 What's up, everybody? Ricky Kruth here. Welcome back to my channel. Good to see you. Hope you're doing super well Hope you're finding a lot of value here on my YouTube channel I'm putting a lot of work in trying to bring you the best content that I possibly can and it's all coming from the heart Today I want to talk about three things you can start doing on Zillow to start getting free leads. I Want you to know that this is my life This is real Relationships are universal Now everybody knows you can pay Zillow a ton of money to get a bunch of leads But nobody's really talking about the things that you can do for free to utilize Zillow to build your business Now I'm not talking about you should build your business on Zillow for free or that's something that's going to take your business to another level No, I'm just going to give you some tips today that can help put you in position To get leads here and there and to really kind of build your brand because here's the facts Zillow is one of the largest traffic and websites in the industry Okay, more people go to Zillow right more buyers and sellers go to Zillow than probably any other website in the industry So they have a lot of eyeballs of your customers And I just want you to be in the best position possible with those eyeballs The first thing you need to do is hit the like button because this is going to be another Incredible video that's going to help you tremendously, but seriously the first thing you need to do is you need to go to Zillow and go to your profile Okay, you can have a Zillow profile as a real estate agent for absolutely free Okay, this is something that if you don't have a profile on Zillow, you need to create a profile on Zillow This is something that I wasn't doing for so many years Okay, only maybe two years ago. I actually dressed up my profile and I started getting Zillow reviews Okay, so but up to that point. I had nothing on there. All right So I just decided that you know, I don't get Zillow leads and I wasn't really worried about Zillow And I just kind of ignored Zillow and that's all fine and dandy However, people are looking at Zillow and you should have your profile up to date Make sure you have a really good picture. Okay, and when you're writing the description of your bio or whatever it's called on Zillow Make sure that it's more about the customer than about you Okay, make sure that it's not about you you you this is everything I did This is what I sold and this and that and the other Make sure that it's more about the customer and that you're there for them and the things that you want to provide Them and bring them value so we want to get all that in place You can also embed videos so if you have some kind of Introductory video or or some kind of commercial or something that you have that you want your clients to see as a kind of you Know who is Ricky Caruth or something like that? Put it there. All right That's the you know video is is you know moving up the ladder as the king They say it all the time so this is a good opportunity to put a video in there as well To attract some more possible customers another thing you can do to dress your profile up It start to add all your clothes sales and your listings and make sure that you know all that information is accurate that you have all your Closed sales from all your your past closings on there, right? That's going to show that you know You're in the game and you're selling properties and that's going to show credibility for you to those people that are coming and looking at Your profile make sure your listings are right and accurate and everything is there Okay, so now we have our profile looking really sharp. Okay. I've got a really good picture All right, our bio is is telling them, you know a little bit about us and that we're here for them Maybe embed some video. Okay, we got all our listings there We have all our past sales there and our closings and we're just shaping this thing up Okay, so people are going to visit your profile. Okay, maybe they see an advertisement of yours Okay, a lot of times they're going to go to Zillow and look you up Okay before they call you they're going to see what you're about right there So I've heard agents say, you know several times that all they have is a Zillow profile, you know, and they get calls You know and the people say that they found them on Zillow. Okay, I get calls from Clients that say they found me on Zillow and I don't pay Zillow a dime It's just from having a really good Profile on Zillow and a really good presence there another thing I get are free leads I'll get a lead every once in a while from Zillow for free And I don't know if that's Zillow just teasing me now Like here's the lead pay us and we'll give you more leads or what the case may be the leads that I get the free leads Seem to always be for my listing So I think it's literally people that are going to my profile or maybe they find one of my listings somewhere and they Scroll down and they see that I have it listed and they want to contact the listing agent Maybe some of these people are really savvy They know that the premier agents that are right there up front are not necessarily the listing agents and they scroll down They find me and they messes me directly through Zillow not quite sure but I do get free leads from Zillow in my inbox So that's something that's just a kind of a bonus as well. It's not a ton of leads, but it is every once in a while Let's just say one every couple months, which is not a lot But it is a lead here and there that could turn into something all the stuff's gonna add up over time The next thing you need to do is you need to start sending Zillow review Requests to your clients after every closing right and there's a couple little tricks there Sometimes people they break out their phone and they they do it right there at the closing table and say hey Can you give me a review real quick at the closing table, right? I haven't been the best at getting Zillow reviews I do have quite a bit. I could have more if I push the issue a little more, but You should Definitely go after the Zillow reviews the more those Zillow reviews the better your profile is gonna look and the more credibility You're gonna have now one thing that I don't want you to do is to get upset if you get a negative Zillow review Okay, I've had some negative Zillow reviews I think I have one negative Zillow review and that was from like 2010 I didn't even start to dress up my Zillow profile till maybe 2017 So I didn't I had no idea than this negative review was on my profile And so when I looked in 2017 one decided, okay, I want to try to dress up my profile There were only two reviews one was a five-star review. They loved me to death and the other one was a negative review So but that's okay. Okay. What I want you to keep in mind is that negative reviews make you look human if you have 18 positive reviews and one negative review. Okay, that's good All right, it makes you look human. It makes you look like it's not fake if all you had was just positive Reviews then that could turn into a situation where you know They don't know if they really believe that this person is that great. Who is that great? Who is that perfect? Okay, so sometimes the negative reviews make you look human and can actually work out positively for you So don't sweat the negative reviews keep doing what you're supposed to be doing to help people And and work hard and be honest and I think at the end of the day, you're not gonna make everybody happy Okay, so just know that do your best and let's go So up to this point. We're just doing little things. Okay, we're gonna have to do on a consistent basis We're gonna have to check the closed sales and make sure each closed sales going in there We're gonna make sure our listings are going good We're gonna get reviews from our clients every time we close a property Those are things that we have to do on a consistent basis to keep our profile You know and a really good spot and continue growing, you know our presence on Zillow We're gonna get people that check us out. They're gonna see our profile. They're gonna call us we're gonna get a couple free leads here and there from Zillow because of our listings and We're just gonna have overall just like I said good credibility in the market and the last way that you can utilize Zillow to get free leads and to capitalize get listings get sales is to call The make me move or the for sale by owners that are trying to advertise on Zillow Call those people right see what's going on with them see if they've had a lot of activity work them as a for sale By owner there's a video below of me calling for sale by owners live with my entire strategy there But what I want to do is I want to get in there and I want to let them tell me about the house Meet up face-to-face if I can I want to find out why they are selling right and where they're moving to I want to get all the back story and see what their plans are and see what I can do to help them accomplish those goals if I can Help them sell the property that they have for free just by giving them good advice. This is what I would do This is what I wouldn't do and they sell that property You may create a relationship in which you will represent them when they buy their next property Okay, so there's a lot going on there Also, if you give them really good advice and they don't sell it and they throw in the towel and want to hire an agent Who are they going to let listed you because you were there not going after the deal, but just trying to help them Okay, so, you know, that's a that's a you know debatable issue on how to handle for sale by owners But for sale by owners are on Zillow and we can utilize Zillow to locate them get their phone number call them and Create those relationships create that business add to our database and just put herself in a really good position So just to recap what we want to do is we want to create a really powerful profile Okay, want to get really good bio really good picture embed some video Want to get our closings on there our listings want to start asking for reviews and want to build those reviews up on Zillow Okay, then we want to utilize the for sale by owners in our market that are advertising on Zillow Okay, and all of that put together should put you in a pretty good spot to capitalize on some business So I hope this video helped you a lot I hope you take the actions that I talked about in this video and it helps you build your business and take Yourself to the next level if there's anything in the world I can do for you or if there's a video that you want me to make Please comment below and let me know what that is and I'll be glad to do it hit me up on Instagram I'm still answering every single DM. I'm not sure how but I'm still making that happen So if there's anything you need at Ricky Kruth on Instagram is the best place to find me and until the next video Let's go