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SDGC15 Saturday Morning Keynote 2

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Published on Nov 12, 2015

Managing Partner | Smart Design

Biography
Richard is Managing Partner at Smart Design. He is a driving force behind the organization’s exploration of emerging areas of design, such as innovation in mobility and healthcare services, constantly looking for new ways that design and technology can make a difference to organizations, their customers, end-users and employees. Richard serves on the Design Management Institute’s Advisory Board and co-chaired DMI’s Design at Scale Conference in New York.


“Making it Real! Why Services Need Designers & Non-Designers”
As smart technology drives customers and companies into ever-closer relationships, successful service design increasingly relies on the close collaboration of designers, technologists and business strategists. Non-designers bring their own set of orthodoxies to the table, which can either strengthen or derail service design initiatives. Through a combination of case studies and perspectives from diverse industries, this session will outline strategies for cross-functional teams to build on each other’s strengths and ensure service design becomes a driver of business growth as well as compelling customer experiences.

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