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Can you outsource your social media? Cat Matson speaks to Suzi Dafnis

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Published on Mar 21, 2011

http://www.abn.org.au

Cat Matson - Interview (Part 2)

It's Day 4 of South by South West and Cat Matson (Alito) and Suzi Dafnis (Australian Businesswomen's Network) talk about the journey so far at this year's conference.

Topics include:

• Can companies outsource their social media?
• When does it work and when should you avoid it?
• Is social media for PR or for something deeper

Watch this video to hear more.


ABOUT CAT MATSON
Cat is a Business CATalyst, sparking ideas for peak business performance. With a keen interest in strategy, marketing, social media and personal effectiveness, Cat works with clients to have their business firing on all cylinders. Appalled by the notion of 'silver-bullet', 'one-size-fits-all' approaches to business success, Cat works with savvy business owners to connect the RIGHT resources with the RIGHT strategy to produce the desired business outcomes.

When not working, Cat enjoys time with her 2 young boys, her husband and exploring the ever-evolving possibilities of social media. She is a connection junkie - getting a buzz out of connections both on- and off-line and is often seen with iPhone to ear and iPad at fingertips.

Learn more at www.alito.com.au.

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