 Okay. Here we go. And within four minutes, she had 10 orders come in. Oh, that is fantastic. Times are changing and patients are now asking me for their contact one's prescription. So first dagger to the heart. I mean, it gets me every single time asking me for their contact one's prescription. Perfect. I'm going to send you a HIPAA compliant link. It's got the copy of your prescription in there. It's $10 off and free shipping. And feel free to order there or you can download and print the copy of your prescription from the portal. So brilliant. And then right there, they can just order. And now you kept that patient happy and you made the sale. It's because we teach this at the University so much how powerful your verbiage is and how you give information to your patient. We always end up shooting ourselves in the foot. 30% of their lenses were underpriced and 30% of their lenses were overpriced. If you average it out, Amazon is ruined free shipping, Hunter. So a year supply of daily shifts for free, six month supply of daily shifts for free, year supply of monthly or bi-weekly still shifts for free. And guess what? 10 to 20% of patients will pay for next day shipping. We can't be penny wise and pound foolish. So that was my eye opener to that. Going from 20% to 80% the amount of staff time that we save. Anything worth changing takes work. Work could be more important than ever that you have a system in place to track your patients that ordered less than a year supply. 30% of patients when they don't order a year supply will not reorder from their doctor. So the average practice that adds up to over $100,000 in revenue being spent somewhere else.