 When you're creating your funnel, just remember that it takes on average four hours to convert a stranger into a friend. So if you're going to convert a stranger into a friend and you want the fastest path of least resistance, you want to go in really deep with something that helps them to trust you as fast as you possibly can. So instead of giving them tiny little bite-sized things or little downloads, little things that they can do in their own time, where they're surrounded by interruption, chaos, confusion and distraction, think about what can you do that will heavily engage them into a conversation with you as quickly as possible. So a masterclass, a challenge, a series of masterclasses, a program, something that you can really help them to trust you in the deepest possible way. And the more they trust you, the more you'll convert. From stranger to friend, friend into client.