 Welcome to JSA TV and JSA Podcast, the newsroom for telecom and data center professionals. I'm Laura Noland here in beautiful Honolulu, Hawaii at PTC20. Joining me today is Frank McDermott. He is the CEO and co-founder of Karma. Welcome, Frank. Hey, thanks for having me, Laura. So big news. We have a name change to your company. Tell us about that. You went from ARM data center software to Karma and why. You know, the big thing is that we're refocusing the company on our software and that platform, the communications asset relationship management application, Karma, is, you know, the name of that. And now the name of our company, our service, everything that we do to re-engineer networks and now control that data so that, you know, people can drive operational and sales performance. Excellent. So tell us what gaps in the industry and beyond that Karma fills. You know, everybody has decided to kind of put the card before the horse. As everybody wants to work on orchestration and automation, they've forgotten about that foundational lever layer of the network. You can't automate anything when you don't have connectivity to that box. We take care of all of that foundational level of inventory so that when you try to launch an orchestration and automation program after that, then it's going to be successful. It won't have a lot of fallout and then you'll actually be able to reap those benefits. How do you take those steps to solve those problems to achieve that? We have taken a novel approach in really building Karma to be that single pane of glass, that single source of truth so that you know everything that's going on operationally and with your customers and with your vendors so that you have that complete picture. Anybody else that tries to manage inventory does it off a single data point. We manage inventory off of multiple data points so that you can self-correct data and make better decisions when you have to change your data. Through innovation with Karma. Absolutely. So tell us you have some new additions to the team. We are really excited to announce that Phil Hedinger is joining us as our Chief Revenue Officer. Phil brings a wealth of experience from the hardware side and also the software side. So he is a perfect fit for us and now we are really excited to have him starting on February 1st and now announce that for the entire industry to capitalize on. So please reach out to Phil whenever you hear this and have questions. Sorry Phil. So you know big changes, name change to the company, new additions, some great team players added. So lots of big news. We're continuing that momentum and we're going to keep following Karma for latest news and developments. Where can our viewers go to learn more about you and to follow those news trends? You can find us at karma.net. That's karma with a C. C-A-R-M-A.net. Well thank you so much Frank for joining us. We appreciate it and enjoyed having you here. Thanks for having me Laura. And thank you viewers for joining us here on JSA TV and JSA Podcast. Happy networking.