 So over the many years, maybe 10 years, I'm always very impressed when I do videos with you with the Genitech it seems that you have You you you have really good control of the technology and Understanding and the way you do things, right? I'm trying to I hope I think that I already did some things But I will do more You you'll do more What is the thinking of your your company, okay? so When I graduate from my college, I I want to start my own company, but I said I'm on China in the old stage, so I Decided to stay in the college for the as a developer for five years after that I Set up my own company I want to always want to find the right product To combine the market's demand as well as the newest technology coming to China It's always a challenge to be at the right time at you know like to be successful You have to do something amazing and really stable But also be at the right time at the right moment with the right solution and then It can scale it can become very big, right? Are you are you managed to catch those waves? Yeah From two directions one is that the potential demands from the market as well as the potential technology that we we can really We can really develop And that can be used for the for the product So that means and the product is the cross points that the demands potential demands as well as our Development capability the new technology trained, but we need to get it getting them done by our own hands And then the cross point is the future product next step. That's the same product But not me too something we must think further in advance And the prepare in advance for some time so as you you are the general manager I can imagine that one of the nice things about being the general manager is that you can try to have some ideas and try to to decide the strategy where it can go potentially and it's like a really Nice role to have to be able to be that you count Are you kind of like the idea guy or you have a bunch of people at the company that are also always coming with new Ideas and you pick the best. Okay to answer your question actually, I'm not Willing to be a CEO But I'm willing to be a good the product manager. So in this company my major role is to create new ideas and make it happen based on the based on our new products and Gathering our development team their capability the resource and make the product happen on and on track and How would you say is What is the role in this? This business for the customer and for you how's a Like because sometimes the customer have crazy cool ideas and demands the big demands, maybe they have too much demand not enough idea or too many idea not enough Delivery and is a big challenge to manage all this or our value our value is Sorting the ideas and to see which idea We can do we really can take Which demands is the demand that we can make a product or deliver to meet the demand? So that is our value How many times have you? Reached some kind of wave where you're feeling, you know, like this is perfect time We do we're doing just it just works and this is a perfect partnership with a great customer great partner and we are like Do you have a feeling this is happening every week here or it's some it's no, it's like it's it's happened me How many times it happens in your career? Okay Definitely several times. I'm so excited I was so excited that the way I have was this kind of idea I find the technology we have I found a solution. I found the basic draft product idea and as well as our Techie guys our development team leader they they tell me that they find a new way to do a solution And then can so the issues problem. So a few times not a not every week. I cannot do that like that So years for years every several years great idea and I guess as I understand, you know, I'm just a youtuber But as I understand success you have to manage to do something that can scale and Something that's really great and suddenly you can just push a button I don't know how it works in China, but you push a button and then you activate factory capacity, you know, like you you just You're able to do something that suddenly can be in big quantities, right? But you You have to engineer like you have to plan everything to be able to scale, right or Okay, so Two things one is you are talking about the manufacturing capacity. That is another thing we have our own factories and We we we have a bigger factories as well as we have a small factories That's a small flexible for small countries. That is another story, but for products Skilling up that we call that a product line So create not only one product But a product line to scale scaling up to meet the different Requirements for same category, but the different detailed the requirements. So we we have product line entry level or middle level high level products So you have those teams, for example, you have the team in Germany, right? How's it going? They're purely doing sales actually the all the development They're all the development that done by done by Headquarter in Shenzhen and another R&D center in Hefei and Huiprovins But is it true that also success in technology? It's it's a lot to do with marketing in sales sometimes, right? It's like you have to find the market and then fit it somehow Yeah, we've we've we need to find the potential market if we find the market market is there that means so we are late We must think in advance Think something not happen There is a not not not ready successful products already there or They are there, but we find something we can do much better How much of amazing like it's my first time here and since 2019 and it's such I Feel like I'm in 2040 sometimes when I've seen those things the last few days And when I look at those buildings over there When you see those buildings right here, this is the DJI DJI building, but not just the building and architecture, but the lifestyle Sometimes I wonder how much is China and how much is Coming from outside like are there a lot of amazing technologies that are here that you just need to try to adjust and adapt for other markets Okay, so It's like this in in Shenzhen here faster growing technology Here from the basic me two things means to the fall or the following technology to the To the only to the low cost of manufacturing Eventually many companies Like like us we we more focus on development And we we are trying to create some new new things and innovation things and Not to the me to not do the gesture lower cost. We will do new features new technology inside so eventually Shenzhen Become such kind of a city More and more Company like a DJI. They are they're just over there They are the leading technology company in Shenzhen more and more such kind of a company Come to Shenzhen or Grow up in Shenzhen When I see when I think of DJI, it's amazing kind of like as a toy or as a cinematography tool But I also feel that the potential of companies like that is like they could deliver you know like a heart heart machine to people who have a heart attack or Medicine to people who live far away and all this kind of stuff like in general you feel like technology is a way to Really solve important problems in society and make the world better. It's not just business. It's not it's not just about Business, right? Yeah, definitely Shenzhen as the manufacturing harbor as well as they is a turning to one Innovative technology CD Yes, we we create together with many other companies We create a lot of you know with your product to solve the problem make the life easier or better Make things quicker So I guess that's maybe also a little bit why You enjoy your your your job, right? because you you get a feeling that potentially you are trying to solve some problem for Potentially billions of people but let's say millions of people is already amazing But or even if it's 12 people it doesn't matter, but if you're helping people Yes, making money. Yes, I get I Have some happiness for making money definitely as a business, but more happy if I can bring some of valued Product and so the problem for the whole society or for certain kind of people Then that the value of being a company in the world then we have a special value We create something for the world and so I've been coming to Shenzhen now 12 13 years and I love the city is like I don't know if it's the best city in the world or something like that because it feels like it's the it's the real City of opportunity. It's the real city of you know, like When you have the expert designers who are expert in the platform You know the potential is the sky is the limit like you can really potentially do so many Interesting things, but I guess your problem is that you are When is do you have too many things to do and then you don't have any last time because it's only 24 hours, right? In one day and no enough resource for the developers. So that's why Five or six years ago. We set up another R&D center in Hefei Ahui province because they are have more young developers come Shenzhen is the lack of such kind of resource right now So it must be also amazing. Don't you when you when you know the scale you can go and how many? engineers you were able to hire and bring in to your company and then Each time you can bring one more than there's more potential, but then they have to They have to feel like they are they're working like not on useless things They should be feeling that they're always doing something exciting right everybody and it's it's a hard thing to manage or Yeah, but sometimes the daily work is boring sometimes when we have a new ideas and all the all the people Developing a team are exciting depends on but I should tell you a lot of work is boring Sometimes a big headache if they they have some challenges and the work working for that challenge for weeks or months is and then they still they cannot find a solution and the pressure from my side for more our customer side push to them and they They're frustrated. I hear from the the Linux guys At the Leonardo they one of the things that I heard them say all the time is they would say when it's boring Then it's a success. So you have to the thing has to just work and they shouldn't be like crazy Challenges where you have to work all night to make things but at some point if it's get boring then okay, it's working And Yeah, job said stay hungry stay foolish, but for a developer. They should stay boring All right, so this is such an amazing Office here. So all your potential customers and your existing customers If they haven't yet, they should definitely come to Shenzhen. Everything is open. Everything is ready, right? Yeah, they are we come they are we come right now, you know, the border is open No blocking anything and we have we have a room for the for the guest for the customer to do the Development job together if they have some project So pretty much everything is back to normal Yeah, even better than normal Cannot say still picking up All right, cool. All right. So thanks a lot One more thing is Shenzhen is the youngest city in China It's only yeah, it's only almost 50 years old only 40 to 50 and the start from 5,000 population small village right now we have 16 million something like that so Miracle unbelievable It's Will come to Shenzhen. It's it's it's I don't want to get into politics, but there's there must be some Like I don't know maybe it's just capitalism or I don't know what it is But there's just so much Happening here and it's like that when I look out I see like four square seven skyscrapers being built right here. Yeah so That maybe there's no limit or maybe there's a limit hopefully there's no limit It just keeps like because as far as I understand there's a there's a Shenzhen here There's don't one over there this we do and and all these kind kind of cities They're growing and they're growing into one big city Because of people because of people young people and a lot of you know Innovative people came to Shenzhen and they stayed together and because of a supply chain here for electronics It's a fully set up and then they use a very easy For you to find all the wonders here as well as the government of Shenzhen. It's very open It's very efficient. So it's easy to set up your own business in Shenzhen And I'm hoping I don't know how it is, but I'm hoping it's not too expensive to live Depends depends where you are But I guess you you might have to commute if you want a cheaper rent a little bit. That's a little bit of an issue For for the office not a big issue, but the properties of for the young young guys, it's a it's a big headache right now. So it's a Very expensive, I should say and this is actually an issue in every city that I can think of like when I'm in Europe Every city that I go to they all have problem with this I don't know somebody should figure out how to do like a lot of affordable housing everywhere It's a problem right now in Shenzhen It's a big problem for for company like us We we hired a lot of young people and then they they are here But the house is too expensive Yeah, so somebody needs to find the architectural solutions for that because I've seen that I've been here for a week and it's such amazing architecture I haven't seen before and it's really Exciting to see such architecture, but it would be nice to see it to create affordable Housing too, and I guess that's another challenge. It's not just beautiful Yeah, office space and beautiful like by the Bay the obey it looks amazing with the I think it's Uruguayan architect or something like that Just amazing new things to look at and the the malls. I've never seen such mall I think it's beating Dubai or something. It's amazing like in bow and the malls Whoa, there's so much lights everywhere But of course is another challenge to get affordable housing So so people don't have to go so much in a ditty in the taxis in the subway and To not go so far every day to go back and forward to work Let's hope Cross fingers Cool. All right. So thanks a lot. Thank you. Nice to be back here after three four years Welcome. Yeah weird time that was happening before yeah last time I met you in Shenzhen is How many years seven years? 2018 19 18 I think it's 18 cool. Thanks a lot. Thank you. Okay. Thanks. Thanks for watching