 So, imagine, for example, a scholar in French literature who runs a blog and tweets where they talk about their interest. They're working on teen-century French fiction. And so they read a book, a scholar in the book, and they review it as a blog post. They come up with a beautiful quote from Malvernet, and they tweet it and so on. So they build a reputation through social media for their current interest in the project. And this eventually helps grow into their book. So they may publish an outline, they may publish a book proposal on their blog, and they'll get feedback. They'll be able to kind of think out loud about this. So over time, they've really built a kind of, if you will, a nimbus of social around their scholarly impetus. And then when they publish, say, a journal article, it may be that it appears behind closed doors through Elsevier and Jastore, it may be that it appears an open-access journal issue. Either way, readers will approach through different venues when they use it, or different paths. And maybe they make a monograph. In the monograph, they could have, say, film footage of an early dramatization of a play from the 1920s. It could be that they have an animation of Paris in the 1880s, a three-dimensional animation that they want to work through. And this will be part of the monograph that you could read online. So I mean, overall, you'll have something new. Each of these has a special promise. The material promise is that we can do more scholarship, and we can ask and answer more questions. So in the case, the hypothetical case I just mentioned, imagine a 19th century Paris visualization, a three-dimensional model where we could query the model and pull up data about settlement, about where people live, about sewage, about the roll out of streets over time. And then the promise, and maybe learn more than when you once knew, and the promise of the communication, well, in part is greater efficiency, but also greater conversation through open access, a larger audience, but also if they're connecting it to social media, a wider audience as well. So overall, taking together, in a sense, this is revolutionary. We're really taking a scar on the publication and transforming it into something new. Looked at another way, this is what the digital world is like. This is something that's not really that remarkable. Nothing that I've described is futuristic. It's simply the case of just implementing and doing it.