 At the end of the day, the music I choose and the sound effects I choose impact how the listener feels about my brand. I have to be 100% on point with the vibe and feeling and the exact music. My name is Shier and I'm a creative manager at Monday.com. For me, music and sound effects are an inseparable part of my creatives. I'm Aviv, I'm a senior video creator here at Monday.com. Monday.com is a work operating system. We basically help businesses manage every aspect of their work in one place. Before using Artlist, we didn't have one place where we could take music or sound effects from. I had to browse everywhere. I worked with other music providers and I would sit for like two hours in front of the computer trying to match different kinds of music. It could be a real pain. And then when you find the right piece of music suddenly you feel like a hero. You just put a piece of music and everything works together. That's an amazing feeling. For me what makes Artlist stand out is that I always feel like it reads my mind. I know that I'll find there the exact music that I'm looking for to make my idea come to life. I'm working on a tight schedule. I have deadlines. I want to do this as fast as possible. What matters to me when I look for a solution is having a platform that is intuitive, that is easy to use and that has a lot of options. I use a lot the mood search. I think that's a really smart way to categorize music. We at Monday are a very data-oriented company. I run every ad that I do with a usability hub or some form of focus groups and check different kinds of music. And I get specific number-based answers. How did the music contribute to the ad? Each quarter I write a few audio ads that air on streaming services. With Artlist I can't find exactly what I'm looking for. Music in a lot of ways and sound effects help my ideas come to life. This is where all the magic happens.