 much further ado may I invite on stage Mr. Anurag Batra Chairman and Editor-in-Chief of the Exchange for Media Group as well as the Business World Group to formally welcome you all to this beautiful evening ahead. Thank you Subarna first of all I want to you know it's customary to acknowledge your team at the end at the end of the day we are in a people's business so I would like to acknowledge our team at Exchange for Media, Subarna, Sonya, lots of people you know Runa and her team for putting this together because really an event like this takes a lot of effort lots of planning lots of thinking and today is a culmination of all that. It's my honor and privilege to welcome you to the seventh edition of the Pitch Talk 50 Awards. Pitch is a magazine on marketing. We started on 15th October 2003 it was the first magazine that me and my partner and I were launched in 2013 we did the launch at the at the turf club in Bombay and I remember a friend of ours who got a little drunk after he got drunk he kept asking you but Anurag why are you launching a cricket magazine? So clearly it was authentic single malt so we launched it on 15th October 2003 over the next 30 days we are looking to relaunch pitch because the time has changed the environment has changed to launch pitch on net in a new avatar so over the next 30 to 45 days we should be able to relaunch. Landor is doing our branding and our grades and our design so we hopefully will come up some with something that is international and revamp the content. I want to take this opportunity to formally welcome Mr. Sanjay Bahel who's the CEO of Raymond and he was a chairperson of our Pitch Talk 50 jury. Thank you Mr. Bahel for being part of the Pitch Talk 50 jury please give Mr. Bahel a big round of applause. I also want to use this opportunity to welcome Mr. Raul Agrawal who's the MD&C of Lenovo in India and he's our keynote speaker tonight and he will talk about a theme that as entrepreneurs and business owners we have it at the back of our mind. I come from a category of magazines, editorial content and again there are multiple choices so how do you make sure the reader or the consumer is loyal? This is the Pitch Talk 50 awards we have 10 categories and we have five winners in each category so 50 awards. Once Suparna will get you to see the jury process and the jury AV you know that we exchange from media live up to our reputation of being unbiased process oriented and totally dependent on our jury. I was telling Sanjay that we celebrate our jury at these awards because our awards are as good as our jury and Sanjay acknowledged that it was a diverse jury. MRB was our knowledge partner on this so we tried to bring some amount of science through this process of judging. The jury under Mr. Raul made lots of suggestions so hopefully as we go along we will incorporate them. I'm particularly happy that we are celebrating market years. I was watching this Veyons promo and I you know our Prime Minister is a very dynamic person and he's promoting the country and you know there are a lot of people who are cynical. I won't address them because you know in some time they'll be converts but the principal job of a business leader is to ensure there is confidence. I think he's making sure that he's marketing India at a global level. He's making sure in a in a world where attention is in deficit even with world leaders when they're dealing with a with a multitude of problems and issues and opportunity. I think going there building relationship building bridges bringing India top of mind. So we had to give the best market year of the year of the best market in the decade and that doesn't take away from the serious nature of what he's doing. I remember and I'm no problem mentioning that when I was growing up we used to read this magazine called A&M. All of us have read it and I used to store copies of A&M and the tagline of A&M was business is marketing. I think it couldn't have been more true for India for the leaders because we have a great product whether in tourism whether in the way we are deep we are authentic and we have cultural roots. So I don't think you can find a better combination. I think in marketing we can do better as a nation. I mean I can give you examples from tourism where we get less tourists than a single city in France. So again I think the reason to celebrate marketers is to be able to in some way celebrate the great product they have and the great process they have. I want to end by saying that on 21st July in business world we launched the marketing white book it's at the Radisson in Maipalpur and in 28th we launched the marketing white book in Bombay at the four season in Bombay Mr. Sanjeev Mehta of Hindustan Leavers launches it in Delhi the new MD and CEO of Koch launches it there are CEOs marketing leaders agency ecosystem owners at the launch it is the 13 year of the marketing white book and we've tried to do something new with the marketing white book the theme this year is the ADC of marketing analytics data and content because marketers need all these three to come together to take informed decisions because marketing is becoming a science it will always be an art but it is getting infused with science so I don't stand between you and the AV and then the winners I welcome you to the seventh edition of Pish Top 50 awards we as exchange for media strive to make sure that you get relevant information news insights in a world where authenticity and credibility both are in less supply than they used to thank you for being our readers for being our patrons I have lots of friends from the industry some from Dolby Prateek is there from NIT these are friends of mine Rajiv Venky your book is getting launched I'm glad you're there these are people I meet less because I spend all my time in business world so I'm looking forward to celebrating your great success and work tonight and congratulate you on the rightful wins that you will have tonight God bless you thank you thank you and I think you should also spend some time with exchange for media it's missing you