 So, to get the evening going, I would request Chairman and Editor-in-Chief, Exchange for Media Group Mr. Anurag Bhattra to please join me on stage and welcome all of you. Come on, let's welcome him with a round of applause. Here he is. Thank you, Zinnia. It's the first event of the new year. So, I wish all of you a very happy new year and while this is an event about digital, I wish you mindfulness and spending less time on digital, but making the most of the time you spend on digital. So, you've got to strike a balance at least. I've posed a lot. I was telling Mr. Basim that I should get an award for tagging him in most posts. So, I'm saying this more to myself, less to you, but on this happy note, let me welcome you to the second edition of the Densu Ages Network E4M digital report. The fact that Mr. Rajiv Verma is there, it's 14th year at Eshti and he's transformed Hindustan times and he's done many initiatives, launched Bombay, launched Mint, grown the radio business, grown the language. The fact that he's made time to be at a digital event tells you that all media owners understand that the digital is an opportunity you cannot miss and spending more and more time in understanding and learning that. So, first of all, I'd like to thank Mr. Rajiv Basim and the whole Densu Ages Network for building a fantastic media network in India and partnering with Exchange for Media to do this because the amount of interest in digital is overwhelming. Just to give you a number, the IDMA, the Indian Digital Media Awards, which will be in the eighth year this year, gets about thousand entries. The average entry in any other awards is about 400. Some awards is 200 entries. The mobile awards that we do, mobile marketing awards, gets 250 entries. So, if you take digital in the, Mr. Nayak, good to see you. Thank you for being here. Gets about 1,250 to 1,250 entries. So, digital in mobile is where the growth is, where the optimism is. I don't want to take away the thunder that Mr. Basim will present in the second edition of the Densu Ages Network Exchange for Media Digital Advertising Report, but I want to give you three top lines. One, I want to show you a small slide. It just gives you, Amisha, can you project that? What happens in one second on the Internet? I mean, just, this is huge. And I'm not counting what Trump does. That's another story by itself. So, we all have become digital natives. The second point I want to mention is that, Mr. Basim will talk about it in his report, is that digital is growing by three times than any other media. So, it's the fastest growing media. The last point is that digital over the next three years will be 24% of the advertising pie. So, digital will be about 20,000 crores or 80,000 crores. That in three years, the advertising industry will be. Now, 20,000 crores is a lot. I hope the only thing I want to say is that we welcome, we are a country unlike China, which has welcomed Google, Facebook and every other platform. But I hope that the Indian digital players, and you know, one shouldn't distinguish between Indian, it's about, it's a free market. But I hope Indian media owners are able to, because if you look at where we are at about 13,000 crores, 85% of that is Google and Facebook. So, I hope that what we learn from Mr. Basim and all the leaders, like Mr. Nayak, Mr. Verma, the young leaders who work in digital-only companies, we're able to implement and we're able to get a significant pie. Just to give you a simile, yesterday we had the Indian Magazine Congress and Rajdeep was speaking there, I loved his address, and Rajdeep talked about the fact that he compared print to a test game and he compared one day to a, you know, news channel like a daily product and he compared digital to a 2020 game. And the fact is that the Indian media publishers have what it takes to be relevant to audiences, to engage with them because we've got the legacy. You know, look at Hindustan Times or look at what colors are built in the last 10 years. We have legacy brands, we have Stature, most of the brands have Stature, you know. Third, we have the unique content in each of the brand and fourth, as professionals at companies, we have the skill to be able to develop solutions and creatives and ideas that brands love. So I hope we are able to make the transition from being a single-form media player to a multi-form digital-led mobile-led. We've been talking about this for five years at least, but I think today is the time when we have to think of digital as the first business because I think what I have seen in business world is we tend to think of print as our primary business because we are protecting the revenues of today and we don't spend enough time and enough learning curve on the digital. I think in the last three months I've told myself I don't run a print media company, I run a digital company telling the starting of a journey. So I hope today we are able to go back with ideas and learning that helps us build at least 7,000 crores out of that 20,000 crores should be Indian companies. And that's my only, I'm sure Google and Facebook will do well, that I'm assuming and Twitter and every other player. It's also budget time for all of us in the business media space. That's a very, very important time when the digital peaks. And again I was told yesterday by Nawa that when Star is selling its rights, the cricket rights, it's looking at 150 crores. Last year the sponsor paid 62 crores and the standalone digital sponsorship was about 20 crores last year. If you take that 62 and 20 that is 82 crores, so why the 150 crores? And this year they're putting about 40 crores to digital as value. Now that's how digital is growing because numbers can give you a picture that nothing else can give you. So I wish all the media owners, agency partners and clients all the best in engaging with consumers and building ideas and initiatives that work. We at Exchange for Media will be at the forefront of bringing those ideas and lead us to you. Thank you for partnering with us and I look forward to learning more things about digital today. God bless you.