 You asked what our first product was, and actually the first product we released was this hair towel. And that's because, you know, about a year and a half into this, we recognized that it's going to take a while to build the world's first salon quality cordless hair dryer. And so I've done a bunch of entrepreneurial adventures in the past, and it's like, we got to make some money. We got to get some revenue. We got to actually prove out that we can sell stuff. We got to start building a brand. Smart. I like it. I like it. The other thing was we're going to do a Kickstarter for the dryer, but, you know, it's good to do a Kickstarter, you know, for something, and then do your second Kickstarter for the main product. So we were like, well, what's something that we think we can make. Smart key point there that he just dropped for people listening. Yeah. Not a rookie move. Yeah. Well done. So we started working on this towel, and I didn't even know what a hair towel was. You know, like, all right, well, let's come up with it. And we went through about 50 fabrics and realized that they're all kind of not so great. And, you know, that's just through, you know, talking with women who use hair towels. So we actually invented this fabric. We made this fabric. We invented this fabric. Yeah. We engineered it. We call it nanowheave. Yeah. And it's extremely, there's so many fibers in there. Really soft, too. Okay. So it's unbelievably absorbent. And then we looked at the size of it, right? And if you hold that thing up, it's actually pretty big. Feels like it might be able to dry my entire body. Yeah, no, actually, no. It actually does. Yeah. You can use this bath towel. I use it as a bath towel. Yeah, it's great. And then you see that strap there? Just got a visual of you naked. That's nice. Okay. We wanted to make sure that this was an innovative towel. Yeah. You know, we didn't want to just kind of throw something out there. Yeah. So the other thing we did was looked at the way these are held on top of the head. I'll demonstrate this. He'll demonstrate. We'll do this. Put her on the back. Do the twists. That's the wrap. Here's the twist. I've seen my wife do this. Oh. And here's the tuck, right? That's okay. So that strap there has not been done. Well done. Yeah. And it keeps on the head. My wife would be losing her mind. Yeah. That's amazing. This has been, we call it the hero, and it's really been a hero for the company, because as Jonathan mentioned, you know, it was great, not only great revenue stream, but the way this product's been received, you know, the reviews that we have are phenomenal. Oh, well-branded. Yeah. Very nice. We were very meticulous with the design, the fabric. As he mentioned, we went through a lot of different prototypes, but really the idea behind it was, you know, as we were developing the hairdryer was hair health in mind, and how women are currently damaging their hair with hairdryers and product and heat styling. And so what we've found is that when hair is damp, it's very vulnerable, and that's when it can be damaged the most. So we sort of created what we call this baby blanket for your hair. It's super absorbent, minimizes hair drying time by 60%. So all these great things that lead into using the hairdryer, so it's minimizing drying time and less hair damage. How much do you sell the towel for? 39. 39. That seems fairly reasonable. Yeah. But it's one of the highest priced ones, if not the most. Okay. Yeah, so we got a premium price point. It's got this beautiful packaging. Yeah.