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Published on Feb 6, 2017
Promotion dates: March 1 – August 31, 2017 Registration: January 15 through August 31, 2017
This promotion includes both Digital and Direct Mail and includes new technology like "NFC technology, Video in Print (ViP), Beacon technology, 'Enhanced' Augmented Reality, Virtual reality or a Digital to Direct Mail experience to allow the recipient to engage in innovative digital experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality to generate opportunities to immerse consumers by creating interactivity and harnessing a first-hand engagement experience. We have also added Digital to Direct Mail to this years promotion to elicit a higher response from consumers by using dynamically printed, personalized messaging that is automatically triggered based on a digital interaction." ~ USPS