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Published on May 2, 2011
Clip 5 - Closing the Cycle—A long term relationship with the customer."
Most people think "green businesses" provide or support the use of alternative energy or energy efficient products. Yvon Chouinard will recount how Patagonia grew from a retail climbing equipment business operating out of the back of his van to a successful global business based on sustainability and social responsibility principles. Chouinard and Patagonia's story demonstrates how any business can be a green, sustainable and socially responsible business.
Event Held Wednesday, January 26, 2011 at UCLA Anderson School of Management's Korn Convocation Hall by UCLA Institute of the Environment.