 Saturday night Get this hill set up So UFC fight tonight. I Like watching old at his son. Yeah fight. Hopefully he not complacent Or airing Don't get beat. Okay Patel thank you for being a member. I see they changed the the little Icon for the members YouTube did that y'all got to give him a little raggedy Band-Aid Cut finger open in a Water bottle from Hawaii sharp slice my finger Want to pop in because not sure how many videos I'll get up and And I'll be with the kids me and my wife will be with the boys over the next seven nights So want to pop in we're a little early after said 9 30 so I ain't really Talk about nothing right now, but thank y'all for hopping on here and joining with me Kenya Thank you for being in the bless tribe. It just Showed me that you've been a member for five months Maria say member for 30 months Wow That's amazing Rob John Bless you What you two need to do you to this a little suggestion for y'all cuz you two are always sending these What do you call it? Surveys to say help you to make you two better But it's been really a headache For for me as a creator because every single day It's another company emailing me pitching another app and all the apps do the same thing and I'm like my goodness. It's like how do you tell which one is the best? So you too if y'all want to keep us on here Y'all need to make a chat room for the memberships and Y'all got them people sitting out there in Silicon Valley, so I know it ain't gonna take them nothing but a day Sitting there and do one of their hackathons and just create a chat room for the members so that way when the members Log on to their somebody page that they are Subscribed to as a paying member They can click on members chat and the members could just be in their chatting all throughout the day and sending each other messages and you know connect them and Just talking about current events and topics and just Building in that way versus only being able to chat in the comments of the videos or on the community page when I post or make a post Need to go and make a little chat on there One of y'all reach out to me who one of y'all cold is out there YouTube and build me Tony to pay you Give me a little tone into with a chat in there But I want to pop on here because one thing I've been trying to do which I don't like doing but I just realized that it's so It's so intertwined in our World is that we see a lot of times we're gonna see celebrities and Celebrities are going to set the tone and they're gonna set the tone a lot of times because what celebrities do would then be blogged about and they'd be blogged about and The mind is so sensitive and a lot of times we don't think about how sensitive the mind is To where when you see something it's just like anything we see unless we completely Totally against it. We say oh, I'm gonna do that so I Remember me and my wife We went to the Maldives and you know how social media work when you post something it goes like thousands of people see it and When we went to the Maldives, we had not seen a single post about the Maldives like there were no People really going over there when we went and when we went the rich Carlton had just opened up and And They have been over like a week when we went so we helped them open up basically and Then after we posted that next thing, you know Seeing all kind of people that we know people that we've seen online For a long time in the Maldives The same thing when we did the Europe trip and we were in Amsterdam and Barcelona Next thing you know people who follow us on Instagram. They went there And the thing is is that's how the mind works when you see something and it stretches your mind That's why I was posting that's why I've been posting a lot to stretch people mind to say listen Get out your city like You could take this here money and buy a bag or some shoes And there ain't nothing wrong with that. That's cool. But That's what you want to do first. Okay, and instead of getting that second one or third one Take that and go see something that you never thought you'll see and the sights We just saw in Arizona was just it was I was sitting when I was up there on my What you call it contact tracing when I was shooting videos from my gym When I was up there, I said, you know what me and my wife need to get away for three nights So I wrote my wife. I say, can you find me three nights that we free as a family and I want to Book us somewhere. So it was a surprise And I wasn't gonna tell her where we was going But then as we got closer, I was like, you know, I probably need to go ahead and tell you so that you got everything You need and when I told her she was like, I'm so glad you told me because I would have been way under prepared but I realized how the mind stretches When when I see something online and a lot of time we don't think about it But if I see this the reason why I went to the rich Carlton in the Maldives is because Their real showed up on my popular page and when I seen that aerial view I was like, I gotta get there never thought it would be possible never thought it would do it but somehow I was able to make it happen and Went on over there and I'm gonna keep doing that And so I say that to say the same way we can be inspired by good things the same way we can be We can be influenced by negative things. So one of the practices that I have in my son. He think I'm blowing hot air but I Study the rappers So if I see a rapper or whoever or artists or R&B singer if I go on Twitter and it's trending That somebody just dropped an album or a single I go listen to it So I heard Cardi B and Lil Wayne and somebody else Dropped the maybe it's a little dirt a single So I was listening to it, but I ain't getting fully listened to it And then I seen a little dirt did an album So I've been listening to that album because what you have to realize is Hundreds of thousands of people gonna listen to that or millions gonna listen to that and The mind is so sensitive that whenever this artist says Male female black white What have you? Just like the young man who got the song they say he'll I put you in first class. I guarantee you 100,000 people their next flight Upgraded to a first class just because he said first class and that's how the mind works And a lot of times we don't understand that and we don't realize that your subconscious mind picks up everything It doesn't miss anything And so we think we can watch a reality show or a movie or listen to music and it has no effect on us No, your subconscious mind is picking everything up and it accepts it as Fact and it starts to create and move your life toward it unless you Address it and you refute it. You're gonna you're gonna subconsciously do it. It's just like if you're trying to abstain from You know fornication But you listening to Chris Brown and you listening to Trey songs You're gonna start to fill away and you're gonna start the you might have a vision and You might have a vision you might have a memory that that that little emotional tie that you have with somebody from your past you you feel it and You like where it is coming from But it's just that connection and if you're not mindful of what you're watching and what you're listening to Then it affects us. So that's why I take and I Look that, you know, all of I take and I look I listen to the music because this lets me know Okay, a hundred thousand youth or a million youth is about To do this so the young man a little dirt on there You know, it's good and bad because he talking about not seeing his kids And like how can he saying how can I be real if I only see my kids? I ain't around my kids. I guarantee you A hundred thousand plus men Fend to make an effort to see they kids more just cuz that's a gut punch but then when he say he you know take drinking lean or Taking Percocet Man, he'll mess with Molly That's gonna make a whole lot of people using Molly be like man Yeah, I need to let that Molly go and just be on this hill Percocet and it's lean and And as I'm listening to it, even though I'm studying it, I Feel like taking me a life and this one this one I'm expressing this because I articulate myself and That's what I've been doing since 22 years old when I wrote my first book is articulating What men are thinking and what we're feeling but not saying when I listen to that little dirt album I felt like taking me a life I'm like, oh, yeah, somebody got to get it. Yeah, I need it. Yeah, I need a slide on my ops Oh, yeah, what's I might owe what he said about me. Oh, yeah, I got to put them in the ground Like I literally felt like that and I have the Process like man, Tony, you're killing like man, you know, you're gonna kill my And I'm like, yeah, yeah Say something about me get on line running your mouth Put a price on your head like I literally start to sit down feel like that and I'm gonna tell y'all That is what's happening. That's why Chicago is the way it is And when you got somebody that's the voice They don't realize that power. They don't realize that they don't understand the mind and what they say out their mouth It take hold and that's why the adversary attacks Influencers so Greatly Think about now think about this and this why you have to talk to your children about what they are listening to so we went to my wife's grandfather's funeral today and The the pastor who of who did it it inspired my son To change his life because everybody was talking about how great He he was and how loving and kind my wife's grandfather So my son was like I got to be a better person. So when he left there after hearing those words about his grandfather his great-grandfather he Wrote his on his snapchat. Hey, I'm gonna be working on myself To represent Christ on a daily basis. I know I have not been the best representation of Christ But anything you saw from me or experienced with me that did not represent Christ I'm asking you to forgive me and give me a clean slate and that's what my son wrote off of just being influenced by the speaker and It hit me too because you start to think about what will people say about me at my funeral What type of person am I how am I treating people? How am I living my life and what type of legacy will I leave and so when you hear this stuff? And so that's why I listen to this stuff But you can't you can't get a list to it. You got if you're gonna listen and see what's going on you have to be mindful you got to be mindful and Really, I would only recommend listening to it if you have a platform that you use and even if you talk into five people or if you're working with the youth if you're a teacher or Whatever counselor parent aunt uncle if you working with the youth Keep your finger on the pulse and so my son listen to secular music I'm listening to it because I know he listening to it. So I have to refute it. I got to help him understand the brokenness in This young man that he's listening to whatever artist he listening to I listen to that Album and break it down and I take and I talk to him I just today after the funeral I say listen They said a lot of good things about your great-grandfather, but I want you to understand He wasn't always that man He had to grow into that man. I guarantee you because nobody perfect and I say sometimes the brighter our light is the darker our darkness is So what that means is if you can start now at 15 years old desiring to be better You're gonna have a huge head start So I'm 38 and I'm still working every single day to be better and it's not easy And I told my son about riding around with a gun in my lap when I was in the streets and sleeping with that gun on My pillow and pulling that gun on people in intense situations where I thought someone was about to pop off and making those bad choices trying to look a certain way be a certain way and That right there is what's fueling us if y'all pay attention to this If y'all pay attention to this look at the pro athletes go online and look at the pro athletes Like the one I just was talking to you about the NBA player Bridges who Allegedly I think my son told me turn yourself in but his I Saw somewhere they said wife and somewhere they said mother is children. So I don't know if they was married but She posted the video of her bruises and all of that and Then that young man is a rapper And this young man making millions of dollars and when you listen to the young man music You would not think he's a part of a multi-billion dollar Association like the NBA you literally would think that he just got out the streets yesterday or Still in the streets, you know calling shots moving weight dealing with the cartel and If you notice a lot of these NBA players, I just saw Kendrick Perkins Going off on Draymond Green for some Draymond Green said What what we don't realize is the temperature in the room is that a lot of men today have this Falsified ego and this toxic masculinity that is the word that people hate because of the music they listen into and Everybody got air in their chest and Planned a tough guy role So what that takes and does is for the people that Listen to certain types of music and it could be heavy metal. It ain't just Ralph It's affecting them in every area of their life And a lot of time we don't process it When you listen into certain music and you got that beat gone You got that beat gone. I Was listening to you drive faster You cutting people off in traffic you mean mugging people Don't let it be a nice day out. You got your window down got the arm out the window Because of what you listening to It changes you it affects you and we don't even realize it You could listen to something and you could have been in the stop smoking weed You could listen to something and it want to make you smoke weed again. I've never smoked weed But I just know how it work. It can make you want to go Sleep with somebody it can make you want to do something and we're not Processing it and so you also have to limit some things even with my son What I took and did is I limited his social media 30 minutes a day because it affects you it affect your attitude And so even as adults we got a limit our intake of things that are not advancing our life If it's not moving the story forward in in script writing screen writing They tell you if it doesn't move the story forward this scene then cut it If it don't move story for and we have to do that with our lives because we are writing a screenplay with our lives We're writing a book with our lives If it doesn't move the story forward then remove it And so we got to get to that place to where we really are valuing so I listen to this and I'm like It's about to be a lot of Homicide just off this one album It's about to be and when you listen to the some of the women music Whoever it may be Cardi B or make it a style, you know, whoever when you listen to that music When you don't listen to it you like it's going to be a lot of Babies brought into the world from relationships that are not solidified Unmarried people finna make a baby off of this his song right here a Lot of us was born from a song a Lot of us was conceived from a song that song got your mom and your daddy in the mood and Them boots went to knocking and you will conceive and you literally hear not because they've not because of a strategic plan Now God got a plan, but your parents ain't had no strategic plan. Most of us. Most of us hear from a song that our mom and dad listen to and just got in that mood and So when you think about it, so that's why I'm listening to this so that I could talk to my son and I could you know be ahead of it, but also talk to adults because It affects us and not just the music now also the Relationships what we see relationships what we see celebrities doing in relationship It then starts to become what we want to do so if we see a Preaching man get a divorce from an actress wife It's a whoa if if the devout Christian man who Gets preaching in everybody church could go through a divorce. Oh, I could let my marriage go and we'll throw in the towel and not trust God for healing and Not continue to do the work because we saw somebody that we thought was more holy than us Let their situation go, but we don't even know the behind-the-scenes of their situation But it just takes and it influences us and then when you see these women Get cheated on and it comes out and they go back Then it will tell a lot of women. Oh, let me take my man back and they man Your man might be a deadbeat in a whole another way and That woman might be taking that man back Just because of the circumstance and situation like they celebrity They got kids and he got money or they got a long history She cheated too. He didn't tell nobody cuz he didn't want his ego hurt So we really don't know what's going on. But just that Small act what seems small will dictate a lot of people relationship and so That's the thing is Without the full story People start to make a decision. I remember it hit me one time I was coaching a young lady and she said I did this right here And I'm like why you did that she like because of your post that you posted that said this and that I Said they didn't have nothing to do with relationships I'm like, why would you read a post online and then make a drastic change in your relationship and that post won't even about relationships. Oh It wasn't oh, I ain't know I thought about relationship. Can you talk about relationship? I said no, that was a business quote. Oh Oh my goodness. Oh my goodness. And that's what I Understand about social media That's why I'm on YouTube now talking for an hour because if I do a three-minute video five-minute video if people people miss the message In in with me talking for an hour So how they gonna get the message in three minutes a One-minute real that just that's fake motivation No reels the shorts on YouTube tick tock. That's all that fake motivation And when you really want growth and change you got to go deep You got to have a lesson. You got to be immersed. You can't you don't make change off 60 second snippets That ain't gonna provoke real change. You got to have a game plan. You got to have a strategy I remember my business partner used to always tell me hope is not a strategy Somebody made up that quote somewhere along the way in the business world Hope is not a strategy not for believers. Hope is a strategy as well faith You know walking by faith Which is hope is in there so it's a little different but You've got to have a strategy And so you gonna have to go deeper and that's why I had to come over here because I'm like a lot of people a lot of people misconstruing the message a lot of people reading the quote and Not really getting it and we got to go to another level because today it's becoming so We're in such a microwave society and you have to think about this Now I tell people all the time God made love in the oven Not the microwave But when you think about anything good it come out the oven or crop pot When have you ever had something that was absolutely? delectable Out-of-microwave But that's the society we live in a microwave society Where everybody wants everything fast we want instant gratification? Somebody wrote me today. Now I showed y'all in my YouTube course Which all the courses right now is 50% off for those y'all who are in the bless tribe You go to community page y'all got a different Um, y'all got a different code and patreon bless tribe patreon and subscribers on Instagram y'all got a different code that give you 70% off But listen, I saw this too. I just did a streams of income course and then I saw a video of a guy saying People don't need streams of income. They need just focus on one thing and just make that one thing happen so somebody will take that and They were just and they could have another stream of income That's right there they fingertips and not do it because of what somebody said who Could be speaking from a total different place But then the only reason so the most I could do that that's realistic is a video a day So if I do 365 videos this is that's all I could do I cannot control YouTube algorithm I cannot control who's going to see the video and there are people who talk about the algorithm for a living their whole channel is about the algorithm and I Get more views than they get But they are algorithm experts and ain't making no money and They show what they make and My channel make double or triple what they make and they may have and some of my see got more subscribers than me But now ain't gonna come on YouTube publicly and show what I'm making on here But that's what they do so the finance channel or whatever so they show that and then it let me know like man You got all the answers And I'm doing better than you But we will listen to somebody who don't know what they talking by But we will take it as gospel so here go this man saying oh you need streams income you need to focus on one thing You know these ain't streams income these streams of struggle and that's a lot because the Bible tell you try your hand at Seven different things because you don't know what's gonna take off So you could be focusing on one thing, but you on the wrong thing And you don't know it because everybody had told you just keep going keep going keep going keep going don't quit Don't quit don't quit don't quit, but it just ain't happening for you It ain't happening for you and it might not be happening for you because it ain't meant to be and I remember My own daddy told me when I was building the infrastructure for my business. He said Tony you doing too much you doing too much and I said daddy. I'm not doing all of this stuff. I said I'm laying a foundation I'm laying a billion dollar foundation and Then I'm gonna come back and build one thing at a time But I gotta start my Twitter start my Facebook start my Instagram whatever social media pop up start like my YouTube I started it in 2011 But I didn't make consistent videos until 2019 Before 2019 I would make videos in waves I may make Three videos in a month some months you might get five or seven before 2019 it was 2019 where I consistently did three videos a week and that was a whisper from the spirit in 2019 because what happened in 2020 everything got shut down So the spirit had took and shifted me But had I said oh no only multiple streams of income because at that time you too was Paying me two hundred dollars a month. So if I said I don't need multiple streams of income I Would have not shifted and then a little bit later my speaking business my traveling where I travel and speak Would have been shut down and I wouldn't have been prepared because somebody online told me Streams of income and streams of struggle Well, guess what struggle do struggle brain progress Struggle make you stronger. So guess what I did I made a streams of income course and charge $10 for it now I Made seven figures, which I now have to say what seven figures is My businesses I don't make nine Seven figures a million dollars or million dollars up to nine million Nine hundred ninety nine thousand up until ten million then ten million would be eight figures and so and really why I say that cuz I was saying six figures and One of my family members recently told me that they thought six figures was a million. I Said what we I said what these schools got to do better these schools have got to do better You be you is 30 some years old and you thought six figures was a million You ain't nothing to count the numbers But hey, I can't judge and so listen the only way I could do this If I do a video a day on YouTube That it's gonna max out So guess what I seen people was doing a video a day and it maxed out and They would start at making a lot of money based on what they talking about but now guess what? their recession here their recession looming so Advertiser spending less money So now that money getting cut So if you just was under the mindset of just do one thing and Not create a second stream of income when that shift happened now you start like Chuck But why wouldn't you? Have a YouTube and Write a book you can do both You write a book that just a season in your life. You write a book like I told you to birth your book Live seminar that I'm doing on July 16th Well, I'm teaching you how I write these 250 page books in one week So why not write a book if you got a plan that you could write a book That garners you a six-figure book deal From a top-five publisher and you could do this in a week. Why not do that? Why? Why say oh, I'm just gonna have one one stream of income and I'm just gonna Just do YouTube When you could write a book in a month and then be done with it But then as you're doing YouTube guess what you're doing you taking you multiplying Because if you do YouTube and you get a thousand views You might make you might make a dollar from YouTube That's the average pay for a thousand views monetize views on YouTube is one to two dollars So for them thousand views you made two dollars YouTube taking 45% so they tell us we don't know what they take it could we ain't seeing the books There's a number get cooked. You know me. It's some stuff in shade off back there because Oh These expenses oh, this expenses right here. Oh, this is processing fee right here Oh, this is an administration fee right here So if you go to read that fine print it might let you know you getting 55% of this after this is it it is So now but guess what if you get a thousand views YouTube monetize views YouTube giving you two dollars, but if you took the time to write a book Now let's say out them thousand views ten people by your book and Your book is on sale on your website for twenty dollars. Now. You just made two hundred dollars Your book only took you a month six months. How long you write But now that video every video that you get a thousand views If you sell ten books and your book is twenty dollars, that's two hundred dollars YouTube giving you two dollars For them one thousand views if you on the average pay scale On my YouTube course, I show y'all what they paid me But I don't share that information publicly because I believe even though investment is small. I believe in people making an investment and See this the things how you have to live your life Based on your blueprint and what makes sense for you and you can't just listen to us talking online Because if I tell you something and you not ready see see before you introduce that second stream of income You may need to give stream number one some legs You give it some legs so it could stand and then you introduce stream number two It's just like when you having kids You don't The reason why your body can't have a child when your first child is six months old You ain't ready your body ain't ready. It ain't process yet. You got to get To a certain point because you caring that baby for ten months technically Four months, you know, you know, then boom you miss that cycle boom now, you know now you care that baby nine more months, so That's their process same thing with streams of income You don't just create something today and then create something tomorrow Unless you need to start it just to have that date in place and then you're gonna come back and build number one So guess what I built Twitter and that's what built my brand That's what got all the celebrity clients that I have come from Twitter at first But if I said, oh, this is my one stream income. They're gonna focus on this angle I'm not gonna do Facebook, but guess what Twitter stalled out and 300,000 I started a Facebook page It's at 1.8 million Had I started I ain't gonna do Instagram Instagram went up to nine hundred thousand So here Twitter changed my entire life. If I just would say, oh, I'm just have my foot on the gas I'm just gonna do this do this do this and I didn't start thing number two and thing number three and then guess what YouTube came in and bless me more than all three of those other social media networks combined Because now I was able to stack Because now with a video YouTube say boom We're gonna put some advertisement. So we gonna pay you then they say We're gonna give you memberships then they say members can send you a donation Then they say memberships can send you a thank you applause donation So just like that and gave you four streams of income Because of four different things But then on that same video you could get paid by a company to mention a business. That's five streams Then you can mention your book. That's six streams. Then you can mention your course. That's seven streams So, you know how long it take me to make a course it take me three hours to make a course So why wouldn't I create a course? For three hours because I want to just keep one stream of income Because I'm always too much work to have multiple or that's too much work to have multiple. Why wouldn't I take three hours? And that one course that I could mention in a YouTube video Could be selling every single video on top of what you two pain So see when you listen to what just people say online What the artists say in a music what these what what we do in our relationships in show the world and what we say if That does not fit your life Then you move it backwards So you have to analyze and evaluate What is gonna work for you? So guess what the reason why I hit an income a goal is Because of multiple streams of income because I can max out and do everything I could do on YouTube But it's only gonna pay me so much It's only gonna pay me so much and if I just say I'm gonna keep punching and punching and punching guess what I'm gonna Have burnout because I cannot control their algorithm and they are not gonna tell me What I need to do Exactly and if they tell me guess what they finna do because they bore and they got to earn a money They're gonna change stuff every week every month every six months. They change in it They're not them people not gonna keep telling me they're gonna say let Who gonna win win natural selection let who gonna win win We ain't telling y'all our secrets because if we tell y'all our secrets and we are multi-billion dollar company Somebody else finna create a social media that is our competition and they finna just steal our algorithm So they never gonna tell us how to win on here. And so guess what I come and did that's what I come on here and did I Did everything my way No thumbnails No custom thumbnails No full long description box. No keyword tags No clickbait titles Know none of that and when I see all these people show what they being paid You to pay me more But they got all the advice they got all the tips and the tricks I Got on the phone with a man From Los Angeles He called me and he said we represent 800 youtubers from sudden such on down The person he said is huge real huge and I said, okay So I asked him a question. I said, okay, so based on your expertise on your 800 your 800 clients I said, what would you say my pay rate is on YouTube? What a CPM He said well looking at your views looking at your subscribers looking at your content He said I would say one to two dollars Per 1,000 views I Took and showed them what it was. He said what he said, ah, he said can I screenshot this? He said I have never seen this in my life I ain't never seen this in my life and I said, you know what I think it is. I told him my algorithm and what I do differently and Why I think it's working But I did it my way because I'm not a talk for three minutes Person so somebody will come and look at me and say, oh you talking to our you're talking too long No, that is what my heart said do and see this the other thing when you chase purpose The money gonna chase you when you chase purpose. What's for you gonna chase you? See when you chasing profit when you chasing an algorithm when you chasing a trend You always gonna be lacking and you always gonna be chasing something But when you are the trend when you set the trend when you innovate Steve Jobs say the difference between a leader and a follower is innovation So when you innovate so it just like this right here, I could talk you to death about relationships But if I talk you to death by relationships and my relationship doing good I'm I get tired of talking about talks your relationship in my relationship doing good because then I'm bringing Other people toxicity into my household So every now and then I want to talk about something else and then guess what it's gonna be a group of people that say Tony you got my relationship together, but you also help me get my business together You also help me get my grind together. You also help me identify my purpose So now I'm a well-rounded person So instead of just chasing love which we should chase love we should become love and then Love will surround us zigzag will say if you want friends, then be a good friend Stop looking for friends and be a good person and be a good friend and then you gonna have friends and so the same thing When you take and you create your blueprint what you have noticed Let me tell you something that I that's been happening every single day I get it every single day. I'm getting five ten emails from people and the email say the same thing Say Tony I really like your video They watching this video they finna see this and then see I'm talking about I've seen your video on such and such It was really great how you said this and said that but what I got is a way to take your business to the next level So what I've taken and done is I've created a three email sequence That I'm gonna give you free free of charge just respond to this email. Then let me know you want this free email sequence These people sending me the same exact script With a few words change because they have taken somebody course They have taken somebody course Who is a master? Marketer and this person has a copywriting course Or a social media master. He got some kind of core. He or she got some kind of course That's telling people to write influencers and offer us email copywriting I'm so sick of getting emails and Then somebody wrote me and they said Tony why don't you go in depth in your life coaching your life coach training course on how to coach the reason why I Don't go into depth is because I don't want you to be my clone I want you to understand how to brand yourself. I want you to understand how to build your business I want you to understand the business of coaching, but I don't want you to have a script to coach just like me so a young lady she came to me for coaching and We on the coach session and she said well, I just spent three thousand dollars She said I just spent three thousand dollars with this other coaching company for coaching and So it's a major guy who got a coaching program, but he's not doing the coaching He got a bunch of coaches who took his training and they have a script So she said I could tell when I'm on the session with the coach It's not the guy who is the face of the company and doing all the marketing online. I'm working with just some random person who I Don't know if they living out of can But they on the phone Taking me through this script and supposed to be coaching But now I'm on me and her talk. I went directly to her Instagram and I gave her specific feedback for her Instagram specific feedback for her website For her entire brand because that's what I do and I built a brand so She spent four hundred and fifty dollars with me, but she spent three thousand dollars with This company who spent all of this money marketing So that's the thing The most see when you authentic and your original We we master in different areas. Some people master in selling and some people master in serving So and it's hard to do both So I master in serving so I don't do a bunch of sales in the sense of I have no Pay advertisement going out right now. I don't I've never done a real campaign like a real one That's that actually is legitimate. I'll post something hit the boost button and I've never spent big money on paid advertising Because I'm focusing on the value that I'm giving But what I notice is the people who spend the most money on marketing and advertising Have the the least value. They got the most stuff now. They got more stuff So you go in there and it's 50 million modules But they teaching that that's that you really can grasp and then make a change with and so that's what we have And in worlds today is we live in a world of microwaves we live in a world of smoking mirrors and What is dictating our life is the algorithm on the social media and what we've been shown and it's deciding what we're gonna eat Where we're gonna travel to what kind of music we're gonna listen to What kind of business we're gonna start so people are literally starting businesses because somebody made something look good online And it might not be their purpose And you got to get into your purpose you got to get into your space and Be able to do what you call to do and then trust that everything else gonna catch up and that's what we're not doing And so I want you to think about this. I want you to be mindful of this and it's like a group coaching session I want you to be mindful of this and really come to that that place to where You analyze and what you watch and what you listen into Then you ask yourself is this moving my life forward or is this a Distraction is it derailing me from my purpose? Is it taking me off from my goal? Or is it moving my life forward and then make sure about your influences and think about Your body in like what you feel how you're feeling and When you think about what you how you feeling and what you feel like doing then you also think about well Okay, what have I consumed? Like what have I watched? what have I listened to and Oh, that's why I'm feeling like fornicating That's why I'm feeling like adulterating that's why I'm feeling like smoking or drinking or shopping or Miss spending that's why I'm feeling like this because I've been watching this I've been listening to this I've been comparing myself to these people and and You got to recognize that and when you start to do that you start to take control over your life And so what I'm seeing right now And that's and what I was gonna say is we're seeing a bunch of tough guy energy online We're seeing a bunch of tough guys and a bunch of bad bees Because that's what's being promoted You know bad bees boss babes and all of this So a lot of women going in all kind of debt all kind of stress Trying to look like a boss babe and then a lot of men Can't cultivate a relationship Can't really build nothing because they're focusing on a facade and We all Picking our poison now me I choose to live I choose to live like I max out every day I max out every day. I'm not Focused on but see that's for me because here's the thing I Don't create a system the where I could Get it out the mud in the literal sense and this what people don't understand With streams of income when one go back you got another one. That's already been building Slowly it's already there if you wait until The famine to try to plant seed. It's too late The ground ain't yielding But if you plant it when you was supposed to plant now you could reap a harvest and that's what people fail to realize So if you to slow down, guess what I got books and courses and ghostwriting and business consulting and relationship coaching and t-shirts and all it and itunes spoken word and reels on Instagram and this and that this and that other things that I could Pivot into when one thing slow down But if I just listen to somebody who don't have the mental capacity they don't have the bandwidth to have Multiple streams of income so they hate on the people who have multiple streams of income And I let them take and suppress my natural ability to manage multiple things at once I'm losing Because they speaking from their inadequacy They're speaking from their lack instead of seeing abundance and So I was just in Sedona, Arizona and guess what there's a lady. There is a lady in I don't know where she live. I don't know she in Sedona, but she's a shelf This lady got six different restaurants They tell you not to open one restaurant because they say it's one of the worst business investments Known to mankind, but yet we got a restaurant on every corner But they tell you not to do it because of bad investment I had a restaurant before and I let my family run it and it got ran right into the ground and Would it have been different if I was running it? I don't know, but I build business. I build brands I built my brand if I'm willing to bet on myself, but I didn't want to do that. I did that for them and so This lady got six restaurants within a few mile radius. We went to three of the six because her restaurant getting the highest ratings and reviews in Sedona, Arizona and When I went to the restaurant, it was though when we went to her little pizza restaurant It was the best pizza I had when we went to her Latin restaurant, it was the best for layman your honor had We went to her Italian restaurant. It was off the chain But guess what? She's a shelf. She understand food She understand recipes she understand flavor. She understand the ambiance of a Restaurant so she in her zone She's not a rapper who opened up a restaurant in the middle of Atlanta and it's not a restaurant tour It's not a shelf has never been a waiter has never ain't did nothing in restaurant Restaurant but go in there and sit down and eat but don't know nothing about the business of a restaurant But just got money and say let me open a restaurant So of course you're gonna fail But when this lady done sweated and toil and to be a chef and then traveled the world Learning about different cuisine and the culinary arts when she opened a restaurant Now she could have six of them and be successful when ninety nine point nine percent of restaurant people who open restaurant Can't have one to be successful 90% on failed in the first three years. So this is the thing you got to know yourself so listen if you know your spirit is not wired for a threesome You can't go give your man or your woman no threesome just because all of the celebrities doing it Because you might be sitting in that thing, you know You join on pills out of stress and depression because you trying to have a hot girl summer When you need to have a cold girl summer You trying to have a hot boy summer when you need to have a cold boy summer Because you see your favorite artist is now pen pen la bella Pen la bella tibula sexual and you like oh, well, what is that? And they're like, oh, well, this is a type of sexual orientation where I eat lettuce upside down while I'm fornicating and We call this and so now they got this new kind of sexual and you're like, oh Well, that's how kinky Well, let me try that and you know, you ain't never really wore a dress with a good split up the leg so but now you finna have go out here and Invite a third party into your room because your favorite actor is in an open relationship. That's what we doing we got people who are Totally one way doing some totally different Outside a person I could see you know what I go as a speaker I'm gonna give you a personal example as a speaker. I could go on On Instagram and see This speaker and that speaker and that speaker doing video reels and it's all they're doing is video reels guess what? Then I want to do video reels But I'm not a one-minute Sensational person. I'm a teacher. I go deep We fit the five minutes in and it feel like I've been talking five minutes. My gifting is different So I can't take I should not take and condense myself to a one-minute reel if I'm built to do an hour Without any other guests without anybody throwing me questions without anybody Being on camera with me without any note cards if I can talk and make a point and teach a lesson In a for a whole hour without any note cards And I remember when I told my dad I was gonna be a pastor. I think about being a pastor He said son, this is what I want you to do first. He said cuz it look easy He said I want you to do talk for 45 minutes He didn't know who he was talking to I could teach for four hours straight If y'all had the ability for those y'all who was on their zoom with me for 25 hours but 25 hours now How long that zoom was when I did the Q&A I Talk for two hours and then I answer a question for the next eight hour We did a ten hours on a zoom somebody who worked for zoom let me know What kind of record that is now y'all need to give me a zoom award? We was only a 10 hours 10 hours I Felt I Was so tired It almost hurt me against mankind I say how can y'all sit here and have me on this thing for eight hours answering questions after I talk for two hours. I Said Lord humanity just don't care about nobody else but I sat there and Was only a ten hour and So I say that to say How many people how many speakers gonna have the humility and the patience and the perseverance to be on some ten hours So why would I take the blueprint for somebody who is Is arrogant somebody who won't stop and take a picture somebody who won't stop and sign an autograph sign a book If I'm the complete opposite, why would I get a blueprint for somebody instead of create my own blueprint? When I spoke in South Africa It was in the theater 600 seats we sold it out. I literally stood there after that seminar and signed I feel like four hundred of the people Books and took pictures. I was so drained and tired But I'll say, you know what this ain't always gonna be. I'm in another continent speaking at 30 years old I Can't be arrogant and walk around with 12 armor bearers like the pastor who got 25 members and half on armor bearers And so you got to have your own blueprint You got to do what makes sense for you I can't listen to this man talking about streams of income and streams of struggle when I got over 50 streams income Because I can manage it because it don't take managing you taking you create one You taking you create one and then boom it get legs So guess what and this is what people don't understand people get online and Just teach real estate real estate real estate real estate I showed my son digital real estate I've seen a guy who followed me who studied me took to make a whole course which basically was the course with the blueprint on my life and Call it digital real estate But the guy followed me and studied me now But she listen and I'll say that I'm gonna tell you like the MLM people say the multi-level marketing people say that quote They say I don't say this to impress you but to impress upon you It's like listen now Can you find another quote cuz every last one of y'all meetings ought to come in here all y'all using that same line And you not impress to be are impressing upon me. So can you please find another line? And so listen I Showed my son. I showed my son a digital asset And I said, okay son look right here. What is he'll make what is made and I said now tell me How many times did I have to change a roof? Did I have to fix a AC? Did I have to evict anybody did I have to chase anybody for the rent payment? Did I have to pay property taxes? Did I have to pay, you know this and that? Didn't have to do none of that So what I had to do for this Sit in front of my phone for three hours and create the content and then it can live For the rest of my life and his life too his life it might be a Collectible alright, it might be something he could take and change the price and he's selling my courses for 10 times What I'm selling them for and then it'll take something else And I'm gonna tell you how what I'm trying to help you understand Is you got to understand your fingerprint? You got to understand your fingerprint because what a lot of people don't realize is that what is one thing you have that? Nobody else in the world has Your fingerprint so why are you trying to open? Your door to destiny with somebody else fingerprint You can't open your door to destiny with my fingerprint You you could learn from me you could hear from me, but you got to make it fit your life So that might mean you take 10% and tell your story. I went to a seminar one time. I looked online Looked on event bright. It was a seminar coming up in my close to me. I was feeling self-developmental Never heard of this guy who put this seminar on but it's at a real nice resort and so I Bought a ticket is three hundred dollars. I ain't had three hundred dollars, but I bought a ticket me spirit of lateness Color people time as we used to call it which we need to stop being derogatory against ourselves Because I think we got a spirit of lateness and color people time Because we was not excited about life and we was not excited about showing up no wealth because of the pain and struggle we in and So we had to walk and you had no cause when the color people time was created So I come in now. I'm the only one late. I ain't even that late Everybody in there so they follow him Everybody into they sit now. I'm like whoa, and I bought a ticket like via like up closer to the front So I had to walk in so I'm disrupting the man thing and I'm like one of five black people in there So he looked at me now what he don't realize is the way he looked at me in the streets Would have got him killed but because he on stage and he was feeling himself. I love him little But what he realized the lifestyle I transitioned from that look would have got him would have got him Some hands put on Might not kill my window board. It would have got my hands put on He looked at me like I was the scum of the earth Because I had got there late man. I could have had a flat tire So I learned the lesson just from right there. I learned the lesson don't ever make nobody feel bad about their situation or whatever like you some God because You don't know what they going through And so I sat down he taught and it's just a bunch of regurgitating quotes You know, it's just none of really sound original like a blueprint from his life and He tall so he likes six foot something. We all know height If you're now See, I'll about say something derogatory But we know height in a lot of ways when you use the right to give you an advantage I was about to say if your knees don't knock but now if your knees knock listen God love everybody ain't nothing wrong with knocking knees. Okay. I'm not talking about it but Really what I'm talking about like how Kenny Smith be walking on TNT and he be that need be knocking but look you made millions of dollars They're probably from several knee surgery from playing in the NBA, but he demand using the height the type of look he have is the look that we see in the advertisements for Clothing brands that marketing to Caucasian So he looked over six foot tall So that play into what he doing as well and that that makes that matters So I could be talking substance, but if you look at me and you say well Tony You don't look like the bottom of a shoe So or chewed up bubblegum so I could listen to I could look at you while I'm listening to you That may help you Now if you thought I looked up if you thought I looked like chewed up bubblegum It's gonna make listening a Just a tad bit challenging because of the programming we have from society that tell us what is handsome What is beautiful? What is this and that so every woman say they want a man That's over six foot so a guy over six foot when he step into business he gonna have a You know advantage And so thank you for that Blessing there just come in here with that little joke and this and see I'll listen to a story a long time ago What a one more prayer in the God for some bread and the man didn't believe in God And he heard her praying so he got some bread and dropped in her window and he started laughing She gonna take she gonna take God love because she gonna take God And then she looked and she seen the bread and she knows the atheist that gave her the bread Then she started praying Lord. Thank you for using him for touching his heart to drop the bread in her He was like, oh my goodness. I was used by God There was a story. They told us his kids one of them little recorded stories That one of the companies used to make I say man So she sometimes this person can't tell a little joke knowing on smoke no weed But that fire off in the getting a cup of coffee. Thank you. God bless it God will use anybody and so listen So I'm sitting there. I get a lesson from the man How he looked at me how he made me feel I get a lesson cuz I'm a speaker and so then he have other speakers It's a three-day seminar The seminar is not for me. It's not for me because I did not know who he was. I did not know who he was to It was not my demographic in there Three it was not my type of sales and stuff like that, but he had a guy come up and talk the guy came up and talk and The guy talked about a brand identity or whatever and From that one person speaking It hit me boom, I got what I came for So that guy course was a thousand dollars I Signed up for his course. I Signed up for his course. I Got through a third of the course. I paid a thousand dollars, but it was so much content I just didn't have the time as I'm building my brand and doing me I just didn't want to take the time to go through the whole course because in the first bit of the course He talked about a proprietary process creating your own proprietary process So I created my own proprietary process called the gap process gap standing for gifts and purpose and you trademark it So I've trademarked the gap process where I help people connect their gifts with purpose and Me creating that a young man followed me online He wrote me. He said can I pay you seven hundred and fifty dollars to fly to your city and meet with you for two Hours I say sure you don't have to pay me but he said no I want to honor your time I say well, thank you So he gave me seven hundred and fifty dollars when he sat down with me He said I want to work with you for a year How much is it gonna cost based on your coaching fees at that time? I couldn't remember but it came out To whatever number and then he said well, can I pay you six thousand dollars for half a year? I said okay. I accept it On that coaching call I help him create his proprietary process So my one thought my thirteen hundred dollar investment into myself then brought in 6000 From him I was able to add value to him because of the value I had added to myself by investing in myself now guess what he just sent me the other day He sent me a picture of a check from his client Who has paid him? Who was paying him a hundred and eighty thousand dollars for one year of coaching? So now here he Off of me Which was an investment for him twelve thousand dollars for a year of coaching and now he got a client that just hired him for a hundred and eighty thousand dollars and he sent me a picture of the first quarterly check which was 45,000 dollars Now I say hey you a you better than me You better than me because I can't accept that kind of money and I may be a low-self image I can't accept the kind of money because I'm like sure. I don't know if I get nobody hundred eighty thousand dollars for value But hey God bless you. God bless you go right ahead, brother. I'm praying for you And so I respect his courage And You somebody somebody pay me a hundred eight thousand forty five thousand on and then they want to do a charge back Man, I went to the Monty Man on the paid tuition I didn't pay the lights and he would do a charge back Because I'm like what what can you say? That's worth forty five thousand I'm like wish we really want even want to pay Jesus that much. So I say hey God bless you now But guess what I did? I took and reached out to a man from YouTube He got a sales phone typical everything typical the man got a big channel on YouTube over three million followers Reach out to him somebody from his cell phone call me Somebody of sales phone call me Hey, yeah, Tony. Yeah, we got this right here coming up got this right here coming up This virtual seminar twenty five hundred dollars. I say I won't talk to the man personally I want to talk to how he built his YouTube channel and What you know, how did this come about with him being able to interview this person that person he said? Oh, okay. Well, what a talk to him for one hour on zoom is $20,000 The talk to him for one hour in person It's $30,000. I say wow Now I'm not there yet on that level of investing Because like I say if I could talk to Jesus for free often a struggle to pay $20,000 talk to a man so I Did not do it But it showed me how people put a price on the time how people value their time and I can't be mad at him Because guess what? Somebody's gonna pay that $20,000 to talk to him on zoom and because they stretch that their mind to that point They're gonna make two hundred thousand dollars. I already know it because just how they stretch they mind I'm not there yet. I'm not there yet, and I'm okay with that Everybody everything for everybody now when I get there I know I'm gonna turn that $20,000 investment into $20 million, but I'm not there yet God bless the people who are and so I see this Aware when you create your blueprint or what makes sense for you a What makes sense for you That's when you find your way because if what I'm doing don't make sense for you If you like listen, that's not my personality did not have a custom thumbnail and I Don't I like to have stuff put together and I like to have stuff looking nice and all this right here That's what you got to do then that's what you got to do because it may be something else About my gifting that allowed me to do YouTube without custom thumbnails But we don't know exactly what that is. We don't know exactly what that is so You got to do your blueprint and you take the other parts of The information and apply it and so when you online and you analyzing Look at what are you doing in your life? And where did that thought come from? Look at if you have a job and you just and you don't want to start Nothing on the side. You don't want to do anything else but that job get to the root of why If you've got 10 companies and none of them are successful get to the root of why if you start something and don't Get it to the point that it has legs and then you do something else Get to the root of why and so you have to then Do that work and now you start to find your way instead of just copying somebody else's way You make it your own So this was somebody said Somebody said I saw a quote somebody posted That said it's going around that said if you are the best People don't expect you to be cheap and if you are cheap People don't people don't think you're the best and that right there is a lie because You could go to McDonald's and spend a few dollars for a hamburger and Like that burger better than the burger you go and pay $15 for The person who charge $15 for a burger They got to charge that because of their marketing budget and they overhead But my academy this this when you go to my academy and you see the same courses. I'm selling for $10 $100 $1,000 my $1,000 life coach training somebody just hired me for coaching and She's saying that one session. I taught her more than she learned in her whole life coach certification that she paid for $4,000 for And I told her I said, how did you find that life coach certification? She said I googled how to become a life coach. I said, is it These right here two people She said, yeah, how you know I say cuz I googled it too cuz I'm in the industry. I googled it too I say so what you just bought with marketing. You didn't buy you didn't buy experience You bought marketing so They said they said I heard somebody say a book is 95% marketing and 5% writing Don't nobody read the whole books anyways. We read a chapter. We buy a book and read a chapter Less than 10% of people probably read a whole book cover the cover Most of us buy a book just to feel smart And then we look at the chapter title and we read the chapters that the title speak to us Because you got to go on with your life Unless you read like fiction or just you just in a space of growth if you read a whole book cover the cover you you're different You are different you a unique being in that in that area, but most people not gonna read a whole book That's why when I talk to my When I'm consulting an aspiring author I Tell them write every chapter like its own book You don't have to go with the chapter before or the chapter after because that may be the only chapter that somebody read We live in a microwave society not an oven society. So Here's the thing It's a lot of people talking that don't know what they're talking about. I Ain't gonna talk about nothing. I don't know what I'm talking about So that's why when y'all ask me a question about taxes and all that I say let's go talk to a financial advisor CPA finding cuz that's not my area That is not my area Absolutely terrible with money. So I'm not finna be I'm not gonna teach no whole Um channel on it now I'm gonna leave that up to So feel and the other financial people who they work in diligently in their finances and they could still be We all gonna struggle in the area that we teach on But just like I'm still working in Relationship area. I still every day. I want to be a better husband Everybody I want to be a better husband and I don't spoil my wife to a to a large degree And I have to still remind her to about certain things that like listen, this is a part of marriage This is a part of this is a what a husband now. I don't spoil you but I still got I'm still gonna have opinions now I'm still gonna disagree with stuff now just because I'm a good guy And so I had to remind her of that too So I'm still working on myself in relationships and I talk on relationships. Yeah, I mean with expert No, it doesn't mean you're expert. So I say that to say It's a lot of people online talking because it's trending But what what's happening is we going and we just watching a bunch of reals We watching a bunch of shorts we watching a bunch of stuff and it's dictating our life It's changing the way we move and changing what we do and we're not connecting with ourselves Social media social media network, we're not really networking We're not really connecting and the more that we own a social media did the less connected We are with our self and and when you're not connected with yourself You don't know yourself and you don't know your blueprint. So somebody said don't do cheat course and look I did a stream with an income course and I think it's ten dollars It is ten dollars Why is it ten dollars? It's ten dollars because I want as many people That could take it to take it Instead of charging a thousand dollars because if I tried thousand dollars If I had a hundred people that would have took it at ten It's only gonna be able to ten people that's able to take it at a thousand and that's just the numbers Their statistics say 70% of people cannot touch $1,000 right now in the case of an emergency So right now ask yourself. Can you touch $1,000? And I'm talking about clearing free money not your credit card Can you touch $1,000 clearing free cash? That's in your What they call it? What they call that safety net or Some kind of saving what they tell you to get that thousand dollars first So can you touch that if you if the answer is no Then that's 70% sounding about right They say 60% of people can't touch $500 Right now in the case of emergency So why am I gonna charge $2,500 for a course if I want to change people's life? I ain't reaching the people that I need to reach I'm reaching the people who already got it together I'm reaching people who already got it together. You got 2,500. Oh, you got you already got it together. I Want to reach the person who got ten dollars in a dream Because guess what? that income stream course because this what I realized I wrote a book and The book paid me $320 for the first royalty check $320 if I listen to the people who said Not to start another stream of income and I did not become a book coach as they call it I call it author consultant Then I wouldn't have opened up the stream of income To teach other people how to self publish, which pays me $2,500 so I charge $2,500 to $5,000 for author consulting and But when I was getting $300 a royalty check and you only get three or four a year Your royalties turn coming out the $1,200 $1,500 for the year Where's author consulting? Consulting is a different price point because now you helping somebody realize a dream or a fantasy that has Can have a return on investment for them it's a legacy piece and You taking your time and you giving hours of your time when you write a book You ain't got to talk to the person the page is talking to him So you should start $2,500 off for a book because you just do the work one time And now you're trying to just mass market it get as many people by as you can But when you on the phone you do on one on one and that's our that you give You given 10 20 hours for this consulting you're not getting that time back So that's a different price point and you're also teaching them something that they can have a return on investment So now this is an vanity thing. They literally can pound the pavement and Mark it in ways that you failed to market or Ways that it didn't work for you, but it works for them And so a lot of people will get on YouTube and it don't work for them the way it worked for me But they go get on tick-tock and it works for them and tick-tock ain't working for me My tiktok probably got like 6,000 people on there now on post regularly, but still It ain't growing the way my other social media networks grew I ain't got my real name on there because I waited too late to get on there So it my name Tony gasses on every other network, but on tiktok is Tony gaskins junior official and I've been fine that and so Guess what that ain't working for me So if I just I'd be out of luck So the same way I say this person who doing one thing That next thing they start a lot of times people don't mention this But it's a lady who made a budgeting course She was making $40,000 a year It don't matter how hard you grind That school system is not gonna pay a teacher $400,000 because she work hard The school system is gonna pay you $40,000 But whatever your salary of 70,000 30,000 it don't it don't matter if you Come early and you leave late the school system gonna pay you that same amount of money So guess what a school teacher started a budgeting course Maybe it did some social media along the way got to the point to where her budgeting course was paying her a million dollars a month Teaching people Who tied on money? How to save money? How it did not look not The same thing happened With Dave Ramsey Dave Ramsey helping people Just save a thousand dollars Then pay off debt and Then buy everything cash And from him teaching that simple system that Larry Burkett used to teach 50 years ago Teaching that simple system. He had a 24,000 12-foot house Own all kind of real estate all kind of buildings all kind of and where he where did he teach it from? After he went bankrupt After he lost everything So now something so simple He could just say oh, I'm gonna get this job. I'm gonna just keep selling houses Keep being a realtor keep trying to invest find me little rental properties, but no he said, you know what I'm finna teach What out of the struggle through And then create systems. So first it's one-on-one teaching then it's group teaching Then it's a radio show Or TV show Then it's other people teaching it then it's in person conferences then it's Then it's a business in a box It's a business in a box. You get your box. Let's like this and guess what I got the box Up there in my closet Bought the box years ago finance a piece of university Almost every church in America selling finance a piece of university. He tapped into the church system We go to the church we pay a hundred and twenty dollars per couple to sign up for finance a piece of university He give them a little piece of that most likely I'm speculating every church selling it I Ordered it. I paid four hundred and some dollars for it It didn't work for my household Did not work for my household So my wife is not the type of person to be in the grocery store with envelopes She's not the type of person