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Published on May 30, 2007
Legendary, rogue advertising stunt - this unsolicited and ultimately unwanted beer ad aired locally twice, in both the USA and Canada, during the DAVID LETTERMAN show, in October of 2004.
The fake ad's narrative involves the equally bizarre true story of a Canadian foot/bike messenger who was forced to take the Queen of England (and her agents, Revenue Canada) to court, in order to win the right to claim an income tax deduction for extra food and liquid that he claimed was the fuel that powered his delivery vehicle.
'FOOD as FUEL' is now an accepted reality in Canadian tax law.