 You can be extremely ambitious and that's amazing, but you also have to make sure that you're coming from a good place. That you're coming from a place where you can feel fine with yourself. You can sit in a room and be happy just to be yourself, or else it's going to be like poison. It took like a month for us to build a system, but it took me like 10 years to get to a point where I was able to do that. Because I've always wanted to leverage, I've always wanted to do something that's extremely scalable. And suddenly we have this system and we have it now that's literally the most scalable automated marketing system on the planet. We actually create an automatic process where we work with a company. We help them identify the exact targets that they're looking for. So it could be any industry, any location, any company size. The system finds them automatic. With our system you're not competing with anybody and it's infinitely scalable. So what that means is we can just as easily send 1500 emails a day, which is our most basic package, as we can send 15,000 emails a day. And when you scale with us, let's say you want to get 10 times more emails, you're going to get 10 times more results. What's going on guys? It's Lidor Dayan here with another episode of the Mind Body Podcast. And with me, a good friend of mine, Robbie Frank. Robbie, good to see you, my friend. After a while, how many years? Three and a half years. It's been a while. So I would like you to tell a little bit about yourself. What do you do and from there we will go. Okay, so I'm currently the co-owner of a company called Paramatica. And we've built the most efficient, most successful marketing automation software in the world for businesses. I've had a long history as an entrepreneur, I think around like 10 years from now, I've been an entrepreneur. I went through a lot of ups and downs, really crazy stories. We can talk about that if you want, so we can talk about the company. And yeah, I mean, we've known each other for like three and a half years. We met, I think you wanted to really expand your online presence at the time. And it seems you did a pretty good job. Thank you. And yeah, before we start to talk about your current project, I want you to talk a little bit about yourself. What got you to become an entrepreneur from the beginning? I had a girlfriend that I was obsessed with. And she left me and she cheated on me. It was a very sad story. I was obsessed about her, I really, really wanted her. And one of the reasons we ended up breaking up was because she wanted to travel to South America and I didn't have the money to do that. So I convinced myself from a place of pain that if I just had a lot more money, then this wouldn't have happened. And I did that on purpose. So I kind of convinced myself that if I make a lot of money and become really successful, then it would be like redemption. It's going to fix it. So it's kind of a funny way, but that's what got me started. That got me really obsessed. I just changed my obsession from that woman that I loved to business. And obviously that really changed over the years because it wasn't healthy. But I guess that's what got me started. So I remember you when we met. You were in Australia, it was? Yeah. And you were really into it and you started to really start your business here. And I saw this file in your eyes that you were super intent and you knew exactly what you wanted. So what did you learn from that experience back then? So for me like back then I was all about the 10x rule and I had no fear. I took a lot of risks and every time I took a risk it worked. And I came from a place of pain. I came from a place of like we really wanted to make it work now no matter what. And I knew that I didn't have the motivation to make it work. So what I did was I put myself in situations that forced me to do it. So for example I met like a mentor from Europe, a guy that considered himself like a very successful online marketer at the time. And I literally moved from my parents house to $500 a day or like $300 a day hotel in Israel. As a guy who doesn't have money I just took a loan to do it because I knew I had like two weeks to make it work. Or I'm going to like just be in a pit of money. And that worked. That actually worked because like I woke up with anxiety every day. It was terrible. It was super super stressful. But it worked in the sense that it made me like jump forward really really fast. So I said okay if it worked now let's do it again and then let's do it again. And every time I took like bigger and bigger risks until when you met me I jumped from like having somebody work for me to like let's say let's hire 10 people. Let's move to a $10,000 a month place and just like took a leap. And that obviously that didn't end well. That ended very very badly. But that's kind of like the period of time like that's where I was internally. And what it taught me was that you can be extremely ambitious and that's amazing. But you also have to make sure that you're coming from a good place. That you're coming from a place where you can feel fine with yourself. You can sit in a room and be happy just to be yourself. Or else it's going to be like poison. And you're just going to it's going to become compulsive and you're just going to like like make it really you're just going to poison your actions. And so that's what happened. So in essence like the fact that it was successful and they got more and more successful and then it failed big time. And that would mean like a two year depression almost where I had to like really like build up my foundations back back again. But this time like do it from a place of like I feel good about myself like I love who I am I love the experience of being me. But but I'm also doing it you know just as an expression and being it like not from a place of pain but from a place of like really enjoying what I do or try and enjoy as much as possible. We all will in some point in our life get to a rock bottom. We can call it like that. So what do you see that really help you to follow through and actually build rebuild yourself up there. Especially mentally because I can tell for myself I saw this like big vision of going to America conquer America and it didn't really end up the way I wanted it. So what you see helped you to overcome these inner thoughts negative thoughts and to start building yourself. Yeah. So for me it was very different than like the average story. What happened was I just spent like a whole year depressed and moved back to my parents house. I would go to sleep at 5 a.m. I would wake up at like 4 p.m. My mother would be at work. I would go to the gym literally stay at the gym from like 5 p.m. until 10 11 p.m. because they don't want anybody in my family to see me. And I was like in that loop for a long time and just hating myself and I would get calls from people that I owe money to and it would be like super stressful. And I was not willing to get a job or you know to do anything because I was in debt. But I thought no I'm an entrepreneur. I'm not going to you know get a job or anything and I solve it this way. And really it was like very tight very bad bad energy just it was like hell for like a long time. And also like it was even worse because I had I was very not very but I was relatively famous in Israel. So people would recognize me on the street and that even brought a lot of shame. So I really hated myself. So what what really made the change was I had to do a lot of inner work to kind of accept that this is just where I am right now. And that's OK. And I actually through a very long process of like accepting not accepting that like this was my situation. I'm going to be stuck here. But like accepting like this is what it is right now. It's just the reality at this moment and not fighting it all the time. That like relaxing helped me like I started feeling good just you know taking a walk and not doing anything or just like like looking at a beautiful view. And like that kind of brought the openness for new things to come in because I was not like holding tight all the time to like oh I had this identity. I was big back in the day. I was really successful and I have to get back to like it was not compulsive. And then just things started really changing on their own. Like suddenly I met this really cute girl who ended up becoming my wife and we have like a kid now. And so she gave me a lot of motivation because I just I didn't want to do it for me like I had no motivation to do it for myself at all. Like I could have just not worked for years and I wouldn't mind because I was just I became very peaceful and I didn't have any more motivation to be successful. But then you know if you need motivation to be successful just find a good woman. And she pushed me like like Robbie I love you. I want to be with you but you have to start making money like I want to have kids. I want to have a family. I can't have that if you just don't do anything all day. And it was a long process like I literally started out by getting a job built on my confidence a bit started like a small thing in business. Tried it you know it worked and then it didn't and then tried another thing and like kind of like built my confidence. So it took it took like two two and a half years to rebuild that confidence again. Yeah but now it's like rock solid because now it's like I've been through that. So so I know I know like I can come back from it and but yeah it was two and a half years of like like almost like somebody who had a car crash. And it takes them two and a half years of like physiotherapy to get back to where they were. But now it's like a much more solid foundation. Now if something just happens again they have such a strong body that like in such a good mind that like they're going to be able to come out of almost anything. That's amazing. And tell me a little bit about your new project right now and where these thoughts on this process when you start to rebuild your confidence and everything. Yeah so so I've done a few businesses businesses since then but it was always the same problem. So always it came back to like trying really hard and putting it like coming from a place of like really trying in an effort. And I would I would spend days just thinking of like how can I make money what's the business idea that's going to make me money. What's the strategy and it was very much mind based and I didn't feel good. I just felt bad. I was like I want to make money. I want to be successful. How do I get it done again. And nothing came up and anything that I tried it like came from ego. It was very like I want it. I want it and it didn't work. And what really changed it surprisingly was that I started meditating for like an hour a day and it might sound silly. But the fact that I started meditating gave me the ability to not think so much to just stop thinking and just be feeling really good and be able to calm my mind down and just be quiet. And the fact that I was able to calm it down suddenly I had creativity again. Like creativity comes back when you can stop thinking all the time and you can actually feel good in your body. So suddenly like things just started happening on their own. And I started doing something I wanted to do for a long time which was like a cold email strategy to close businesses online. And then I said OK you know I just learned how to program in Python. So I have like 10 years of experience in marketing and then I learned how to program as well. So I said what if I take like some part of what I'm doing and make it automatic. And I kind of programmed the thing in Python programming language and suddenly like part of my my work became automatic. And then I said what if I also automate the part where I send emails and I work coded that and then that became automatic. And then I thought like oh what if I can scale it. And so it's just like a very creative process. And it took like a month for us to build the system but it took me like 10 years to get to a point where I was able to do that. Because I've always wanted to leverage. I always wanted to do something that's extremely scalable. And suddenly we had this system and we have it now that's literally the most scalable automated marketing system on the planet. So that was like I can't even say how crazy it is that it happened. And I found the right partner at the right time. And I really think I really really think that it happened because I spent like 10 years just rushing after success. And always it seemed to like just evade me like I almost always almost got it. And then I tried holding it too tight and then he ran away and try again. But then when I learned how to finally like feel really good in myself inside myself and just be happy. And coming from a place of creativity and passion. And also the fact that I had a child, a kid born would give me the motivation to just work as much as it takes to make it work. And to really build something where I can have as much time as I want in the day. And as much money as I want and not have to think about that and just be able to be with my family. All of those together just made it work. So it's really like the right place, the right time, the right mindset. But again I tried like 30 times and every time was like it was the right time but it wasn't the right mindset. Or it wasn't the right business model. I wasn't okay or the clients weren't okay. It was always something missing. And I just kept trying and every time was like a different result. And now it's like click. And when you find the right thing and the right time, the right partner, the right mindset, then it can work. It's funny how a lot of attractions in Radio Roca, it's like when you really actually want something that's just like intellectually in your head and you're feeling it in your heart and you're really ready for it, it's about to come to you. Just like you said, like I had this business partner and everything. And I want to know a little bit more about what's the difference between what you're doing right now in terms of marketing than any other platforms. Right now a big thing is click funnel if you know. So they're very big about marketing and everything. So what's unique about what you're doing right now? Sure. So I always loved cold calling. And the reason I love cold calling was because you're able to control your numbers. So cold calling was something where I could pick up the phone, I could call somebody and I knew I had like a 5% chance of closing a meeting with that business owner. And what's really cool is if you're doing it to businesses, like business to business, then you can find that person's information online. So you don't need to get their information, you can just find it. Make a big spreadsheet and start calling businesses that are exactly the businesses that you want because you can choose which industries you want to work with and you just start making calls, you get good at it. And then suddenly you start closing meetings. And so I had experience with that last year. I started like a web design business. I did like 40 cold calls a day, learned from Grant Cardone how to do cold calling. And we closed like $10,000 in deals, I closed like in the first month because I just got good at it. Every day I would close like 5 or 6 meetings and these were really good business owners, had a lot of fun talking to them. And I controlled the process, so that gave me so much confidence. And that was the first time I really felt like, wow, I can control my sales. Like I don't have to beg anybody, I don't have to pay anyone, I don't have to hope that it works. I know my numbers, I know I pick up this many phone calls, I get this many meetings and I can always increase it if I want. So what we did with this system, unlike any other system in the world, this is a cold outreach system. So first of all it's not like Facebook or Google in the sense that somebody has to search you or you're not sharing somebody an ad. We're sending with our system direct emails to people. So that doesn't sound special because obviously people send emails all the time to businesses. The average business owner gets like 20 emails a day. So what we did, we actually created an automatic process where we work with a company, we help them identify the exact targets that they're looking for. So it could be any industry, any location, any company size, the system finds them automatically. It does it completely on its own. And then we have a team of copywriters that are extremely good at using our system to create personalized email templates where the business owner gets the email and they don't even know that it's not a real person. Like it looks so real because our emails, they don't have links, they're not spamming, they're short, they're very precise. And we have really good strategies to get these people to say, yes I'm interested, yes send me the video, yes I want to know more. And what makes our system really special is first of all, it has the same targeting abilities like Facebook or Google. So we can target extremely specifically, like very specific targets. We can test out many different email templates, many different industries at the same time, many locations. So we have an infinite ability to try as many variations as we want to see what works. And our most basic package is 1,500 emails a day. So imagine 1,500 emails a day going to the exact business owner that you're looking to talk to and sending them an extremely personalized email where they don't even know that it's not a real person. So we're getting amazing results with it. Now what makes it even better and that's really what makes the system special is that when you pay Facebook ads or Google AdWords, $500 a day and then you want to scale your automation. You want to do it instead of 500 a day, you want to do 5,000 a day. You don't get 10 times more results for 10 times more money. You get maybe 2, 3 times more results for 10 times more money because the more you scale, the worse the company paying gets. And you have to approve it through them. They have to like what you wrote. You have very specific things you can't say. They can shut your account down at any moment. And I've managed ad accounts where it was $100,000 a month and they just closed it down. They didn't like something, they just closed it down. So you're always at the mercy of Facebook. They can always change anything they want. You're competing with everybody else. So the prices just keep going up and up. With our system, you're not competing with anybody and it's infinitely scalable. So what that means is we can just as easily send 1,500 emails a day which is our most basic package as we can send 15,000 emails a day. So and when you scale with us like let's say you want to get 10 times more emails you're going to get 10 times more results. So the results because they're directly to people they're actually proportional. So if you increase the emails by 10 times you increase the leads by 10 times. And we actually use the system to promote ourselves. So we don't spend $1 on advertising. We just send out like 3,000 emails per day. We get about 5 or 6 super high quality bookings every day. And over the last month alone we closed multi-million dollar companies. We closed massive businesses that work with super important people. I'm not sure if I can say the actual people right now but we don't need to do anything. Like we literally just have the system it sends out emails, people reply they automatically get like a video demo of our system or again when we work with customers we help them create like their own process that's automatic and they just get sales calls like every day consistently with like their exact industry their exact type of business that they want to work with and it's infinitely scalable. So already we work with multi-million dollar companies that basically said like okay give us a week or give us two weeks we're going to change our infrastructure and you can start sending us 5 times as many emails and they're just going to start getting 5 times as many leads. So there's no such system on the planet and on average if you just measure it like cost per lead business owners pay sometimes like $50 for a click on Google AdWords, you know? So we actually managed to get about 10 times better results on average than Facebook ads or Google ads in terms of cost per lead and the more somebody scales with us the cheaper the cost per lead gets because we actually give them a better package at the same time. Do you still think email marketing is something that is still working in the 2020? Just because back then it was like emails are like cool. So email, so that really depends like we hire a lot of copywriters to do the copywriting 99% of copywriters they do a shit work it's terrible because they write like it's like they're talking to a brick like if they write the right things click it and do somebody's gonna buy something and it doesn't work like that the moment somebody gets an email from you so first of all email is still worth. Do you get emails? Yes. Do you open them? Not me. Like if I open I open and that's no right. You open or you close, right? You either read it or you're like done. But if you feel like if you get an email and you immediately notice that it's a real person and it sounds interesting will you read the email? Probably yes. Probably, right? Because what if the email starts by saying hey Lidor I saw that you're a fitness coach in Israel and I noticed some things in your website and then it says the address of your website and then it has a picture. Very personal. Extremely personal. Like somebody took the time to write a very specific email to you and talk about something that's interesting to you. Like I noticed there's an error on your website here's the picture. I'd like to send you a two minute video to explain what the error is. Can I send you the video? Sure. Click. Lead. Just an example. So people have always read emails they're always gonna read emails. Does email marketing work? Like can you just send somebody an email or you like try to persuade them on the email? No. But can you send a very personalized email? A short email to a business owner that says hey I noticed you're in this industry I've got something that's especially for you I want to send you a two minute video to show you that and it's interesting, it's new, it's personalized, it's fresh, it's short. You're gonna say yes. Yeah, sure. I'm interested. So of course that has always worked because again it's human. Human communication always worked and always will work. Maybe the marketing tricks wouldn't work like back in the day you could just write a sales page get somebody to it and they'll buy. Now it won't work because we're moving towards human communication so it has to be personal. So what our system does it makes it so personal that it would be very hard for you to know that it's not somebody who actually sat down and wrote the email. And also you make sure that it's not going to spam, right? Yes our emails have an almost 100% deliverability they almost always reach the inbox and the reason for that is because first of all they don't have any links second of all each email is 100% unique not only do we personalize the emails but we actually take like small words like let's say I found your website we're gonna say that in like 10 different ways we're gonna say I found your website I landed on your website I clicked on your website I found your site I saw your site I searched for your site I'm gonna say the same phrases in the email in like 10 different ways and so there's like 100,000 combinations for the words that an email can have because it's like 10 different things that we changed for like 10 different options so it's like 100,000 options so that's number two so again number one because there's no links so Google trusts us number two we work with really high quality Google resellers so the accounts that we buy for our customers are from vendors that Google trusts that we buy the G-suits for our customers thirdly is that we again each email is entirely unique fourth is that we only send like 50 emails per account so we send like a very small amount we actually create like 30 accounts for every 1500 emails and we manage everything so emails reach the inbox and it's amazing but they can reach the inbox with imagine you can send out 1500 a day and get them all reached the inbox or you can send 15,000 a day and they're all going to reach the inbox so literally it allows us to scale to whatever size we want it's amazing to see how you converted like back then when we talked like you were completely different in terms of business as well right and now like you're doing that and do you really enjoy all of this what got you to get into this industry I always so first of all even when you met me my team was doing cold calls if you remember we were doing cold calls to set up meetings I've always loved cold calling cold email like anything where you initiated where you're not waiting for something to happen you create it that was always important for me because I always liked to fill the control the part where you can say create consistent results and control them now even somebody like Grant Cardone like the guy spends a million dollars a month on advertising but he has like a whole team cold calling and he says that's like 30% of their business growth so I've always loved that and I've always loved the idea of leverage so I always I knew there's this huge thing called the internet and I said look like at any point like from now till now about a million people clicked on something right so just knew if I just tap into it somehow then it's going to be amazing like you can get a lot of impact, money like it could be amazing but it always came from a bad place so because of what I told you about earlier with the meditation not feeling good so I tried things like manipulating Facebook and I did that very well by the way I tried things like what's called white hat marketing black hat marketing like but it always came from a bad place of like I'm lazy I don't want to work I want to have it automatic I want to just make money but then when it changed from like a bad place to a really good place a holistic place of like I want to help people I want to do something really amazing suddenly also because we tried using the system like we tried abusing it and like just sending out like a lot of affiliate links and just trying to get automatic sales it didn't work it's almost like there's like a holistic thing going on where you have to come from a really value giving place to make it work and suddenly when we just shifted the model and just said okay we're going to help business owners we're going to help our customers help their business owners then everything changed and so so it works amazing and even Google likes us so that's the crazy thing like Google hates cold emailing they hate when people abuse their system but Google loves us because our emails they never get flagged to spam they always reach the inbox people reply to them so it's like even Google likes what we're doing because it comes from a value giving place so it doesn't hurt their systems it doesn't make people not like email so I guess that's what really changed I've always been interested in that but now it's like it comes from a really good place it looks like you got your passion back into yourself and it's really good I can see it from the way you talk the way you're using your body right now and it's good to see so how is life right now for you oh it's very different I have a partner he's the CEO of the company so I'm only in charge of growth in charge of like closing sales helping our customers making everything grow and he's the CEO so he deals with everything that I'm bad at I'm bad at management I'm bad at dealing with human problems I'm bad at bureaucracy and he does everything so it's also me finding the right partner that somebody I can trust that always has my back that things I'm bad at he's very good at so I'm feeling it gives me a lot of security and ability to just focus on what I love doing we're hiring a ton of people so every day there's something new that's taken away from me that I don't do it anymore somebody else does it for me so that's really awesome and because of ours it would get boring and life is really good I mean I've been in places like this where I've made a lot of money but in this case it's very different because first of all we have a marketing system that we know we can make as much money as we want so we literally have to stop marketing every month to just increase our infrastructure and make sure the business can handle more clients and every time we do that we get two and a half times more clients so we grow basically we grew in like a month and a half by three and a half times right now which it's unheard of for like a new company and we're gonna keep doing that so we believe we're gonna hit like a million dollars a month within like six months very easily it literally is the best problem you can have in business is we have an infinite amount of demand and we literally just have to be able to take up all these customers and that's really what we're aiming to do with all our customers as well and so it's very different like the fact that you can like you can spend money I can get a taxi anytime I want I can buy anything I want it's a very cool reality but the funny thing is I always wanted to do it so I can buy a lot of things and travel and feel like really cool about it but now that I actually do something that I love and again I'm not saying it works specifically because I love it I'm just saying like now that I'm doing something that I really love and really enjoy and I'm really happy with myself I can buy a lot of things but I don't want to but you don't need it it's like it's always the time you know like why would I purchase it, why wouldn't so yeah it's very interesting but what's really cool is like my wife for example so we have a six month old she's amazing like she basically deals with all the house stuff, the family stuff you know today with feminism it's like she's a bad woman because she's actually at home and taking care and she's actually happy like god forbid she's actually enjoying it and it's very fun to be like you know honey like you can buy anything you want pay as much money, you can get a babysitter you can get a cleaner you know you want to fix the car you want to buy a new thing, you want to buy furniture pay as much money as you want I don't mind, so that's a really fun feeling to let your wife, like to have a wife that you can trust that's not like she met me when I was broke like $2 to get the bus to go home because I didn't have any money at all and so it's good to know that and she's very financially responsible so it's good to know that like you found somebody that is with you because they love you because they met you when you had nothing and now she gets to you know I get to like reward her for the potential that she saw in me when we met so it's a really good feeling to be able to let your wife feel security, feel freedom to do whatever she wants it's a very good feeling and how old are you right now? either 26 or 27 I'm not sure, I think 26 that's amazing and really I really enjoy to hear all of this because we didn't talk for a while and I'm very happy for you sincerely like to see that you're growing and that you're in a good place mind and heart so where can people find you? well to be honest if they're not business owners then I prefer that they don't find me but just because we are really focused right now on growing the company but I have a YouTube channel Robbie Frank, I spent like 3 years growing it it has like a few hundred videos of me, I wrote a book about my life story from like age like 16 to 24 or something you can find that on my website or my YouTube channel it doesn't matter or again if you're a business owner you can search my company Primatica just search it on Google or you'll find it it won't be hard to find it so that's for like business owners awesome, thank you so much for the time man thanks dude also feel free to share this podcast on Instagram by tagging the mind body podcast we want to be a part of the mind body podcast so remember the fast factor the fast factor stands for one facebook become a part of the mind body podcast community by joining our facebook community just by searching on facebook the mind body podcast community number 2 act don't just be a passive listener act upon what you've just learned by applying one simple scene from any episode or interview 3. subscribe don't forget to subscribe to the podcast on iTunes Spotify SoundCloud or if you're visual like me then just search the mind body podcast on YouTube and number 4 train others cause just like I always says leaders create leaders and you're all here 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