 So you're the managing director. What does a managing director and mobile thing actually do? I was brought on as a managing director to build up a proposition that was almost in the market and yet it wasn't. So I was here to revise the product internally. I was here to do all the necessary bits when it came to the PR, to the marketing, to the building of a website and taking the proposition out to market. So really a selling managing director role. And how did you get the job? That's a great networking story but I know the chairman and have known him for 10 years and I met him at a large industry trade fair a few years ago and six months later we were discussing a contract.