 Hey coach, welcome back. In today's video, I'm going to talk about a massive problem that I see so many coaches are making with their business right now. And I know this because I've gotten so many questions from coaches who need help with this. So here's what it is. And this is a great example. You might be training let's say high school players and you might be training middle school players. You might be training elementary school players and you might be training college players. You're training a wide variety of clients in your program. So you don't really have a target audience, right? And when I say target audience, I'm talking about honing in on a specific age group so you can be known for something, right? And my business is very simple. I want to work with nine to thirteen year olds that play at a certain level in soccer. They all live in a certain area of town. I know they all go to probably the same school. My market is I'm hyper-focused on who I want to train, right? If you don't know who you want to train, then you're just going to accept anyone at your program. And I used to do that. This is how my schedule used to be, I'd say six years ago. I used to train kids that were like six or seven years old. I'd have like a college kid come who wants to get better so they can go be better for their college team. I'd have a high school kid that would come. I would have like adults that would come to my session sometimes. I was so all over the place so I didn't have a target audience. So here's what I want you to do. If you want to identify your target audience, I've created a complete step-by-step guide that will allow you to create that for yourself. And I ask certain questions. It's very easy to fill out, right? And it's part of our Startup Sports Academy business program, right? And this is what it is. It's a video series plus an ebook. And if you go to our site, there's going to be a little button that flashes across the screen. You click on that, you'll be able to learn more. And that will help you identify more who your target audience is. This way you are training the ideal clients, right? You should never train clients who are not ideal. If you're training clients in your program that are too old, they're too young, they're not fun to work with, they show up late, that's on you, right? And I never realized that until a couple of years after I started my business, I was training the wrong clients week after week, right? And that defeats the purpose of starting your business. Your business should be fun, right? You should be having a blast. Every time you go out to the field or the park, you should be having so much fun because you're training ideal clients. That system within that program will teach you step-by-step how to create that ideal audience. This way you have customers that are with you for years, not just three sessions or two sessions and then they drop out, right? So go check out that resource, it's also going to be in the description. But on the screen, there's going to be that light that flashes across. You click on that, it'll take you to a page, right? It's $50. That $50 will save you so much time and it will earn you so much more revenue in the future because it will give you the right platform. You'll have the right audience to market to. Everything that I've learned over the past 10 years is in that.