 God, you branded yourself so much. Okay, so here's what we're gonna do. This is how you find your Facebook pixel. And the Facebook pixel is the most important because Facebook needs to track who's landing on your pages. So when you have a landing page and people land on it, so when they see your Facebook ad, let's say this is a Facebook ad right here and they click on learn more, they click on learn more and then they go to your carture page. That's the opt-in page, right? That's where they can put their name and email and download your free PDF. When they click on learn more and they go to that landing page, Facebook wants to know that. And you want Facebook to know that because those are people who landed on your page and that's data because the reality is is that as people go to your landing page, like for example, let me show you, let me just give you an example. Let's say for example, this was my ad and it says learn more. The person clicks on learn more and they come straight to my squeeze page. They come straight to my landing page. This is where I'm giving away my PDF, right? My Facebook pixel up here is tracking everyone who lands here. And the reason why that's so important is because here's the reality. There's gonna be a percentage of people that a high percentage and it's just the way it is in every business. It doesn't matter what you're selling. There's a high percentage of people who land here but do not opt in, right? How many times have you went to a webpage and you don't enter your information? Yeah, I do. Happens all the time. But the beauty, the wonderful thing, the best thing is that you don't need everyone. That's what I'll try to explain to you in the last 10 minutes. The market is so big. When you're running ads, you're targeting thousands of people. The market is very big. So the good thing is we don't need everyone to opt in. I don't need hundreds of people to give me their name and number. I just need a few. If I can get a few every day, I'm good, right? So here's my point though. The people that land here, let's just say seven out of 10. Seven people out of 10 who land here do not fill out the form. But because my Facebook pixel is tracking that, I can then take those seven people and show them my next ad. All because my pixel was tracking it. So that right there is super, super important. So here's how you find the pixel. You come over here to your page and you click on create. When I click on create, I click on add and that's gonna bring me to the ads manager. And it may bring you straight to this part right here. Let me click on the green button. When you click on add, it may bring you straight here but all you're gonna do is just X out because all we're looking to do is click on these dots over here and look for events manager. So we're gonna click on events manager and don't worry about trying to remember all this. I'm recording it for you. So I click on events manager and that's gonna bring me back over here to where I can find my pixel. And this is what your web developer is asking for. So you're coming over here and all you're gonna do is you're gonna click on add events and you're gonna click on that, add events and we're gonna choose from a new website. When I click on from a new website it's gonna bring me over here manually add pixel code. That's what your web developer is looking to do. She's looking to add it herself. So all I have to do is click on install code manually, copy code and then what you're gonna wanna do is maybe go over to your email. So now that I copied it, here's what you can easily do. You can easily copy it and then come over to your email and send it to her and email it to her. So now that I have it copied, what I'm gonna do is I'm gonna come over here and hit compose and I can easily email it to her. So here's what I would do. What is that thing you copied? Is there a number? Yes, I'll show you. So I copied it and then I'm gonna bring it over here to my email and I'm going to paste it. That right there is what she needs to put on your cartridge page. This? All that stuff right there. Now don't ask me what it, I don't know what the heck that is. That's just, that is your Facebook pixel. So if you took that and just simply, in fact, yeah, if you just set email to her and just titled it, my Facebook pixel. That's it. Okay, she said tracking number. Is that the tracking number? Yup, it sure is. Okay, she said she needs my tracking number to put an ad pixel. That's it right there. Wow, there was no way I would have found out what the hell she was talking about. Yeah, all that right there, that's your Facebook pixel. So that needs to go on every cartridge page. So in my case, for example, with this, I put it on my page and in fact, I can show you where it goes. So if we come over here to my pages inside of cartridge, let's just say I open up any page. So here's my cartridge. This is what she's doing for you. She'll open up the page and that entire code. So remember, all I did is I hit the green one and I copied it. Then I took it over to the email and I emailed it to her. She's gonna copy all of that and then she's gonna come into your cartridge page and this is where it goes, which she obviously knows where it goes, but I'll show you for this example. But all she's gonna do is she's gonna come into your page and it goes on every page, not just your landing page. It goes on every page inside of cartridge. So you come in here to your cartridge page, you click on the settings to the left. Let me click on settings. So we click on settings to the left. You froze. Yeah, let me actually just take it. There we go. Okay, so we click on settings and then it's gonna open up and we're going to tracking code. So we click on tracking code and then right below, there's gonna be a box, a space for Facebook. So we scroll down, we scroll down and then right here embed Facebook ads tracking code. And that's where, see, this is my tracking code right here. So that's where my tracking code goes. So yours would go there as well. So that right here, this long piece of code, that right there allows Facebook to track everyone who is landing on your page. And that's very important. It doesn't, it does not go just on the landing page. It goes on every page. It goes on every page. When I build the pages, this has to also work in every page that I build. Oh yeah, definitely. Now, here's the thing. Let me make this part clear. It's only required, only required if you're running Facebook ads. If you're not running Facebook ads, then whatever, it doesn't matter, but it's highly recommended. And it's because of this code on why Facebook has so much data because anybody nowadays who has a website, whether it's a website, whether it's a landing page, it doesn't matter. Let's just call it a website. Anybody today in 2020 and beyond, anybody who knows at least a little bit about marketing, anybody that has a website has their pixel on their website. So that's how Facebook has so much data because everyone that has a website has their pixel on their website. And a lot of times, even if they're not even running Facebook ads, the person who is putting the website together for you, like in your case, you're a perfect example. Someone like you who may not even be running Facebook ads yet is being told by her web developer, let's just call the lady a web developer. Someone like you who's not even running Facebook ads yet is being told by the web developer to send me your pixel code. Oh, she's gonna use it to connect my ad. That's why she's... Oh, for sure, for sure. But my point is, even if you're not gonna be running ads right now, the pixel is still gonna be on your webpage. So there's many people out there, there's millions of websites out there that are not even running Facebook ads, but the pixel is on it because they at least know that much. They put the pixel on it, which gives Facebook data. So that's why Facebook knows so much because that pixel is on everyone's website. I didn't, I don't have it. You're about to have it once you send it to her. Yeah. Well, I don't know that she's putting it on the website. I think she's putting it on there. If you go to my ad manager, you will see where she's gonna connect it. If you go to my ad manager, you will see three different ads that is sitting there for now. Let's look at yours. Can you share your screen? I don't know how to get there. I thought you have access to my... No, I don't have access to your ad manager at all, but I'll walk you through it. Can you give me that thing that you did the other day where you requested a... You made a request and I gave you authorization or whatever? Yeah, but that's not gonna show it to me. Let me do this, let me do this. Okay, I'm gonna... How do I, where do I go from here? I'll walk you through it. Just go in and share your screen. Click the green button below in the zoom. There we go, perfect. So just go to your Facebook. Go to your Facebook page and then I'll show you where to find it. Perfect, so again, click create at the top. Click on create right there at the top in the blue, there you go. Okay. And then click on add. And are you able to turn your volume up a little bit or is that as high as it goes? I don't know why you can't hear me very well, right? Why is that better? Yeah, that's fine. If that's as high as it goes, that's fine. Okay, so just like I told you, when you click on create, exactly, let's X out of there, perfect. Okay, so this is where you would find everything. Now, what ads did you say you have ready to go? All these, but I'm gonna run one at a time trying to have, see each of these ads, I have two on them, right? It's four compared. So three different influencers, right? I have each one. Let's open it, click edit, click edit. Yeah, there we go. Let's open it up real quick, click on edit. Okay, so you're going for event responses. That- I have no idea anything about it. I just know that I'm supposed to just, see what I said at the bottom right here? It tests, we're testing it. No, no, there's no testing. There's no need for any of that. It all starts with the campaign objective. Right there, if you run this ad, you're gonna blow your money and nothing's gonna happen. So I already knew this, like I already knew this going into the call. Like I already knew that I'm gonna look at these ads and all of them are gonna be wrong. That right there is wrong. What, why? Well, an event response is if you're setting up an event on Facebook, so you go to Facebook, you set up an event and you put the date and you have the time and it's a Facebook event. You have that set up on Facebook, not in the Facebook group, not on your Facebook business page. You just went into Facebook and you create an event. Is that what I did here? Did you do that first? I don't know. Okay, so you did it, you did it, you did it. So because you did not, you're going for a campaign objective of event responses. That right there is not gonna do anything for you at all at all. What does that mean? An event response campaign objective is running ads to get people to register for your event. But that event is set up on Facebook. So if you didn't set up that event on Facebook, that's the wrong objective. That's number one. And number two, if you're looking to capture leads, if you're looking for people to click learn more and go to your cartridge page to download the PDF, that is completely the wrong objective. From what I understand, what she did, and I don't know, wherever she gave me, just like we are doing, she recorded it and said, all I have to do is to, the Rocky of Brilliant's Firestrike. Let's go to your Facebook real quick. Go to your Facebook. What I mean, how do I find the people here? How do I find the, maybe this is not the one, go back. No, there's no maybe, it's not the one. I'm telling you right now, it's not the one. Maybe it's not the one. Go to your Facebook real quick, go to your Facebook. How do we go back to my Facebook? Yeah, click on home, click on home. Actually, you know what, click on events to the left. Click on events, click on events. Yeah, right there at the top or on the left, whatever. Click on events. No, this must be an old one, this is not. Yeah, okay, so click on home at the very top in the blue. Click on home. Okay, so to the left, click on events. The calendar, click on events to the very left. Where is that? Down, down, events, events, the calendar, down, down, down, down, down, down. This must be an old one, this is an old one because I don't have. Okay, so you're wrong. Okay, so here's my point. Here's what I'm trying to teach you this at the same time. These are events. So if you set up an event like this for September 11th, let's just call it September 20th. If you set up an event like that, then that is the objective that you would run. You would run events, go back to the ads manager. The events, what the heck is it called? Events, go back, events, events responses. That right there is the ad to run when you set up an event. But that's not what we want to do. Like you have a cartridge page, you have a PDF for people to download, you're looking to capture leads. So that's not what we want to do. We don't care to set up an event on Facebook. Let's go back to where we're at. Let's go back to that ad manager again. There were other ones there. Maybe I can't find the wrong one. So this one right here, I'm telling you right now, don't run that ad. That's a waste of money. You don't even have it set up right. Let's exit that one. I'd cancel that one right now. Yeah, where is the, where's the cancel? Just turn the blue, turn the blue to gray, that blue circle, turn that, yeah, turn that to gray. And then click on the middle tab, ad sets for one campaign. The middle tab, click on the middle tab. Up, up, up, up, up, up, up, up, up, up. Right there, right there. Ad sets for one campaign, that's the tab. Click on the tab. Right here? Yeah, right there. And then shade that blue to gray. The circle, the circle. Do the same thing, no, no, the circle to the left. The circle, the blue circle. Shade it to gray. No, no, no, no, no, no, the circle. Right there. Okay, do the same thing to the third tab. Ad sets for one ad set, click on that third tab. Don't click, no, no, no, no, no, to the very right. Ad sets the third tab. Those are tabs, these are tabs. Campaigns, ad set, ads for one ad set, these are tabs. Right here. Click on that tab. Click on that, yep. And shade that blue to, okay, so that one's already off. Perfect, okay, so let's X out, X out of the. Oh yeah, this is old. Yeah, so what you wanna do is you always wanna make sure you turn the blues to gray. Turn them off, completely off, turn them to gray. So let's X out of the one selected, one selected, X out of those. You get an X out of them, yep, X, X out of the other one. And then click back on the first tab, campaigns. Right here. So these are, no, no, the tab. Up, up, up, up, up, up, up, the tab, campaigns. These are tabs, okay, so remember that. Those are tabs. Campaign, ad sets, ad, those are your three tabs. That's where everything is at. So what's the next ad that you think you're gonna run? This three. Okay, so click on edit, edit. Why is he saying Instagram? Think this is an old one. You gotta shade those blues to gray. You gotta shade those blues to gray because you're not gonna know which one is off and which one's on. What is this? I don't know, you tell me. I thought you had three set up ready to go. Yeah, but not this one, this is something old. Okay, so let's X out of this, X on the top left. Yeah, X out of that. Turn that blue to gray, turn them completely off. Turn that to gray, click, turn this middle tab, go to the middle tab. No, no, no to the right, no, there you go. Turn that blue to gray, click on the middle tab. No, to the very right, click on the middle tab. There you go, click on that one. And then turn that blue to gray. Do the same thing for the third one. Third tab, turn that, yeah, tab. Click and turn that blue to gray. Oh my God. Okay, so now X out, X out of all three. One selected, one selected, one selected. X out, X out, X out. And then let's go back to, yeah, make sure you X them out. X out that middle one. Now let's click on campaigns, the first tab. Click on the first tab, campaigns. Nope, up, up, up, the tab, click on the tab. To the left, there you go, click on the tab. Those are tabs. So where's the next one? See, so when you come into the dashboard, you wanna be able to see blue or gray. Is it blue or gray? If it's blue, that thing is ready to go. It's on, or maybe it's set to go. But if it's not set to go, or if it's not, you gotta turn it to gray. Always make sure you turn it to gray. So this is post engagement. Another, in my opinion, waste of money. Waste of money. So I don't know if this is an ad that you were planning on running. How can I find the influencer? Maybe this is not the right place. No, the influencer, that has nothing to do with it. Actually, that's the second tab. But everything starts with the first tab. That's why when I come into a campaign, I always wanna look at the first tab. Right there, those are the tabs right there. So if you click on, that's the second tab. If you click on the next one, that's the third tab. Go ahead and click. Click the second one, the middle one. That's the second tab. Click. That's the third tab. So this one is you have my short campaign. What is this? Speak on the summit. No. Well, these could be old, but I don't think you have any ad set ready to go. But I'm glad I'm looking at all this because- I do. Where is she? Okay. See, I wish I could show you. Well, it's all in here. I'm seeing everything. So just exit of that. Wait a minute. Now let's turn these off. Turn those blues to gray. Turn that blue to gray. There you go. Do the middle tab and then do the last, do the third tab. No, you gotta leave it. You gotta leave it. You gotta leave it. Don't exit out until you do all three. So go ahead and click on campaigns. Click on campaigns and go back to that. Where was that? I think it was that third one. You gotta check the box. Yeah, to the left, to the very left. Left, left, left, left, left. Check the box. No, no, no, down. Check the box. Right there, the chosen path global shared. The one we were just on. Down, down, down, down, down. Right there, right there. Check that box. No, no, not that one above. The box right above that one. Right here? To the left. Yeah, check the box. To the left. Right there. Check the box. Yeah, check it. Now click on the middle tab and then turn that blue to gray. And then do the third one. Third tab. And don't exit out until you do all three. So go ahead and click on that one and then turn that to gray and then you can exit them all out. So now exit out one selected, one selected, one selected. Oh, the second one still has blue. Yeah, turn that blue to gray. Okay. So now exit out, one selected, the blue, exit out. And then now click on the first tab, campaigns. So now it's just easy for the eye. It's easier for the eye when you're color coordinating everything. So click on the first campaign, the first tab. Right here? No, the tab, the tab, the tab, tab. Everything's about the tabs. Okay, perfect. So those are completely, they're gray, they're completely done, they're off. Now that blue. Which one's that? Click on edit, let's check the box. Or let's check, yeah, check the box. That's why I'm saying error. Okay, so post engagement, another waste of money. Now, yeah, it's just a waste of money. It's a waste of money if we're trying to capture a lead. So let me just make this part clear. It all starts with the first tab, campaign. It all starts with campaign objective. It all starts there. I don't care about the influencer. I don't care about your ad. It don't matter if it's a video. It don't matter if it's an image. It don't matter what you write. It does not matter the location who you're targeting, women, 40 to 65. It don't matter about none of that. Everything starts with tab number one. If that campaign objective is the wrong objective, we're gonna blow our money. I don't care how good the video is. I don't care what influencer you're targeting. It don't matter. It all starts here. So if our objective is to capture leads, that's the wrong objective. Let me see something. You don't go with post-engagement or you don't go with event responses. If our goal is to capture leads. See that? She already said it up. And she told me all I have to do is just, yeah, I just didn't understand what the hell she was talking about. She had three things. One was with Lisa, people that follow Lisa Nacos and the other one, you see that? The easiest way to explain this is that these three, oh, it's moving on me, moving to the next slide. These three are all different things. You don't have to worry too much about them right now, but just know that if you wanna see individual ads, you have to click over here to ads. Oh, Christ. There's a campaign, there's an ad set, and then there's an ad. Again, that's a little bit complicated to explain, but for the purposes of starting the ad, generating leads, the part that you're gonna wanna know is that this has to be turned onto blue. So if I hit this, it turns to green. Okay, so that just means that it's off. Okay, so pause the video, pause the video. Just look for that campaign. Where's that campaign at? So go back to the ads manager. What's the title of it? You can see it right there. There's the tab. I mean, there's the title of it right there in the blue, to the right. Next to the blue dot. That's the title. So look for that title. Let's go back to the ads manager. No, the ads manager, the other tab to the right. You have too many tabs open, that's one problem. You got way too much open, but to the right, the ads manager to the very right. Hold on. The tab is right up at the top. They're getting nervous now. I'm still serious, because I can't handle this thing. Hold on, I'm gonna lose it. Okay. The ads manager, that tab to the right of Facebook, to the right, it's right there. It's above the tab. Ads manager, it's right at the top, up to the right, to the right, to the right, to the right. It's ads manager, right there. That's your ads manager. So let's X out of this, and let's go back to the dashboard. Okay. So X out of this part to the top left, X out. Right here? Yeah. Now let's go back to the dashboard and look for that ad, which ad was? I couldn't read it, it was too small, but which one, it should be right here. Actually, you know what? Look, okay, I just found the problem. You're in the wrong account. Click on that top in the very top you see in the top left, you see campaigns, and then you, no, top left. And then you see Christie, right there, the top, very top, hit that dropdown, very top. Right where your name's at, Christie. Top, that dropdown where your name's at, Christie. Oh. To the left. Right there where your name's at, right? Do you see your name right there in front of you? It's right where the curse is at, your name. Christie. Right here. No, that's your picture, your name. Go to your name at the top. Christie, right there, above, right there, your name. To the right. Right here. Yes, your name, that's the only place your name's at. That's the account that you're supposed to be in Christie ad manager. That's the one, click on that one. That's where she set up everything. So down, no down, Christie ad manager. This is where she put everything. So she only has one ad. So click on, click, let's do the same thing. Let's click on edit. Let's open up this one. Let's click on edit. It has to be more than one. Yeah, it's more than one. Okay, so she's going conversions. That's good. Okay, perfect. Okay, so let's X out of this. Get out here. Yeah, X out. Now let's click on the second tab, ad sets for one campaign. Okay, so now she's targeting Lisa Nichols. That's good. Click on, click on the third tab. And those are all the different images. So she knows what she's doing. She's good. She's running a conversions ad. The whole objective is to get people to opt in. The whole objective is to capture a lead. It's not to get people to my event response. It's not to post engage and engage with my post. No, it's to click, learn more and lead capture. That's what she has set up. That's exactly what you want to be doing. And she's running multiple images, which is perfect. She knows what she's doing. So what she said to me is once somebody connected, that lady connected, she has to click. I guess it's not to run all three at the same time. But I'm going to run one for like three days, run the other one for three days. No, you don't need to do that. This is all going to run at the same time. But what you're going to do- I said all of them are not going to be good. I'm supposed to find out which one sounds better. Yeah, you'll find your costs per lead. You'll find out which one's cheaper than the other. And that's when you turn them off. You'll turn off any image that is not performing. But you are going to run them all at the same time. Click on the ad set, the middle tab. And then I don't even know, do I have enough money in here? Click on edit, right below Lisa Nichols. Right below Lisa Nichols, click on edit. There you go, click on edit. And then let's, okay. So that conversion event, right where it says lead, that's not active. That needs to be active. Scroll down. Because it hasn't started running. That's what about the why it's not active. No, it doesn't matter. It needs to be active first. It needs to be active. That red dot needs to be green. So just leave it. Don't exit out, just leave it. Go back, click on lead. Where am I doing? Right there, click on lead. The red dot, lead, right there below, lead. Click on lead. Right there. Okay, scroll down. More, more, more, more, more, more, more. Go down more. Keep going, keep going. Automatic, keep going. Show more options. Okay, keep going. Go down, I gotta figure out the cost and all those things. Okay, this is it. Okay, so click on, so X out of this. How do I, right here? Yeah. And then let's click on the first tab, campaigns. Okay, let's click on edit. Okay, so she's going at, click on, no, no, no, no, down. Below the title. You're always gonna click on edit, below the title. Right there, edit. There you go. Okay, so click on that. And then scroll, scroll down in the middle. Below conversions, scroll down. Okay, right here. Okay, so she's going, yeah, see that? That's not gonna do anything. That's not gonna do anything, anything. Anything, that's gonna get you zero. That's gonna get you negative leads. What is happening here? Because what's going on is, it's only five bucks a day, but she set up many ads. So again, you got three tabs. That's all you gotta know. You got three tabs. The first tab is the campaign. The campaign is conversions. The second tab is your targeting. That's Lisa Nichols. The third tab is your ad, the image. So if you're expecting to spend five bucks a day on seven different images, that's not gonna do much. You gotta go at least 25 bucks a day. That's why she said, don't run out of it at the same time. So that this $5 is supposed to be on one. So turn Lisa and run that one and turn the other one and run it and turn the other. That's what she meant. No, you can't, you don't wanna do it that way because you're gonna turn them off way too soon. You want Facebook to work it for several days. So it's $5 per day per image. If you're doing five bucks per day for only one image, it's gonna take you forever to test. Okay. That number needs to be at least 25. And now keep in mind, you're not gonna spend $25 a day for 30 days. You're gonna be spending 25 bucks a day for a few days to see which image is your winner. I'm gonna spend it for maybe no more than four days. No more than four days. It has to be four days. So you gotta go 25 bucks a day for four days. And then on the fourth day, then you go look at which image is bringing you a good cost. That's 100 dollars, right? What? That's 100 dollars. Yep. So what do I do here? How do I remit it is, do I need to? 25, you turn that five to 25, that's all you do. Can you check first of all to see if I have money here? Yeah. And when do we tell them to stop? Yeah, turn that. When do we tell? Here's what you can do. Here's what I would recommend so you don't forget to stop it. Turn the daily budget to lifetime budget. Go to lifetime budget. Tick the drop-down, daily budget. Go to hit the drop-down, daily budget. Click daily budget. Okay, right here. Click it. Lifetime budget and go 100 dollars. So that means that once you get to be 100, it will stop. Yes. So show more options, click on show more options. Why is the left side, this is changing stuff here. I don't know why. Okay, so scroll down. Okay, so perfect, so that's the budget. The budget is 100 bucks. So let that 100 bucks spend. And that's gonna help you find which image is the best one. And whichever image is the best one, then you come back over here and you increase that to go more. And to go more, it's whatever your budget is. So if 25 bucks a day is not the daily budget, after four days, you can drop it if you want. Okay, so... But you're dropping it, already knowing which image is the winner. So by the time you drop it in four days when you drop it, at that point, you're gonna know what image is the winner. Okay. So if you want... What's that? There's my college here. So 100, once tomorrow, is gonna start going, right? It's gonna start going, right? It's gonna start going. So, which means by Thursday, Wednesday, I have, well, whatever, by Wednesday, it will stop. So by Wednesday, I'm gonna come back here and check what am I checking this time? You're checking the stats. You're checking your cost per lead. You're checking, X out of this real quick, X out. So when you come to the dashboard right here, it's gonna give you your results. So right there next to the 100, you see results. That results is gonna be a number, and that results is your lead count. So it might say 17 leads, results. It might be 17. And then to the right, you're gonna have cost per result. So what it's gonna show you, it's gonna start, watch, click on the third tab. Let's look at the third one, because this is where you're gonna be looking at, the third tab. Click on the third tab. This is where you're gonna really... This is what's gonna determine what's going on. So click on, click on... Okay, so you click on the third tab, click on edit. Underneath short, Lisa, click on edit. Okay, so now you're down low short, let's see short, Lisa, X out of this real quick, X out. So we have long, short, and video. Yeah, so you're gonna be able to look at all of them and you'll be able to see which one is giving you the lowest cost per result. Which everyone's giving you the lowest cost per result, you leave that one on. Which everyone's giving you the higher one, turn that one off. So when, is this turned on now? No, it's not turned on now. Okay, it will be turned on. How would it be turned on? When it's blue, it's turned on. But at the same time, click on edit, go ahead and click on edit. Here's what's not in there, that's why it's still error. Click on edit. What's not in here, scroll down to the right, to the right side, scroll down to the right, yeah, right there, scroll down. What is not in here, what I'm thinking, scroll down. No, to the, yeah, right there, right there. Scroll down in the middle, right there, scroll down. Not the image to the, yeah, there you go, scroll down more. Okay, so right here. So this website URL, preview URL, click on preview URL, preview, preview, right there, preview URL. No, click on preview, there you go. Click on that, perfect. So it's taking, it's taking you to the right page. All you gotta do is just publish it. That's what, that's why it's still error, cause you haven't published it. You haven't set it to go live yet. So yeah, everything is in order to go live. So she should be telling you all this stuff. I don't know why I'm on here telling you all this stuff. She should be telling you all this stuff. I gotta go and listen to the, okay, where are you? Okay, I'm waiting on this lady. Once she is finished, I'm gonna remove her like we discussed. I'm going to remove her so that you can help me like we talked about. And so that you can get my link and I can register on the, underneath you. Yeah, just, just make sure you're not, make sure you're doing it within the, within the 14 days, because I don't want you build. You're gonna get build and that's gonna, that's gonna throw off everything. I'm gonna get done today. So my 14 days is not over. I think I'm about maybe eight days or whatever I think. Perfect, perfect. So, so once you, if it is today, then let's talk, let's talk, let's talk on Monday, if possible. Okay, but do I just wait then and done? Okay, just, what else did I wanna tell you? Okay, so once she's finished, all I need to do, why am I still having this? Where's the ad manager? Why am I still having this? So once I click, all I have to come here and do is to click publish, right? That's it? That's it. And then all this thing will go away. Yes. Okay, do I need to have you for money? What needs to happen? Yeah, let's check the money part real quick. But what needs to happen first, another reason why all those red triangles are there is because as I mentioned, that dot is red. So what you have to do is she has to activate the thank you page. When someone goes to your landing page and they put their name and email in, they click submit, send me your PDF, they go to the thank you page. That's the second page. That second page needs to be activated. The pixel needs to be activated. That second page needs to be up. Needs to just be, needs to just get registered. You need to just pull it up. And that's why we'll turn the red dot to green because now Facebook will finally read it. So what she needs to do is to, the thank you note is to activate it. Maybe that's why she's looking for the pixel. She needs to put the pixel on the thank you page. Okay. So that pixel needs to go on the thank you page. And what I would have done is I would have set up that thank you page under a custom conversion. I wouldn't have, watch, go ahead and click on the dots to the very left. Let's X out of this, X out of this. And let's click on the dots. Let's check one thing before we check the billing. Click on those dots. To the left, all the dots right there, right there. Yeah, click on that and click on events manager. See what you need to set up? You need to set up a handful of things before you run this ad. I'm gonna show you what they are. Number one is custom conversions. So right here, your custom conversions not set up. That right there is what I'd be doing. To run conversion ads, I would set up a custom conversion. I wouldn't do lead. I would create my own custom conversion. That's number one. Number two, click on the dots again. The dots to the left. Now go to audiences. Click on audiences. So here's the next very, very, very important thing. Let's see if you have any audiences set up. These are custom audiences. Okay, Greater Sacramento, are these old or these new? These are old. So check box, Greater Sacramento, check the box. Those are from 2018. Let's get rid of those. You need to set up custom convert or custom audiences. Check the box. Just one, one at a time. Do one, one at a time. And then delete, delete. And then do the next box, delete, do the next box, delete. This right here is the most important. So before you publish those ads and make the ad go live. What does this mean? Click, check that box. Get rid of that one. See, this is a whole Facebook ad training. She needs to be teaching you all this stuff. She needs to be teaching you all this stuff. And she needs to be doing all this stuff. Number one, she needs to set up a, she should be setting up a custom conversion. That's number one. Number two. This one is just helping me. Oh, shoot. There are two different people. The person that did the other one is gone. This person is just basically helping me with my opt-in. And she was on that impression that the ad is everything is done. All she's doing is just connecting it. That's all. Just pushing publish. So she's not running ads for you or teaching you any of this stuff? No, that's not why she was just telling me, giving me the option. And I thought the other person knew what they were doing. This thing you brought, bringing up. You listen, if you listen to the video she did for me, you just telling me, just put publish. Well, I didn't know anything about this. Now you're bringing up, this has to be done. Yes, it does. Because here- You didn't even look at the audiences of everything. Here's why this is so important. Here's why a custom audience, okay? That's where we're at right now. The other thing I told you was custom conversion. That's something separate. That needs to be set up as well. But let's focus on this real quick, custom audience. Why is this so important? Go to your landing page, top 10 mistakes. As I was explaining to you 20 minutes ago, click on the tab. Go to your landing page, the tab, top 10 mistakes. Open up that page. No, to the tab, the tab at the very top. Go to your cartridge page. Top 10 mistakes, your landing page. No, not that one, the landing page to the right, to the very right, to the very right. Right, right, right, right. Go to the right, go to the right. To the right, to the right, right, right, right. Go to the right, top 10. It's right there, top 10 mistakes, your cartridge page. Yes, right there. Here's why the custom audience is so important when you start running Facebook ads, okay? Here's why. When you start running Facebook ads, as I mentioned 20 minutes ago, people are gonna click learn more. Out of 10 people that land here, seven of them are not gonna fill out the form. That's just the way it is. Three of them will. And that right there will make you a wealthy woman, so don't even worry about it. Seven people, they saw your ad, they click learn more, there was some interest. They come to the landing page and for whatever reason, they don't fill it out. Facebook is allowing you to put those people in a custom audience. Why is that so important? Because that custom audience is who I can show my next ad to. They've already seen my first ad, they click learn more, they've already seen my landing page. That's somewhat of a warmer lead, or not lead, but that's somewhat of a warmer audience. Why not show them another ad? But you're not gonna be able to do that if you don't put them in a custom audience. That's number one. Number two, when the three people out of 10, when the three out of 10 who fill out the form, watch, let's see, fill out the form, click submit. Let's just test it, fill out the form. Go down, click the submit button, go down, leave your name, scroll down, click the button, send me the ebook, click the button. Here is the next custom audience. So as that person clicks, send me the PDF, the people who land on this specific page, that is a quote unquote custom audience. Those are leads. Now why is that so important to create a custom audience around everyone who lands here? Because now when I go run the next ad, I want to now exclude the people who landed here. Why do people need to keep seeing your ad if they've already downloaded your PDF? You need to be able to exclude them. So anyone who lands on this page needs to be in a very specific custom audience. So when I run future ads, I can exclude that custom audience from seeing my future ads. They don't need to see future ads, they've already opted in, they're already a lead. So if you don't do these steps first before you run the ad, you're gonna run ads, people are gonna fill out the form, they're gonna become a lead, they're gonna download your PDF, they're gonna keep seeing future ads. You're gonna spend way more money than you need to. And they're gonna get pissed off because they keep seeing your damn ad when they've already filled out the form and downloaded your PDF, why they keep seeing the same ad, right? So that's why this is a custom audience. And what's the name of this custom audience leads? People who downloaded my PDF, that's the name of the custom audience. So when I go and set up my next ad, I can exclude them from ever seeing another ad. They don't need to see no more ads, especially if it's the same thing, not the same ad, but the same topic. If we keep running ads, getting people to download the PDF and we keep showing the ad to people who already downloaded the PDF, we're spending way more money than we need to. Does that make sense? So custom audiences are the most important. You have to be able to create custom audiences. We need to know who lands here, that is a custom audience. I need to be able to know who lands on the landing page and does not fill out the form, that's a custom audience. I need to know who schedules an appointment. So if someone goes to your Cartier calendar and they schedule an appointment and they click schedule call now and they go to the confirmation page, thank you for scheduling. People who land on the thank you for scheduling page, that is a specific custom audience. Those are people who already scheduled a call. So why do they need to keep seeing ads? They don't. I need to be able to exclude them from ever seeing another ad, especially if I'm talking about the same thing. Now, if you wanna run ads, talking about something completely different, okay, well then maybe everybody, your lead, people who schedule a call with you, maybe they can all see it. If you're talking about something completely different and not trying to get people to download your PDF. But if we're running weekly ads and the whole objective is to get people to download the PDF, you better exclude those people who already downloaded it. You better exclude those people who've already scheduled a call and that's custom audiences. So that has to be set up before you run an ad or you're gonna spend way more money than you need to. And you're not gonna be able to track anyone who's landing on these pages. You're not gonna be able to track your results. You're not gonna be able to track your cost per result, especially if the custom conversion is not set up first. So this is like a whole coaching program that I go through with people. I'm giving you way more information than I actually want to right now. Number one, I want you on my Cartier link if I'm gonna continue to give you all this game. And number two, you're either gonna learn these Facebook ads yourself or you're gonna just hire me to go do them for you. So you have the content. That's one thing that you need to continue to stay focused on. That's all you need to focus on is the content which you're putting out. But the question you need to ask yourself is do I have the money to hire somebody to do all this for me? Or do I have the money and the time to learn it myself? Cause you're either gonna watch every YouTube video under the sun to learn it yourself or you're gonna just hire somebody to teach you how to do it. That's kind of where I'm at. People literally hire me to teach them how to do all this stuff. I wanna hire you, cause I'm already getting headed. Right? Yeah. It can be a headache for sure. I just don't know what your budget is like. I can see if I'm like January and I'm slowly, slowly learning but I have something to do in November. And I have to keep that in mind. And this is not just, I didn't know what I didn't know. I thought from what she said, just all you gotta do is just push publish. It makes sense what you're talking about now but she didn't give me all that detail now she's gone. I don't know. Yeah, that's the most important is the custom conversions. If we're looking to capture leads, that's number one. And then number two is the custom audiences. We have to be able to track everyone who is landing on specific pages. And the only pages- I need to hire you without, cause I'm getting headed. Yeah, but I wanna really make this clear. Let me say this in closing. The only three pages that we're really talking about is the landing page. This right here, which is the thank you page. That's number two. So you got the landing page number one. You got the thank you page, which is this one. That's number two. And then the third page is the thank you for scheduling. And those are people who actually schedule a call with you. Those are the three pages. Those three pages, your Facebook pixel has to be on all three and all three need to be set up as a custom audience. So we can start tracking everyone who is landing on these pages. If we don't do that, you're gonna blow your budget. You're gonna spend way more than you need to and you're not gonna be able to segment any of these lists. How can I make sure that this, so I'm probably gonna tell her do not push publish. This lady that is doing an ad, but doing my opt-in, because she's not into my, she didn't do my ad, she's not doing, she just need a pixel to put in there. And that's really it for now. Well, especially if you're not gonna keep this actual Cartier account, forget about the pixel. We'll set it up on the new one. So just technically tell her to just don't worry about it or what. Yeah, don't worry about it, you're done. Don't worry about it. So everything you already have set up in Cartier, I can easily transfer it. That takes two seconds. So what do you need me to do now? I'm gonna have her change, correct something on this one so that when you take it, what do you, because I'm really, I don't have the time. What do you need me to do now? Just have her finish the page without the pixel. The pixel's not needed. Just whatever touch up, whatever text, whatever image, whatever button, whatever, have her just finish the funnel, that's it. And then what we gotta do is we gotta, and make sure she does that like now, right? Like finish it up like this weekend, like get it done now. And then all we gotta do is just transfer it over to a new account and then just see if you're gonna actually have the time to learn Facebook ads. And my one hour is trying to figure out Facebook. Yeah, that's kind of, and that's kind of the thing, like that's the issue, that's the roadblock that a lot of people have, is they don't have the time to learn it themselves or they don't have the budget to even hire somebody, you know, because you're gonna need a budget for the Facebook ad and you're gonna need the budget to hire somebody. Well, let me tell you what I need you, because you see the problem I already have because if the person who did this did all this, you don't have to do that. That's the problem with going with one person and then another person and then another person. That is the problem. Because if I have for somebody that knows everything they're doing, they know where they're left off. They know what needs to be done, right? And I don't have to be calling this person and it's too much headache on me. I don't have the time on the stretch. So I need to learn Facebook but not right now. I don't have the time right now. I need to hire you. I need to do a lunch. So that one is coming up and I don't want different people to be doing different things for me. So to setting up that campaign for my lunch, for sales page and people buying whatever I'm selling and that is all the same. You know what I'm saying? Yeah. It doesn't do me any good to just go get this person, do this portion, get this person, do this. So I want all of them to be cohesive. Go to your, go to the ads manager real quick. Let's just check your billing. Let's make sure that there's a card on file. Go to click on the dots to the left and then click on billing. Get my wallet, hold on, hold on. This whole thing is really cash 22. If you don't have somebody to hire somebody that you're not really moving a needle, you're still where you are. Hello? Yeah, I get it. So Alka, what do you want me to check here? So let's, so you have two different accounts. The one that we spent time on in the beginning at the very top, click the dropdown. That's the one we were trying to find your ad but it's not in that one. Click at the very top of your name. Right here? Yeah, click right there. So we spent our beginning of the call trying to look for your ad in that account. It's not in that account. Click it, go to the dropdown. It's in that other account, down. No, yeah, click the dropdown. It's on that bottom one. That's where you have to be. It's in that one. That's where you're running ads. Can we delete this one, the first one or not? No, just leave it. Click on the bottom one. Okay, so this is where you're running ads from. So click on payment settings to the right. Payment settings to the right. Payment settings. Okay, so right here, you have no payment methods and for whatever reason, you can't even add a card. So for some reason, you cannot add a card. Does it allow you to click on ad payment method? It doesn't allow you to click on it, right? Okay, old account, let's hover over it. What did it say? Only ad account admins can add payment methods. Okay, so go to click on the dots to the left. Yeah. Yeah, the dots, yeah, those are always the dots. Click on business settings and then let's click on add accounts to the left. Okay, so that's the one, your name is right there. Okay, so you should be able to add a card. I don't know why. Open right here. No, let's click on, click on, click on, click on billing to the left or actually click on payments. Click on payments to the left down, left, left, left, left, all the way to left payments, all the way to left payments, down, okay, so add payment method, add it here. Let's see if this will actually update it. No, down, down, select an ad account down to the, yeah, that blue, select an ad account and use as ad manager. Click on the words, select an ad account. Where's the select an ad? Right there to the right, right there in front of you, select an ad account and use, yeah, click there. Okay, so this should be fine now. So then you're already added. So these people have access to Chrissy. You can view, okay, so click the drop down right where your name is, right below, down, down, down, down, down, no, down, right there, yeah, click on that, your name, right there. Okay, so scroll down, scroll down, scroll down and right there, manage ad accounts. That great circle, blue, right there, okay, save. Okay, so now you're good. So now let's go to, let's go to click on the three lines at the very top. The three lines in the very top left, very top left, very top left, very top left of the page, very top left, left, left, left, right there, the three lines, click on those three lines. Right here? Yeah. And now let's go to billing. So Chrissy's ad manager, click on payment settings to the right. So remember, it's Chrissy ad manager, that's the account you're in, Chrissy ad manager, click on payment settings, ad payment method. So here's the challenge most people have in here. This is why my clients come because you can't just assume that somebody knows something. If I don't have you, all this thing that, I don't even know where to set it up, where to go add the payment and all this then. So that's the thing. 25 dollars. Where is he gonna get the 25 dollars? No, he won't get it, because I don't have any card in here. That's why it blows my mind that she would do that and just tell you, okay, everything is set up when there wasn't even a credit card on file to bill it. She should know that, like anybody would know that. So yeah, the fact that we had to put a card here, there was not even anything on file. That just shows me how much, how less, how. They didn't even check it, they didn't even check it, she didn't check it. She didn't even check it, yeah, that's crazy. Okay, what am I, is there an audience? Is there a conversion or whatever you said? Well, yeah, all that has to be set up. So again, it just comes down to, because I got another call coming up, but it just comes down to what you wanna do. Like, do you want me to teach all this? Cause I, there's a handful of calls. I want you to handle my account, a period. Yes, I really don't, I mean, I really don't. Like I teach people how to do it themselves. I don't really maintain accounts monthly, especially for anybody, because I don't, it's not cheap. Like I don't know what your budget is, but at the same time, like I, it's not exactly cheap. Is it the cheap or is it that you can't do it? Which one is it? Cause right now I'm at a corner. It's, well, I can do it, but it's not, it's not exactly cheap. What I normally charge is 500 a month, just to maintain it. But what I also charge is 500 to teach you how to do all yourself. So the budget's 500 no matter what. So if I'm going to teach you how to do all this, there's a lot of things we need to do. We need to spend, and the only reason why it's 500, the way I broke it down. I'll pay you the 500, I'll figure out, I'll pay you. Cause I don't know what to do now. This is a waste of my, ooh, I don't want to stress over this and I go into Fiverr to get somebody. I don't even know. Yeah, don't even worry about any of that. Do we have 500 to budget? Yes, I can budget and I'll target along with what I'm selling. Yeah. Okay, so let's just get down with it then. I mean. Yes, please. Okay, so then can I, can I, so then, so the card I already have on file. What's that? Oh yeah, it's the same thing. What's that? The card you have on file, yes. Okay, so can I put five on that card? Yes. Okay, so what we need to do is we need to just simply transfer all the cartridge stuff over to the new account. So what I'm going to be able to do for you at 500 a month is manage all your Facebook stuff. So you don't have to worry about none of this stuff. And I'm going to manage all of your cartridge stuff. So you don't have to worry about none of that. Okay. So, so you'll have your Facebook ad budget and then you just hire me to manage your ads to run everything and to manage your entire cartridge, everything, and let's just go month to month. Like we'll just do one month at a time and go from there. Yeah, let's do one month at a time. Okay, perfect. Because I just, I'm stressing out here. Don't stress out. Don't stress out. That's why I want, I want to keep this as simple. I can't even think because I don't have clients yet and it's like. Yeah, forget about, forget about stressing on anything. All I want you to stay focused on is your weekly video. That's it. That weekly video. And what I want you to keep in mind and remember at all times is either in the beginning or during or after there has to be a call to action. The call to action is to click learn more. So you're either going to say that in the beginning, you're going to say it in the middle, you're going to say it at the end of the video or you're going to say it all three, whatever. But normally it's at the end of the video. You can also say it in the beginning of the video, but that's all I need you to remember. In the video, anytime in the video, click learn more. Download your free top 10 tips on mistakes. However you want to say it. That needs to be said in the video somewhere, some time. That's it. All I want you to focus on is one video per week. Let me take care of everything else. I need to wait for the opt-in too. So I guess when you finish your opt-in, I also need to give you my GoDaddy account because I need to give you the GoDaddy account because I have a domain. The top 10 mistakes new speakers make. I have a domain for that. Perfect, perfect, perfect. Send me over that and then just have her finish the funnel. Do you have access to my catra or not? No, not yet. We're going to set up a new one. Okay. Oh, that's right. So all I want you to do is focus on your one video. That's it. That's all I'm going to need from you. I'm not going to need anything else outside of- What you have to do is fast because of my 14 days. Yes, so- So she's kind of done today. We got to do this fast because I don't want to pay. Yeah, exactly. So that's what I'm saying. Let her finish what she needs to finish. That way I can just bring it all over to the new account. Okay, Monday is Monday good? Perfect. I'm going to email you my calendar. I'll email your receipt. Because we can do this tomorrow. Let's do it Monday. Let's do it Monday. Have her finish the funnel this weekend. Okay. She's done with the funnel. All she's waiting is ready the pixel. Okay, forget about the pixel. We don't need the pixel. So if she's done, she's done. Perfect. I'm going to email you my calendar for Monday. Schedule a call for Monday. And then whatever card I have on file, I'll just put the five on that card and then I'll email you that as well. But Monday, we're going to transfer everything to the new cartridge account. And we'll start the Facebook ads whenever you're ready. Whenever I'm ready, I'm ready like now. So then, okay. So then let's, we got to set up, we got to set up the cartridge page first. So let's do that on Monday. Schedule a call with me on Monday. Okay. Okay. So you're going to set the cartridge page and then you're going to set, okay. Well, we'll set up the cartridge page on Monday and we'll set up the ad on Monday. We'll get it all done within an hour on Monday. Okay, now question for you on the one that you have running for likes on my page. Yes. I had a question for you. I noticed that most of the people that are coming in. So the likes, when you run a like ad, that's targeting everyone on Facebook who fits the interest in your case of public speaking. But what a lot of people, what everyone has a misconception on is they think that leads come from likes. When you post on your business page, the reason why not many people like it is because not many people see it. That's number one. So whenever you post on your business page, most people don't even see it. Most people don't even see it. And that's why not many people click like. So it doesn't matter if you have a hundred likes or it doesn't matter if you have a thousand likes. It doesn't matter. It doesn't matter if you have 10,000. Like if you go to my page, I have 10,000 likes. Very few people click like on anything I post because Facebook doesn't show it to everybody at all. So your leads don't come from people who like your page at all. The only reason why you wanna have a highlight count is so you can have that credibility. So when people land on your page, they see a thousand likes, they see 1,500 likes. They land on my page, they see 10,000 likes. It's the perception. Your leads are gonna start coming when we start running ads for conversions. So step one is making sure all your links are in order. That's what we're trying to do. Step two is taking your like count up so your page is credible. Step three is where we're at now, where we start running ads for leads. Okay, so if that is the case then one, so I got that one. Thanks for clarifying that. Yes. Another question is that when you have, see, I deal with both coaches, authors and speakers. I'm even though it's primarily speakers, it's those people who wants to speak, right? In that industry, who wants to speak? But the dominating name is really speakers because otherwise I'll get wrong name. But when I start doing my sales page and stuff like that, you know, every now and then you hear me call you a speaker, are you a coach and you have a product or services and you can't talk to marketers and stuff like that, depending on your business. Just thought I would let you know that. Okay, so now I know that likes it's okay, doesn't really matter, but then when we stop talking about leads, that's when it does matter. Oh, that's when, when we start running these conversion ads, that's what you have set up right here. When we start running that targeting Lisa Nichols, that's when we're targeting the right prospect. Right now we're targeting everyone who fits the interest, but now, but that's for likes. When we start going for conversions, that's for leads. That's where you dump all your money into. You start dumping your money into those types of Facebook ads, not the like ad. The like ad is a one-time thing. What we wanna start doing is we wanna start running a new ad every week to capture leads. So is, okay, okay. And that's what you're bringing me a board for is to start running those types of ads, but start doing them consistently. Okay, okay. Eventually I will learn it, but now my head is full. I just don't have the time and I know I get overwhelmed easily when I got too much on my plate and I don't wanna do that. I'm gonna email you my calendar and I'll email you a receipt for the 500 and let's get down and dirty on Monday. Okay, let's do that. We go live on Monday. We're go live with a Facebook ad and we'll go live with the new cartridge page. Okay, I will do that now. Thank you so much. You're so, so welcome Chrissy. Have a wonderful weekend. I'll talk to you then. Okay. I'll email you shortly. If you'd like to send me what we just talked about. For sure. I'll email it to you. Recording or whatever. Oh, for sure. I'll have it up in no time. This is too much. Thank you so much David. Bye-bye. Bye-bye.