on social media and build at least some type of presence here That's all I say just take it up a few thousand so it reflects who you really are You can never have enough clients. I agree with that Right, and that's why they say even you should be I probably should have a little bucket of buyer leads But as long as I'm having a good salary with sellers, I don't want to do those But I am interested in social media. Yes Here here's what we bring to step three now. So here's again What is happening by the thousands what I see by the thousands and this is to touch on what you mentioned a few minutes ago How you'll get you'll get people to comment You'll get people to engage but they're across the country And that's because as we scale this number up from 1626 and we take that number to 2600 3600 4600 friends, and it's the same for every platform. I don't care what platform it is It's the same as you take your instagram followers up It's the same majority of these people and what I mean by majority 99 percent So I'll give you 1 percent. I'll give you 1 percent. They live in your local area Those people are in your farm and and you could potentially do business. I'll give you 1 percent. In fact, you know what? I'll give you 10 percent 90 percent of the 1626 don't live in the area and as you scale that number up that 90 percent is a big number They don't live in the area. I know it's 99 percent, but let's just say nine out of 10 They don't live in the area and the same for every platform So again, what everyone's doing is they'll post their listing for the world to see When it's not the world that I need to see I need to focus on my farm So step 3 What you want to start doing with these types of posts is you absolutely have to start running facebook ads targeting That area So whatever area you're farming those are the only folks that need to see you on social media And the way they're going to see you on social media is they're going to start seeing you in their news feed through a facebook ad That right there if you can if you can really grasp The that that strategy I could stop here and you would crush it That's the only brand that that that is the most powerful branding effect that you could be doing. It's not direct mail It's not door knocking. It's not cold calling. It's not even getting zilla leads and calling these people on that farm It's Branding you got to be taken if I keep and even if you're not a video gal If you're just posting images if I saw that image you and that in that beautiful turquoise color Blouse there or whatever you're wearing if I kept seeing that That would just stick out and if you live down the street from me and I keep seeing you in my news feed I'm not facebook friends with you. I don't like your business page, but I keep seeing that as an ad in my news feed I'm going to remember that that picture So whether it's an image or whether it's video Your neighbors need to be seen it not everyone on social media So that's why I tell people all the time stop posting on all these platforms and take all your energy All your resources all your budget and focus on your farm and the only way you can do that is by running a facebook ad That's why facebook ads are so powerful because you can target I could target my farm. Those are the only people that matter to me. Forget about everybody else So step three is when you can start running these as weekly ads, but here's how you take it up a step further You want to focus on one? topic So although you are a jack of all trades meaning you know everything about real estate you could school me on everything Short sells foreclosures for barons. I mean you could tell me everything buying selling fico debt to income ratio All this stuff you could tell me But when it comes to Step three when it comes to now start and run facebook ads to get the attention of our local audience We want to focus on one topic And and and I kind of kind of I can kind of assume that you're more of a listing agent because you kind of mentioned it earlier Okay, yes, that's all I want to do. Okay. Here's what you want to start doing Now let me ask you this. Are you are you into video? Are you comfortable with video? Are you doing video at all? Yes, I do a video on every listening. Awesome. Awesome. Awesome. Awesome. Let me do you have them over here over here on your On your business page. Yeah. Oh my gosh. Here's step three Catherine. Here is step three Oh my gosh, you're going to crush it. You are going to crush it This stuff gives me the chills when I see this because this right here Again 99 point and I don't mean to keep using the 99 percent number, but I'm telling you it's it's it's true Like it's true. I've spoken to thousands of you guys. It is freaking true 99 it is what it is 99 for the camera So when I look at this I'm like dang, she's the 1% Now if I can just educate her and teach her how to how to target it that's when she takes over So again rather than showing this to everybody The only people who need to be seen this are people in that area But here's the strategy. The strategy is weekly. The strategy is talking about one thing and that's the process of selling That's step three when you can run weekly videos and educate people on the process of selling Okay, the process of listing the process of selling what it takes to sell blah, blah, blah You know all that stuff that is the topic for a weekly video But i'm telling you it's a strategy the strategy is to run it weekly As if your life depended on it. It's weekly. It's not dabbling run a facebook ad post boost a post here $15 turned off No, it's every week like run one every freaking week That's the strategy now here's step four as I see this video Let's say you're talking about the process of selling you're educating me on what it takes to sell That's what you're gonna do. So so if it's a listing then that's one thing You may have a listing and okay, we'll run a facebook ad you'll run a facebook ad for that for that week on the listing And if that's the case, let me talk about the listing real quick since since here's the listing I should be seeing this in my news feed as a facebook ad and you're targeting me because you live Because you live down the street As I see this let me go back and let me let me show you a real ad in in in the news feed So as people are scrolling through the news feed and this this is going to apply for for for your video strategy listings or Or or or just educating people on listing But here's what happens as i'm in my in my news feed And i'm just scrolling through scrolling through scrolling through seeing what everybody's up to And then all of a sudden I come across a sponsored ad. Let's see if we can find a sponsored ad just a random one Okay, perfect perfect example. Okay Anytime you see the word sponsored. That's an ad. There's the text. There's a simple video There's learn more button. So imagine over here on your page There's your video on this listing that step three, right? Whether it's a listing we have whether it's an open house If you don't have a listing or if you don't have have an open house for that week of running your facebook ad Then you're educating on selling as I mentioned, but let's let's focus on this listing right here Here's what you want to be doing There's the video there step three Step four is when they click on learn more. Let me go back to that But okay, here we go. So as I click on learn more Here's where you where you have to be taking me and this is where your kv core Comes in place or comes comes comes in them through kv core. So it um So they can only click on it like once and then they have to register and then that goes directly into my database Perfect. That's what you want to be doing. That's what it's all about. Catherine. So so just like this one page You have a one page or like this. This is a one page for the listing So as I see that ad as I'm scrolling through scrolling through and all of a sudden I see this video of this listing I click on learn more and I'm taking to this one single page Get instant access to the price and photos of this property Homes in this market move extremely fast schedule your private showing before the bidding war begins Just a few bullet points all you could change all that stuff This is just a template But it's to give you an example of all it takes is one page a person comes down here They click on that button and that's how you capture that lead So the landing page that's step four landing pages step four here step five As I capture that lead Step five Is email automation So if i'm inquiring if i'm online and I see your facebook ad you're down the street that listing is A few miles away. I click learn more. I come here. I opt in step five is email automation Because Catherine's too busy building her business raising a family being a wife being a mom all that stuff You're way too busy to be physically physically trying to email people leads for example Step five is email automation the moment that person opts in they need to receive an email right away Hey, Dave. This is Catherine. Thank you so much for inquiring on seven seven seven plausible All right, let me tell you a little about this property. Let me give you a little background of what's going on I'm super fired up for you to be here Simple simple email that would go out right away But that's just I have that very kv core. So when I set up my kv core Somebody put the drip campaigns in so if I do a selling ad it's there Um, if it's a facebook ad they get the facebook ad campaign Amazing that's all it takes so in your case In closing I could say here's here's the deal to conclude all this stuff This is where you need to be you need to be running this as a facebook ad every week That's it. But again, if you don't have a if you don't have a listing or if you don't have an open house You're going to focus on sellers you're going to focus on educating that should be a two minute video on educating me on the process of selling Because you know everything what it takes you know what it takes to list You know all that stuff start educating your community on what it takes Not everyone knows what it takes to sell a house They they they own the home, but they don't know what it takes to sell not everyone knows how to sell not at all So catherine is coming in as the educator on how to educate you're educating people on how to sell And here's what you want to do with that and I don't know if your kv core can can can do this part But here's what you're going to need So again, if you don't have a sell if you don't have a listing if you don't have an open house Your weekly video is talking about the process of selling And what you want to start doing is getting given out and getting out a seller guide So as you start to do these weekly videos Here's the kicker. Let's say for example, this was a weekly video Educating us on the process of selling. This wasn't a listing. This this is not your listing. It's not even for sale But let's just say you were out here at this property giving us some knowledge on what you would do Let's say you walk out to this property. Hey guys, this is catherine Just wanted to give you guys some seller tips. I know a lot of folks are selling this year I wanted to kind of give you my two cents on what I would do and the type of strategies that I give my clients Before they sell I'm going to use this property as an example You see these trees right here What I would do you guys with these bushes right here is I'd probably trim them down like just little random stuff that you already know Catherine but here's the here's the kicker at the end of that two minute video Here's what you're going to say. There's a call to action at the end of every video So so so remember that part. There is a call to action at the end of every video And the call to action is to click learn more That's the call to action. So whether it was a listing or whether it was a seller You're just giving seller advice the call to action is click is to click learn more So if this was a video of you simply giving us seller tips At the end of that video, you would say hey, and this is the last 10 seconds of the video Hey guys, and by the way click learn more It'll take you straight to my page where you can download your free 2020 seller guide So now you're giving away something of value for free in exchange for their information When you have a listing they're giving up their information because they're interested in the listing when you have an open house They're interested in the in the open house But when you don't have that and you're just trying to educate people you have to give them something upfront for free And the and the most affordable the cheapest the most free thing for you is a pdf For you to simply start giving away a brochure a pdf maybe five pages ten pages exp i'm sure they have some i'm sure your broker whoever you're working with you can you can get your hands on a seller guide So that's what you want to start giving away if you start filling up this funnel with People in that local area hundreds of people that are all downloading your seller guide That's when magic starts to happen because now you're giving them not only are you educating them upfront But you're also giving them something on the back end And that's where your email automation again is going to come in handy Because as this seller guide As that person opts in to download it that email automation needs to nurture that list. Hey john This is katharine. Just wanted to follow up. Thank you so much for downloading my 2020 seller guide Your ultimate guide to selling your home fast. Just want to introduce myself blah blah blah But in these emails that are going to start going out automatically the ones that you have right now What you need in there? I don't know if you have it now is a is a is a is a link to an online calendar That's what that's what has to be in these emails because In the videos that you start releasing every week. The call to action is to click learn more In the emails that are going out every week Every day every other day. However, you want to set the drip campaign These emails that are going out whether it's a listing whether it's an open house whether it's giving out a seller guide These emails the call to action is to get them to click the link to schedule a call So you want to be able to have people go to your calendar Schedule a call and book a book book up a calendar on demand And when you're when you're doing this everything becomes automated from the weekly videos that are going out 24 seven without you lifting a finger To people going to your landing page opting in while you're sleeping to people receiving your emails and scheduling appointments while you're out at lunch with your family It's all automated The entire process but it all starts with a weekly ad and that's what most do not do They post this stuff all over social media for everyone to see when that next person is probably somewhere in their backyard that next client So so if I can leave you with anything here's what you want to start doing weekly videos as if your life depended on it That's number one But then also just a simple some simple homework step one That's where you want to start is get these links listed Let's let's let's find that one name that you're going to create under everything and also Get it as the dot-com. So again, just like candy. She also matched it with her dot-com So whatever that one name is that's step one And then step two simply take your light count take it up a little higher go from 600 to at least at least 1600 I mean take it up a few thousand Is what I would what I would recommend and that's again, that's a one-time ad That's not an ad you don't need six thousand like it's not an ad you're gonna run all run all the time It's a one-time ad That's where I would start right there get the links listed Run that like ad and and then and then and then start, you know trying to do your weekly videos, but The way I see your videos over here if you can if you could do one you can do one every week You know and but but again, it's one every week and you're running it for seven days You're doing another video run it for seven days and at the end of every video there has to be a call to action to click learn more Okay, and and and again they click learn more and then they go go over to your one page Which is what I call step four. They enter their name and email now. They're in your drip system. That's step five So Facebook ads Is is is what you absolutely have to be doing and and the reason for it Let me leave you with this the only reason for it the only reason why Facebook ads is a must The only reason is because you're a local business owner If you were a nationwide brand, although you can close deals anywhere I know you I mean if my wife and I wanted to move from here your your license for the state of Georgia, but If my wife we're out here in california if I wanted to move to colorado And I reached out to Catherine. I said hey Catherine. You're my girl You're my buddy my wife and I we're moving. We're going to colorado. I know you're not licensed there But can you make it happen? I'm sure you can you could broker out that deal make your split and make it happen, but I'm not your ideal client So because you're dealing with clients locally The only way I can get their attention is through a facebook ad if it's not that I got a door knock I got to send out direct mail. I got to do all the fancy things offline to get the attention of that local audience When I can just run a simple video ad Spill my message to them in two minutes and it cost me a few bucks You know and that's the power is the fact that this video or actually the video Well, yeah, wherever we're at. Yeah the video Any of these videos the fact is is that this video if you ran this video for a week Let's just say you would have ran it for a week You would spend more Tonight on dinner with your husband and yourself You guys would spend more at dinner than you would have spent for the entire week on this one video And it had and you would have got thousands of people In that area to see it like this is this is so inexpensive It's it's not even funny And that's why it just blows my mind on how we can sell a property this expensive But we're afraid to spend a couple hundred bucks on the ad blows my mind blows I did run a video on that As far as the open house and it was a Click to learn more. Um, I didn't get a good response from that video But I think I ran like 25 dollars. I ran it or 50 dollars. I ran it for the whole week You want to I think that's that's the tricky part. Um, I've gotten to the point where I know how to do videos I know how to run an ad the kb course set up. I think I just didn't know exactly Like that that listing is actually in white'sburg, which is not my town. It's a town over So of course I want to really focus on noon I don't know. I guess I just didn't know how to, um I guess it doesn't I don't know I mean the the object is is the main purpose to sell the house here or it's to get more clients, right? I mean, of course we want to sell the house, but To get more clients should I mean, is it going to be ran ran in white'sburg? Which is where I ran it in those towns where I feel like people would actually buy it and come to the Open house or do I run it here to get my next listing? How many how many miles away are those two? Areas, um, it's only a 20 minute drive for me. That's why this was a for sale by owner That's why I have even that little barn house You just saw the little ranch house the old house with the green roof Those who are all every actually every listing I have now is a for sale by owner except for one Um, so I will drive 45 minutes to an hour if I can get the appointment See you forget the whole area. I don't know people here. See I am having to sell stranger Flat out for sell by owner stranger houses because I don't have a sphere. I don't have past clients anymore See that's what I'm trying to tell you Catherine If I keep seeing this in my news feed and to answer your question You could target the end you could target that whole area so you could take your physical address And you can map it out 50 miles Northeast south and west and you'd cover every location you're referring to So the targeting isn't isn't the thing. It's just it's it's it's the setup It's the fact that when I click on learn more where are you taking that person? And and so in this case, here's one simple open house page The attention needs to be narrow like don't take me to some random website with a bunch of other listings That's what that's what agents do all the time I'll click on the ad and they say they send me to their website where there's 15 other listings It's like no keep my attention narrow if it was an open house You were promoting take me to one page that says that and make me opt in click here to RSVP Like make me opt in that's what it takes because at the end of the day You're going to have hundreds of people that opt in and yeah that property is only going to one family But those other 57 leads They were interested as well And that's why step five email automation is so important those other 57 people need to continue to hear from you But my point is is that if I keep seeing this video if I keep seeing this blonde right here in my news feed No one's going to question your credibility You're going to end up you think you don't know anyone in that area start running weekly ads That hotel is going to know who you are Seriously that hotel will know who you are four or five videos in Right to say that's what I didn't know. I mean, I just haven't studied up enough Do I run it in white spur or do I run it in noon and where I really really want to sail for the rest of my life? Okay, that's where you run it. That's where you run it. That's where you run it I heard that with emotion really really really really want to say I heard that would you put a motion in that one That's where you target that is your target that's your only target If you keep running these videos every week to that one target you will crush it That's it forget about posting on all these other freaking platforms You focus on nothing but video ads every week And again, you're not always going to have a listing. You're not always going to have an open house That's when you have to start giving away something Maybe give them a tip. If you're focused on force out by owners Why don't you put together a simple five page pdf? educating people On why they need you or educating people on the difference between hiring an agent versus trying to sell it Themselves and you start targeting those folks to give away a free download to educate them That's what you want to start doing. You want to start doing weekly videos educating the force out by owner That's an idea as well, but but again, it's all about that weekly video Getting them to click learn more And I just I just truly believe most don't do a weekly video at all And that that's that's where your brand is hurting because that yeah, that's why the area don't know who we are Because we ran one video and that was last back in january. It's like no, we got to roll in every freaking week You know, so that's the only thing you're missing you have amazing video and here also by the way This is too damn amazing Like you don't need this type of production at all like you need your cell phone That's it Like forget about a camera crew forget about trying to hire an editor. No none of that your cell phone alone is all you need for video So keep that in mind and and and with with with that being known that would allow you to dump these videos out every week Like clockwork because you don't need to hire no one. You don't need to pay for anything No editing none of this fancy stuff. This is too fancy. It's too fancy It's it's amazing, but it's just it's just not needed I could you could have had your husband hold your cell phone and you would have did that same thing Now obviously this has a ton of other um um The video like there's so much more to see of the product. It's an amazing video. Yeah, it's not a two minute clip It's showing the whole house Then it goes out Doors and then i'm gonna sell the shop. They have a 40 by 60 shop Then I go into things into the community and then I close it Yeah, it's over at the top a lot of people don't do it But it also when you get a great house like this, I want to show exactly person And that helped that helped me close other deals. You know what I mean? Oh, yeah, I definitely get it So if you have these types of properties for sure go go all in with with video with the production of it But any other time your cell phone is good enough Like your cell phone is is good enough um But again, that that's the strategy is just running one every week every week into that whole town knows who you are And it and it happens fast. It's not we're not talking, you know Months we're talking literally a few weeks Like you run one every week for five six weeks That whole town knows who you are. You wouldn't be able to go to the grocery store without people recognizing you Seriously, that's how it is because facebook everyone and their mother is on that news feed So that's kind of what you want to do start running a weekly give away some type of of a free download Some type of free pdf a seller guide a buyer guide a tip sheet on forstyle by owner Put together some type of free download And and and there's always that call to action at the end of the video That's step three four and five And just make sure that that drip system is nurturing that that list and make sure that there's also a Link to a calendar that people can click on to schedule an appointment Because not every because if it's not that they're gonna they're gonna have to pick They're gonna have to pick up the phone and call you because your phone number is in the email signature That's that that's a little bit more than people want to do right now Or they'll have to reply to that email Just provide a link click here to schedule your next call can't wait to talk to you And so every email just has that call to action Hey, and by the way, john if you'd like to jump on a call click the link below take you straight to my calendar Where you could schedule the time can't wait to talk to you Like that's easy that's super easy for a consumer just to click schedule and and and and and we look forward to speaking with you So there needs to be a calendar link in your emails is what i'm saying There should be you could kind of do what you want to do but but there should be Um See this this is a good look right here. They just you just need to be running this every week So start with start with the links Get that one name think of that one name you want Get everything set up and then and then have you ran a like ad before? No, uh Okay, so that one that one might be a little bit more because the like ad you you cannot nor do you need to Nor do you want to just target your area because you'll spend an arm and a leg for Seven likes like you don't want to do that you have to target everyone on facebook who fits the interest of home ownership And it's just a quick boost. It's just to take it up a couple thousand and then you shut that ad off um And then and then step three is when you start running videos to your local area to capture leads But by the time you do that that number is at 2600 You want people in that in that area that you're farming to see that like number At a high number. That's why that the live number could be basically anybody. We don't care. It's just we don't care Yeah, exactly like like okay. Oh, yeah It no, it's not fake It's just it's people from everywhere just like you have right now on your personal page You got folks from all over the country same thing with this the same thing with this And that's why when you come here and you see 3500 A person's not saying well. Hey, who are those 3500 and where do they live the consumer's not saying that at all They're just seeing the number And they're like dang. Okay, man. She must be really doing good, right? So it's just the number we're after we're just the number Just the number we're after and and and that's what you want to do like right away. So If you haven't run a like ad if anything I mean, I can easily run it for you like you just pay for it Like whatever your budget is like I can easily run it for you and the only thing I would ask for is a good review from you so I can easily do that and that's what I did over here on my on my business page Like I think my last 70 something Clients friends whatever you want to call it, but I think like over here on my personal. I mean on my business page It's what I did with the last I think it's like 70 something 70. Yeah 77 So all of the 77 reviews every single one of them You can click on all of them every single one of them is an agent And all I really did is I helped them with with either step one helping them list all their links Or step two running the like ad And then a handful of the 77 go on and they come back and they say david teach me step three Teach me to run these facebook ads to my local area and then a handful of them. I help with step three But that's what I kind of do in the beginning. I just let let's focus on step one and two and then You can go from there, you know, so How are you with um sticking with the kv core? Do you have a lot of clients with the kv core and you keep that running so those people actually go to the database? Like I can I can walk you through that, but I wouldn't I wouldn't like Manage it or do anything like like like that, but I can easily coach you through it and help you with it That's more step three four and five. But yeah, if we get there for sure, I can help you with that Yeah, yeah, I mean we would just have to create um Just a little bit of a different drip for some of those Oh, yeah for sure. I can easily I can easily help you with that once we once we get to that part for sure for sure Just tell me what our do we have a budget for the like ad like what can we run? What can we take the take the like number up to? And it doesn't have to be that high I need to take it up like you don't need you don't need that much. I mean For example with candy over here. She spent I think she spent where she at. She's at 35. She spent 10 bucks a day And I and I think I still have her live ad. I mean, I think I still have her ad live right now. Let me Yeah, I I still do because we started at about about 300 likes And now and now we just passed 3500 but she's she's at 10 bucks a day So she's running at 10 bucks a day for 30 days You don't have to do that high you can do that much you can do more but That's at 10 bucks a day Five bucks a day would take your take five bucks a day would take your number. Were you at 682? five bucks a day For 30 days would take that number to 2000 And that's kind of all you would need like I mean candy went a little higher But I mean you can go that high if you need to I'm just here to tell you every agent has 300 likes Yeah, I could just come to your page and see a couple thousand. I'm blown away Yeah, no, I agree because I look at people's likes all the time. Right exactly Exactly. So just imagine that times a hundred. I've seen As many as you have times a hundred Literally literally and yeah, everyone has the same amount a few hundred. So You can go five bucks a day. You can go 10 bucks a day I mean, I don't think you really need more than that and that's and that's step two And then whenever you're ready we start doing, you know, I could start teaching you how to run the local ads to your local area In fact, you might already know how to do that part But I can kind of if if you need to you know a crash course Because there's a lot that you're you're not doing on the facebook ad side Like I already know for a fact. There's a lot you're not doing You're not well, I just kind of started on my own but like right now I have one two three four five I well one just close. I have five listings under contract one buyer and I still know that mill run house You just saw that big big house is still active. So I can do a lot with that one But I have one two three four. I have five listings right now that went under contract the first week So, I mean it's so fast like you really don't have they do go under contract pretty fast So you have to run them really fast But I mean I'm only been in a month by myself. So of course I'm swamped I do have a transaction coordinator. So the paperwork is now off my plate. I have an admin But um, yeah, I mean I just got a list a lot of listings really fast They went under contract all about about the same time they're closing all in september all about the same time So now I'm just kind of starting Yeah, I mean my focus is just to Spore my people here in this town to see it over and over and over again and to build the listings as I build My relationships at church and school. That's it weekly ad weekly video ad. That's it Click learn more go to my page fill out my form That is it. Yeah, that is it. That is all you should be doing like 1000 percent There's nothing else and I'm telling you nothing on nothing online nothing on social media nothing offline There's absolutely nothing else now if you're doing anything offline and you have an ROI Okay, cool stick with it, but I'm convinced that most aren't they're just spending way more than they need to on anything offline When everyone and their mother is here on facebook so That's what it's all about is is just running it like like, you know every week every week, but at the same time Creating the credibility Getting the links up getting that light count up that has to happen first That's just what I I recommend, you know, take that number up a little higher Yeah, well, I'm I'm good with that. Okay What what should we do? Like what's our how high do we want do we want to go up to the 3000 mark or Actually, that budget would take if you went 10 bucks a day. It would actually take you up 3000 so this number would be at 3600 So about 10 for how long you talking about a month? Yeah, it's for a month. Yeah Yeah, I mean, I guess we could do something like that like stay in the $250 range something like that. Yeah, for sure for sure We could do that and then what I what I'll do is do you know how to list everything like as far as the links? Because I have a video like I have a youtube channel like I I talk about this stuff every day on my youtube channel um My youtube channel is growing like crazy, but I can easily send you a video that teaches you how to how to set up step one So, yeah, that's fine. I can probably do that. Yeah, I'll send you I'll send you that video It's like a 20 minute video because I walk you through everything in detail But once you watch it like you'll list everything in two minutes So it's pretty it's pretty simple So here's all I gotta do all I'm gonna do just request access to your to your business page really quick So I can um So I can run the ad so I'll start the ad tonight and I'll send you an email Showing you the actual ad all I do is I I'll type in luxury homes in atlanta or in georgia I'll type in luxury homes and then facebook pulls all these images Of beautiful homes unless you have a home that you want me to run but the like ad it's simply a home It's a general home a beautiful home That's the like ad so if you have a beautiful image of one I can use that or I can just pull one from facebook I normally just pull one from facebook. In fact, that's what I was going to do. I'm going to show you candies This is the one I pulled from facebook On candy's page. This is her ad in real time Let me show you this in the news feed So as people are scrolling through as we're seeing what everyone's up to They're kind of just going down going down going down And then all of a sudden they come across a sponsored ad. Where's the sponsored ad at? Let me close out a few of these. There we go. Okay, so there's the sponsored ad So they're sponsored. I wrote out the text love real estate like page and share and facebook provided the image And that was just one image that I chose out of 300, but there's the the call to action So rather than learn more the call to action is like page That's a like ad So with that again, we start what's today today's tuesday. I started this it hasn't even been a week I started this ad back on Wednesday, so it's been six days Yeah, it's been it's been it's been six days six days Yeah, she was at a couple hundred and now we just passed 35 and she'll go a little higher than that but That's that's kind of the like ad So if you have an image cool, if not no big deal, I'll just um, I'll just pull in from facebook, but um All I'm gonna do real quick. Are you on a computer or are you on a cell phone? What are you on? My computer. Okay, cool. Do me a favor go to your go to your business page Really quick. All I'm going to do is just request access So I can run the ad um from your page And not need passwords or anything like that And all you'll do because sometimes I'm gonna send the request but sometimes you you don't receive the notification Which I don't know why but if you do not receive a notification Here in two seconds, then I'll just walk you through On how to find it on your business page Okay, let me know if you receive a notification It'll be from inspired digital Where are the notifications on the business page? Just you're in the top right like your normal notifications the bell the top right click. Um Let me refresh real quick Yeah, it may not it may not be there. I don't know why sometimes it doesn't come through But That's fine. I'll walk you I'll walk you through it. Let me go to My business page Are you on this new template this new format style of facebook? Um, do you see or is this your new because they just updated me yesterday? Because remember we had I don't know. It's it seems pretty normal to me Okay, so then you've been on the new one for a while. I just they just switched me over yesterday So I'm trying to navigate through this but all you're gonna do is go to your business page And then to the left you're going to click on Page settings like do you see this over here page settings on your business page to the left? And it'd be to the left to the very bottom I think it's out the top What is it after page settings? You would click on page rolls Page rolls. Okay. I found it perfect. And then if you just scroll down towards the middle of the page You'll see inspired digital and you'll see respond to request This pinewood christian academy. What was that? Was that a college or was that a high school or what was that? That's a high school. I went to georgia southern university for college. Awesome I clicked it. You should be there. I guess. Okay, cool. Did it ask you for your password? Yeah, perfect. Okay, cool. So let me just refresh my end over here And I'll just add myself to the page so I can start the ad. Okay, perfect. We're good. Okay, cool And then I'll email you a picture of it Um, so you'll see it and then I'll email you the video for for step one And then just whatever card I can use for the ad And then I'll email you a confirmation of that as well. So either visa master or amix Okay Okay, perfect. Which card works best? Uh, so you're not using the one that's attached to it. No, because I'm not attached to your account I'm just attached to your page. So I just click a few buttons on my side and I just run it from my end Okay, hold on. I'm gonna have to go get it. Hold on. No, take your time Okay So you'll get you'll get four emails from me Catherine one email will be for step one And then the second email will be the video For step one and then the third email Will be an email of the actual ad so I'll send you a snapshot once the ad is live tonight And then a fourth email will be a confirmation for the ad like a receipt. So you'll be able to keep that for your records Okay, cool. Okay. I'm ready Um, it's a visa 4 2 7 0 Just check for my emails especially especially after today because after today Next I think I think the email is because I have a drip system. So all of a sudden now you're gonna be in my drip system Right, so now I'm gonna have a handful of emails that go out to you But those emails are all about step three four and five So whenever you're ready for for that if you need a crash course on how to run these ads because I already know there's a ton that you're not You're not implementing as far as the setup of the facebook ad. That's one huge reason why That whole town doesn't know who you are just yet Because there's a few things inside of the facebook ads manager that you have to set up before you start running these ads Um, and I can give you I can give you I can give you all of them right now You can do your own due diligence And start learning about them or I can you know teach you that once we get there But there's a ton of them one of them is your facebook pixel that pixel has to be on your on your on your kv core pages Um, another one that I can help you with is setting up facebook custom audiences Which is super super important and never and everyone forgets about that part. That's the most important That's the one I really want to because that's the people I absolutely know here. That's not strangers So no that's something I wanted to do and yeah kv core really um pushes the pixel and So I'm not there yet because it took me a month just to breathe Do they do they allow you to put your pixel? Or is it their pixel do they allow you to to put your pixel on your pages or is it their pixel? um I will I think it's Mine not that I know anything about it. Um, but from watching the videos. I think it's It's I'd have to look back at my notes because when I went through training And it talks about pixels. They kind of skip it, but I think it's And I had somebody um Set my kv core up so it would run like that and I could do some ads really quick Okay, here's the here's the only question you need to ask them So whoever that person is you need to shoot them an email later on and say hey Here's what you need to say you say hey, I have one question for you Can I add my pixel to these pages? And it's either a yes or no Can I add my pixel to these pages? Because without that knows about that, but oh, yeah, she's like we're gonna talk about pixel later And what's so crazy is the fact that That's the most important Yeah, so it's really important. That's the most most important is the pixel and then and then you got facebook custom audiences Which are super super important That's when facebook starts to allow you to start Putting everyone into a bucket a custom audience You can kind of think of it as a bucket a bucket of people a bucket of people This bucket of people landed on my page These bucket of people watched one minute of my two minute video These bucket of people clicked on learn more but never gave up their information These bucket of people actually gave up their information So all these different buckets of people that are doing different things with your ad They watched it. They didn't watch it. They clicked on it. They didn't enter their information All these different people are different audiences. This is a different type of person What you need to be doing on an ad advertising side through facebook It's setting up these custom audiences Because if we're running a facebook video ad and let's say for example, it's a three minute video People who watch two minutes of it That's a long time people who watch one minute of a three minute video one minute of watching anything online is a long time These people need to see your next ad But they're not going to see your next ad if you didn't add them to a custom audience So for example, if it's a three minute video that you ran, we're going to create a custom audience of all those who watched at least One minute of it Those people in that bucket They're going to be able to see our next video And and and then another bucket another custom audience will be let's say for example I see your video. I click on learn more. I go to your landing page, but I never fill out the form That's another bucket those people who got that far you got that far There had been some type of interest you would have never clicked learn more You would have never went to my web page and I'm also targeting you so I know there's some interest You just didn't fill out the form for whatever reason you're going to see my next ad But if I didn't create a custom audience if I didn't put you in the bucket of a web page visitor You would never see my next ad So we're just leaving so much on the table. We're leaving so many crumbs on the table by not creating these custom audiences And and and and it's what we call retargeting These audiences if I'm seeing your ad and I keep watching your video. There's an interest I just haven't clicked learn more, but there's an interest There's no way I'm going to watch two minutes of your three minute video if there was no interest I need to see your next ad So so that's where you leave a lot on the table by not retargeting these folks who are actually engaging in your stuff And that's what we call Facebook custom audiences So so that's how you get your entire town to know who you are after just four to five videos Because after from video number one, let's say it's a three minute video We create a custom audience of everyone who watched one minute those people see video at number two Video number two. We're also targeting that area, but we're also retargeting everyone who watched one minute of video number one Video number three. We're retargeting everyone who watched video number two and video number one video number four We're now retargeting everyone who watched video number one two and three So what starts to happen is you you keep getting in front of the people who are engaging with your stuff You keep getting in front of the people who are watching your stuff That's custom audiences And that's what most don't do most don't do that That's from the video from watching the video standpoint But then you also have when they click learn more and they go to your web page, but they never put out the form That's another standpoint where if they get to the page We need to know that that means that your pixel has to be on that page That means that you have to have a custom audience and these are people that we call website visitors They landed but never put out the form I just saw something in my notes when I went through the training and it says we were talking about um, running the ai, choosing, you know creating the custom audience who's good to choose save it And then we started talking about automatic placements choose how much money it says this is just very generic But it says choose facebook pixel set it up when you can And that's all I have Yeah, no that that needs to be set up first First like number one that is literally number one That's not whenever you can that's number one Now now again, it's only number one when you're sending me to a web page If you're sending me to a web page if you're sending me to a kb core page My that pixel that's number one If you're not sending me to a page, okay, cool Do it whenever you can put it on whatever page because all you're doing is running video ads And and maybe maybe you're running facebook ads to get them to fill out a facebook form Which is what which is which is inside of ads manager. It's your lead generation objective That's when you can run ads and use facebook's form So those are for for agents who do not have a kb core web page So they're not telling people to click learn more to go to my kb core page They're just having people click learn more and facebook provides a page That's when your pixel is whenever you can that's when your pixel is not even necessary But if you have a page that pixel is number one right When you when you hear that does so it's not It's it's So basically I still need to ask her She's saying choose facebook pixel set it up. So it sounds like it's mine and mine will connect to kb core Okay, okay double check double check. Okay, but that's what i'm asking Either so you're saying because I don't really understand what it is. You're saying either. I have a pixel No, you do know i have to use is that what you're saying I'm saying everyone has a pixel Anyone who has a facebook page we all have our own individual pixel What i'm saying is that it's your pixel that needs to be on that page not theirs So it's not just it's not just any random facebook pixel needs to be on my page No, my my pixel inside of kathrin ron You have a facebook account. You have a facebook pixel that pixel needs to be on your page So that's the question. Can I add my pixel my capital my can I add my pixel to the page? In and again, it's a yes or no And and and if i'm not To the kb core pages To the kb core pages. Yes to whatever page you're trying to drive me to if I click on learn more Whatever page that is Which is your kb core page? Yes that page needs to have my pixel not exp Got it. Okay. So that's the question Um, and if i'm not mistaken you're I think the answer is going to be no. I think they have their pixel on the page Um, I don't think they allow you to add yours, which is absolutely ridiculous. I don't know why but but From what I from what I know from other agents other exp agents That's that's how it is and that's why they have to go get other landing page software because that's the most important And again, it's only if you're running ads to a page There's other ways to run ads facebook ads and and capture lead without a page and again, that's lead generation That's a specific objective through facebook That's for people who don't have a page don't have a kb core page So but but if you do that pixel your pixel needs to be on it And and again, I I spoke to agents where they have to go get their own landing page software because That allows them to add their pixel And and exp for the kb core for some reason doesn't but again you're There may have been some changes. That's why just double check double check if you can add your pixel And then and then just stay in touch like I'll send you my cell phone number text me call me message me email me whatever but Again, I'll have a handful of emails that go out over the next few days that that kind of touch on the next few steps And let's let's chat about that when when when you when when you're ready Okay, okay, so we'll just run this one for a month And we'll just let this light count grow and let it let it just explode over the next over the next few weeks And then let's let's those weeks. Here's one thing. I'll leave you with here's one thing And I'm glad I remember because I almost forgot here's one thing you want to do for sure This is this is what I just recommend. This is what I highly highly recommend. This is your homework I'll leave you with some simple homework Here's what you should do and I don't know if you have a video like that already Or or or not, but actually you I don't actually yeah, you don't you don't here's the next video Here's the very very next video work on this one when you can this is your very very next video It's just what I highly recommend I highly recommend you pulling out your cell phone And going on a two to three minute rant or a one to two minute rant About kathryn. It's a simple intro video. It's not a pitch. It's just an intro. Hey guys, this is kathryn I just wanted to personally introduce myself I know a lot of folks out there don't know who I am yet But I wanted to kind of give you my background my professional background my family It's a video where you're talking about you your passion your family your experience Why exp why you love helping people where you're coming from why rule of state? It's it's an intro just to kind of get to know kathryn That simple two minute video is should be your first step of step three So as I'm saying run weekly video ads, that should be your next video That should be video number one an intro video And you simply take that video and you and and you push it out to everyone in that local area and get thousands of people to see it I'm talking thousands. I'm talking like seven eight nine ten thousand thousands of people to see it And then what's so powerful about that intro video is again the custom audiences Because what we do then is we then create a custom audience of everyone who watched it So if you had 10 000 views Of that intro video those are 10 000 people who are going to start seeing video number two video number three video number four So all all you keep doing is retargeting those who watch that first video That should be your next video Intro and I have so many examples like I'll email you again. I have so many friends. I have so many agents I have so many clients. I have so many that I'll send you I'll email you a handful of them Simple simple videos. I have some friends that do it in their car I have some friends that just pull out their cell phone in their living room while they're drinking a glass of wine or a cup of coffee Whatever keeping it super basic and simple is what you want to do But it's an intro And when you run that to your local area people are like hey, that's cool Great to know her and and you just start to build this rapport fast like super fast again. It's not a pitch It's an intro. Who is Catherine and why are you so fired up about real estate? That's what I highly recommend that should be your next video And then and then again, let's chat and in a couple weeks or so or whenever you're ready But my email is the drip system. I think it's set for like five ten days But let's chat chat then let's chat then about step three and on and I'll just help you really You know solidify that facebook ad lead capture side of it all Okay, cool Yeah, sounds good send me some examples. I'll do one Yeah, for sure for sure I'll send I'll send it to you and then I'll email you everything here in the next few minutes And then and then we'll go from there, but I'll message you my my cell phone So if you need to call me text me feel free to reach out Okay So we just we'll do $10 a day and that that ad will run in the background for the next 30 days or whatever Yeah, 30 days, but at the same time you can always start the video so we can always start that whenever you want You know, I always say let's do step one and step two first and then and then you know Maybe go close your next escrow if you need to And then let's start step three because step three is when you go into now a consistent weekly ad So obviously there's a budget there for that This is a one time like ad but your step three is is more consistent So if needed Close some escrows and then let let's let's chat about step three because that's just when we when we really turn it on Okay, sounds good. Cool Okay, captain god bless you message me if you need anything and continue to crush it put out that intro video as soon as you can All right, thanks a lot. Okay. Talk to you soon Bye