 One of the reasons so many people dislike marketing is because of the ulterior motives behind it you're watching a video that is supposed to help you with a particular problem or Reach a goal that you want and then you find out Later in the video that they're actually trying to sell you something the real thing that will sell you solve the problem That you came to the video for or sometimes it's a video series that you opted in for over email and later You realize oh, they're actually trying to sell me this thing I I couldn't really solve the problem. They were promising to help me solve in the in the video series, right? Or they've they've Stoked your desire through that video series for a particular thing that they want you to buy That you didn't expect to want at the beginning of the video series Okay, this is why so many consumers dislike marketing. It's it is Creepy the definition of creepy is to have intentions Towards somebody that you don't reveal until later, right or that they had to discover themselves So I encourage all of us to purify our intentions in our marketing To purify our intentions so that if we are doing content to help our audience just do the content to help our audience rather than Secretly try to sell them through our content on something Now we do want to sell sometimes, right? If you believe in your product or your service then be upfront and Tell people hey, this is a product that I'd love to I believe that you're gonna benefit from and how do you know? You're gonna benefit from that because you've gotten to know your audience over time Through your content and through your connections with them And so you can speak directly to what you know about them in a piece in a particular post or a particular email When you're trying to say hey, you know what I have a product that I'd like to let you know about I think it's really gonna help you with XYZ or have a particular event that I'd like you to experience I believe you would enjoy because of ABC reasons So in your content be pure and in your selling be pure and there's my dog By the way trying to guard me for some reason saying don't come up here. This is our hill. It's not But that's that's what buddy does so I apologize for that noise but Whether you're marketing whether you're doing content be pure in your content if you're doing selling be pure in your selling Okay, if you're doing networking be pure in your networking rather than All of us have hats have an old friend Approach us. Oh, it's been a couple years. I haven't seen I haven't heard from you or I haven't seen you around I hope you're doing great how your kids or whatever and then they go into Selling you on their business opportunity or their product that they're they're wanting to sell people and it feels off Right. It's like, oh, were you reconnecting with me because you actually liked me and wanted me to be your friend Or were you connecting with me to really just sell me on that thing? It's mixed isn't it and when it's mixed we start to doubt that particular friendship or that relationship This is why so many people hate network marketing because they've gotten approached by old friends who appear to be old friends But really are trying to sell them on the thing, right? Be pure if you're trying to sell someone just just sell them I mean, I really recommend you build an audience through content And then you are direct when you are trying to sell something you say I've given all you this content. I want I want to share this product and you may or may not be for you But for some of you, I think it will be really helpful And I'm going to continue doing videos and doing content or whatever But I just want to let you know that this is available that I'm really excited about this that I really believe in this, right? Be direct when you are directing that piece of communication. That's what I'm trying to say so So let's continue and I need to continually remind myself of this That's what I you know, that's why this message is important for me, too Let's continually observe our intentions in our communications and be pure in our intentions And that way we will enjoy our communications more We will no longer feel icky about our marketing and our audience will also enjoy our communications more They won't be they won't feel like something is off So I hope this is helpful always open to your questions in your comments and until the next video. I wish you well